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Private Practice Owners Club

Latest episodes

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Apr 15, 2025 โ€ข 55min

How Sales Creates Movement Inside Your Business With Jerry Durham

Struggling to break through the revenue ceiling in your private practice? What if ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ผ๐˜‚๐—น๐—ฑ ๐˜‚๐˜€๐—ฒ ๐˜€๐—ฎ๐—น๐—ฒ๐˜€ ๐—ป๐—ผ๐˜ ๐—ท๐˜‚๐˜€๐˜ ๐˜๐—ผ ๐—ฏ๐—ผ๐—ผ๐˜€๐˜ ๐—ฝ๐—ฟ๐—ผ๐—ณ๐—ถ๐˜๐˜€, but ๐˜๐—ผ ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ฒ ๐—บ๐—ผ๐—บ๐—ฒ๐—ป๐˜๐˜‚๐—บ ๐˜๐—ต๐—ฎ๐˜ ๐—ฑ๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐˜€ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฒ๐—ป๐˜๐—ถ๐—ฟ๐—ฒ ๐—ฃ๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐—ฐ๐—ฒ ๐—ณ๐—ผ๐—ฟ๐˜„๐—ฎ๐—ฟ๐—ฑ?โ€‹In this powerful episode, Adam and Jerry dive deep into how mastering sales can transform your private practice into a thriving, predictable, and profitable Practice. Youโ€™ll discover why sales isnโ€™t just about closing dealsโ€” ๐—ถ๐˜โ€™๐˜€ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐—ป๐—ด ๐—บ๐—ผ๐˜ƒ๐—ฒ๐—บ๐—ฒ๐—ป๐˜, ๐—ฐ๐—ผ๐—ป๐˜€๐—ถ๐˜€๐˜๐—ฒ๐—ป๐—ฐ๐˜†, ๐—ฎ๐—ป๐—ฑ ๐—ถ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜.โ€‹Whether youโ€™re a seasoned practice owner or just starting out, youโ€™ll learn practical strategies to implement immediately. Get ready to redefine the way you think about sales and unlock new growth opportunities for your practice.โ€‹Tune in and Learn:๐—ฆ๐—ฎ๐—น๐—ฒ๐˜€ ๐—ถ๐˜€ ๐˜๐—ต๐—ฒ ๐—ฒ๐—ป๐—ด๐—ถ๐—ป๐—ฒ ๐—ผ๐—ณ ๐—ฃ๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐—ฐ๐—ฒ ๐—ด๐—ฟ๐—ผ๐˜„๐˜๐—ต โ€“ Without consistent sales, your practice will struggle with stagnation and unpredictability.๐—•๐˜‚๐—ถ๐—น๐—ฑ๐—ถ๐—ป๐—ด ๐˜๐—ฟ๐˜‚๐˜€๐˜ ๐—ฑ๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐˜€ ๐—ต๐—ถ๐—ด๐—ต๐—ฒ๐—ฟ ๐—ฐ๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ถ๐—ผ๐—ป๐˜€ โ€“ The key to successful sales is establishing genuine trust with potential clients, making it easier to close deals.๐—–๐—ผ๐—ป๐˜€๐—ถ๐˜€๐˜๐—ฒ๐—ป๐—ฐ๐˜† ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ฒ๐˜€ ๐—บ๐—ผ๐—บ๐—ฒ๐—ป๐˜๐˜‚๐—บ โ€“ Regular, repeatable sales systems fuel long-term growth and stability.๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ผ๐—ณ๐—ณ๐—ฒ๐—ฟ ๐—บ๐˜‚๐˜€๐˜ ๐˜€๐—ผ๐—น๐˜ƒ๐—ฒ ๐—ฎ ๐—ฐ๐—น๐—ฒ๐—ฎ๐—ฟ ๐—ฝ๐—ฎ๐—ถ๐—ป ๐—ฝ๐—ผ๐—ถ๐—ป๐˜ โ€“ Practices that tailor their services to directly address client challenges win more Practice.๐—ฆ๐—ฐ๐—ฎ๐—น๐—ถ๐—ป๐—ด ๐˜€๐—ฎ๐—น๐—ฒ๐˜€ ๐—ฟ๐—ฒ๐—พ๐˜‚๐—ถ๐—ฟ๐—ฒ๐˜€ ๐—น๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ, ๐—ป๐—ผ๐˜ ๐—ท๐˜‚๐˜€๐˜ ๐˜๐—ฎ๐—ฐ๐˜๐—ถ๐—ฐ๐˜€ โ€“ True growth comes from building a team that sells effectively, not relying solely on the ownerโ€™s efforts.โ€‹If youโ€™re ready to turn sales into a growth engine for your private practice, this episode is a must-listen. Learn how to create a system that generates steady leads, closes more deals, and builds unstoppable momentum.โ€‹๐—ฉ๐—ถ๐˜€๐—ถ๐˜ ๐—ผ๐˜‚๐—ฟ ๐—Ÿ๐—ถ๐—ป๐—ธ๐˜๐—ฟ๐—ฒ๐—ฒ for Coaching Services, a Free KPI Dashboard, our Facebook Group, and Annual Strategic Planning Services: https://go.ppoclub.com/linktree-podcastsโ€‹๐—Ÿ๐—ผ๐˜ƒ๐—ฒ ๐˜๐—ต๐—ฒ ๐˜€๐—ต๐—ผ๐˜„? Subscribe, rate, review, and share! https://ppoclub.comWant to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycallLove the show? Subscribe, rate, review, and share! https://ptoclub.com/
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Apr 4, 2025 โ€ข 36min

Recruiting: Offensive Hiring Vs. Defensive Hiring Changes The Game with Adam Robin

Are you constantly scrambling to fill staff vacancies or dealing with unexpected turnover? What if you could proactively build a dream team that drives growth, instead of constantly playing defense?Nathan and the guest, Adam Robin, dive into the powerful distinction between offensive hiring and defensive hiring - a concept that can radically transform how you build and scale your Private Practice. Youโ€™ll discover why most practice owners unknowingly fall into the defensive hiring trap, which keeps them in a cycle of reaction and instability.โ€‹Adam shares actionable strategies to help you get ahead of the hiring curve, attract top talent, and create a sustainable, growth-driven team. Whether you're struggling with staff retention or looking to expand, this episode will give you the tools to build a team that drives your practice forward.Episode Highlights:Offensive Vs Defensive Hiring: Learn the core difference between hiring out of desperation and strategically building a proactive talent pipeline.The Cost of Reactive Hiring: Discover how last-minute, defensive hires hurt your practiceโ€™s culture, patient care, and bottom line.Building a Talent Bench: Gain practical tips for creating a roster of pre-vetted candidates so youโ€™re never caught off guard.The Mindset Shift You Need: Understand why hiring before you โ€œneedโ€ someone is the key to scaling without burnout.Retention Through Culture: Get actionable strategies to create a work environment that keeps your top talent engaged and committed.Stop hiring in panic mode. Instead, build a practice that attracts and retains top-tier talent effortlessly.โ€‹Visit our Linktree for Coaching Services, our Free KPI Dashboard, the PPO Club Facebook Group, and Annual Strategic Planning Services: https://go.ppoclub.com/linktree-podcastsโ€‹Love the show? Subscribe, rate, review, and share! https://ppoclub.com/Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycallLove the show? Subscribe, rate, review, and share! https://ptoclub.com/99.5% of successful owners interviewed on this podcast have at one time or another leveraged a business coach to improve their business. Private Practice Owners Club is coach you need - ppoclub.com
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Mar 25, 2025 โ€ข 24min

The Truth About Scaling What No One Tells You About Growth

Scaling your practice should bring you more freedomโ€”not more stress. Yet, for many practice owners, scaling often feels like running faster on a never-ending treadmill. Why is that?โ€‹In this episode, Adam Robin reveals the raw, unfiltered truth about scaling a private practice. He shares why so many practice owners hit a growth ceiling, feel overworked, and lose sight of the freedom they once dreamed of.โ€‹Episode Highlights:Why practices hit a ceiling: Discover the common roadblocks that stall growth and how to break through them.The three biggest scaling myths: Learn why more revenue doesnโ€™t have to mean more work, why doing more keeps you stuck, and why you arenโ€™t the only one who can do things right.Adamโ€™s three-step framework for scaling: Master time audits, build scalable systems, and develop leadership that multiplies your impact.How to leverage systems and people: Gain practical insights on building automated systems and empowering your team to run the business without you.The power of financial clarity: Understand how knowing your numbers reduces emotional decision-making and helps you scale smarter, not harder.โ€‹Whether you're just starting or looking to expand, this episode offers practical strategies to help you scale effectively without sacrificing your time, health, or sanity.โ€‹Tune in to learn how to build a practice that grows while you enjoy more freedom, profitability, and peace of mind.โ€‹Visit our Linktree for our ๐—–๐—ผ๐—ฎ๐—ฐ๐—ต๐—ถ๐—ป๐—ด ๐—ฆ๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ๐˜€, ๐—™๐—ฟ๐—ฒ๐—ฒ ๐—ž๐—ฃ๐—œ ๐——๐—ฎ๐˜€๐—ต๐—ฏ๐—ผ๐—ฎ๐—ฟ๐—ฑ, ๐—™๐—ฎ๐—ฐ๐—ฒ๐—ฏ๐—ผ๐—ผ๐—ธ ๐—š๐—ฟ๐—ผ๐˜‚๐—ฝ, ๐—ฎ๐—ป๐—ฑ ๐—”๐—ป๐—ป๐˜‚๐—ฎ๐—น ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐—ฃ๐—น๐—ฎ๐—ป๐—ป๐—ถ๐—ป๐—ด ๐—ฆ๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ๐˜€: https://go.ppoclub.com/linktree-podcastsโ€‹Love the show? Subscribe, rate, review, and share! https://ppoclub.com/Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycallLove the show? Subscribe, rate, review, and share! https://ptoclub.com/
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Mar 18, 2025 โ€ข 42min

Establishing Bonus Programs That Incentivize Productivity With Tracy Bond, Coach Of PPO Club

Tracy Bond has successfully expanded her practice from three to five clinics while stepping away from day-to-day operationsโ€”an achievement that speaks volumes about her leadership. Today, she reveals how implementing a structured bonus program skyrocketed staff productivity, improved retention, and increased profitability.โ€‹In this episode of the Private Practice Owners Club Podcast, Nathan Shields welcomes Tracy Bond, a seasoned private practice owner and head coach at the Private Practice Owners Club.โ€‹Episode Highlights:Why Tracy waited two years before introducing bonusesโ€”and how it changed everything.The key metrics that determine whether a bonus program is financially viable.How to get staff buy-in and avoid resistance when rolling out a new incentive structure.The critical mistake most practice owners make when setting bonus amounts.How front desk, billing, and clinical staff can all be incentivized effectively.โ€‹Whether you're just starting or looking to refine your incentives, this conversation will help you craft a program that works for your practice.โ€‹Ready to build a practice that runs without you being in the trenches every day?Visit our Linktree for Coaching Services, our Free KPI Dashboard, and more: https://go.ppoclub.com/linktree-podcastsโ€‹Love the show? Subscribe, rate, review, and share! https://ppoclub.com/Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycallLove the show? Subscribe, rate, review, and share! https://ptoclub.com/
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Mar 11, 2025 โ€ข 41min

Your Cash Flow Issues Have Nothing To Do With Money With Adam Robin

Nathan and Adam dig into the underlying causes, from leadership identity to scalable financial systems, and provide actionable insights to help you regain control. If youโ€™ve ever felt overwhelmed by your finances, this conversation will change how you see your business forever.โ€‹In this episode of Private Practice Owners Club Podcast, join Nathan Shields and Adam Robin as they tackle one of the most common challenges private practice owners face: cash flow issues. But hereโ€™s the twistโ€”cash flow isnโ€™t the actual problem; itโ€™s just a symptom.โ€‹Tune in and discover how to turn financial stress into financial confidence. ๐—–๐—ฎ๐˜€๐—ต ๐—ณ๐—น๐—ผ๐˜„ ๐—ถ๐˜€ ๐—ฎ ๐˜€๐˜†๐—บ๐—ฝ๐˜๐—ผ๐—บ, ๐—ป๐—ผ๐˜ ๐˜๐—ต๐—ฒ ๐—ฐ๐—ฎ๐˜‚๐˜€๐—ฒ โ€“ Learn why financial struggles often stem from leadership, mindset, and operational inefficiencies rather than a lack of revenue.โ€‹๐—ง๐—ต๐—ฒ ๐—ถ๐—ฑ๐—ฒ๐—ป๐˜๐—ถ๐˜๐˜† ๐˜€๐—ต๐—ถ๐—ณ๐˜ ๐˜†๐—ผ๐˜‚ ๐—ป๐—ฒ๐—ฒ๐—ฑ ๐˜๐—ผ ๐—บ๐—ฎ๐—ธ๐—ฒ โ€“ Owners must transition from being therapists to true business leaders who take full ownership of financial health.โ€‹๐—›๐—ผ๐˜„ ๐˜€๐—บ๐—ฎ๐—น๐—น ๐˜๐˜„๐—ฒ๐—ฎ๐—ธ๐˜€ ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ฒ ๐—บ๐—ฎ๐˜€๐˜€๐—ถ๐˜ƒ๐—ฒ ๐—ณ๐—ถ๐—ป๐—ฎ๐—ป๐—ฐ๐—ถ๐—ฎ๐—น ๐—ถ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜ โ€“ Implementing small changes in over-the-counter collections, billing, and scheduling can dramatically boost profitability.โ€‹๐—ช๐—ต๐˜† ๐—ธ๐—ป๐—ผ๐˜„๐—ถ๐—ป๐—ด ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ป๐˜‚๐—บ๐—ฏ๐—ฒ๐—ฟ๐˜€ ๐—ถ๐˜€ ๐—ป๐—ผ๐—ป-๐—ป๐—ฒ๐—ด๐—ผ๐˜๐—ถ๐—ฎ๐—ฏ๐—น๐—ฒ โ€“ If you donโ€™t know your financial KPIs, youโ€™re flying blind. Learn how tracking key metrics can transform your bottom line.โ€‹๐—ง๐—ต๐—ฒ ๐—ฝ๐—ผ๐˜„๐—ฒ๐—ฟ ๐—ผ๐—ณ ๐—ฑ๐—ฒ๐—ฐ๐—ถ๐˜€๐—ถ๐˜ƒ๐—ฒ ๐—น๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ โ€“ Hear real stories of practice owners who turned things around by stepping into their role as true decision-makers.โ€‹Itโ€™s time to stop blaming cash flow and start fixing the root causes. Take ownership, shift your mindset, and implement the strategies shared in this episode.โ€‹Need help? Visit our Linktree for our Coaching Services, Free KPI Dashboard, Facebook Group, and Annual Strategic Planning Services: https://go.ppoclub.com/linktree-podcastsWant to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycallLove the show? Subscribe, rate, review, and share! https://ptoclub.com/
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Mar 4, 2025 โ€ข 41min

Leadership Development - Step 1 in Becoming a Leader with Adam Robin

Nathan and Adam explore the crucial first step to becoming a better leader: self-leadership. They share personal stories, lessons they've learned along the way, and practical advice to help you become the leader your team deserves.โ€‹Hereโ€™s what youโ€™ll learn from this episode:Why good leadership begins with you and how improving yourself can benefit your entire team.โ€‹The three key aspects of self-leadership: understanding yourself, managing your actions, and recognizing your emotions. How to change from a divided mentality to a leadership approach that motivates and unites your team.โ€‹Easy daily habits that can improve your leadership skills and support your well-being as a business owner.โ€‹The common mistake many practice owners make when trying to nurture new leaders, and how to steer clear of it.โ€‹If you often feel overwhelmed by the weight of running your practice, this episode is perfect for you. Embrace your leadership role with confidence, clarity, and the right mindset to build a successful team!โ€‹Ready to enhance your leadership skills? Check out our Linktree for Coaching Services, a Free KPI Dashboard, a Facebook Group, and our Annual Strategic Planning Services: https://go.ppoclub.com/linktree-podcastsโ€‹Enjoying the podcast? Donโ€™t forget to subscribe, rate, review, and share! https://ppoclub.com/
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Feb 25, 2025 โ€ข 23min

How To Ensure Your New Patient Arrives, Pays, And Stays

Are patient no-shows disrupting your practice? When every patient arrives on time, your business thrives. Learn how to reduce cancellations, improve patient commitment, and ensure consistent revenue flow.In this episode of the Private Practice Owners Club Podcast, host Adam Robinโ€”former physical therapist turned multi-clinic operatorโ€”shares the exact systems he used to build a thriving practice with over 40 team members. Discover proven strategies to optimize front desk operations, enhance patient engagement, and streamline appointment retention.Episode Highlights:โ€ข Equip your front desk with powerful sales scripts that turn referrals into loyal patients. โ€ข Set clear patient expectations to build trust and reduce last-minute cancellations. โ€ข Train your team to communicate treatment value and secure patient commitment. โ€ข Use automated reminders to minimize no-shows and keep patients engaged. โ€ข Track key metrics like arrival rates to refine your processes and boost profitability.A thriving practice starts with a strong system. If youโ€™re tired of last-minute cancellations and want to scale your business, visit our Linktree for Coaching Services, Free KPI Dashboard, Facebook Group, and Annual Strategic Planning.Love the show? Subscribe, rate, review, and share! ppoclub.comWant to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycallLove the show? Subscribe, rate, review, and share! https://ptoclub.com/
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Feb 20, 2025 โ€ข 45min

Adam's '3 Things I Learned in 2024': Delegation, Sales, and Leadership Development

Join Nathan Shields and Adam Robin as they explore some key ideas that came from Adam's experiences while expanding to his third clinic. Adam, who has a lot of experience as a physical therapy practice owner, talks about both the challenges he faced and the breakthroughs he achieved.โ€‹Episode Highlights:Delegate to Elevate: Letting go of some of your patient care responsibilities can be tough, but it's crucial for growing your practice. By delegating tasks, you can focus on more important work that helps your practice move forward.โ€‹Time is Your Most Valuable Asset: Itโ€™s important to manage your time wisely. Prioritizing how you spend your time can make a big difference in balancing work and personal life while also helping your business grow.โ€‹Mastering Sales Skills: Many practices think they have a marketing issue, but often the real problem is in sales. Adam explains how to train your team to connect with potential clients and keep them coming back.โ€‹Leadership Development is Key: Having a strong leadership team is essential for growth. Adam discusses how you can find and nurture leaders within your practice, helping to create a culture of development and accountability.โ€‹Outsourcing Isnโ€™t Always the Solution: Simply throwing money at problems wonโ€™t fix them. Instead, Adam stresses the need to enhance your own mindset and skills to create real change in your practice.โ€‹Adamโ€™s insights are incredibly valuable for anyone running a Private Practice, whether you're just getting started or managing several locations. This episode is filled with practical tips to help you grow your practice more efficiently and effectively.โ€‹Are you ready to elevate your private practice? Visit our Linktree for our Coaching Services, Free KPI Dashboard, Facebook Group, and Annual Strategic Planning Services: https://go.ppoclub.com/linktree-podcastsโ€‹Love the show? Subscribe, rate, review, and share! https://ppoclub.com/
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Feb 11, 2025 โ€ข 40min

From Treating 50 Hours to 0 Hours and Opening a Second Location with Steve Edwards

What if you could transition from treating patients 50 hours a week to zero hoursโ€”while successfully opening a second clinic? Steve Edwards, a seasoned physical therapist with 27 years of experience, accomplished just that.โ€‹In this episode of the Private Practice Owners Club podcast, host Adam Robin welcomes Steve Edwards, the founder of Achieve Physical Therapy in Las Vegas. Steve shares his journey from being caught in the daily grind of patient care to building a thriving multi-clinic practice.โ€‹Episode Highlights:โ€‹๐—ง๐—ต๐—ฒ ๐—ฃ๐—ผ๐˜„๐—ฒ๐—ฟ ๐—ผ๐—ณ ๐—–๐—ผ๐—ฎ๐—ฐ๐—ต๐—ถ๐—ป๐—ด: Steve attributes his success to working with a coach who helped him break free from old habits and focus on growth.โ€‹๐—ง๐—ต๐—ฒ "๐—Ÿ๐—ถ๐—ธ๐—ฒ ๐— ๐—ฒ" ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฎ๐—บ: Discover how Steve created a system that ensures his therapists provide the same high-quality care he delivers, enhancing patient satisfaction and retention.โ€‹๐—™๐—ถ๐—ป๐—ฎ๐—ป๐—ฐ๐—ถ๐—ฎ๐—น ๐—–๐—ผ๐—ป๐—ณ๐—ถ๐—ฑ๐—ฒ๐—ป๐—ฐ๐—ฒ: Learn how Steve overcame his fear of finances and used data to make bold decisions, such as hiring new therapists and stepping back from direct patient care.โ€‹๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ ๐——๐—ฒ๐˜ƒ๐—ฒ๐—น๐—ผ๐—ฝ๐—บ๐—ฒ๐—ป๐˜: Steve discusses how he is cultivating future clinic directors by investing in leadership training and mentorship programs.โ€‹๐—ฆ๐—ฐ๐—ฎ๐—น๐—ถ๐—ป๐—ด ๐˜๐—ผ ๐—ฎ ๐—ฆ๐—ฒ๐—ฐ๐—ผ๐—ป๐—ฑ ๐—–๐—น๐—ถ๐—ป๐—ถ๐—ฐ: Get an inside look at Steveโ€™s plan to open a second location, including how he is preparing his team and systems for this expansion.โ€‹Don't miss this episode of the Private Practice Owners Club Podcast! If you are a practice owner looking to scale your business, this episode is filled with actionable insights and strategies to help you grow and reclaim your time.โ€‹Visit our Linktree for our Coaching Services, Free KPI Dashboard, Facebook Group, and Annual Strategic Planning Services: https://go.ppoclub.com/linktree-podcastsโ€‹Love the show? Subscribe, rate, review, and share! https://ppoclub.com/
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Feb 4, 2025 โ€ข 38min

How A Strategic And Professional Brand, Website, And Marketing Strategy Elevates Your Clinic With Corey Hiben

Ever feel like your marketing strategies are throwing spaghetti at the wall and hoping something sticks?โ€‹In this episode of the Private Practice Owners Club podcast, Nathan Shields welcomes Corey Hiben, founder of AndroBrand, to discuss the critical marketing tactics that can transform your Private Practice from struggling to thriving.โ€‹Corey shares his journey from a frustrated healthcare professional to a marketing expert who helps practitioners build powerful, patient-attracting brands.โ€‹Episode Highlights:โ€‹๐—ง๐—ต๐—ฒ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐— ๐˜†๐˜๐—ต: Simply having a website won't magically bring patients. Focus first on your immediate network and warm contacts who already know, like, and trust you.โ€‹๐—ง๐—ต๐—ฒ ๐—ฃ๐—ฟ๐—ผ๐—ณ๐—ถ๐—น๐—ฒ ๐—ผ๐—ณ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฃ๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐—ฐ๐—ฒ: Most practice owners miss this free, easy-to-use tool that can dramatically improve your local search visibility and attract new patients.โ€‹๐—ง๐—ต๐—ฒ "๐—ก๐—ถ๐—ฐ๐—ต๐—ฒ ๐—›๐—ผ๐˜‚๐—ฟ๐—ด๐—น๐—ฎ๐˜€๐˜€" ๐—”๐—ฝ๐—ฝ๐—ฟ๐—ผ๐—ฎ๐—ฐ๐—ต: Give yourself the grace to start broad, then gradually narrow your focus as you understand your ideal client avatar and develop specialized expertise.โ€‹๐—ฆ๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—ง๐—ฎ๐—ธ๐—ฒ๐˜€ ๐—ง๐—ถ๐—บ๐—ฒ: Expect a long journey to build a truly successful practice. Invest in coaching or mentorship to accelerate your growth and avoid repeating the same unproductive year.โ€‹๐—ง๐—ต๐—ฒ ๐—›๐˜‚๐—บ๐—ฎ๐—ป ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐˜๐—ถ๐˜€๐—ฒ: While AI can help with ideation, professional website design and marketing strategy requires a deep understanding of your unique business goals and target market.โ€‹Don't miss this episode of the Private Practice Owners Club Podcast โ€“ whether you're just starting out or looking to expand, Coreyโ€™s insights on consistency and strategic targeting can make big changes to your Private Practice.โ€‹Visit our Linktree for our Coaching Services, Free KPI Dashboard, Facebook Group, and Annual Strategic Planning Services: https://go.ppoclub.com/linktree-podcastsWant to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycallLove the show? Subscribe, rate, review, and share! https://ptoclub.com/

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