Why Liquid Death Didn’t Water Down Its Marketing Strategy

How can companies capture customer attention and spark interest in their brand? Hamid Saify, SVP of Digital Retail at Liquid Death Mountain Water, discusses the brand’s “tongue-in-cheek” approach and its “connection-first” marketing strategy. Tune in to learn about the company’s success stories and how to drive loyalty through merchandise.

Tune in to learn:

• Which metrics matter and why you should not be hyper-reactive (7:20)
• How to use merchandise to actually build brand loyalty  (12:55)
• Coming up with design ideas for merchandise (19:04)

Mentions:

• Austin City Limits Music Festival
• Mike Cessario (CEO and Co-Founder of Liquid Death)

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