The Ramble Refinery with Heather Sager Here's How to Nail Your Messaging in 2023
Ever heard a business coach tell you that selling is “just a numbers game”? They say that if you can just get your offer in front of more people, eventually you'll start making sales.
But if it really was as simple as putting offers in front of more potential buyers, why are there so many broke content creators? Harsh truth, I know. But those business coaches aren’t entirely wrong, they just left out a critical piece of information.
It isn’t about getting the offer in front of more people, it’s about connecting a MESSAGE that resonates to your offer. Said another way, it’s all about the CONTEXT you provide.
In today’s episode, I’ll share the 7 essential ingredients that will allow you to create messaging that resonates. So grab a notebook, a cup of something warm and start planning that effective messaging. You’ve got this!
Episode Highlights:
- Demystify what “messaging” means to create desire and demand for your offer
- Physical products vs information type of products and the difference between their way of marketing
- The challenge a lot of business owners have when it comes to their messaging
- What is the ‘curse of knowledge’ and how this can affect your messaging
- The 7 ingredients that you need in every talk to have a really powerful messaging that gets results
EPISODE SHOW NOTES👇
https://heathersager.com/episode178/
🔗 Grab the latest FREE resources: https://heathersager.com/start
🔗 Browse all episode shownotes: https://heathersager.com/blog
📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage.
👋 CONNECT WITH HEATHER:
Work with Heather: https://www.heathersager.com/
Instagram: https://www.instagram.com/theheathersager/
YouTube: https://www.youtube.com/HeatherSager
If you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.