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Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship Advice

Latest episodes

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Jan 3, 2022 • 34min

David C. Baker | The Business of Expertise: How Entrepreneurial Firms & Agencies Can Grow Today

David C. Baker is the Principal of ReCourses, Inc. He is an author, speaker, and advisor to entrepreneurial creatives worldwide. He has written five books, three of which focus on the central elements of the business of expertise: positioning, financial management, and leadership.  David has worked with more than 900 firms, and his work has been featured in The Wall Street Journal, NY Times, USA Today, Fast Company, Inc. Magazine, Forbes, MarketingProfs, Businessweek, and CBS. His most recent book is The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth. He is based in Nashville, Tennessee, and also enjoys photography, teaching motorcycle racing, flying airplanes and helicopters, and custom woodworking. In this episode of the Smart Business Revolution Podcast, John Corcoran is joined by David C. Baker, the Principal of ReCourses, Inc., to discuss how companies pivoted due to the COVID-19 pandemic. David talks about the lessons he learned from concentrating on working with a few clients, shares his tips for success, and explains how new media and technology have been impacting businesses. Stay tuned.
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Dec 31, 2021 • 30min

Evan Nierman | How to Turn Negative News into Great PR

Evan Nierman is the Founder and CEO of Red Banyan, an international crisis management and public relations firm based out of Washington, DC. Evan and his team have provided counsel to a wide group of different celebrities, political leaders, corporate and private clients, and CEOs to help them navigate all kinds of sticky situations. He is also the Author of the best-selling book Crisis Averted: PR Strategies to Protect Your Reputation and the Bottom Line. In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Evan Nierman, the Founder and CEO of Red Banyan, about how he helps clients turn negative news into positive news through crisis PR. Evan also shares his experience helping Presidential candidates prepare for Presidential debates, explains how he helped the United States Holocaust Memorial Museum handle negative news, and talks about changes in the media landscape. Stay tuned.
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Dec 27, 2021 • 22min

Carolyn Lowe | Business Growth Lessons from Dell, Costco, and Amazon

Carolyn Lowe founded ROI Swift in 2015. She helps consumer brands get expert help on Amazon, including paid ads for Facebook and Instagram, paid search and email marketing, and all other related fields that are relevant for businesses selling on Amazon. She did this after finding that many small businesses were being taken advantage of by agencies that charge a lot and don't give great results.  Carolyn worked in a variety of consumer marketing leadership positions at Dell, ran global marketing advance for NPD Research Company, and consulted for many brands, including DirecTV, Callaway Golf, and many others. She is also the Author of the new book Business Growth Do's and Absolute Don'ts: Applied Wisdom from My Work with Dell, Costco, Amazon, and Multiple Start-ups.  In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Carolyn Lowe, the Founder of ROI Swift, about her experience managing a division at Dell and the challenges she faced while there. Carolyn also talks about selling on Amazon in 2014, hiring and firing strategies, and how she helps small businesses scale. Stay tuned.
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Dec 24, 2021 • 45min

Jeff Goldscher | Combining a Passion for Sports with Creative Marketing Strategies

Jeff Goldscher is the Principal and Outsourced Chief Marketing Officer at JK Squared. He has been an advertising and marketing professional since 1993, working on behalf of global brands like Comcast, Microsoft, Choice Hotels, Target, and the National Football League. He started and built three different businesses including an advertising agency and a sports marketing agency, both named multiple times to the Inc. 5000 list.  Jeff was a state finalist for Ernst and Young’s Entrepreneur of the Year award and since 2014 has been helping other business owners do the same by supplying fractional CMO services through JK Squared. He currently works with clients from different industries including home improvement, financial services, real estate, and hospitality.  In this episode of the Smart Business Revolution Podcast, John Corcoran is joined by Jeff Goldscher, the Principal and Outsourced Chief Marketing Officer at JK Squared, to talk about sports and coming up with creative marketing strategies. They also talk about the benefits of hiring a fractional CMO, Jeff's background in sports journalism, and the benefits of building a diversified business. Stay tuned.
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Dec 20, 2021 • 31min

Scott Empringham | [Top Agency Series] Scaling an Agency to Over $10M, Losing It All, and Rebounding in 14 Months

Scott Empringham is the Owner and CEO of Empringham Media Group. For more than 21 years, his passion has been helping Fortune 50 companies to break through the clutter using digital marketing and social media to drive results in areas that matter most — customer retention and acquisition. Scott’s mission is to share his digital marketing and social media expertise to drive new business, retain current customers, and conquest the competition. Scott is also a member of Entrepreneurs' Organization (EO) Orange County. He received his bachelor’s degree from the University of Southern California. In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Scott Empringham, the Owner and CEO of Empringham Media Group, about how he scaled his digital agency to over $10 million, lost it all, and his journey to recovery. Scott also explains how his EO forum members, family, and friends helped him rebound and shares the lessons he learned from the experiences. Stay tuned.
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Dec 17, 2021 • 43min

Stu Wolff | Growing to Over $1 Billion in Sales, Breaking Up with a Business Partner, and Financial Peer Groups

Stu Wolff is a seasoned entrepreneur, business coach, Certified EOS Implementer, and Detroit Chair of TIGER 21. He started a company providing sales and marketing assistance in the food services industry back in 1997, changed ownership, and then rebranded as The Wolff Group which he built up to 40 employees managing sales of $140 million.  Stu then started working with Gino Wickman, the Founder of EOS (Entrepreneurial Operating System), and with the help of a great leadership team, grew his company to over 160 employees across 10 states managing over one billion dollars in sales. They made 10 strategic acquisitions and increased their footprint before selling the business in April 2013. Stu is now a business coach and professional EOS implementer. He also runs a peer group through TIGER 21. In this episode of the Smart Business Revolution Podcast, John Corcoran sits down with Stu Wolff, Certified EOS Implementer and Detroit Chair of TIGER 21. Stu shares the steps he took to build up his business to the billion-dollar range, how he broke off a poor partnership, and how he drives acquisitions that match his core values. Plus, Stu discusses the ways in which peer groups are transforming the way we think about business. Stay tuned!
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Dec 13, 2021 • 29min

Nick Leighton | [Top Agency Series] Getting Held Hostage and Breaking into the Playboy Mansion

Nick Leighton is an agency owner, founder, and serial entrepreneur with over 25 years of experience working across the globe in North America, South America, Europe, and the Middle East. He owns and operates a coaching and peer advisory board agency, an international marketing agency, and a project management company.  Nick is the Author of the book, Exactly Where You Want To Be: A Business Owner's Guide To Passion, Profit and Happiness. He also does professional speaking and executive coaching for business owners and facilitates various peer advisory boards. Fun fact: Nick met his wife at an event at the Playboy Mansion in Los Angeles. Nick Leighton, the Owner and CEO of The Alternative Board, is John Corcoran's guest in this episode of the Smart Business Revolution Podcast where he talks about running an agency and coaching fellow agency owners to build more profitable businesses. Nick also shares an experience getting hijacked in Pakistan, talks about champagne moments, and explains how humanitarian activities have impacted his agency. Stay tuned.
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Dec 10, 2021 • 37min

Kent Gregoire | [Conscious Leader Series] Launching Over a Dozen Businesses and Promoting Conscious Capitalism

Kent Gregoire is the Founder and CEO of Symphony Advantage. He is a serial entrepreneur who launched his first manufacturing company at the age of 14. Since then, he has founded and led more than a dozen organizations throughout his entrepreneurial journey. Kent has also provided advisory training and coaching services to executive-level management under the Symphony Advantage Brand. He is an angel investor in purpose-driven companies as well as a sought-after speaker in the US and beyond.  Part of what makes Kent unique is his 'why,’ which is a focus and passion for the widespread adoption of conscious capitalism. He is one of the first certified Conscious Capitalism Consultants in the world. Fun fact: Kent is a part-time farmer in Vermont and a van life enthusiast. In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Kent Gregoire, the Founder and CEO of Symphony Advantage, about conscious capitalism and building a conscious business. Kent talks about managing a company from the bottom up, the lessons he learned as a serial entrepreneur, and the current movement towards conscious capitalism. Stay tuned.
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Dec 6, 2021 • 39min

Paul Bellows | [Top Agency Series] How to Niche and Diversify an Agency Business

Paul Bellows is the Founder and President of Yellow Pencil, a Canadian digital agency focused on the public sector and digital service transformation. He is a 25 year veteran of digital service industries and currently provides consulting and advisory services to leaders at different levels of government in Canada and in the US. Paul is also the host of The 311 Podcast where he features innovators in the digital space as well as in government.  In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Paul Bellows, the Founder and President of Yellow Pencil, about his work in helping governments digitize their services. Paul explains how he started his agency in the 90s, how losing a key client affected his business, and his process for helping clients adopt new technology.
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Dec 3, 2021 • 28min

Eden Gillott | Celebrity Sex Scandals, Breaking News, and More: How to Manage Crisis PR

Eden Gillott, aka the Dumpster Fire Fixer, is a crisis communications expert and the President of Gillott Communications. She has more than a decade of expertise in crisis and reputation management. She resolves issues both inside and outside the media’s glare — from celebrity scandals and corporate fraud to criminal and civil litigation. Educated at Harvard, NYU, Sejong University, and other institutions, she’s worked in Manhattan, Seoul, and Los Angeles. Eden is a Forbes contributor and has appeared in many publications including The New York Times, LA Times, Wall Street Journal, and The Associated Press, among others. She is Co-author of three best-selling books: A Business Owner’s Guide to Crisis PR, A Lawyer’s Guide to Crisis PR (Second Edition), and A Board Member’s Guide to Crisis PR. In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Eden Gillott, a crisis management expert, about how she helps celebrities and business owners handle scandals and crises. Eden also explains how she picks reporters to work with, shares her strategies for handling information already known by the public, and explains how to prevent future crises. Stay tuned.

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