PRODUCTEA with Leah, Growth & Senior Leadership

SummaryJamie Gier, - CMO at DexCare and former Director of Product Marketing at Microsoft - and I talk about the importance of understanding the customer and the challenges of marketing in regulated industries. We also touch on the process of learning marketing, the concept of account-based marketing in B2B, and how to connect it to revenue through ROI cases for our customers. The conversation concludes with a focus on relevant outreach and communication concepts with the aid of AI.TakeawaysGood Marketing plays a strategic role in product development, informing product strategy and ensuring a unified voice in the marketplace.Marketing in regulated industries, such as healthcare, requires balancing compliance with innovation and user experience.Learning marketing involves understanding the customer, creating value, and staying up to date with industry trends.Account-based marketing in B2B involves aligning with sales, understanding ideal client profiles, and deploying the right sales and marketing motions. Effective processes and personalization are crucial in marketing and sales.Making the ROI case for customers from Marketing is essential.Chapters06:42 The Importance of Personal Board of Directors12:18 Measuring Marketing Impact16:29 The Role of Marketing in Product Development22:02 The Challenges of Marketing in Regulated Industries38:14 Learning Marketing and Creating Value45:38 Account-Based Marketing in B2B47:30 Effective Processes and Personalization that doesn't feel artificial49:17 Making the ROI Case through Account-based MarketingMy Blog / Newsletter: www.leahtharin.comLinkedin: https://www.linkedin.com/in/leahtharin/Twitter: https://twitter.com/LeahThar#productledgrowthSend us a textLeah on Linkedin / Twitter / Youtube

SummaryPeter Walker, Head of Data Insights at Carta discusses with me various aspects of startup funding and investment. We explore the value of small angel investments, the obscurity of startup funding letters, the selectivity of startup advisors, and the potential of angel investments as marketing assets.We also touch on the excitement for the future of startups, the impact of accelerators and venture studios, and the importance of distribution and growth and whether a downround really is such a bad thing.TakeawaysThere is a growing trend of companies exploring non-VC growth paths and aiming to achieve venture-scale outcomes without raising additional funding.The use of startup funding letters, such as Series A and Series B, can obscure the wide variation in funding amounts and create unnecessary pressure for founders.Angel investments can serve as marketing assets for startups, as investors with a strong brand can enhance a company's image.The current generation of startups is building on a higher foundation of knowledge and asking different questions compared to previous years.Chapters13:35 The Shift Towards Non-VC Growth Paths25:24 The Impact of Liquidation Preferences and Equity Education43:52 The Value of Small Angel Investments44:50 The Obscurity of Startup Funding Letters46:14 Angel Investments as Marketing Assets48:02 Excitement for the Future of Startups, Accelerators and Venture StudiosSend us a textLeah on Linkedin / Twitter / Youtube

Eytan Bensoussan, CEO of a banking service, discusses the importance of ruthless prioritization to achieve productivity and success. He highlights the problem of cashflow mismanagement in small businesses and the challenges of financial management in early stages. He also talks about the decision to seek VC funding, managing negative emotions, and the value of creating valuable content like a podcast for businesses.

Jeff Gothelf, an expert on OKRs and being outcome-driven, discusses humility and accountability in executives, setting outcome-driven goals for exploratory research, the role of humility in organizational success, common failure points in organizations, and the future of impactful startups.

Melissa Kwan, CEO of eWebinar, discusses bootstrapping vs. venture capital funding. Topics include understanding customers, challenges of building a product, determining financial goals, personal branding, self-serve options, and vertical SaaS businesses.

Chris Tottman and Richard Blundell discuss their operator's perspective on investing in successful businesses. They highlight the importance of being customer-focused in a narrow market and the dangers of going too broad. They also explore the metrics to evaluate businesses and the significance of where customers communicate and recommend.

Former CPO of Eventbrite, Casey Winters, shares insights on career transitions, organizational alignment, and the future of technology. Topics include: dealing with misalignment, the impact of company strategy, taking care of OKRs, planning the return to work, technology and distribution changes, and the future of advertising and SEO.

John Cutler, best systems thinker discusses the misconceptions of efficiency and productivity, the challenges of scaling businesses, the complexity of knowledge and expertise, the importance of consistency, the influence of random rewards on habit formation, and tracking habits and behaviors in business.

Jason Fried, CEO of 37signals, shares his contrarian approach to business: don't overcomplicate decisions, be confidently wrong, double down on what works, and trust your intuition. They discuss the significance of self-discovery, cutting and editing in business, and the importance of long-term value, customer success, and employee satisfaction in creating a better product. They also challenge traditional evaluation methods and emphasize the unpredictability of businesses and markets. Overall, the podcast focuses on simplicity, customer success, and making progress in business.

Adam Fishman, Expert in yearly planning and leadership perspective, joins Leah to discuss rolling planning, managing risks and human component, typical planning mistakes, understanding direct manager's goals, and what to do if you don't agree with company's strategy.