The Ramble Refinery with Heather Sager

Ever heard a business coach tell you that selling is “just a numbers game”? They say that if you can just get your offer in front of more people, eventually you'll start making sales.But if it really was as simple as putting offers in front of more potential buyers, why are there so many broke content creators? Harsh truth, I know. But those business coaches aren’t entirely wrong, they just left out a critical piece of information.It isn’t about getting the offer in front of more people, it’s about connecting a MESSAGE that resonates  to your offer. Said another way, it’s all about the CONTEXT you provide.In today’s episode, I’ll share the 7 essential ingredients that will allow you to create messaging that resonates. So grab a notebook, a cup of something warm and start planning that effective messaging. You’ve got this!Episode Highlights:Demystify what “messaging” means to create desire and demand for your offerPhysical products vs information type of products and the difference between their way of marketingThe challenge a lot of business owners have when it comes to their messagingWhat is the ‘curse of knowledge’ and how this can affect your messagingThe 7 ingredients that you need in every talk to have a really powerful messaging that gets results EPISODE  SHOW NOTES👇https://heathersager.com/episode178/Send us a textSupport the show🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode shownotes: https://heathersager.com/blog 📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage. 👋 CONNECT WITH HEATHER:Work with Heather: https://www.heathersager.com/Instagram: https://www.instagram.com/theheathersager/YouTube: https://www.youtube.com/HeatherSagerIf you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.

Whether or not you signed up to “be a writer” when you started your business, the truth is that clearly communicating your ideas through great copy is a requirement.Between newsletters, blog posts, video descriptions, captions, lead magnets, promotional emails, sales and check out pages  (those last 3 are the money makers btw)  writing is part of building an online brand.But what if you don’t consider yourself a great writer? What if you struggle to come up with ideas or “get into flow” when you sit down to type? And even if you can write great content, what if persuasive selling in copy seems like an unsolvable rubik’s cube?  Today's episode will help you step into the role of writer and become persuasive and compelling in your copy, through the help of my dear friend (and our copywriter here at The Speaker Co), Sara Vartanian.Sara is a launch strategist and copywriter and I’ve asked her to sill the tea on all things copy tips  to help you make your copy hotter than Taylor Swift tickets.You will LOVE unscripted, hilariously real conversation, packed with tangible tips, advice and strategies. We tackle questions like: how long should copy really be? Where do people spend way too much time?  What if I don’t feel like writing? Plus we go into a few wildly inappropriate metaphors (per usual) that unsurprisingly drive the lessons home.Inside this episode, you’ll learn:How Sara’s early experience with teaching and cloth diapers (wait what?) paved the way to damn good copywritingBridging the gap between verbal and written communication styles (and how they play together)The two distractions people obsess over, but don’t pay off (and what to do instead)What it takes to write unboring copy that packs a punch-y “YOU” in it4 specific actions to take when you feel “stuck” with writing   EPISODE  SHOW NOTES👇https://heathersager.com/episode177/Send us a textSupport the show🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode shownotes: https://heathersager.com/blog 📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage. 👋 CONNECT WITH HEATHER:Work with Heather: https://www.heathersager.com/Instagram: https://www.instagram.com/theheathersager/YouTube: https://www.youtube.com/HeatherSagerIf you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.

I bet reaching more people and creating a meaningful impact is one of your aspirational goals. And as an online business owner, you’re trying to blend marketing strategies designed to reach the masses with a more personable, relationship focused approach.So the question is: how can you truly connect with people through relationships AND grow at the speed you want? And if people don’t know who you are or what services you offer, how can you expect them to pay attention and to trust you? In this week’s episode, we’re looking in the rearview mirror to help you reflect on your visibility efforts and determine a strategy you can implement next year—one that is aligned, more intentional and will create a bigger impact in your business. Whether you've been doing visibility for a while but you haven't gotten much traction or you put it on the backburner, this episode is a must listen.In this episode, we dig into…Building relationships through mutual connectionsSome of the powerful ways to build meaningful relationships in the online businessHow can you make visibility be mutually beneficial to you (and to other people)Reflecting questions to help you approach visibility next year in a bigger levelFive speaking strategies you can use in your business to achieve your goals EPISODE  SHOW NOTES👇https://heathersager.com/episode176/Send us a textSupport the show🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode shownotes: https://heathersager.com/blog 📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage. 👋 CONNECT WITH HEATHER:Work with Heather: https://www.heathersager.com/Instagram: https://www.instagram.com/theheathersager/YouTube: https://www.youtube.com/HeatherSagerIf you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.

When was the last time your confidence took a hit? Maybe a failed launch, or not getting enough views on your Instagram stories? How about unsubscribes from your list? Or a negative review.Shaky confidence happens to everyone, especially entrepreneurs building businesses. Think about it. You’re quite literally building something you’ve never done before, constantly learning new skills, tech and tactics. Of course you’ll question yourself, feel like a fake or consider burning it all down, every now and then.But what you do in those moments matters. Do you get back up quickly? Do you spiral out? Do you look to others for validation? Or push through reciting affirmations?Confidence seems “fluffy and intangible, but often shows up in a physical manifestation. On today’s episode we’re talking about how confidence impacts your business, how to recognize the symptoms of lost confidence and what to do when it inevitably shakes. Episode Highlights:Why we think and feel that confidence is a fluffConfidence (and lack of confidence) can take a lot of different shapesWhat it means when you’re confident 100% of the timeReflecting questions to redirect your thinking and help you build your confidence back—these made a profound different in my career and businessPlus confidence boosting tips that I do whenever my confidence shakesEPISODE  SHOW NOTES👇https://heathersager.com/episode175/Send us a textSupport the show🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode shownotes: https://heathersager.com/blog 📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage. 👋 CONNECT WITH HEATHER:Work with Heather: https://www.heathersager.com/Instagram: https://www.instagram.com/theheathersager/YouTube: https://www.youtube.com/HeatherSagerIf you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.

It’s no secret that you wear a lot of hats running a business, and if you’re anything like most online business owners, the majority of your time is spent on content creation, admin and other behind the scenes work.But how can you expect to make money in your business if you spend the majority of your time on things that aren’t directly tied to sales or designed to make sales down the road (and the road keeps getting longer)?In today’s episode, I’ll share with you my ridiculously simple strategy that’s going to help you generate more sales. So if you are not quite on track with where you want to be this year or are looking for a cash boost, this episode will be the fire to get you moving.Episode Highlights:The four traps that keep business owners stuck with salesMy go-to strategy to generate salesThe tough love, real talk advice you didn’t realize you needed to end the yearPlus tips you can do to time audit yourself + your goals and start taking action EPISODE  SHOW NOTES👇https://heathersager.com/episode174/Send us a textSupport the show🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode shownotes: https://heathersager.com/blog 📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage. 👋 CONNECT WITH HEATHER:Work with Heather: https://www.heathersager.com/Instagram: https://www.instagram.com/theheathersager/YouTube: https://www.youtube.com/HeatherSagerIf you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.

As an online entrepreneur, we are often the face of our companies. Everything about us speaks, from the way we groom ourselves to the way that we physically show up AKA our appearance—all these things matter.It is an extension and enhancement of our brand which sends a message to our prospects and our audience (whether we like it or not!) But the question is, are you happy with the message that's being shared? Today's guest, Kristina Pernforns, an Image and Interior style specialist is going to help you understand exactly how your personal style reflects how you want to be seen. And if you want to build trust and credibility with your audience, you have to look the part.Episode Highlights:Kristina’s background in fashion and interior design—how she pulls these two together in helping people build their online brandHow what you wear can affect how you perform and how you feel about yourself (and ways that you can unintentionally sabotage how others see you)Kristina's “Red Thread” theory—how we all wear different hats, but not distinctly different personalitiesCreating a strong, authentic personal brand and style—where’s the best way to start Plus tips in leaving a better first impression (specifically for someone who is not so fashion forward) EPISODE  SHOW NOTES👇https://heathersager.com/episode173/Send us a textSupport the show🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode shownotes: https://heathersager.com/blog 📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage. 👋 CONNECT WITH HEATHER:Work with Heather: https://www.heathersager.com/Instagram: https://www.instagram.com/theheathersager/YouTube: https://www.youtube.com/HeatherSagerIf you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.

Whether you’re just getting started as a business owner or you’ve been at it for years, it’s essential to have a firm grasp and a complete understanding of your business financials. Part of being confident in your brand is also understanding your finances—and there’s no one I trust more when it comes to this than my CFO, Serena Shoup.I ask Serena, who you might remember from episode 140, has graciously taken the mic while I rest and recover my voice.Serena is a founding member from our program, The Speaker Society. She is a CPA who runs a virtual bookkeeping business dedicated to helping course creators and online experts manage their cash and make informed decisions based on their numbers when it comes to launching, growing, and scaling.This episode is short and sweet but is filled with tangible tips that will help you become more profit conscious and be more comfortable around your money.  I hope you enjoy this special edition take over, I’ll be back next week.Episode Highlights:Bookkeeping basics that every business owner need to knowDifference between Bookkeeper, Accountant, CFO and a tax pro or a CPA in your businessBest practices for hiring contractors (or maybe being a contractor for someone else) so you can protect yourselfThings you need to be aware of if you’re selling physical or digital products  to help you keep compliant Where and when to get expert help Cash flow management system that works with human behavior EPISODE  SHOW NOTES👇https://heathersager.com/episode172/Send us a textSupport the show🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode shownotes: https://heathersager.com/blog 📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage. 👋 CONNECT WITH HEATHER:Work with Heather: https://www.heathersager.com/Instagram: https://www.instagram.com/theheathersager/YouTube: https://www.youtube.com/HeatherSagerIf you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.

Entrepreneurs are creative and courageous, generating more ideas than they can handle. And while this level of innovation is an asset, it quickly becomes an unnoticed liability. So buckle up because this episode gets spicy as Heather delivers one of her infamous mono-ramble-logues on calling out and raising your awareness around how your perceived strengths might actually be holding you back from reaching your goals. Episode Highlights:The mistake too many entrepreneurs make online when they see a problem What happens when you have tons of new  ideas and you start taking action on all of these thingsThe biggest gift (and probably the biggest liability) why you’re not making any progress in your businessPlus what to do if you find yourself stuck, not moving forward in your businessEPISODE  SHOW NOTES👇https://heathersager.com/episode171/Send us a textSupport the show🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode shownotes: https://heathersager.com/blog 📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage. 👋 CONNECT WITH HEATHER:Work with Heather: https://www.heathersager.com/Instagram: https://www.instagram.com/theheathersager/YouTube: https://www.youtube.com/HeatherSagerIf you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.

Today’s episode is a BONUS episode replay from an Instagram Live I did, bringing a couple of our clients from The Speaker Co to share their journeys of how leveraging their message and their voices in the last year has made a bigger impact with their business.Remember, there are people who are waiting that you know you can help but until you take the bold move, you pick up the microphone, you turn on the camera or you pitch that opportunity– how are they ever going to hear your message?  So this is your reminder to be a little more brave, be a little bit more bold and start making progress. Sure, you might be a little crappy to start but you can't get better until you get started. I hope that these stories fire you up and give you some ideas around what's possible when it comes to leveraging your voice and your message as a marketing tool in your business.In this episode, you’ll meet:Lindsay Yaw Rogers - a storyteller who helps entrepreneurs, small businesses and brands build powerful stories to fuel growth, connection, and impact.Krystalore Crews - Lifestyle Coach and Consultant with a mission to have everyone in the world show up and share their gifts with the world.Episode Highlights:How as an expert we struggle to own our expert statusWhat does speaking looks like in their business and how  it evolveWhat they have gone through in the process of crafting their talkNavigating imposter syndrome and the feeling of overwhelm in stage (and life in general)The importance of having a community that will support you on your speaking journeyPlus some tips to know when’s the right time to get serious about speaking so you can make a confident decision in investing for yourselfEPISODE  SHOW NOTES👇https://heathersager.com/episode170/Send us a textSupport the show🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode shownotes: https://heathersager.com/blog 📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage. 👋 CONNECT WITH HEATHER:Work with Heather: https://www.heathersager.com/Instagram: https://www.instagram.com/theheathersager/YouTube: https://www.youtube.com/HeatherSagerIf you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.

If you have big dreams and want to truly make an impact in the world, you can’t do so by staying silent. You have to leverage your voice.Today’s episode is a special one—I’m passing the microphone to real business owners just like you. I thought it might be helpful to hear how other entrepreneurs take courageous action, get results and believe everything is possible if you just start taking that first step to step up and help your ideal clients.I hope the stories that you hear today unravel something in you to push you to be a little more brave for you to try new things, for you to raise your hand for a speaking opportunity, for you to be a little bit more louder with your voice and have more courage to share your message because the people that you can help are waiting to hear it.In this episode, you’ll meet:Merritt Onsa - Dream Coach and Host of the Devoted Dreamers PodcastMichelle Lyman - Owner and Director of Serenity YogaMelissa "Echo Greenle - Founder and CEO of Deaffriendly ConsultingJessica Brooks - Conversion Copywriter and Recipe Developer EPISODE  SHOW NOTES👇https://heathersager.com/episode169/Send us a textSupport the show🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode shownotes: https://heathersager.com/blog 📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage. 👋 CONNECT WITH HEATHER:Work with Heather: https://www.heathersager.com/Instagram: https://www.instagram.com/theheathersager/YouTube: https://www.youtube.com/HeatherSagerIf you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.