Up Next In Commerce

Michael Ibrahim, Senior Vice President of Digital Product at Fox Corporation, has several patents under his belt and a skill for building successful teams; he is contributing to major success at Fox Corporation. He shares his insights into the world of digital, diving into the most important metrics for Fox and how they make themselves available to consumers wherever they want to access their media. Tune in to learn:What it takes to earn patents (1:45)How to make media available to consumers across platforms (9:10)The metrics that matter for Fox (16:20)Sparking consumer interest in watching content (19:30)How to manage teams and get people working well together (28:40)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

With the holiday shopping season in full swing, how are businesses handling the busiest commerce period of the year? On this special crossover episode, the hosts from Mission.org podcasts, Up Next in Commerce, Marketing Trends and IT Visionaries join forces for the first time ever to discuss all things retail. Tune in to hear Stephanie, Jeremy, and Albert share their thoughts and expertise about the latest shopping technology, holiday cyber threats, and whether shifting consumer attitudes will make Black Friday a thing of the past.Tune in to learn:Themes surrounding Black Friday and Cyber Monday (2:10)Cybersecurity’s role in Black Friday and Cyber Monday (11:55)Is there consumer optimism in today’s uncertain market? (16:45)End capping and its evolution into ad-buying (25:30)Mentions:“Bringing Build-A-Bear Alive in New Ways With Jenn Kretchmar, Chief Digital and Merchandising Officer of Build-A-Bear Workshop” (Marketing Trends podcast; Episode 359)“How The Simple P&L Statement Can Be Key To Long-Term Success” (Up Next In Commerce podcast; Episode 33)“Not Dumbing It Down: DECIEM and the Art of Straightforward Marketing with Jordanne Dyck” (Up Next In Commerce podcast; Episode 197)“Flipping Ecommerce on its Head” (Up Next In Commerce podcast; Episode 90)Common Thread Collective“Where ‘Credit’ Is Due with Randy Kern, CTO, Marqeta” (IT Visionaries podcast; Episode 417)Stephan Pretorius - Chief Technology Officer - WPP“Smart TV and Smarter TV Marketing With Jordan Rost, Head of Ad Marketing, Roku, Inc.” (Marketing Trends podcast; Episode 341)American Giant: American Made Clothing & ActivewearDanny Fields - EVP Engineering and Chief Technology Officer -  Avalara“Why Liquid Death Didn’t Water Down Its Marketing Strategy” (Up Next In Commerce podcast; Episode 262)Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

How should companies think about AI? When should it be used? Should it be regulated? Dr. Athina Kanioura, Chief Strategy and Transformation Officer of PepsiCo, shares her expert insights and explains how AI increases efficiency at PepsiCo. She also dives into their cross-functional “digital hubs” and the bias problem with hiring algorithms. Tune in to learn:Athina’s most contrarian thought about AI (2:08)How AI makes PepsiCo more efficient (15:15)Addressing the bias issues and creating ethical AI (19:45)The purpose of PepsiCo’s digital hubs (29:50)Measuring KPIs (32:30)How to upskill talent (34:30)Mentions:Wuthering Heights (novel by Emily Brontë)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

What are the benefits of having a passion project for a career? Rob Bossen, CEO of Grey Duck, shares that his passion for stand-up paddleboarding allows him to innovate within the niche spaces of outdoor water activities to bring solutions to consumers. Tune in to hear more about Rob’s transition from finance to outdoor water activities and what his experiences have taught him throughout his journey.  Tune in to learn:About Grey Duck’s stand-up paddle board innovation (08:40)How Grey Duck sells direct to consumers (13:25)About the growing trend for inflatable products (16:00)Why the used product market is on the rise (28:00)Mentions:Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

How does e-commerce completely alter the way alcohol businesses reach consumers? Derek Correia, President of ReserveBar, knows that B2C can widen the horizon for beverage sales across the country and provide curated, personalized experiences for customers. Tune in to hear how ReserveBar is changing the market through partnerships and a vision to optimize how people explore, learn about, and purchase premium wines, champagnes, and spirits.   Tune in to learn:The behind-the-scenes of building a B2B and B2C company (5:55)Why one-to-one relationships with the customer are valuable (13:00)How the ecommerce everywhere vision originated at ReserveBar (29:40)How to avoid cannibalizing your sales (23:20)Mentions:Anheuser-Busch Brewing CompanyUp Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

How do you find white space in your market? And when you do, how should you time your product release? Ken Wegner, President of Jel Sert, and his son Gavin, Senior Brand Manager of subsidiary SLIQ Spirited Ice, share their approach at Jel Sert. They discuss their experience at this nearly 100-year-old family business, and how the company successfully transitioned into the competitive alcoholic beverage industry.Tune in to learn:Lessons from Jel Sert’s history that resonate today (8:46)How to grow and innovate responsibly (13:50)How to find white space and time your entry into the market (22:57) Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

How can companies capture customer attention and spark interest in their brand? Hamid Saify, SVP of Digital Retail at Liquid Death Mountain Water, discusses the brand’s “tongue-in-cheek” approach and its “connection-first” marketing strategy. Tune in to learn about the company’s success stories and how to drive loyalty through merchandise.Tune in to learn:Which metrics matter and why you should not be hyper-reactive (7:20)How to use merchandise to actually build brand loyalty  (12:55)Coming up with design ideas for merchandise (19:04)Mentions:Austin City Limits Music FestivalMike Cessario (CEO and Co-Founder of Liquid Death)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

How can a company stand out in an overpopulated market? Jasper Falluca, Director of Business Development at Palermo’s Pizza, shares innovation through ecommerce to create a new platform for DTC frozen pizzas. Tune in to learn more about Palermo’s Pizza and its accomplishments in the pizza business by building meaningful connections with customers and using data to create successful products. Tune in to learn:The story behind founding the family business (02:05)More on the driving force behind growth (07:00)How to build lasting relationships with customers (16:10)The tech stack behind the expansion to DTC (23:30)Mentions:Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

How do startups aim to disrupt the current market? Gabe Coyne, CEO of Stix Golf, explains that businesses need to create affordable options in the middle ground between bargain and luxury. Tune in to learn more about Gabe’s process for finding the right channels to showcase quality products for affordable prices.   Tune in to learn:Behind the scenes of designing the Stix clubs (8:45) How Stix built awareness during a second launch effort (15:40)Thoughts on retail for DTC companies in today’s market (17:20)Mentions:Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

How should ecommerce brands be thinking about advertising strategy? What will work now and into the future? Alexa Kilroy, Head of Brand at Triple Whale, shares her hot takes based on the data and her industry experience. Tune in to hear her thoughts on the ad platforms that you should pay attention to and the return to some old-school ad strategies. Tune in to learn:Triple Whale’s DTC reality TV show “DTC After Dark” (2:30)Dissecting inaccuracies in platform advertising data (18:30)Recent shifts in “behind the scenes” data (24:20)Interesting and lesser known data metrics (38:48)A “hot take” on the advertising industry (32:30)Mentions:DTC After Dark, Presented by Triple WhaleHuronUp Next in Commerce EpisodeJambysUp Next in Commerce EpisodeEastern Standard ProvisionsOlli PopFlying Embers Hard KombuchaHop LarkWincDara DennyKristin JonesSonya RobinsonRyan MaloneReed Smith Liam CassZachary MurrayObvi CollagenBarry HottUp Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.