The Heather Sager Show 205. Speak to Sell: How to Make Money On The Back End of Speaking
When most entrepreneurs think of speaking, they think of either professional speakers charging a fee for their talk or speaking for free to get experience to eventually command a fee. But this concept of trading money for time wasn’t why you built your business, and speaking for free without a strategy isn’t going to lead you towards the results you want. The good news is that this isn’t the only way to speak to get results in your business.
In today's episode, I'm sharing with you my interview on the Sweet Life Podcast with April Beach where I explain the two types of speaking business models you can use to grow your business. We’re going to dig into my unique approach to sales and will share with you the step by step process to effectively use speaking opportunities into a money maker for your biz.
This conversation is filled with GOLD and tangible strategies so be sure you don’t miss this one!
In this podcast interview with April, I share:
- How speaking fits into your business and how you can leverage this to grow your business
- The types of Speaking Business Models and understanding which one aligns with your goals and strategies
- The importance of having a signature talk—one that connects to your offers and to the solutions that you provide
- Why listening to your prospect and understanding the context of their problems are critical steps for a successful sales call
- My unique approach to sales—3 steps that you can follow to effectively use speaking to grow your business
EPISODE SHOW NOTES👇
https://heathersager.com/episode205/
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📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage.
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