
100% Real With Ruby; no #BS nutrition, fitness, fat loss, muscle, macros + mindset
Ruby Cherie (@transformxruby) brings the best guests who are not just evidence based, but experience based
we address your questions & cut the BS so you can break free of confusion
- empowering you to a LEAN, STRONG & HEALTHY LIFESTYLE
- Build muscle, strength & change your body composition - where amazing conversations happen
Mindset is usually the main thing that holds people back. here, there's nothing we hold back
there's no selling
zero BS
let's help you never have to diet again
Latest episodes

Nov 1, 2024 • 49min
#350; Jace Lopez; Training & Nutrition for your best results. where does running for lean legs fit in?
https://www.instagram.com/jace_lopez_/
@transformxruby
SO much in this episode SO SO much
breathing - bracing
with progress and not much changing
This doesn’t happen linearly
Changing programs or things not working because the weight stopped going up
** this is why having lower rep hard training helps because you recruit them more
Nutrition & lifestyle factor into this fatigue too
And this is why things feel hard but aren’t effective for results
• Higher reps talking about that part jace said
• We do need more time under tension too so theres places for this. 10-
Guys see more change
Booty bands
There are no pushing muscles. Muscles pull – it helps to imagine this for muscle centric movement
• Focusing on core and bracing
• Breathing is underrated
• Its hard to get the best out of exercises if you aren’t optimizing for this
I want to talk about nutrition for results now. We did training for results
** speaking of the running

Oct 27, 2024 • 25min
#349; How to get consistent & permanent progress. The growing pains of change
WE ALL CRAVE A GOOD AFTER PHOTO...Social media is far from realityAnd it should NOT be what you strive for..Most of you have the most warped idea of what IS realistic, sustainable & PERCEPTION OF TIME.Motivation doesn't last. The newbie effect doesn't lastIt'll be easier for a few weeks or a couple monthsMaybe see some results...Then what? Life happensOr you open the flood gates with icecream, wine, crisps, snacking....Time passes and now you REGAIN FAT😰Mostly around your midsection😰If youre an on and off dieter, you're PRIMED to hoard fatcells🥵 hormones & metabolism are tanked2 ways to look at progress1. Time to create the best garden...Your best friend visits 2 months laterYouve hyped up the garden, All the effort into planting the best crop, finding and buying the best soil, etcetc...But nothing... some weeds, some flowers that once existed bc you did put in some effort...But the gardening was slack.Wanting a garden to transform wont happen without consistent gardening. Which doesnt mean perfect, if you skip a day, garden is fine....2. You finally hire a finance advisorCool, you have someone to help your $$ issues nowA few months later you realise youre still in the same debt.. maybe moreJust because you set intentions for the end goal and hire help, doesnt mean things fall into place. Are you making the tradeoffs...The daily lattes, weekend eats out, uber eats, random unnecessary spends?Do you even check the price tag? (Calories)Or if its a speed buy it doesnt count, its only a few dollarsIt racks upLike your snacks, licks, tastes, sips, bits and bobsEspecially as a female... even more if you have a desk jobThere is so much more to progress than the scales, photos etcOnly focusing there will have you give up. What's the point...Invest for at least a year into building your best self. To set yourself up for life ....Instead of asking ‘how quickly can I see results?"Ask yourself“how can I keep them & make PERMANENT progress?”What’s the point in getting any resultslosing any weightif you cant maintain the progress you make?🚨there's ZERO point obsessing or stressing over your timeline& how fast you see changeif you don’t know how to even maintain it 👀or even learn how to enjoy making it part of your lifestyleAIM FOR CONSISTENCY✅Steady the ship first... then sail...✅ with PATIENCE ✅😬If you don't have something beyond a scale or after photo 😬If you arent making the PROCESS your focus w/ ACTION BASED GOALS😬if you don't become the person who can maintain& live it...Believing you can... & enjoying life too...❓the after photo wont matter bc it wont last.Need some help with this?💓I'm right here :) let's goooo!!!

Oct 25, 2024 • 57min
348 - Lean & strong eating. Build self trust- skills, emotional eating, self sabotage - Josh Hillis
Pause 10 seconds
Pause 10 minutes
Put skills into that gap
How can seeking perfectionism and beating up on ourself derail this proces
Perfectionism vs excellence
Emotional eating
- mindful eating and how to promote it in a world of busyness & distractions to be better at regulating intake
- " If you’re like most folks, this cycle continues for months, years, sometimes even decades. The pattern looks
something like this:
- What are values & why are they important
Mine:
- the truth behind willpower
Resolve to change → try to overhaul your life → follow a program or change your behavior for a short time → slip back into your old habits and behaviors → feel like a failure → give yourself further “proof” you can’t do it → rinse and repeat.
When this happens, we often get down on ourselves for being “weak,” not having enough “willpower,” or not “wanting it badly enough.”"
- can we be unaware that our actions or ambitions arent aligned with them?
how can we bridge this?
- you cant shame yourself into change; talk about this. and how getting your "goal body" and to this HAPPY CONFIDENT zones needs to come from self care
- PERFECTIONISM VERSUS SELF-COMPASSION
- skills to not snack when stressed, bored, tired, emotional, overwhelmed - HABIT
- it doesn't mean eating whatever you want, you have to also know when to say no.
- if then___
- "Also, comfort food. When carbs or sweets or whatever truly does comfort in times of stress, what can replace that habit?"
- how to use these skills at restaurants & eating away from "comfort" environments or safe environments
especially when you have a history of restriction, how to not see it as a free for all or a reason to indulge in the most tasty looking meal for fear of missing out or "not wanting to be left out" whatever

Oct 18, 2024 • 1h 2min
347 Do you understand your metabolism? NUTRITION for fat loss, health & building muscle Debunking myths and facts w/ Aidan Muir
NEAT vs STEPS
carbs
Metabolic flexibility & insulin sensitivity
Someone whos obese
PCOS nutrition
MENOPAUSE nutrition & myths
Collagen; what it DOES what it DOESNT
1/ what do you feel most people struggle with when it comes to nutrition for health
Black and white thinking
Catasrophizing
Bad training session → behaviours it leads to
2/ same but for performance
People don't know how good it feels to feel good
Training plan
3/ what are the most common questions you get asked (i got collagen as 1 of the 3 things i have up already)
4/ what do you wish more people understood/cared about/prioritzed more
5/ what are the most common myths that irk you
6/ what are you MOST passionate about in your job/the nutrition space
@transformxruby
@aidan_the_dietitian
Ideal Nutrition

Oct 11, 2024 • 60min
#346; NUTRITION THAT WORKS for real humans living REAL LIVES; get lean and healthy the smart way! Brooke Rosenfeld
- Eating out
- Protein
- Fibre
- Making
food easy
- People
pleasing
- Calorie
tracking
- Hunger
This is the thing though. This IS having aesthetic goals!! I
have them. But theres no point having them without focusing on the habits – the
aestethic goals are the outcome bc most people have to get to the first step
and 2nd step
- Reality
of matinance food
Eating out and adjustments
Excuses
Know what you are going to stick to…

Oct 4, 2024 • 58min
#345; Josh Smith -how to master your habits & life, beat your barriers to change & struggles with nutrition and eating
GOALS - goal hierarchy
Maybe good & bad goals fit into this
Yes to ANYTHING but not EVERYTHING but what you truly want to say yes to which if we have goals that we arent even sure of…
Or if we have been ina restriction minmdset for so long
Or even live with our view of keeping face or wanting to look a certain waylike “im saying yes to a burger so i can prove i have balance” when really you wanted the salad sort of thing - there can be pressure there too. Ie going out to eat and knowing you want a healthier life but wanting to prove X or if you think “i don't even look fit so if i pick this ill be judged so ill get the crappy option so noone says anything” but really you DID want a grille dchicken and veg because
But then there are also those saying yes to the icecream but not the pizza and fries too bc you chose your indulgence.
values
Choice point & examples with it
Behaviour change
Fear of uncertainty
Lack of self belief
Fear of failure
Fear of success
Cognitive dissonance
We keep trying to solve for X that we arent doing…. But maybe we need to look upstream?
Slow down -
Irrational beliefs
Self compassion
Cognitive models
Mental models
Cognitive dissonance
Realities of change and relapse
How do you approach someone wanting X but not what it takes to get X because they w9nt admit to where they are
Or thinking they must fit a mould
Actually facing their shir and not shying away from hard weeks thinking there's something wrong
What typically stops people from changing
I know what to do but im just not doing it
Cravings & emotional eating
Shifting our eating identity
Getting clear on your plan of action not just saying i want to make healthier choices or i want more protein but making it really clear with the steps it requires, where they factor into your day etcetc
Do hard things…
DRIVE
The dopamine and addiction of external measures of success & progress at the cost of long term
CRAFTING CHANGE podcast
&
https://www.instagram.com/fortitudenutritioncoaching/
find me @transformxruby

Sep 27, 2024 • 60min
#344 Extremes fail you… take messy action and get clear on what youll regret NOT doing in 3 years w/ Chase Smith
@changing_chase
@transformxruby
Want results? what are you going to regret doing or not doing in 3 years
- All or nothing
- You have to be dialled in or nothing
- I only see results when im being strict on XYZ
- When im being tight on my food
- When you are so uncomfy with where you are…. Youre more vulnerable
• What makes it hard for people to flip the switch
• Where do people go wrong
• (my view on the scale)
• Shifting meaning of progress
Fear success – define
- Fear from past experiences
- Not diet mode is seen as gaining & fking up
- DIET RESUME; build a confidence one…
Build proof – but you need to shift your meaning of progress for this
And its hard to do this with diet fatigue
You don’t trust yourself
Bring in your examples here too
Psychology of this though “eat carbs”
How do you help people whove had that focus for most of their life – what are otherways you empower them to build
• Daily wins
Reticular activation system #271 from 2 years ago
• Gaining and losing… isnt that proof enough that its time for change
• Your meaning of the journey
• It’s a LONG journey… if you aren’t taking diet breaks and finding other meaning in your life…
You aren’t going to maintain anything you are miserable on
Number on the bar
Chasing the scale going down can lead to it going up in future even more than where you started
- Process points

Sep 20, 2024 • 1h 10min
#343; Pillars of a successful transformation journey, reverse dieting & what causes fat loss resistance? / Colin Dewaay
https://www.instagram.com/colindewaay/
https://www.instagram.com/transformxruby/
You cant appreciate the progress you make if you aren’t
enjoying the process
- Patience
- Grit with adversity
- all or nothing mentality
they don’t want to get fatter & want to get into a fatloss phase as fast as possible
grass is always greener on the other side
isnt it funny though that when you have those things you aren’t appreciating all that you now have because you are so focused on what you aren’t enjoying right now
- what stops people from acutally thriving outside of fatloss
- why is fat loss the default
initial progress is faster…. You can make little techqiue shifts to boost it up a bit more
but then from there its fucking slow
- Whats the rush anyway? We are all heading in the same direction to the grave
Lifestyle sustainable. Fat loss is not
Where is “there”
• fat loss resistance being a mindset thing
dieters mentality
tracking, being intentional
** intentionally eating more
90%
It feels like nothing is happening
Im working so hard but nothing is happening
Theres a time lag
• Legs – building
Stop doing both at the same time
Cutting and bulking is dumb for the majority because they don’t know how to approach it
It’s a build
Not a bulk
You don’t just force feed or train muscle on
It takes 5x as long as a cut
So yes BUILD and then fatloss
Or be happy not seeing much in maintenance. I did that
Not im more hovering in maintenance but im at that now what and I want to build
There is no “done” that whole getting to an end goal… whats going to happen from there if you haven’t learnt how to – you don’t keep eating the same calories or doing the exact same things as the diet – you need to learn how to INTENTIONALLY thrive, perform, transform
Tracking part – is it that you don’t want to keep yourself accountable to eating in a certain way
- Why cant you do some of that stuff now ?
- Are you making tracking more complicated than it should be
- Are you tracking just to hit strict macros, or do you have ranges

Sep 13, 2024 • 54min
#342; when knowing what to do isnt enough; emotional eating, body image, shame, guilt, self sabotage... / Michelle Carroll
@transformxruby
https://www.instagram.com/michellecarroll1
Whats important to me
What does my life look like now
What does my ideal life look like
How mindset, your philosophy (or way of thinking about) your goals, your journey, your transformation can take you further from your goals, have you feel worse about yourself, more out of control and less happy…
Ie focusing on outcomes, rushing results, body image fixations, how tehy contribute to self sabotage
“Aesthetics and looks” are the sole reason
Body image isnt to say you can never care appearance again
Why do you feel there is such dissonance around this
I would purport something to do with being so busy with doing things and chasing things we don't slow down to even challenge it…
How we are feeling
How your relationship with food is actually reflective of you
“Im feeling fat/fluffy” - lets chat
Why do clients over eat or emotionally eat and how can you both challenge it, create a helpful framework for it, and help them through it - reinforcing its not something you fix but something you need to address and work it
Why emotional eating is a vague unhelpful term, you need to celebrate awareness of it and start to figure out the emotions ACTUALLY present, stress isnt one - thats an umbrella…
How can striving to be the best at X or work harder blah blah feed into our body and health struggles?
What stops people from leaning into change and creating a better relationship with self and body for example i know people are scared to really let go because they fear they will get lazy, flow up, be too soft on themselves or get more out of control when its the opposite
Obsessed with food and wanting to “be normal” is really a mindset thing where you are overvaluling an outcome NOW and coming from a negative place. Lets discuss
What do you have to say about people looking at other peoples transformations or where does social media fit in - i coach transformation to their best mental, emotional and physical selves where getting leaner may be a part of it - but our perceptions arent reality and it can be more distorted by what we expose ourselves to
How about when you are fixated on family over self where you put yoruself last
Loneliness & other emotions / factors that go into binge eating, emoptionsl eating, overeating etc
Body fixation and wanting to fix ourselves

Sep 6, 2024 • 59min
#341 Aaron Scafi-Are you TRULY doing the right things for YOU? are you shortchanging long term progress?
Health first
Someone comes to you as a yoyo dieter… they want a leaner body… but they are so focused on the outcome that they don't get the outcome…
Shiny object syndrome clients that struggle to see any results because they don't see immediate reward
Those always focusing on the next fat loss phase and how this holds them back from the body they want
The importance of taking time away from dieting
Why its not helpful to keep trying to build muscle in a deficit for the majority of people
How do you know if you are training hard enough and why most people are doing it wrong. How do you make your sets count?
What is effective training and why are most online programs holding you back
Why are people not getting results even though theyre doing buying these programs online
What are common ways people sabotage their goals of building muscle?
4 rir is enough
Use rpe
Exercise selection
But most people aiming for 4 RIR don't actually know what leaving 2 reps are - they think its 2 until it isnt
Guide
Just because you really feel it doesnt mean its effective
Cutting programs
Brain in a deficit -