Up Next In Commerce

How do successful CPG companies build a following? Nick Saltarelli, Co-founder of Mid-Day Squares, shares how he and his partners “celebritized” themselves through an Instagram reality show to break into the chocolate industry. He dives into social media strategy, building a fanbase that asks grocery stores to stock their products, and fighting back against attacks. Tune in to learn:Fighting cyberattacks and legal battles against Mid-Day Squares (01:45)Launching without support from grocery stores (14:55)Why you should remove yourself from the data tracking obsession (24:40)“Cracking” TikTok (31:15)Mentions:Pepsi, Where is My Jet?Liquid Death, CEO and Cofounder, Mike CessarioUp Next In Commerce Interview with Hamid Saify, SVP of Digital Retail at Liquid DeathMid-Day Squares Uncensored Podcast Loverboy and Summer HouseUp Next in Commerce Interview with Nick Califano, COO, LoverboyUp Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

On this special end-of-year crossover episode, the hosts from Up Next in Commerce, Marketing Trends, and IT Visionaries meet up again to discuss their biggest takeaways from their guests over the past year, and to make some predictions for what should be an exciting 2023 in marketing, tech, and ecommerce.Tune in to learn:Why your employees are your greatest customers (7:50)Why good business instincts can help overcome a lack of data (13:55)Why intuition matters, even in data-driven industries (22:00)Mentions:David Ting, ZenniDavid Heinemeier Hansson, 37signalsStephanie Dobbs Brown, CMO, Intercontinental ExchangeLil’ WayneKevin Warren, UPSEric Toda, MetaUp Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerceMission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

As instant commerce becomes increasingly popular, how can consumers rely on products being in stock?  Daniel Folkman, SVP of Business at Gopuff, explains that with more than 500 micro fulfillment centers, Gopuff can guarantee delivery of its stocked products as the customer builds their order. Listen to the episode to learn more about how Gopuff is leading experiments on sample feedback data for advertisers and how the company is staying ahead of its competitors.Tune in to learn:About the benefits and challenges of providing products through company-owned fulfillment centers (06:40)Why Daniel thinks Gopuff will outlast its competitors (12:10)The Gopuff ad platform (17:33)What avenues Gopuff is exploring to capitalize on sample tracking (22:17)Mentions:“GoPuff forecasts mass extinction for ‘majority, if not all’ rivals this year” by Emily Hawkins for City A.M. on 08/29/2022Rafael Ilishayev, Co-Founder and Co-CEO of GopuffYakir Gola, Co-Founder and Co-CEO of GopuffPepsiCoCoca-ColaUp Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

How do you build a socially-conscious product business within a competitive market? Mike Beckham, CEO and Co-founder, Simple Modern, shares his experience as a founder, diving into finding and protecting white space in the market, building brand loyalty and creating a great culture.Tune in to learn:Identifying white space in the market (7:20)Building “moats” in competitive markets (13:30)The need to have a good product in order to give back (23:20)Mike’s advice for founders (33:15)Mentions:YetiThermosStanleyHydroflaskInternational Housewares Association’s Inspired Home ShowQuibidsAll Birds Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

How can an ecommerce brand serve middle to low-income African consumers, even those that are offline or lack access to technology? Tracey Turner, Founder and Chair of Copia Global, is bringing e-commerce to the mass market in Africa and dives into the details of their approach. She shares the logistics of their unique model, how they have built consumer trust and insights into the market across Africa.Tune in to learn:Using a for-profit model for social impact (04:45)Bringing ecommerce to the African mass market (10:00)Copia Global’s impact (20:25)The mindset needed to enter new markets (22:43)The importance of earning customer trust in new markets (28:00)Mentions:Anita Roddick / The Body ShopBen and Jerry’s Jason Murray Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more athttp://www.mission.org.

What should companies be most concerned with in this era of commerce? Lena Korres, Co-Founder and CIO at KORRES, explains the importance of keeping production sustainable so consumers can feel good about the products they’re using. Tune in to learn more about how natural ingredients not only benefit the consumer, but also the companies that produce skincare. Tune in to learn:What KORRES values about herbal remedies (3:40)The benefits of Greek Yogurt (12:55)Why Santori grapes are amazing (18:50)How to gain awareness for your products (25:05)Mentions:Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

With so many new commerce options available, what avenues can companies explore to reach more consumers? Vassil Mladjov, Board Member at Tallio, shares his thoughts on the growth of live stream shopping and how it is becoming a more prevalent way to purchase products online. Also, tune in to hear how collecting user data can help provide an optimal consumer experience, breaking boundaries within e-commerce opportunities.Tune in to learn:Why live stream shopping isn’t as popular in the U.S. (06:00)How Tik Tok can help with targeting the right customers (11:35)Keeping live shopping relevant even after the live event (18:44)How companies can implement personalization through user data (26:20)About thinking outside of the box to reimagine the traditional revenue stream (28:45)Mentions:Bambuser - live video shoppingTikTok - short-form video serviceMetaverse - virtual reality iteration of the internetUp Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

How did an alcoholic beverage company manage to reach nationwide distribution without a single dollar spent on marketing? Nick Califano, the COO of the hard tea and canned cocktail maker Loverboy, joins us to discuss the unique journey that propelled the company from reality TV scene-stealer to retail shelves across the country.Tune in to learn:The backstory of Summer House and Loverboy (09:15)How Loverboy stays ahead of trends in the industry (25:00)Nick’s thoughts on the potential of branded content (37:55)Mentions:Summer House | Bravo TV Official SiteUp Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Unconventional health treatments like cryotherapy and infrared sauna baths are not exactly known for their affordability. One rapidly growing company, however, is transforming the wellness landscape by democratizing access to such cutting-edge health services. With over 175 locations across the country, Restore Hyper Wellness is quickly bringing its holistic healthcare approach to the mainstream. Tune in to hear Restore CEO and Founder Jim Donnelly and CMO David Fossas discuss the joys and challenges of operating within a franchise model, and why they are committed to making health and wellness treatments safe, fun, and affordable.Tune in to learn:An overview of Restore and its services (3:40)Why Restore uses a franchise model (16:20)The marketing approach at Restore (23:55)How Restore avoids the pitfalls of the biohacking frontier (38:00)The future of using space for wellness and production (46:30)Mentions:Steven Welch, Founder and Executive Chairman, Restore Hyper WellnessSTEMREGEN® - Stem Cell Supplements - KalyagenUp Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

How do you make a popular Asian product thrive in the U.S. market? Irvin Gunawan, Founder and CEO of Irvins, shares his experience building a snack food brand out of their restaurant in Singapore and later bringing these products to the U.S, introducing Americans to a new snacking sensation. Tune in to hear about the company’s backstory and what Irvin learned from this unique expansion.Tune in to learn:Irvin’s journey from a Singaporean restaurant into a viral snack product (1:50)Building relationships with major U.S. retailers (11:00)What changes are needed to bring a product from Asia to the U.S. (16:30)Mentions:Cardi BUp Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.