
The Ramble Refinery with Heather Sager
You can’t spell message without mess—because big ideas don’t show up fully formed. They start rough, unrefined, and a little all over the place. But that’s not a problem, it’s part of the process.The best speakers, thought leaders, and business owners don’t wait for the perfect message—they refine it by showing up, sharing, and shaping their ideas in real time.That’s what The Ramble Refinery is all about.Welcome to the place where we normalize the messy middle of speaking, marketing, and business growth. Whether you’re leading workshops, speaking on stages, or showing up on podcasts, your voice isn’t just a marketing tool—it’s your most valuable business asset.Hosted by Heather Sager, a speaking coach and business strategist who helps experts get their ideas out of their heads and into the world, this podcast dives into the raw, unpolished side of refining your message, using your voice, and growing your impact.Because every great message starts as a mess—so get ready to ramble.
Latest episodes

Jul 20, 2023 • 52min
Visibility Strategies: Breaking Through the Noise with a Small Following
Creating amazing content is half of the marketing battle…the other half comes from rolling up your sleeves and earning eyeballs on your business.Maybe one of those questions you’ve wondered about is this:How do I get more eyes on my content if I don't have a large following?It’s a question I’ve heard on repeat over the last year that’s why I’m tackling it on today’s podcast episode.So if you’ve been frustrated by slow audience growth, feeling like you’re constantly creating but the only people who engage with your content are your sister and great aunt…this is the episode you need to listen to on repeat.It’s a recast of an oldie but a goodie episode from two years ago where I walk you through 5 specific ways to increase your visibility even if you have a small audience. It’s filled with tactical ways and actionable advice to help you get fired up, step up to the mic, start making an impact and truly help people regardless of what size your ‘following’ is.In this episode, we’ll dig into:Getting clear on what your audience size is and what exactly it means for youThe importance of consistently tracking your metrics and the incremental changes in your businessWhy you should stop waiting for your ideal person to come to you (and what you should do instead)5 specific places to look at to get in front of your ideal audience Plus tactical ways and examples on how you can approach this to help you reframe your mindset if you feel awkward pitching yourselfQuick note: this episode originally aired two years ago, so a few things mentioned in the episode are out of date (like the name of my program and my opt-in freebie, but the message is TIMELESS). EPISODE SHOW NOTES👇https://heathersager.com/episode207/Send us a textSupport the show🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode shownotes: https://heathersager.com/blog 📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage. 👋 CONNECT WITH HEATHER:Work with Heather: https://www.heathersager.com/Instagram: https://www.instagram.com/theheathersager/YouTube: https://www.youtube.com/HeatherSagerIf you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.

Jul 13, 2023 • 1h 3min
From Self-Doubt to Self-Made – A Conversation with Jill Stanton
Are you ready for a mind shift that could change your life?Join us in today’s episode as we do a throwback to my interview with the incredible Jill Stanton of The Wealthy Course Creator duo and The Millionaire Girls Club.Get ready for a deep dive into the power of our thoughts, how they can either uplift us or pull us down and the crucial role of mindset to reach our goals.Jill offers insight into how to recognize these negative thought spirals that often hold us back—interrupt them and then redirect our thoughts towards growth and positivity giving us the ability to see life's challenges from a fresh perspective.Tune in and ignite your mind with this transformative conversation and learn how to replace fear, self-doubt and disempowering beliefs by embracing one’s vulnerability and switching that default mode of worrying to being willing.In this podcast interview, Jill shares:Her struggle of self-doubt, how her past experience shaped her beliefs and behavior and how she stays future focused The importance of choosing thoughts and beliefs to catch oneself when spiraling into negative or disempowering thoughtsThe power of asking better questions to redirect one’s focus and perspectiveThe strength that comes from embracing vulnerability and being unapologetically youSwitching to impact goals instead of income goals (think of the people you’re meant to serve!)And of course, how she approaches speaking on a stageQuick note: this episode originally aired two years ago, so a few things mentioned in the episode are out of date (like the name of BOTH our programs, but the message is TIMELESS). EPISODE SHOW NOTES👇https://heathersager.com/episode206/Send us a textSupport the show🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode shownotes: https://heathersager.com/blog 📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage. 👋 CONNECT WITH HEATHER:Work with Heather: https://www.heathersager.com/Instagram: https://www.instagram.com/theheathersager/YouTube: https://www.youtube.com/HeatherSagerIf you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.

Jul 6, 2023 • 36min
Speak to Sell: How to Make Money On The Back End of Speaking
When most entrepreneurs think of speaking, they think of either professional speakers charging a fee for their talk or speaking for free to get experience to eventually command a fee. But this concept of trading money for time wasn’t why you built your business, and speaking for free without a strategy isn’t going to lead you towards the results you want. The good news is that this isn’t the only way to speak to get results in your business. In today's episode, I'm sharing with you my interview on the Sweet Life Podcast with April Beach where I explain the two types of speaking business models you can use to grow your business. We’re going to dig into my unique approach to sales and will share with you the step by step process to effectively use speaking opportunities into a money maker for your biz.This conversation is filled with GOLD and tangible strategies so be sure you don’t miss this one!In this podcast interview with April, I share:How speaking fits into your business and how you can leverage this to grow your businessThe types of Speaking Business Models and understanding which one aligns with your goals and strategiesThe importance of having a signature talk—one that connects to your offers and to the solutions that you provideWhy listening to your prospect and understanding the context of their problems are critical steps for a successful sales callMy unique approach to sales—3 steps that you can follow to effectively use speaking to grow your businessEPISODE SHOW NOTES👇https://heathersager.com/episode205/Send us a textSupport the show🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode shownotes: https://heathersager.com/blog 📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage. 👋 CONNECT WITH HEATHER:Work with Heather: https://www.heathersager.com/Instagram: https://www.instagram.com/theheathersager/YouTube: https://www.youtube.com/HeatherSagerIf you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.

Jun 29, 2023 • 42min
Time To Rethink Your Relationship With Your Business? Gloria Chou Has Advice.
Get ready for a thought-provoking conversation with the remarkable entrepreneur, Gloria Chou as we challenge the go-to definition of success and dive deep into Gloria's transformative journey.Gloria is an expert in helping small business owners, especially bootstrapped founders and women of color, amplify their message and be seen and heard in the world. Despite her unconventional path to the world of PR, Gloria has unlocked the secrets to success in her own unique way.In this episode, you'll discover:The driving force behind Gloria's passion for helping others be seen, heard, and valued.A deep dive into Gloria's early entrepreneurial days, where she shares her evolution, pivots, and the invaluable lessons she learned along the way.The pivotal moment that compelled Gloria to reassess her relationship with money and her tips for transitioning from a scarcity to abundance mindset.Insights into how Gloria shows up in her business and effectively leads her remote team.A fresh perspective on hustle culture and an alternative definition of success that will challenge your beliefs and inspire transformation in your own life and business.Join Heather and Gloria as they delve into Gloria's incredible journey, from her background as a U.S. Diplomat to the rapid growth of her own business over the past two years. This inspiring conversation will make you reevaluate your relationship with money and redefine your own path to success.Tune in now to gain powerful insights from Gloria Chou and embark on a transformative journey to redefine success in your life and businessEPISODE SHOW NOTES👇https://heathersager.com/episode204/Send us a textSupport the show🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode shownotes: https://heathersager.com/blog 📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage. 👋 CONNECT WITH HEATHER:Work with Heather: https://www.heathersager.com/Instagram: https://www.instagram.com/theheathersager/YouTube: https://www.youtube.com/HeatherSagerIf you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.

Jun 22, 2023 • 42min
How to Ramble Less and Resonate More
Whenever I share that I’m a speaking coach, I always hear a version of…“Omg I need you, I ramble too much.”The struggle is real when it comes to getting your ideas out of that brain, through your mouth and easily understood by your audience.Now the question is, how do I fix this problem?In today’s episode, I'm sharing my specific recipe—the exact exercise that I follow and I've used all the time to train my mind and mouth to sync faster and get better at articulating my thoughts. This will be the least sexy, yet most effective activity you do moving forward to get better thinking at your feet.Tune in to learn and build the skills to help you become a more charismatic and magnetic communicator in your business.In this episode, you’ll learn:Understanding WHY we rambleThe REAL reason why we get annoyed when others ramble (it’s not what ya think)How to keep yourself from rambling in moments that matterHow critical is being “concise”? What it takes to trust your voice and build your communication skills PLUS the go to drill I’ve taught thousands to get better at thinking on their feet EPISODE SHOW NOTES👇https://heathersager.com/episode203/Send us a textSupport the show🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode shownotes: https://heathersager.com/blog 📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage. 👋 CONNECT WITH HEATHER:Work with Heather: https://www.heathersager.com/Instagram: https://www.instagram.com/theheathersager/YouTube: https://www.youtube.com/HeatherSagerIf you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.

Jun 15, 2023 • 1h 7min
5 Strategies to Supercharge Your Selling Skills
I see it all the time. Working with my private clients, talking with my students in my group coaching program, the conversations in my Instagram DMs…one of the biggest struggles in starting and growing a business is feeling confident in the most important part of the process —selling! Whether it’s selling your ideas, yourself or your offers, selling can feel uncomfortable. And if you feel icky about it, or think you’re not good at it, or simply the thought of selling your stuff makes you cringe (even though you KNOW it will help a lot of people), get ready for some SPICY HEATHER today to help you change your relationship with SALES.The truth is selling is not as scary people make it out to be. I’ll share with you my five most compelling sales strategies that you can apply to your own sales process to take your selling skills to the next level and deliver results.Enjoy listening to my weird analogies (seriously, this one is a bit off the rails) as you learn simple ways to seamlessly and confidently SELL.In this episode, you’ll discover:The reason why most online business owners struggle to make money in their businessWhy we feel uncomfortable with the idea of selling and why we suck at itWhy is getting on a sales call with your prospective clients (to some degree) a pivotal part of salesConsistency and repetition: the keys in driving sales successThe top struggles of experts and entrepreneurs when it comes to selling And the 5 strategies that you can do to strengthen your selling processEPISODE SHOW NOTES👇https://heathersager.com/episode202/Send us a textSupport the show🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode shownotes: https://heathersager.com/blog 📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage. 👋 CONNECT WITH HEATHER:Work with Heather: https://www.heathersager.com/Instagram: https://www.instagram.com/theheathersager/YouTube: https://www.youtube.com/HeatherSagerIf you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.

Jun 8, 2023 • 47min
From Self-Doubt to Self-Assured: A Pathway to Business Mastery
We’ve all been in moments where we question our own ideas or capabilities. Heck, even the most successful entrepreneurs openly talk about experiencing impostor syndrome.The question is, how much of your time is sneakily stolen by doubt or worry?If you find yourself in seasons where you can’t seem to make progress, chances are it’s far more than you think.In today’s conversation, I’ll share with you exactly how I navigate those moments and build what I call, your Belief Bank Account.You’ll also hear the one thing that has served as a catalyst and has contributed to my consistent success in life and business. I’ll give you a little pep talk and maybe some much needed kick in the tush to help you move forward despite uncertainty.So get comfy, grab a coffee or cocktail and get ready to get a confidence boost!In this episode, you’ll learn:What typically most experts online do when things didn’t go as planned aka they launched and had zero sales (and why you shouldn’t be doing this!)The real reason behind why you’re really not getting the sales you wantWhat happens when we spin in cycle of self-doubtFunding and managing your Belief Bank AccountMy catalyst for success both in business and in personal life4 things to do to beat self-doubt and start seeing momentum in your businessEPISODE SHOW NOTES👇https://heathersager.com/episode201/Send us a textSupport the show🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode shownotes: https://heathersager.com/blog 📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage. 👋 CONNECT WITH HEATHER:Work with Heather: https://www.heathersager.com/Instagram: https://www.instagram.com/theheathersager/YouTube: https://www.youtube.com/HeatherSagerIf you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.

Jun 1, 2023 • 38min
Navigating Seasons of "Busy" Without Bringing Stress Vibes to Your Work
It takes a lot of work to run a growing business. It's always this constant pursuit of growth—personally, professionally and financially. And with all the plans to execute, targets to reach, content to create and more, you might find yourself feeling stuck, constantly running on a hamster wheel of busyness with all the back-to-back client calls, podcast guesting, little admin tasks, and you can't get out!But the beautiful thing about you being an entrepreneur is you get to choose how you run your business……you get to choose what you don't want to do…you get to choose what you can delegate to your team…or flat out what you can delete that’s not essential to your businessYOU get to make those choices. So what can we as thought leaders that people look to and what to learn from do to navigate in this season of ‘crazy busy’ without the stress?Listen to today’s episode — it’s an unscripted conversation on how you can best show up, bring a little bit more light and fun to your business and your audience.In this episode, you'll discover:Choosing the season that feels right for you in your life and business How it’s important to dedicate a season of growth in all areas of your lifeWhy I banned the word ‘busy’ from my vocabulary (and why you should too!)Why hustle is absolutely necessary in seasonsHow you show up makes the biggest difference for how your brand is perceived by other peoplePlus I share my own story (that I had never shared on stage before)—the biggest experience of my life that taught me how to handle myself under stress and pressureEPISODE SHOW NOTES👇https://heathersager.com/episode200/Send us a textSupport the show🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode shownotes: https://heathersager.com/blog 📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage. 👋 CONNECT WITH HEATHER:Work with Heather: https://www.heathersager.com/Instagram: https://www.instagram.com/theheathersager/YouTube: https://www.youtube.com/HeatherSagerIf you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.

May 25, 2023 • 1h 25min
Profit Over Perfection: How Prioritizing Results Can Transform Your Online Business with James Wedmore
When it comes to starting and growing your business, there’s A LOT to think about— from creating your products and programs to lead generation, making sales, operations… etc.It’s challenging to get your head around all these moving parts..but as my Mentor and Business Coach James Wedmore says—how you see business determines what's possible for you.In today’s episode, I’m welcoming James back to the show for a fun and valuable conversation around the most important things you need to focus on in your business and how you can design it to serve the lifestyle that you want and desire. (Check out Ep #151: How a Phone Call Changed Everything: Building a 8 Figure Business with James Wedmore– it would be a really good follow up to listen to today's episode)We covered a lot of ground today—from VOCALITY on how you deliver your information (obvi my love language!), ways to position yourself as an authority, what it takes to create an irresistible offer and a simple sale strategy to turn your passion and purpose into a real, scalable business.I love James' approach to business and the inspiring stories he shares about other business owners achieving incredible results in the last 12 months. I hope you get as much from it as I did.In this episode, James shares: The important distinction between show vs tell when positioning yourself as an online expertWhy people underestimate the value in creating a simple path and solution Pivoting to prioritizing profit over perfection Why a lot of what leads to success is fricking boringExamples of online business owners hitting huge goals by going all in on one offerTurning your audience objections into an opportunityHis viewpoint on what’s at stake every time we speak to our audienceEPISODE SHOW NOTES👇https://heathersager.com/episode199/Send us a textSupport the show🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode shownotes: https://heathersager.com/blog 📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage. 👋 CONNECT WITH HEATHER:Work with Heather: https://www.heathersager.com/Instagram: https://www.instagram.com/theheathersager/YouTube: https://www.youtube.com/HeatherSagerIf you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.

May 18, 2023 • 49min
The Power of Consistency: Achieving Sustainable Revenue in Your Online Business
Freedom and flexibility is one of the main reasons most people want to be an entrepreneur and become their own boss. I mean, who doesn’t want the freedom to decide what work you do, when you do it, and where you do it?! If you’re thinking you’ll never ever go back to being an employee, you’re my people, because it means you’ve decided this business of yours will be a success.The honest truth is…wanting it just ain’t enough because it doesn’t happen by default or manifestation alone..Success follows from the efforts behind your intentions.But with so many moving parts, it can be easy to get swept up in the shiny, fun parts of building a business, like creating social content and graphics, fancy tactics your favorite business leader used in their last launch, and distracted by trying to make it just so before putting your website and offers out into the world. Doing too many tasks and trying to make them perfect, takes your time, energy and attention away from what you actually need to be doing if you’re going to have a successful business-focusing on making money.Your success becomes inevitable when you align your activities to your goals.That’s why in this episode, I’m going to help you take specific action by digging into the different phases of online business so you can get full clarity on which phase you are currently in and which areas you should be focusing on to make money. I hope this episode meets you exactly where you are today and gives you a few golden nuggets that help you show up as the expert you are, be a little bit more bold with your decisions, and unapologetically make money for your expertise. In this episode, you’ll learn:What does achieving a big ass goal require? Why is consistency and predictability in your revenue so important in your business?The 4 Phases of Online Business—and where you should focus when it comes to revenue generation?Shifting your energy and aligning your activities to the level needed to achieve your goalsHow success requires more from us than just a goal or big visionEPISODE SHOW NOTES👇https://heathersager.com/episode198/Send us a textSupport the show🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode shownotes: https://heathersager.com/blog 📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage. 👋 CONNECT WITH HEATHER:Work with Heather: https://www.heathersager.com/Instagram: https://www.instagram.com/theheathersager/YouTube: https://www.youtube.com/HeatherSagerIf you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.