Creating A Game-Winning Culture That Attracts And Retains The People You Want With Brian Weidner

If you’ve ever felt like hiring is a shotgun approach and retention is just luck, this session will change how you build teams. In this Total Talent Masterclass, Brian Weidner (Career Tree Network) sits down with Nathan Shields to unpack a strategic, repeatable approach to building a game-winning culture of recognition and retention that actually moves the needle.

Nathan walks through how intentional values, recognition systems, and leadership by metrics turned his clinics into high-performing, sticky organizations — the same factors that helped him build and sell a business at a valuation well above industry averages. Together, they cover how to stop reacting to churn and start engineering a workplace people want to join and never want to leave.

You’ll learn:

• How to hire and fire by values so culture becomes a competitive advantage (and not just a buzzword)
• Practical recognition systems that scale: from peer-to-peer shoutouts to quarterly town halls and value awards
• Why embedding values into every stage of the employee lifecycle (ads → interview → onboarding → reviews → offboarding) prevents culture drift
• Ways to measure recognition success (NPS for employees, retention & productivity KPIs, and qualitative pulse checks)
• How to balance production AND values — and why sacrificing one for the other destroys morale fast
• Leadership playbook: lead like an owner, coach by metrics, and create career conversations that reduce surprise exits
• If you’re a hiring manager, clinic owner, or HR lead who wants predictable staffing, lower turnover, and a culture that amplifies productivity, this masterclass gives you the framework and tactical next steps.

🎯 Takeaway: Culture isn’t fluff — it’s a scalable business lever. Do the value work, measure it, reward it, and watch retention become a strength instead of a headache.

👉 Want to go deeper with Nathan? Book a call with Nathan — https://calendly.com/ptoclub/discoverycall

❤️ Love the session? Subscribe, rate, review, and share! https://ptoclub.com

💬 Join the conversation: If you haven’t already, find the Private Practice Owners Club Facebook Group to connect with therapy owners and leaders who are building great teams.

Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall

Love the show? Subscribe, rate, review, and share! https://ptoclub.com/

Annual Strategic Planning will ensure that your next year keeps you focused on on-target to complete your growth and expansion goals. Go to ppoclub.com to talk with Adam about how we can help you.

99.5% of successful owners interviewed on this podcast have at one time or another leveraged a business coach to improve their business. Private Practice Owners Club is coach you need - ppoclub.com