
The Ramble Refinery with Heather Sager
You can’t spell message without mess—because big ideas don’t show up fully formed. They start rough, unrefined, and a little all over the place. But that’s not a problem, it’s part of the process.The best speakers, thought leaders, and business owners don’t wait for the perfect message—they refine it by showing up, sharing, and shaping their ideas in real time.That’s what The Ramble Refinery is all about.Welcome to the place where we normalize the messy middle of speaking, marketing, and business growth. Whether you’re leading workshops, speaking on stages, or showing up on podcasts, your voice isn’t just a marketing tool—it’s your most valuable business asset.Hosted by Heather Sager, a speaking coach and business strategist who helps experts get their ideas out of their heads and into the world, this podcast dives into the raw, unpolished side of refining your message, using your voice, and growing your impact.Because every great message starts as a mess—so get ready to ramble.
Latest episodes

May 11, 2023 • 45min
The Intersection of Speaking and Email in 2023
On today's episode, we’re talking about a cornerstone of any successful online business: building an email list. I know that you know how important this topic is— yet so many experts place it far too low on their list of just do activities.As an online business owner, you likely spend a lot of time creating content, whether it be through courses, digital products, social posts, blogs and more— but if you're not actively building your email list, you may be missing out on a significant opportunity to connect with and nurture potential customers.In this episode, I’ll share exactly what I did right, and where I have regrets building my list, and how email fits into speaking on stages. Episode Highlights:The importance of providing ‘real’ value to your audienceWhy building list is so important and how focusing on getting ‘quality’ leads is a mustHow your email list has direct correlation to your business health (aka your ability to sell your programs)The connection of email list building to speakingTwo things you need to consider when growing a healthy email listStrategies / sustainable ways you can leverage to help you expand your email listEPISODE SHOW NOTES👇https://heathersager.com/episode197/Send us a textSupport the show🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode shownotes: https://heathersager.com/blog 📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage. 👋 CONNECT WITH HEATHER:Work with Heather: https://www.heathersager.com/Instagram: https://www.instagram.com/theheathersager/YouTube: https://www.youtube.com/HeatherSagerIf you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.

May 4, 2023 • 50min
How Successful Online Entrepreneurs Stay Ahead: 7 Habits Revealed
Hustle is one of those things that's required to achieve big goals, but it should not overtake your life—remember, we’re building our business so that we can live.If you’re wondering what it takes to really create a sustainable and profitable online brand using the Hint of Hustle philosophy—meaning we know it's gonna take work, but it doesn't mean it needs to consume ALL of our time and energy!Today I’m going to share with you 7 specific habits that will set you up for success—these are not daily routines, tactics or strategies. Most of them are SKILLS that I see surfacing in the online space that separates those who are thriving from those who are constantly struggling.So whether you’re crushing your goals this year and would like to continue the enthusiasm or you’re on a struggle train and can’t seem to gain traction— today's episode will help you: raise your awareness level for how and where you're spending your time and where you’re focused with your thinkingidentify an opportunity for you to lean in and establish healthier mindset habits so that your business can thriveEPISODE SHOW NOTES👇https://heathersager.com/episode196/Send us a textSupport the show🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode shownotes: https://heathersager.com/blog 📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage. 👋 CONNECT WITH HEATHER:Work with Heather: https://www.heathersager.com/Instagram: https://www.instagram.com/theheathersager/YouTube: https://www.youtube.com/HeatherSagerIf you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.

Apr 27, 2023 • 45min
The Money Block I Didn't Realize I Had
Money can be a sensitive topic for many of us, and it's not uncommon to feel embarrassed or ashamed when discussing finances– business, personal or otherwise. But did you know that these feelings can actually be a block to your next business breakthrough?On today's episode, we're taking a deep dive into the world of money mindset and exploring how our beliefs about money can impact our ability to earn and grow our wealth. I’ll be sharing with you my super raw and personal experience attending a 2 day “money mindset” workshop last week and exactly what I uncovered about my own relationship with money (hint: it was NOT what I expected!)Through our raw and unfiltered conversation (wait, can I call it that if I’m the only one talking? Oh well, I just did), I hope to inspire you to become more conscious of your own money mindset, so that you can start generating more revenue for your business and transforming the lives of those around you.In this episode, we'll cover:How the money stories and beliefs we adopted as kids can impact our ability to achieve success in business and in life.How to uncover your own relationship with money and spending, and identify the limiting beliefs that may be holding you back.How to choose which story is going to be true for you, and start questioning the narratives that we run in our mind.The three key aspects to look at when it comes to money, so that you can gain clarity and improve your relationship with money.EPISODE SHOW NOTES👇https://heathersager.com/episode195/Send us a textSupport the show🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode shownotes: https://heathersager.com/blog 📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage. 👋 CONNECT WITH HEATHER:Work with Heather: https://www.heathersager.com/Instagram: https://www.instagram.com/theheathersager/YouTube: https://www.youtube.com/HeatherSagerIf you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.

Apr 20, 2023 • 52min
It's Not About the Money with Scarlett Cochran
The stories we tell ourselves and how we let the world affect us matter so much around money—that’s why it’s crucial to choose what story is going to be true for you.Scarlett Cochran, attorney, financial expert, entrepreneur and the founder of One Big Happy Life, shares her approach in understanding and growing money in a way that is aligned with your unique vision of what a rich life looks like (rather than following society's definition). We also dive into the money stories that stop us from reaching our financial goals–breaking these stories down to allow space to build new, better ones. Whether you’re just getting started as a business owner or you’ve been at it for years, tune into this fun and inspiring episode that will help you improve your relationship with money, push you to start moving toward your big goals and create the rich life that you deserve, on your own terms.Episode Highlights:The overall taboo relationship people have with money and how it impacts our ability to generate itDefining what your version of a rich life is and why it’s important to feel good about your finances no matter where you are in our financial journeyHow to recognize and overcome the unconscious money stories that stop us from hitting our financial goalsThe mistake we make when it comes to our finances that leads us to binge spendPlus Scarlett shares how she builds a one year spending plan + her approach to budgeting so you can grow your wealth at the speed you need to while still living your best lifeEPISODE SHOW NOTES👇https://heathersager.com/episode194/Send us a textSupport the show🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode shownotes: https://heathersager.com/blog 📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage. 👋 CONNECT WITH HEATHER:Work with Heather: https://www.heathersager.com/Instagram: https://www.instagram.com/theheathersager/YouTube: https://www.youtube.com/HeatherSagerIf you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.

Apr 6, 2023 • 54min
How to Dress for Your Brand [Recast]
It's the whispered question that I get asked a LOT.…Working with a coach on an upcoming keynote presentation for a conference of 5000.…An executive for his debut TEDx talk.…A digital course creator for her upcoming masterclass.I even get it when chatting with peers about doing a meet up at a conference."But Heather... what should I wear?"When it comes to showing up as a personal brand, your style should be consistent and intentional. Not only can you become more familiar to your audience, it just does a little somethin' somethin for your swagger when you show up in your power pants.So the question is—are you bringing the best version of you, the most confident version of you? If you want to attract your ideal audience...this is a must.I think we could all use a little nudge in this area. And if that's you, you’ll love today’s episode! We’re doing a waaaaaay back throwback to Episode #3 to encourage you to consider how you're presenting yourself to your audience through your STYLE.Melanie Kluger, a personal stylist and entrepreneur (and also my first ever guest on the podcast) talks about the connection between our style and building a more magnetic personal brand. We're bringing a different way to think about showing up for your brand with confidence and authority by owning your style. Tune in to learn:confidence boosting (and super practical) tips on dressing for a big presentationthe thing that’s sabotaging your morning routinewhy our closet keeps us stalled after life transitions (like changing careers or having kids)how to dress for the work from home (but video ready) life styleplus balancing mom life with business and Instagram story hackEPISODE SHOW NOTES👇https://heathersager.com/episode193/Send us a textSupport the show🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode shownotes: https://heathersager.com/blog 📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage. 👋 CONNECT WITH HEATHER:Work with Heather: https://www.heathersager.com/Instagram: https://www.instagram.com/theheathersager/YouTube: https://www.youtube.com/HeatherSagerIf you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.

Mar 30, 2023 • 45min
Mastering Your Mindset for Business Success: The 5 Beliefs You Need to Embrace [REMIX]
What is it about those top personalities in your industry that seem to have this natural ability to shine, seemingly effortlessly?You might be over here just trying to keep up with the latest tactics and marketing strategies touted online, that showing up in a big way feels… out of reach.So the question stands, does “success” really come down to tactics? Or is elevating your presence online more about the way in which you show up?In this episode, you’ll hear the 5 incredible breakthroughs that have helped me rise in my career and have helped me skyrocket my business—these are specific beliefs about yourself, others and the worlds around you that must be embraced to break through the noise and find success in business.I am serving you up a recast of an oldie but a goodie episode taken out of my own Hint of Hustle playbook that is filled with tangible lessons and actionable advice to help you be inspired and show up with renewed energy in your life and business.Tune in to hear my thoughts and soak up all the valuable information that's shared in this episode so you can master your mindset for business success.In this episode, you’ll learn:Where to begin so you can grow and build your influenceWhat successful people do to trust themselves and not worry when things go wrongThe secret to getting better plus how you can be seen as an authorityThe 5 specific beliefs aka biggest tangible lesson that successful people perceived (all of these have helped me rise in my career and have helped me skyrocket my business)EPISODE SHOW NOTES👇https://heathersager.com/episode192/Send us a textSupport the show🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode shownotes: https://heathersager.com/blog 📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage. 👋 CONNECT WITH HEATHER:Work with Heather: https://www.heathersager.com/Instagram: https://www.instagram.com/theheathersager/YouTube: https://www.youtube.com/HeatherSagerIf you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.

Mar 23, 2023 • 57min
Building a Business with Intention: How to Stay Focused and Avoid Distractions
In this engaging discussion, listeners will unravel the 'I'm too busy' mindset and how it can hinder progress. The hosts challenge the idea that constant hustle equals success, emphasizing the importance of clear priorities instead. They tackle the pitfalls of public comparison and advocate for authenticity over curated images. Insights on navigating product launches reveal the necessity of clarity and commitment. Finally, the conversation underscores the emotional journey of entrepreneurship, highlighting focus, resilience, and self-care as essential components for success.

Mar 16, 2023 • 23min
Crafting a Signature Talk: Tips for Customizing Your Message to Any Audience
Have you ever wondered how to customize a talk for a different audience? It's a question I get asked all the time.In this episode, I'll share with you the approach I teach my clients to craft and tailor their message. You’ll learn tactical tips on how to expand or contract your talk, and the three levels of engagement that you can use to create a customized engagement activity that resonates with your audience.In this episode, you’ll learn:Why having a signature talk can help establish you as an industry authorityHow to be intentional with your speaking by framing your ideas in a way that connects with both your audience and the hostWhat makes your signature talk so unique Key questions to ask when preparing for speaking opportunities and customizing your talkThe three levels of engagement that will help you fully engage your audience and inspire actionPlus practical tips for customizing your talk for different audiences while staying true to your core messageSo if you're ready to take your speaking to the next level, tune in and discover how to create a signature talk that truly resonates with your audience.EPISODE SHOW NOTES👇https://heathersager.com/episode190/Send us a textSupport the show🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode shownotes: https://heathersager.com/blog 📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage. 👋 CONNECT WITH HEATHER:Work with Heather: https://www.heathersager.com/Instagram: https://www.instagram.com/theheathersager/YouTube: https://www.youtube.com/HeatherSagerIf you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.

Mar 9, 2023 • 48min
Getting Paid To Speak: The Importance of Valuing Your Expertise With Lindsay Rogers
Lindsay Rogers is a former journalist and founder of Raw Strategy where she teaches people to tell stories for a living, yet she found herself facing something relatable: having difficulty figuring out how to tell her own story and how to translate the message in her marketing materials to the stage.That’s why when she was asked to speak, Lindsay raised her hand to join my signature talk program and later on, work 1-on-1 too. Lindsay’s story is proof you don’t need to earn the right to get paid to speak by putting in time on different stages. Instead, she knew she wanted paid speaking as a revenue wheel from the get-go. If you’ve ever wondered if your message or expertise is worthy of earning you money as a paid speaker, tune into this inspiring episode that will have you shooting for the stars.In this episode, Lindsay shares: Why she had to dismantle herself from the inside out to translate written messages to spoken messagesAll the internal junk that popped up, leaving her feeling exposed and how she handled itHow she got paid well to speak right from the beginning Why learning to trust yourself is the key to feeling confident on stageHer experience combatting the curse of knowledge with my Script-ish and bucketizing process Figuring out what to do with her body on stage On-stage moments that made her realize she was doing the thing she was meant to doHow one talk led to $100,000 in the last year EPISODE SHOW NOTES👇https://heathersager.com/episode189/Send us a textSupport the show🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode shownotes: https://heathersager.com/blog 📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage. 👋 CONNECT WITH HEATHER:Work with Heather: https://www.heathersager.com/Instagram: https://www.instagram.com/theheathersager/YouTube: https://www.youtube.com/HeatherSagerIf you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.

Mar 2, 2023 • 49min
The Results Of Practicing Your Signature Talk In Public Over 200 Times With Liz Wilcox
Liz Wilcox is the Fresh Princess of Email and a keynote speaker, a former client of mine who built her signature talk in my program.She’s got a big vision in mind, but she’s flexible about how she’s going to get there. Right now, Liz focuses on building towards that future one talk at a time. Because each talk she gives is an opportunity to connect with another person, build a new relationship and share her expertise to people who need it.Over the last 12 months, Liz has spoken on over 100 stages, and as she says, “Baby, I’m taking over the internet!”. It’s true. Liz has used her talks to share her framework for making email marketing fun (and profitable) and as a result has added hundreds of people to her email marketing membership.So, if you’ve ever wondered what speaking can do for your business, or you’ve had doubts that a signature talk can be used over and over again…this is the episode for you. In this episode, Liz shares: The atypical launch results that illuminated her gift for email marketing and made her realize she had a message people needed to hearWhy she decided speaking was the best way to make a bigger impact How her personal circumstances gave her no choice but to push past ‘head junk’ and speak even when though she still breaks out in a rashHer thoughts on why talent will only get you so far and how Michael Jordan inspired her to get disciplined with her speaking practiceThe simple ways she tweaks her signature talk and Why her signature talk is still relevant over three years later EPISODE SHOW NOTES👇https://heathersager.com/episode188/Send us a textSupport the show🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode shownotes: https://heathersager.com/blog 📣 The Signature Talk Accelerator starts September 8 → click here to get on the waitlist. Nail your message, hone your story and create a magnetic talk that grows your business from any stage. 👋 CONNECT WITH HEATHER:Work with Heather: https://www.heathersager.com/Instagram: https://www.instagram.com/theheathersager/YouTube: https://www.youtube.com/HeatherSagerIf you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life.