If you don't understand this about your customers, then you might as well spin a wheel to see if you'll sell or not. I sell based off of the 10-80-10 theory, which helps me better understand my customers' decisions and why they do what they do. I also sell based off of the understanding that customers need to know the desired outcome of a sales pitch, webinar, or product in order to feel comfortable. In this video, I lay this framework out for you, so you can start empowering your customers and making money at the same time.

I made most of my money by understanding the root of why people buy products. I've found that people primarily buy time and money, which is why I adapted my strategy around that and had so much rapid success. In this episode, I dive into the sales strategies I've used over the years, why they were so effective, and how they can make you tons of money, fast.

Do you ever feel overwhelmed by too much information? Whether it's in a meeting, a crowded room, or even just scrolling through social media, our brains can easily become overloaded with stimuli.  In this episode, I explore the mental patterns our brains use to handle that stimuli, and how you can (ethically!) use those patterns to communicate more effectively and persuade more customers to buy.

My highest-converting webinar happened because of a mistake! I like to experiment with concepts in business to see what works and what doesn’t. But this mistake led me to discover something that has since made me millions of dollars. Does how you present the price in an offer lead matter? Does the price matter at all? In this video, I discuss the importance of price, how to present it and what makes people actually BUY. I also cover why the words you use matter, how to position your sales pitch and why giving your buyers options may not always be best.

I don't believe in the saying "Work smarter, not harder." In fact, I'm a firm believer that you should work smarter AND harder... at least, until you secure the #1 spot in your industry. In this episode, I break down how I used strategy and pattern recognition to work smarter than my competition while also working harder than them, and why doing that can result in you no longer having to work hard at all.

What is the most important question you can ask? This question can be used anywhere, but is particularly effective in sales, coaching, and consulting. I have made millions of dollars using this question. In this video, I break down what the question is, how to use it, why it’s important to ask, and how it can break apart limiting belief patterns and help people solve their problems by looking at them from a different angle and getting to the true root of the problem.

You don't understand your customers. If you're not closing sales with them, you may not be speaking their 'language'. In this video, I break down my closing method that gets your customers to trust you, and puts you in a more favorable position to close.

What's my secret to driving customer traffic? I don't. In this episode, I share the secret method that gets other people to direct traffic to you, and allows you to form mutually-beneficial business relationships.

We've all looked at someone and wondered how they can get so much done in such a short span of time. In this episode, I show you how to get laser-focused on something, and explain why it begins before you even start on the task itself.

Your goal when dealing with customers is to empower them to the point where they feel like they're robbing you. In this episode, I talk about why you should let your customers think they're taking advantage of you, and how focusing on your toughest customers can help you succeed with all of them.