Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship Advice cover image

Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship Advice

Latest episodes

undefined
Aug 30, 2024 • 39min

From Zero to Research Rockstar With Kathryn Korostoff

Kathryn Korostoff is the President and Lead Instructor at Research Rockstar, which provides training and staffing for professionals pursuing market research excellence. With over 30 years of experience and having conducted over 600 primary research studies, Kathryn remains passionate about driving business innovation through fresh, objective customer insights. A key focus of her work is promoting 'data fluency' to help research and insights professionals adapt to the rapidly evolving landscape of market research 3.0. In addition to her work at Research Rockstar, Kathryn hosts the video podcast series Conversations for Research Rockstars, where she shares her expertise and insights with a broader audience. In this episode… Businesses today face the challenge of staying competitive in an increasingly commoditized market, where services and products are often indistinguishable. Many companies feel compelled to lower prices due to commoditization, leading to shrinking profit margins and a loss of value in specialized expertise. In such an environment, how can service-based businesses that rely on unique insights and skills continue to differentiate themselves and thrive? Kathryn Korostoff, a seasoned market research expert, tackled this issue by selling her first company, Sage Research, when she recognized the growing commoditization in the research industry. Kathryn understood that as the barriers to entry lowered and competition increased, maintaining profitability and standing out in a crowded market would become increasingly difficult. To address this, she transitioned from running a traditional research agency to focusing on training and staffing solutions through her company, Research Rockstar. This shift allowed her to leverage her expertise in a way that added value beyond commoditized services, offering tailored solutions that met her clients’ evolving needs.  Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Kathryn Korostoff, President and Lead Instructor at Research Rockstar, about leveraging research and curiosity to drive business success. Kathryn discusses the importance of adapting to industry changes and how promoting data fluency can help professionals. They also discuss the decision to sell Sage Research, the implication of frugality in business, and the potential of AI to transform how businesses operate.
undefined
Aug 23, 2024 • 46min

Turning Setbacks Into Success With Michael Moore

Michael Moore is the Founder and CEO of M3 Networks, a full-service IT support powerhouse serving small to medium-sized businesses in the Dallas and Fort Worth areas. With over a decade of experience, Michael has successfully transformed his one-person consulting operation into a thriving business, earning recognition for his innovative approaches, including a highly effective strategy for garnering five-star Google reviews. Michael's entrepreneurial spirit emerged early, and he has navigated his business through challenges like the 2008 downturn and COVID-19, transforming obstacles into success through strategic marketing, a strong workplace culture, and a focus on client satisfaction. In this episode… When faced with a rapidly changing business environment, many entrepreneurs struggle with how to adapt quickly and effectively. Moreover, transforming a solo consulting gig into a thriving business is no easy feat, and mastering the art of earning five-star reviews online is even harder. Curious about the secrets behind achieving such success? Michael Moore reveals how he navigated these challenges by taking decisive action and implementing strategic solutions. He recognized the need for robust marketing and sales strategies to scale his business beyond a solo operation, ensuring consistent growth. By focusing on client satisfaction and creating a system to generate five-star Google reviews, Michael not only built a strong reputation but also fostered a positive workplace culture that empowered his team to excel. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Michael Moore, Founder and CEO of M3 Networks, about building a thriving tech business. Michael discusses the need for strategic marketing to grow beyond a solo operation, the importance of building a strong workplace culture, how he effectively generated five-star Google reviews that strengthened his company’s reputation, and the critical role of cybersecurity in today’s digital landscape.
undefined
Aug 16, 2024 • 34min

Revolutionize Your Life in One Breath With Finnian Kelly

Finnian Kelly is the Founder of Intentionality Inc., a methodology designed to help everyday people create extraordinary futures. He is a keynote speaker, high-performance coach, and author of the book Intentionality, known for his immersive breathwork experiences that empower people to shift their mindset and truly feel what life offers.  A retired Australian Defense Force Officer and a graduate of the prestigious Royal Military College of Duntroon, Finnian holds degrees in math, physics, finance, leadership, and teaching and a master’s degree in positive psychology and applied coaching. He travels the globe as an ambassador for living with intentionality, with his work featured on National Geographic’s UnderCover Angel, Business Insider, Forbes, Sky Business, ABC, and Smart Company. In this episode… Striving for success and achieving financial independence do not always guarantee personal fulfillment and happiness. Many people follow a set path, expecting it to lead to contentment, only to find themselves unfulfilled and questioning their choices. How can we bridge the gap between external achievements and true inner fulfillment? Finnian Kelly addresses this issue by emphasizing the importance of intentional living and connecting with one’s true self. He shares actionable steps, such as incorporating simple practices like breathwork and sunlight exposure, to achieve a deeper state of peace and joy. Finnian also highlights the necessity of understanding and confronting subconscious blocks that govern thoughts and behaviors, advocating for a shift from merely achieving external goals to focusing on internal well-being and lasting joy. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Finnian Kelly, Founder of Intentionality Inc., about living a life of intention. Finnian discusses overcoming unresolved childhood issues, the importance of embodying practices before sharing them, distinguishing between short-term pleasure and lasting joy, and how he now helps others achieve intentionality in their lives.
undefined
Aug 9, 2024 • 37min

Mastering Agency Growth in an Age of AI and Disruption With Jason Swenk

Jason Swenk is the Founder of Agency Mastery 360, a company dedicated to helping digital agency owners grow and scale their businesses. With over 20 years in the agency space, he has built and sold his agency, and he now leverages his experience working with brands like AT&T, Hitachi, and Lotus Cars to mentor other agencies.  In addition to hosting the Smart Agency Masterclass podcast, the #1 podcast for digital marketing agency owners, Jason has developed a framework for growing agencies from nothing to eight figures. His unique perspective, shaped by his extensive experience and monthly interaction with over 100 agencies, provides valuable insights into navigating market disruptions and achieving sustained growth. ​ In this episode… Digital marketing is rapidly evolving, creating uncertainty and disruption for agencies. Business owners face the challenge of keeping up with technological advancements while maintaining consistent growth. How do you stay ahead without losing sight of the core elements that guarantee lasting success? Jason Swenk, an industry veteran with over two decades of experience, offers valuable insights on navigating these challenges. He discusses the dual nature of emerging technologies, particularly AI, as both a threat and an opportunity. Jason emphasizes the importance of not getting consumed by the latest trends but instead focusing on consistent, fundamental business principles that will likely remain unchanged. With an emphasis on quick decision-making and the power of simplicity, he encourages agency owners to stay agile and embrace opportunities presented by emerging technologies. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Jason Swenk, Founder of Agency Mastery 360, about growing an agency in an age of AI and disruption. They discuss the impact of AI on agency operations and how to leverage it. Jason also talks about finding the right clientele and refining your niche, the benefits of visiting clients regularly to build stronger connections, and the significance of consistent content creation and personal branding for agencies.
undefined
Aug 2, 2024 • 30min

Overcoming Tragedy and Achieving Success With Andy Plank

Andrew (Andy) Plank is the Founder of Blue Eagle Logistics, which specializes in moving freight critical to people's lives. With 25 years of experience in the corporate world, working for Fortune 150 and Fortune 25 construction material companies, Andy transitioned into entrepreneurship about 10 years ago. In 2013, he launched his own logistics firm during an era where supply chain discussions were at the forefront. Together with his wife, Tina, he co-owns and operates the business, contributing to the American Foundation for Suicide Prevention after the loss of their son, Samuel, by raising awareness and providing support for mental health initiatives. In this episode… Have you ever faced abrupt career shifts that thrust you into new territory, making you question your every move? Imagine reaching a crossroads where the job you've built over decades suddenly ends, leaving you to sift through the uncertainty. What if this crossroads isn't the end but a hidden beginning that could lead to something greater? Andy Plank successfully navigated this journey by leveraging his strengths and seeking expert help where needed. After spending 25 years in the corporate world, Andy shares the decisive moment that led to the founding of Blue Eagle Logistics, and how he turned what seemed like an unforeseen setback into a thriving business. Furthermore, Andy opens up about the personal tragedy of losing his son Samuel and how he and his wife turned their grief into advocacy work with the American Foundation for Suicide Prevention, offering their voices to support and educate others on the importance of mental health awareness. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Andy Plank, Founder of Blue Eagle Logistics, about his transition from the corporate world to entrepreneurship. They delved into how Andy’s discharge from corporate ties gave him the freedom to pursue entrepreneurship, the advantage of partnering with operations specialists for growth, and the personal tragedy that led him to advocate for mental health.
undefined
Jul 26, 2024 • 35min

Breaking the Mold in Material Science With Seth Casden

Seth Casden is the Founder and CEO of Hologenix, a material science company known for its innovative product, CELLIANT, designed to amplify human potential and overall health. Hologenix's innovative textiles, which harness the power of infrared for enhanced performance and health, have led to partnerships with renowned brands such as AEON, Bear, Decathlon, DFND, Medline, and Under Armour. Seth has a degree from Pepperdine University and frequently speaks at industry conferences. Under his leadership, Hologenix has been named to the Inc. 5000 list of the fastest-growing privately held companies in the US for three consecutive years, showcasing his ability to drive impressive growth and innovation. In this episode… Have you ever wondered how to turn innovation into profit and sell it to other companies? In a constantly transforming economy, excelling with innovative technological solutions is crucial. Could there be an intersection of technology and the textile industry? Seth Casden faced these questions head-on when he helped develop CELLIANT, a performance textile designed to improve circulation through infrared energy. He explains how his company created a textile embedded with infrared-emitting minerals that enhance circulation and aid recovery. Despite the initial challenges, including skepticism from major brands like Under Armour, his team substantiated their claims through rigorous scientific studies. Seth emphasizes the importance of long-term vision and patience, investing in studies and product development that may take years to bear fruit but ultimately establish credibility and market demand. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Seth Casden, Founder and CEO of Hologenix, about the intersection of textiles and technology. They discuss how working at a law firm laid the foundation for Hologenix, the impact of private equity experience on company strategy, and overcoming challenges to partner with major brands. He also emphasized the importance of long-term vision and scientific validation.
undefined
Jul 19, 2024 • 47min

Redefining Regional Business Growth With Zachary Kushel

Zachary Kushel is the Founder and Managing Partner of Marin Sonoma Impact Ventures (MSIV), a venture capital fund focused on local startups within the North Bay region. With a diverse professional background, including experience at the White House, Wall Street, and Silicon Valley, Zachary has been instrumental in building a thriving local business community. Before founding MSIV in 2020, he served as Head of People and Corporate Operations at SmithRx and held key roles at Glassdoor and Cisco. Zachary's notable achievements include working on Senator John McCain's 2008 presidential campaign and holding a master's in public policy from Harvard's Kennedy School. He has received numerous accolades, including the Leaders of the North Bay award for Innovative and Entrepreneurial Spirit in 2023. In this episode… Building a thriving local business community can be challenging, especially in areas traditionally overlooked by major startups and investors. Many regions have the potential for economic growth but lack the infrastructure, support, and capital necessary to nurture new businesses. So, how can local connections grow a business in nontraditional entrepreneurial regions?   Zachary Kushel addressed this issue by founding Marin Sonoma Impact Ventures (MSIV) in April 2020. Zachary focused on leveraging local talent and capital to foster economic development in the North Bay. By organizing community events, building a network of local founders, and securing investments from residents, he created a support system for startups. His approach involved barnstorming through neighborhoods to gather small groups, pitch his vision, and raise capital, demonstrating how grassroots efforts can lead to substantial economic growth.   Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Zachary Kushel, Founder and Managing Partner of MSIV, about fostering local economic growth through community-driven initiatives. Zachary shares his journey from working at the White House and Wall Street to founding MSIV and discusses how the pandemic accelerated the relevance of hyper-local job creation.
undefined
Jul 12, 2024 • 33min

Decoding the DNA of High-Performance Teams With Barry Shulman

Barry Shulman is a seasoned talent advisor, executive search expert, and Predictive Index expert with over 30 years of experience working with various executive teams. He began his career in New York City on Madison Avenue as a recruiter before founding his management consulting firm in Silicon Valley during the early 1990s, navigating the ups and downs of the tech boom and bust. Barry is known for his deep understanding of organizational dynamics and innovative use of predictive analytics to enhance workplace performance. His insights are sought after not only for recruiting and placing top executives but also for transforming organizational structures and optimizing team performance. In this episode… In today's business landscape, finding and managing the right talent remains a critical challenge for leaders across industries. The complexities of building cohesive teams that drive organizational success can often seem daunting, especially when traditional hiring practices fail to yield the desired results. So, how do you recruit the right talent without making costly mistakes? Barry Shulman, with his deep expertise in executive search and talent optimization, provides practical solutions to these challenges. By leveraging advanced assessment tools like the Predictive Index, Barry helps leaders design winning teams and secure top talent. His methodology focuses on identifying behavioral and cognitive patterns in employees and aligning their capabilities with the strategic objectives of their employers. Barry’s methods not only refine the hiring process but also enhance overall team performance and organizational health. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Barry Shulman, a talent advisor and executive search expert at Shulman Associates, about how predictive analytics can revolutionize talent management strategies. Barry talked about his strategic move to Silicon Valley and how he navigated the challenges of the dot-com bust. They also discussed the significance of the Predictive Index and how it transforms talent management.
undefined
Jul 5, 2024 • 48min

Behind the Scenes of Hollywood Marketing With Brett Winn

Brett Winn is the Founding Partner and Executive Creative Director at The Refinery AV, an LA-based entertainment marketing agency that specializes in crafting compelling promotional materials for film and television. He began his career at Ithaca College, studying theater and film, and has since worked with major companies like FX Networks, Fox Broadcasting, and Disney before co-founding The Refinery AV in 2008. Brett is also known as the co-director and editor of the award-winning film "My Date with Drew," which showcases his innovative approach to filmmaking and marketing on a tight budget. His passion for creative storytelling and entrepreneurial spirit have driven his success in the entertainment industry and garnered numerous accolades, including Clio Awards, Golden Trailer Awards, and Promax Awards. In this episode… Many aspiring professionals struggle to transition from academic environments to the highly competitive business side of entertainment, where making a mark often requires a blend of strategic thinking and creative execution. The industry demands not only creativity and innovation but also an entrepreneurial spirit to thrive. How can one navigate these complexities to build a successful career in such a dynamic field? Brett Winn tackled these challenges head-on by leveraging his early experiences and academic background in theater and film. Recognizing his passion for film and understanding the importance of control over creative projects, Brett pursued a degree in film and television at Ithaca College. This foundational decision led him to roles at FX Networks and Fox Broadcasting and to eventually co-founding The Refinery AV, where he innovatively combined his creative talents and business acumen. His entrepreneurial journey was marked by a significant project, "My Date with Drew," which he co-directed and edited, demonstrating his capability to handle multiple roles in production and storytelling effectively. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Brett Winn, Executive Creative Director and Founding Partner at The Refinery AV, about building a thriving entertainment marketing industry. They discuss the strategic challenges of marketing major film projects and balancing creative integrity with commercial success. Brett also shares the impact of industry disruptions like strikes and the transformative role of community organizations like the EO.
undefined
Jun 28, 2024 • 41min

The Future of AI and High-Performance Computing With Rishi Khan

Rishi Khan, President of Extreme Scale Solutions and CTO at AKOS Solutions with a PhD in Computational Biology, discusses revolutionizing productivity with AI. Topics include Fourier Neural operators for simulation speeds, AI in diverse industries, and practical business applications like HR and sales opportunities.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode