unSeminary Podcast

Welcome back to another episode of the unSeminary podcast. We’re talking with Andrew Hopper, Lead Pastor of Mercy Hill Church in North Carolina. Planted in 2012 with just 30 people, Mercy Hill has grown into a multi-campus, fast-growing church known for its gospel clarity and sending culture. In this conversation, Andrew shares why adoption and foster care have become central expressions of Mercy Hill’s mission—and how those practices flow directly out of the gospel. He also unpacks the heart behind his book, Chosen: Building Your Family the Way God Builds His. Is your church unsure how to engage big social needs without drifting from the gospel? Are you looking for a way to mobilize people beyond church walls while keeping discipleship front and center? Andrew offers a clear framework for doing both. Doing good as a sign of the kingdom. // Andrew addresses a common tension churches feel between community engagement and disciple-making. Mercy Hill refuses to treat these as competing priorities. Acts of service—whether foster care, adoption, or family restoration—are not the kingdom itself but signposts pointing to it. Meeting tangible needs creates openings for gospel conversations. These ministries don’t replace evangelism; they amplify it by demonstrating the heart of God in visible ways. A church’s collective heartbeat. // Mercy Hill’s deep involvement in adoption, foster care, and family restoration didn’t start as a top-down strategy but emerged organically from the gifts and passions within the church. Many leaders and members have adopted children themselves, shaping the church’s collective heartbeat. Rather than attempting to address every social issue, Mercy Hill chose to focus deeply on a few—believing churches are most effective when they lean into the specific good works God has prepared for them. This focus has mobilized hundreds of families and created a powerful witness in their community. Rope-holding and shared responsibility. // Not everyone is called to adopt or foster, but everyone can hold the rope. Drawing from the William Carey analogy, Mercy Hill equips members to support families on the front lines through prayer, childcare, meals, financial help, and presence. Over time, they’ve learned that rope-holding works best when built on existing relationships rather than formal assignments. The goal is to ensure no family fights alone in what Andrew describes as intense spiritual warfare. Big vision with baby steps. // Mercy Hill isn’t afraid to cast a bold vision—whether for global missions, adoption, or church planting—but they pair that vision with accessible next steps. Prayer nights, giving opportunities, short-term service, and relational support allow people to grow into greater obedience over time. High challenge without guilt creates healthy discipleship. Why Andrew wrote Chosen. // Andrew wrote Chosen: Building Your Family the Way God Builds His not to promote a program, but to give churches a theological foundation for engaging adoption and foster care. The book weaves together Andrew’s family story, Mercy Hill’s journey, and a deeply gospel-centered motivation rooted in Scripture. Designed to be used individually or in groups, Chosen includes discussion questions and practical guidance for churches or small groups wanting to explore this calling in community. Andrew’s prayer is that the book would catalyze thousands of Christian families to participate meaningfully in caring for vulnerable children and families. Gospel-driven motivation. // Underneath everything is Andrew’s conviction that gospel motivation outlasts guilt. Behavior rooted in grace goes further than behavior driven by pressure. Adopted people adopt people. Chosen people choose people. That theological clarity fuels Mercy Hill’s sending culture, their community impact, and their ongoing growth. To explore Andrew’s resources on adoption, foster care, and grab his book, Chosen, visit andrewphopper.com/chosen or follow him on Instagram @andrewphopper. You can learn more about Mercy Hill Church at mercyhillchurch.com. Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose unSeminary, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the left hand side of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live! Thank You to This Episode’s Sponsor: Portable Church Your church is doing really well right now, and your leadership team is looking for solutions to keep momentum going! It could be time to start a new location. Maybe you have hesitated in the past few years, but you know it’s time to step out in faith again and launch that next location. Portable Church has assembled a bundle of resources to help you leverage your growing momentum into a new location by sending a part of your congregation back to their neighborhood on Mission. This bundle of resources will give you a step-by-step plan to launch that new or next location, and a 5 minute readiness tool that will help you know your church is ready to do it! Click here to watch the free webinar “Launch a New Location in 150 Days or Less” and grab the bundle of resources for your church! Episode Transcript Rich Birch — Hey friends, welcome to the unSeminary podcast. We have got a multi-time guest on, and you know what that means. That means that I really respect, deeply admire, and want you to listen up, and today is no exception. Excited to have Andrew Hopper with us. He is the lead pastor of a church that they should be following, that you should be following. He’s a lead pastor of Mercy Hill Church with five locations, if I’m counting correctly, in North Carolina, and is repeatedly one of the fastest growing churches in the country. I love this church on many levels. They’re centered on the gospel and have a radical commitment to sending people to the nations. They have a desire to make disciples and multiply churches. Andrew, welcome to the show. So glad you’re here.Andrew Hopper — Man, I’m so pumped to be here. Love the podcast. Really appreciate it, man.Rich Birch — Yeah, I’m honored that you would come back. For folks that that don’t know Mercy Hill, give me a bit of a kind of an update. Tell us a little bit about the church.Andrew Hopper — Yeah.Rich Birch — Maybe update us from last time you were on.Andrew Hopper — Yeah, man. So just real quick, planted in 2012. We had 30 people, all you know kind of young professional age, and man, just really believe that God could do something incredible ah through, you know just through our our open hands, and he did.Andrew Hopper — And so it’s been 13 years. It’s crazy. We’ve been sort of pushing the same boulder up the same mountain for 13 years, just flywheel kind of concept and keep pushing. And ah the Lord has done an incredible thing, like you said, five campuses. And man, just moved into a new home and hub. That was from last time we had a chance. That’s been really great. Andrew Hopper — We were in a rented location for a long time as our main like broadcast campus. We’re a video-based multi-site. And so um it’s ah it was a three or four-year journey to raise the money and build this new facility. But we’re in, and the Lord has really blessed that with tons of new people, highest baptisms, sent ones, first time guest numbers, all everything that we’ve done. This has been a, you know, we’ve gone been on a ride – praise God for that. It’s it’s, um, it’s for his sake and his renown, but this year has been unlike the others. So it’s been…Rich Birch — Yeah, you were saying beforehand, it’s like 30 or something like 30 some percent year over year growth. That’s insane to keep up with.Andrew Hopper — It is man. And the, and the giving does not, uh, you know, the giving doesn’t happen.Rich Birch — Reflect that yet.Andrew Hopper — So it’s, it’s like, we’re trying to do ministry on a budget of a church that’s 3000, but a church that’s running 4,500. And it’s like, how do you do that effectively without killing everybody?Rich Birch — Nice.Andrew Hopper — All your staff, I mean, so, but we’re, we’re learning, man, we’re figuring it out. It’s fun. We got, we just planted our sixth church. So that’s apart from the campuses. This is first time, Rich, we’ve planted a church in our own city.Rich Birch — Oh, nice. That’s cool.Andrew Hopper — It’s been really, a really cool dynamic and it’s been fun. He’s doing great. Man, it was a college student that we met when he was 19 years old at North Carolina AT&T 10 years later. He’s an elder here. He’s done a lot of different things. And man, he goes and plants a new church in Greensboro about five minutes from one of our campuses and they’re doing great.Rich Birch — Wow. Yeah, that’s so good. Well, the thing, there’s lots I love about Mercy Hill, but one of the things that I’ve loved about your church from the you know the chance we’ve had to journey a little bit over the years about it is you just have real clarity around the mission, this idea of making disciples, multiplying churches. It’s like that has been rock solid from the beginning. When you think about we want churches to have discipleship at its core, this idea of a church that actually grows people up in their relationship with Christ. What matters most at the foundation? How are you keeping that so foundational to you know what’s happening at Mercy Hill?Andrew Hopper — Yeah, I think um I think that we always sort of bought into kind of what we see in Acts 2 as a little bit of a flywheel. We call it gather, group, give, go. A lot of churches have something like that.Andrew Hopper — The the difference, I think, at Mercy Hill a little bit than what I see ah in in in a lot of churches that we help mentor and coach is that 2020 hit and everybody was like, man, what is a church? What is discipleship? What are we going to do now? And and people were kind of… And I do think it was and it wasn’t, you know, it wasn’t just me. I mean, our, you know, our executive pastor Bobby, he was really integral in this. We sort of really doubled down on no, I kind of think the church is going to come back. Rich Birch — Right.Andrew Hopper — And I kind of think what we were doing is sort of what our church is set up to do. It kind of a brand thing. We are sort of a big box sending brand. And that, you know, for us, when we look at Acts 2, we’re like, dude, the gathering, there’s no more there’s no more important hour for discipleship and evangelism. And I know there’s a lot of things written against that. And people are kind of almost like downplaying it. Andrew Hopper — We’re just like, man, we just don’t believe it. We believe people need to be in a group. You know, we they need generosity is lead step in discipleship, give. And we got to teach people that there’s a mission bigger than themselves. And if we do that, it’s going to funnel more people into the gathering. Andrew Hopper — So I think fundamentally what I would say, we need to get, you know, we could talk about our value, you know we can talk about values to gospel and [inaudible] identity, but I think landing on you know, it’s very hard now to, to not get a word salad book form or thing. When you ask somebody, how are you making disciples? It can just be like…Rich Birch — Right. Very vacuous. Who knows what that means? Yeah.Andrew Hopper — For us, it’s just been a very clear, simple process.Rich Birch — Right.Andrew Hopper — Like, man, we believe if someone is in the gathering, if they’re in relationship, if they’re being pushed on generosity, and if they’re living for a mission bigger than themselves, that’s a current of maturity that will move them. They just get in the stream, they’ll move.Rich Birch — Yes. Yeah. Yeah. It’s so good.Andrew Hopper — that’s kind of So you know for us, I think that’s as, you know we’ve we’ve tried to simplify things there.Rich Birch — Yeah. And, and your last episode, I’ve pointed a ton of people to it, uh, to really, and we really unpack a lot of what you talked about there in more detail.Andrew Hopper — Right. Yeah.Rich Birch — You’re going to want to go back and, uh, and listen to that. You’ve reached as a church, you’ve reached a lot of people who don’t grow up in church that it’s like, there’s a lot of people who are there. You know, we used to say we ain’t your mama’s church, but mama didn’t go to church, you know? So, you know, and it’s been a long time that people were there. What challenges have you seen, you know, helping move people from curiosity into real ongoing discipleship? So like, I think there are, we’re seeing a swell of attendance across the country. People are like, oh, I’m kind of interested in this, but we got to move them from just, oh, this is something interesting to like, oh, I’m actually want to grow my relationship with Jesus.Andrew Hopper — Yeah, I mean, and it’s it’s funny too, Rich, you probably have a better bird’s eye view of this than I do. But I feel like churches that have been faithfully growing for like the last 10 years, they’re not really doing a lot different now. Or even though there’s this big swell happening, what I do think is that some churches have sort of decided like, oh, clarity does matter.Rich Birch — Yes. Yeah, that’s true.Andrew Hopper — And don’t try to be friends with the culture. We’re going to speak in and be prophetic. And, you know, even even to the you know Proverbs 25:26 says, you know, there’s there there’s no there’s no benefit in a muddied spring. You know, it’s like you got to be sort of you got to figure out if we’re going to be clear.Andrew Hopper — So, I you know, for me, I think like and you’re right, we do reach most of the people that we reach that are in the camp that you’re talking about our college age. We reach a lot of people, though, ah that are, you know, they’re they’re coming back to the faith because they’re a southerner.Rich Birch — Sure.Andrew Hopper — You know, they they kind of they kind of were, you know, they they did have some church in their background. They’re coming back. Their kids are not only born, but they’re realizing they’re sinners and they don’t have answers. They’re trying to figure that out.Rich Birch — Right. Right.Andrew Hopper — They’re coming back to church.Andrew Hopper — And, you know, I think the biggest thing that moves people from like interest into a decision point is just being very clear on this is what the gospel is. This is the life it compels you to. Are you going to be in or out?Andrew Hopper — One of the things we say at Mercy Hill a lot is like, man, if you’re if you’re just intrigued, you know, if you’re interested, you’re not going to stay at Mercy Hill because we’re never going to let you, you’re going to get pushed every week. And it’s like, man, people are not really in or like that. I’m not going to do that. You know, they’re just like, no I’m not going to sit here and get like pushed every single week on something I don’t really… And the flip side is when people say, all right, you know what? Stake in the ground. I’m in.Rich Birch — Yeah, we’re doing this, yep.Andrew Hopper — I wanna look like this, I want to build my life on this. It’s like, well, now, you know, it’s it’s man, I’m hopefully, you know, putting tools in the belt every single week to live that life.Rich Birch — Yeah. Yeah, it’s good. I do think there was a time where people wandered into our churches where I don’t think that happens as much anymore. I think people, when they arrive, they come with questions, with live active questions that they’re trying to wrestle with, kind of regardless of where they’re they’re at in their journey.Andrew Hopper — Yeah.Rich Birch — And they’re what you to your point around, you know, there’s no benefit in a muddy stream. People aren’t looking for anything that sounds like, well, what do you think? Because the reason why they’re there is because they’re asking questions. And so, you know, they’re they’re looking for clarity, like I think you’re saying. Rich Birch — Well one of the things I love about your church is there’s a high commitment to, you’re you’re you’re tearing down what I think is a false dichotomy. Sometimes I think when churches come to this idea of outreach or making a difference in their community, there’s this there can be this gap or false dichotomy between doing good in our communities and making disciples. Like we gave that up at some point. We were like, you can’t, you know, we can’t do both of those things for some reason. Why, why did we do that? Why did we, as churches say, we can’t both make a difference in our communities and also make disciples?Andrew Hopper — Yeah, I think it’s, I actually have a lot of sympathy for the fundamentalist leaning. I know it sounds a little bit weird. Rich Birch — No, that’s fine.Andrew Hopper — Churches that led from the, you know, from the good do good in your city kind of thing. I don’t think they’re right, but I do have sympathy for that because I understand how quickly that sort of, you know, is so hijacked by liberal, by theological liberalism to where it’s finally man we’re digging wells and wherever but we’re not talking about who the true source of living water is. Like we don’t want to be offensive we just want to do good without speaking the whole you know you know live your life as a Christian only use words if necessary, whatever, you know. And and I so I understand why people kind of fled and have fled that.Andrew Hopper — Like, you know, I’ve even had our church before when I when I talk about adoption or we we have a ministry, and a ministry called No More Spectators. We’re like moving people towards community ministry. And we had people kind of going on like, oh, my gosh, this seems like a sign of like churches start going this way and then they lose the gospel.Andrew Hopper — And I’m like, well, the reason you’re kind of feeling like that is because a lot of churches have done that. You know, you’re not [inaudible] like that just out of nowhere. Now, of course, I think it’s a little bit immature and we’ve got to push through. The way we talk about it, Rich, is, man, we want to do good in our community as signs of the kingdom coming.Andrew Hopper — They are not building the kingdom. You know, if we go repaint a house or house a homeless person, one day that person would parted with that house, whether they, you know, get messed up and leave or whether they do great and then would die one day, you know.Andrew Hopper — Or, if we have, ah you know, if we go and, and you know, we’re going to, for example, we have ah ah a family in our church that they need a ramp built because, man, the the brother is struggling with MS and he’s, they’re they’re fighting it like Christians do. We’re going to go do that. You know, we’re going to go build that ramp. That ramp’s going to rot and die one, you know, rot and rot away one day. And, you know, whether it’s 100 years from now or whatever.Andrew Hopper — Like it’s not literally the kingdom. But when the outside world sees us engage and, you know, our church will talk about this primarily when we think about community ministry, we think about it in terms of adoption, foster care and families count, which I can talk to you about. I think it’s bringing a sign of the kingdom that is to the community around us to say, hey, this is not the gospel. But it sure points to the gospel. Rich Birch — Right, right.Andrew Hopper — You know, it’s a pretty good signpost of like, yeah, there’s a kingdom coming where kids aren’t separated from their parents, you know. And and so that’s kind of the way that we think about, it’s not, you know, it’s not the kingdom. It’s a sign of the kingdom that is coming.Rich Birch — Yeah, let’s let’s dive in. So adoptions, foster care, families count. These are not small issues. Like you started with like putting a ramp on, painting somebody – those are like, okay, I can organize my head around that. And then we jump to what I think are obviously significant. How, it can be easy, I think, for church leaders it can be easy where, you know, we got a lot of fish to fry in our own backyard. When you see big problems like that, help us unpack that. Why do you as a lead pastor, why are you passionate about these issues? Why are these the things that you’ve chosen?Andrew Hopper — I think it’s, man, I think it’s great. I mean if you can’t if you don’t mind I’ll go back and give you a little bit of context. I’m a context [inaudible]… Rich Birch — Yeah, absolutely. Let’s do it. Yeah. Andrew Hopper — …number one so I always want to frame it in where we’ve been. But the short answer to the question is I think that every church because it is made up of individual believers that have individual gift matrix, you know they’re they’re gifted the church is gifted in a unique way because the people which are the church are gifted in a unique way, right? Andrew Hopper — And so to me, you know, slapping, you know, a top down every single church has to to manifest signs of the kingdom in X way, which, for for example, I’m not to pick on it, but like, you know, the whole diversity church kind of movement. I love you know, if that’s your brand, that’s awesome. That’s great. Go, go bring signs of the kingdom in that area. But you know what people do is they take their thing and then slap it on every single church. You know, this is the sign of the kingdom that you have to manifest.Andrew Hopper — I don’t think that. It takes every kind of church to reach a city because there’s all you know, there’s every kind of people in the city. Right? For us, though, and I think for a lot of churches that that maybe are are made up a little bit like we are, I think there is a lot of meat on the bone for adoption, foster care, families count ministry. And I think churches could be greatly helped by latching on to maybe, you know, something in particular, maybe this, maybe this specifically. How we got there, Rich, was we had we had, you know, huge movement in our church in 2019. I was very convicted.Andrew Hopper — Some of the exponential stuff was coming out, you know, mobilizing people outside the walls of the church. And I really was, man, I was just really affected by that. And I don’t want the dichotomy, you know, I don’t want, well, you your people serve in the church and not outside the church. It’s like, no, most people serve outside the church. If you watch them, they are serving inside the church as well. It’s it’s like a it’s like, man, you know, just just because serving inside the church is not the finish line, don’t demonize it because it is a starting place.Rich Birch — That’s good.Andrew Hopper — So it’s like, I don’t like that kind of whole thing. But but it did affect me to say, OK, what are we doing to push to the outside? So we we we did a thing. You would have loved this, man. But it except for the fact that it didn’t really work that good. OK, it was awesome.Andrew Hopper — It was, we still have the domain name – nomorespectators.com – I had the tagline: Jesus didn’t die to create spectators. He died to create servants, not spectators, workers, not watchers. We, man, you could go to nomorespectators.com and, you know, it was like, it was like a funnel for all of these community ministry opportunities in our city. So it was, you know, people from the housing, you know, authority type stuff would post things. And it was, it was all this kind of, it had a bunch of stuff in it. Andrew Hopper — In the end of the day, great idea. It was a little too complex. Our people latched on to the foster care, pregnancy network, you know, ended up being families count, Guardian ad Litem and adoption. So our guy that was over all that at the time our sending director, which is hard for me to have a good idea that ends up dying hard, okay that’s just tough for me.Rich Birch — You had a great sticky statement and everything. Come on.Andrew Hopper — I’m the king of sunken cost bias. Okay. Like, I’m like, dude. And so finally around 2020, he came to me and he said, bro, I know this is hard for you. Cause it was like a two year initiative. He’s like, this is hard. He said, No More Spectators needs to just turn into Chosen. And it needs to be like, you had this idea for 30 different things. It just, this needs to be our niche, man. You know, we we don’t do a lot of these other things, but we do this really well.Andrew Hopper — And it was hard for me. Ultimately, it was great wisdom by them, not me. And we started going down that road. And partly, I think it’s because, Rich, is heart is near to my heart. I have an adopted daughter. A lot of our staff have adopted kids. We just have a guy right now. Our associate director of first impressions at the Rich campus is in Texas right now, you know, bringing their daughter home.Andrew Hopper — I mean, so it’s just, and so it’s sort of started to morph into, and the the the big thing I’ll say, and I, you know, I’ve been talking a lot here, but the big thing I’ll say is, if you think about the way I just ah described all that, it doesn’t start with the need in the community. It starts with the gift matrix of the church. The poor we will always have with us. Like there there is no there’s no scenario until Jesus comes back that there’s no kids that need to be adopted, you know.Rich Birch — Right, right.Andrew Hopper — And it’s just the reality of it. And so there’s always going to be need in the community. It’s more about, okay, what are the Ephesians 2:10 works that your church, because the church is made up of people who are individually called, what are the you know what are those works that God has set out for your church? Rich Birch — That’s good.Andrew Hopper — And, you know, so for us, we just felt like, dude, this is a a heartbeat thing. Our people got more, they get more fired up. The greatest thing I’ve ever been able to mobilize our people for prayer for is go to the abortion clinic and pray. I mean, a thousand people on their face in the pavement. It’s like, it just strikes a chord with our church and who we are. So we wanna run after that.Rich Birch — Yeah. Well, I love that. And we’re going to dig out a bunch of this, but let’s think about it first from a perspective of somebody who’s maybe attended your church. They just started. They’re they’re relatively new, you know. The idea of something as weighty as adoption or foster care, that’s a big ask. And you know when you yeah how do I experience that as someone who’s just new? What are some ways that I could get plugged in? What does that look like? That, that, cause I, I’m hard, it’s hard to imagine that I go from zero to, to, you know, adoption, you know, how do I end up or flying to Texas to, you know, pick up a kid. That’s a lot. Help me understand. How are you, cause I know you guys are so good at moving people along from kind of where they are to where you’re hoping to – what’s that look like? What’s the kind of, how do you bring people along in this?Andrew Hopper — Man, totally. I think you’re right. I think it’s a combination of big vision on one end and then baby steps on the other. But the big vision matters.Rich Birch — That’s good.Andrew Hopper — Like we don’t want to be scared of the big vision. So, you know, for example, our weekender process, which I know you talked about some, you know, that weekender process, you know, people literally for years, we would give them a passport application in the weekender process. Because we’re like you’re at this church you’re probably going to be overseas at some point on a mission trip. And so to me it’s like people are like dude that probably scares the crap out of people. And it’s like well, I mean we want to make sure they know what they’re getting into, you know. We’re not telling them they got to do that tomorrow… Rich Birch — Right.Andrew Hopper — …but that is the, and then and then there’s all these baby steps, right? Like hey come to you know, every February we do Sent weekend. Come to the prayer night. Like that’s a baby step. That’s not you getting on a plane to go to Nepal. But you know hey we’re doing this missions offering at the end of the year, like maybe get you know. So there’s all these I would say that our the way we think about Chosen ministry, which again: adoption, foster care, families count, and rope holding, which is a big part of this discussion… Rich Birch — Okay. Andrew Hopper —…is that way. It’s big vision on the front end so we’re never going to tell somebody, hey you know, I know you could never do this. Like I’ll never…I think people can do it and they should. Or or you know more Christians than are should. At the same time we’re also not guilting anybody. Like so I’m I you know the the first thing I’ll tell people is like, hey, you know we start talking about adoption. I always say always say, hey, we have not lined up a bunch of little kids in the lobby for you to take one home today, okay. And then I’ll tell them, that’s next week.Rich Birch — That’s great.Andrew Hopper — Okay, so yeah but and we we try hard to like put some levity in it. Man, we’re not everybody’s not going to do that. In fact, a minority, of a small minority is going to do it. But everyone can be involved and there are baby steps.Andrew Hopper — So we try to highlight giving, man. Like if you someone adopts from Mercy Hill, we pay 25% of their adoption. Okay.Rich Birch — Wow. Yep.Andrew Hopper — If they’re a member and they’re in a community group, they get 25%. All right, well, you know, we’re going to connect that. Like, man, you you are never going to adopt. You feel like that’s, but it’s like, well, I give $100 a month to the church. Rich Birch — Right.Andrew Hopper — Well, hey, what? You know, you’re you are you are supporting.Rich Birch — We’re making a difference.Andrew Hopper — We do parents night out, you know, for all of our foster and adoptive parents. We do it quarterly. It’s like, hey, those are opportunities to come and serve, man. You can serve the meal you can do. We do rope holding, which I know we’ll probably talk about. But but the the idea of rope holding is just like, man, I’m not going to do this, but I can be in the corner for somebody. They’re in my community group. I want to be their first call if they need a babysitter or they need, you know, a gift card, or whatever they need.Andrew Hopper — So I think, man, we try to do big vision. You know, we’re going we’re going to set a huge vision, you know, for 2030 for 2030. Actually, we just hit our vision for 2025, which is 200 adoptive or foster families. There’s a lot of ways people can be involved with it.Rich Birch — So good. There’s, I think thing I would encourage friends who are listening in, you really should be following Mercy Hill, Andrew, because I do think you’re a very unique communicator where you, and you just described it. And I think to you, it’s just like, that’s just what you do. But this idea of like, you’re calling people to a high bar, but you’re not leveraging shame, guilt. you know, it’s, and I think so many times our language can kind of lean in that direction. Or we can, if we really are trying to push people towards something, or we can just undersell the vision. You know We can be like, oh, it’s not that it’s not that big of a deal. You know It’s not for everybody. So I would encourage people to listen in.Rich Birch — Talk to me about rope holding. How is that, what’s that look like? Unpack what that looks like a little bit.Andrew Hopper — Yeah, so rope so the the the rope-holding analogy, which a lot of your listeners probably gonna already know this, but you know William Carey, Andrew Fuller, William Carey, father of modern missions, he’s he he he makes the statement, “I’ll dangle at the end of the rope in the pit, if you’ll hold the rope,” talking to Fuller. And Fuller held the rope for him. Like, you know, Carey the mission field, Fuller’s raising money, preaching sermons, organizing mission boards. So that’s kind of the picture. Right.Andrew Hopper — So we say, all right, not everybody is going to go down into the pit of foster care adoption, even even families count. I mean, these are these are massive spiritual warfare battlegrounds you know um which is one of the reasons why our church wants to be involved so much. I mean you if you want to talk about getting to the you can do all the rhetoric in the world, brother, you want to get to the very bottom of societal issues, you you be involved in somebody’s story that’s trying that’s trying to get their kids back from the foster care system. You’re trying to help them with that. I mean, every you could fatherlessness, poverty, drug abuse. I mean, everything you can think, you know.Rich Birch — Right.Andrew Hopper — So this this is just spiritual war. So what we tell people is like, hey, man. If we got people that are mobilizing for for adoption and foster care, we better have people in their corne,r because the enemy is going to bring his war machine.Rich Birch — Right.Andrew Hopper — And we see it all the time. I mean, you’re going to see, you know, a family steps in to adopt and you’re going to start seeing them, you know, there can be sickness. They can have marital problems. They can have financial things that come up. They can begin to believe lies, frustrations. I mean, There’s just so they can become, you know, their their heart can start getting hard toward the system. I mean, there’s so many things that come at them. And so what we say is we need people in their corner, right. Andrew Hopper — Now, it’s funny because like the way our church has operated was at first we said, all right, we’re going to we’re going to do, you know, the the community group is going hold the rope for the people. And and that that was fine. The problem is when we really kicked off this ministry, so many people got involved that it became overwhelming to the group. So we said we got to start this… Rich Birch — Right. Andrew Hopper — …rope holding ministry. The rope holder ministry is good. It’s like, what does a rope holder do? They kind of do whatever the person needs them to do. Rich Birch — Right. Andrew Hopper — So there are examples of the rope holding ministry going really well, where it’s like, hey, man, they’re they’re helping with ah child care with the other kids when they’re going to foster care appointments in court. And or, hey, we’re we’re helping you do some things around the house whenever you’re overseas doing your adoption, which is going to put you three weeks in country. You know, there are some good examples like that. Andrew Hopper — But the other thing that we’ve learned is, you know, foster care and adoption families that are that are walking through this, they’re going through a very trying time. And to just pair them with somebody they don’t know and say, hey, look, here’s your supporter, it can be a little bit like, oh, that’s awesome, and then they never reach out to them.Rich Birch — Right.Andrew Hopper — They never reach out – the rope holder’s ready.Rich Birch — Right.Andrew Hopper — But it’s just like, dude, I don’t I don’t know you. And this is a hard time.Rich Birch — Who are you? Yeah, yeah.Andrew Hopper — And so what we’re trying to figure out now as we reboot that rope holder idea is, you know, how how do you kind of integrate relationships they’ve already had? Almost like, hey, do you have this massive pool of people called rope holders? Or when an adoptive family comes up, you say to them, hey, who can we shoulder tap, rope holder for you.Rich Birch — That’s good.Andrew Hopper — And then we’ll train them.Rich Birch — Oh, that’s cool. Yeah.Andrew Hopper — But not have this pool, but say for you, we’ll put them in. So that’s kind of what we’re, so as part of our reboot for 2030, you know, that’s sort of what’s in our mind right now.Rich Birch — Yeah, that’s cool.Andrew Hopper — We have a whole playbook for the way we’ve done it, which anybody, you know, if anybody wants any of those things, they can go to AndrewPHopper.com/chosen. And I can send you any of that stuff we have, but on the rope holder side, you know, just full transparency, we’re still, you know, kind of, of you know, and I’m sure it’ll always be that way that we make an improvement.Rich Birch — Yeah, always trying to make it better. Yeah. And I want to, yeah, at some point in this journey, you decided, hey, we’ve got to put this vision and framework into writing, like we and you actually ended up writing a book, and friends who are listening in, I want to encourage you to pick up a copy of this book. Listen, we’re almost half an hour in. I know you’re interested in this. This is the kind of thing you, Andrew’s a trusted leader. He’s, I’ve had a chance to take a peek at the book. This will be super helpful for you. But, but that’s a lot of effort to put this together into a book. What pushed you from just leading this ministry to ultimately saying, hey, I want to capture this into a resource that could help other people?Andrew Hopper — Well, you know, Rich, I never really saw myself as like a writer, just like a practitioner, man. Let’s just keep keep working on the thing and going.Rich Birch — Right.Andrew Hopper — And truthfully, I got approached. Hey, would you have any interest in writing? You know, New Growth Press is the one that’s editing this book and putting it out. And it was funny, though, because the second I was asked, I was like, man, I know what we should do [inaudible] that should be what we should do. It’s it’s our it’s it’s my story’s family story with our special needs child that we’ve adopted. It’s our church’s journey. But more important than either of those two things, it’s a grounding in the gospel-centered motivation. Because I think that is what is so important. We don’t do guilt motivation. And you know, cute kids and sad, cute kids and and sad stories are good reasons, but they you need a great reason, because it’s hard. Rich Birch — That’s good. Yep.Andrew Hopper — You know, and the great reason is of course, adopted people adopt people. And so we delve way into the helplessness of our spiritual condition, how God adopted us and then how, you know, that provides a deep motivation for us to go and do the same for others.Rich Birch — Can you unpack that a little bit more? Because I think this is, ah to me, a core part of the book that I think is really helpful. Even if you’re maybe listening in, you’re thinking, okay, I’m not sure adoption or foster care is necessarily the thing, but you unpack this idea of gospel rather than guilt. And can you talk us through, you know, how, yeah, just talk us through that part, that concept a bit more. Just double click on that a little bit.Andrew Hopper — Yeah. So, you know, when we think about behaviors that flow from the Christian life, there’s really only two ways to think about it, right? Like one of them is we try to do things in order that God would approve of us, you know, that he would, you know, he would, ah he would, he would let us in his family, you know, those those types of things. And we, you know, this is for a lot of Baptistic world, which I am, this was kind of like, wow, this is really revolutionary, but that was 20 years ago – Keller and all that. You know, we just started understanding what more of a gospel center motivation. Andrew Hopper — Of course, the other way to think about Christian behaviors is you are part of the family because of what Christ has done for you. And the family has a culture. The family works a certain way. There’s fruit that will pop out in your life, not so that you can gain entrance into the vine. That’s not how it works. Like, ah you know, you don’t you don’t produce fruit to get in the vine. You produce fruit because you’re in the vine. Andrew Hopper — And so, you know, when we think about like like Titus 2, for example, we think about how the grace of God appears to all men, teaching us not just salvation, but teaching us to obey his commands. So there’s something about salvation that and is inherent to the gospel-centered motivation of of of going out, living the Christian life. You know, it’s it’s kind of the John Bunyan idea when they said, man, if you, you know, if you keep preaching this gospel message, people are going to do whatever they want to do. And he said, no, if I keep preaching this gospel message, people are going to do whatever God wants them to do. Rich Birch — Right.Andrew Hopper — You know, and so I think what we’ve done in this book is just say, hey, that that is true universally in our Christian life. Like if I’m not tithing and I’m stingy, I can do motivation in two ways. Number one, how dare you, you piece of trash that you never, you know why would you never give? Look what God, you know, blah blah blah, blah, blah, guilt, guilt, shame, shame. Right. Andrew Hopper — Of course, the other way to say is like, man, what kind of riches has God given you in the gospel? And what kind of inheritance do you now have as a son of the king? It’s like, all right, that’s powerful, you know, and it will it will take us places that guilt never can. Guilt will work for a while. You can put fire under somebody and it’ll move them. But if you put it in them, they’ll run through a wall, you know. Rich Birch — So true.Andrew Hopper — And so it’s like it’s like, hey, OK, so you could do it with all these different things. We’ve tried to take this book and do that with adoption to say, all right.Rich Birch — Right.Andrew Hopper — We know James 1:27, we need to care for the fatherless and the orphan. We understand. I mean, dude, there ain’t, when you talk about metaphors, there’s two big ones, marriage and adoption, you know? And so if you want to do adoption well, we can do it from two motivations. One motivation is look how many kids need. That’s all and that’s all true. That moves my heart. You know, look, can you believe this story of this kid? And that’s fine.Andrew Hopper — Of course, you could do guilt, too. Like, how dare you, you know, have this nice, happy family and not go adopt a little poor orphan kid. You know, you could do guilt. All those things will be fine. They’ll put fire under you a little bit. But if you want to put the fire in someone that is going to carry them through the long haul of all this stuff, I think it’s better to start with: All right. There’s kids that need to be chosen. Were you chosen?Andrew Hopper — You know, so like one of the you know, one I’ll give you an example. We know of a family here in the tribe. They’ve got an awesome son that is 20-something years old, kids got Down syndrome, and they adopted him from Ecuador. And his story was one day a carpenter was working on this building and he heard cries coming out of a dump, like a trash heap. This child had just been born and been left you know with his deformities had just been left for the dumpster. Andrew Hopper — And they brought him to the orphanage. And next thing you know, you know about three or four years later, he got adopted by this family that we know. And that family’s father, he said, Eddie’s story is my story. I was pulled from a trash heap by a carpenter. And if you it’s like that is powerful. Rich Birch — Right. Yes.Andrew Hopper — You know, when you start thinking about, man, in my sin, I was one who had no part and parcel in the kingdom of God. I was headlong in rebellion. I had rejected. I was not a son. And God lavished his love upon me, that I would be called his child. And if if that has happened to me spiritually, how could I not want to do that? Or at least help those. you know I’m not saying that’s a call for everybody, but be involved in others that are doing that as well.Andrew Hopper — And so that’s what we say. Adopted people, adopt people, chosen people, choose people. And hey, I didn’t answer your last question. Rich Birch — That’s fine.Andrew Hopper — Okay. Your last question was, why did we write the book? Very simply, I think more people just need to think about what I just said. You know, and I think churches do. And I think that if, you know, a lot of churches have adoption-minded people and a little bit of of fuel in that fire might create some really cool ministry in that church. And this book lays really well for being like, man, make it a small group resource for eight weeks. You know, it’s got questions at the end of each chapter.Andrew Hopper — Like my my prayer is that this book would catalyze tens of thousands of Christian adoptions. Rich Birch — Wow. Andrew Hopper — And that’s why we wrote the book.Rich Birch — Yeah. It’s and I thought the same thing as I was looking through it, that this would be a great resource for a small group, a great resource as a staff training thing. Because again, I think there’s two things happening on two levels. From my perspective, there’s what you’re actually talking about – adoption, but then there’s how you talk about it. And I think even both of those, I think could be interesting as a as a staff team to kind of unpack and think about. How do we ensure that what we’re doing is so gospel-infused. That’s part of why i love you as a communicator. I think you do such a good job on that. It’s just fantastic. So I would strongly encourage people to pick it up.Rich Birch — Help me understand the connection. So Mercy Hill is known for, or at least from my perspective, known as a sending church. You know, the thing, one of the and I’ve told again, I told you this before, you’re the first church leader I’ve ever bumped into that has connected new here guests to number of missionaries sent. This like idea of like this funnel of how do we move people all the way along to that? I think that’s incredible. How does that kind of sending culture and adoption, how does that fit together? How does that help kind of fuel the flywheel of what’s happening at Mercy Hill?Andrew Hopper — Well, you you helped me think about this when you came and did our one day for our for our Breaking Barriers group, you know, for the pastoral trainings that we do. Because in your church growth book, you talk about how, ah you know, community ministry is used as an evangelism tool. I’m not, I’m probably butchering the way you talk about it.Rich Birch — Yep. Yep. Oh, that’s good. Yep. That’s great.Andrew Hopper — That was like a big light bulb for me because because we we definitely do that, but we have not leveraged the communications of that.Rich Birch — Right.Andrew Hopper — And so, um you know, for us now, what we’re trying to really think about is how does our adoption of foster care ministry and rope holding and families count ministry, how does that create open? We call them open doors, right? Rich Birch — Yep.Andrew Hopper — Like, how does it create open doors, questions in the community, where people come in? And we’ve seen it. You know, so like when we’re talking about the sending culture, that pipeline starts when new people get interested in faith, they get interested in church.Andrew Hopper — And, you know, like, for example, we we had a guy, we just did a historic video. Man, he’s saved, baptized, serving now, ah or, you know, family, young family, prototypical Mercy Hill guy, like, man, just you know blue collar heart, white collar job, just that. I mean, just everything we talk about. Right. He’s our he’s kind of our guy. And the way he got connected was his boss had signed up to be a rope holder. And it just blew his mind. Like, why would a guy take limited time and go help these families? I mean, he of course, he thought it was a good thing. But it really intrigued them. Andrew Hopper — And so we’ve tried to we’re trying to leverage more of the communication side. It’s tricky. You don’t want to be like, hey, look at us you know in the community. At the same time, I’m like, man, this year, you know when we’re going to do a pretty significant upgrade to some of the there our foster care system has, there’s a house that has a backyard and the backyard is where families come to play with kids, play with their kids they’re trying to get back from the foster care.Rich Birch — Right. Yep.Andrew Hopper — And we’ve said like, you know what, man, if these parents are putting in, that needs to be like the best, the best backyard, and you know?Rich Birch — Right. Yeah, absolutely. 100%.Andrew Hopper — And so, you know, we’re, we’re going to do a significant investment in some, you know, whatever…Rich Birch — Play structures and yeah. Andrew Hopper — …like a, you know, whatever, like a pergola type thing. They’re going put a shed out there. All going to connect it, pavers, all that stuff is what we want to do. And, you know, we’re, we’re looking at that and I’m going like, yeah, I mean, I get it. Like you don’t let your left hand know what your right hand is doing, but at the same time, that’s not for us. That’s for people that are interested to say like, why would a church do that? You know, like why do they care so much?Andrew Hopper — And it’s because, Hey, sign of the kingdom. We want to build families through adoption. We want to restore families through foster care and families count. This is part of that. So we’ve tried to we’ve tried to use it as a way. And I would really encourage church leaders to think about that. Like, hey, is your community ministry actually an evangelism strategy?Rich Birch — Right. Yeah, that’s good. Love that. And yeah, I would encourage you continue to encourage you to think through those things because I do think that there’s, we’ve seen that there’s huge opportunity for folks who don’t normally attend church. They’re interested the way I’ve said in other contexts is they see it as a good thing. We see it as a God thing. We’re not going to fight them over the semantics of it at the front end. Because like you say it’s it’s the kingdom puncturing through that grabs their attention and you’re like oh what what you know what’s going on there? It’s a first step – how do we encourage those people? Rich Birch — Like on that backyard project, I no doubt if you’re rallying a bunch of guys to go work there, I know that there are guys in your church who have friends who they could invite who don’t attend church who maybe would never walk in your church who’d say, hey, will you come and work for a Saturday for a couple hours and swing a hammer and help us do this thing? Let me explain what this is about.They absolutely would show up, right? 100% they’d show up and and they’ll get intrigued by that. And they’ll be like, oh, what’s going on there? That’s that’s fantastic. Rich Birch — Well, friends, unabashedly, I want you to pick up copies of, not just a copy, copies of this book. So where do we want to send people to pick up copies, that sort of thing?Andrew Hopper — Yeah, man, they can just go to andrewphopper.com/chosen. Rich Birch — Perfect. Yep.Andrew Hopper — The book’s out so they can pick up a copy. I mean, it’s also just like on Amazon or whatever, but that link will take you straight to New Growth Press.Rich Birch — Right.Andrew Hopper — So, yeah, man, would love it. Would love to hear from anybody who’s using it well in a church context um to catalyze Christian adoption.Rich Birch — Love it. Anything else you want to share just as we close and how can people track, go to the website, other places we want to send them as we close up today.Andrew Hopper — Also on Instagram, we have a lot of stuff on Instagram, andrewphopper on Instagram. Yeah, the last thing I would say as a closing thought, Rich, is you know, the Christian adoption boom has sort of happened 20 years ago. People started talking about this a lot more. And now you can feel in some of the podcast world and all that, there’s a bit of a backlash, not not to don’t do it, but also like, hey, no one told us how hard this was going to be. Andrew Hopper — You’re dealing with traumatic situations, kids that have been brought, you know, I mean, it’s, it’s crazy. One thing I try to do in this book is I try to say, Hey, that’s not a good reason to take our ball and go home, you know.Rich Birch — That’s good.Andrew Hopper — Instead we just need to try to shoot as straight as we can. And I do that in this book, man. It is hard. It’s you’re on the front lines of spiritual war. I mean, it’s almost like, dude, the, the, the greatest transfer of faith from one generation to another happens in the home. We love it when adults get saved. I get that. But let’s be honest. Statistically, where does it normally happen? Right. Rich Birch — Yeah. Kids. Andrew Hopper — And so if you got a home that’s broken apart, that Christians are trying to put back together, what did we think Satan was going to do? You know, and so instead of taking our ball and going home, let’s just call it what it is, and then ask the Lord to steel our spine… Rich Birch — That’s good. Andrew Hopper — …and to move forward with the mission. So, yeah, man, I’d love for people to pick it up. And I appreciate the time to talk about it today.Rich Birch — Andrew, thanks so much. Appreciate you. Just want to honor you for the work you do. You’re a great leader. And I love how God’s using you and your church to make a difference. Thanks for being on the show today.Andrew Hopper — Thanks, brother. 

Welcome back to another episode of the unSeminary podcast. Today we’re talking with Tim MacLeod, a former nurse who escaped the financial treadmill by flipping couches—and now teaches others how to do the same. Are you a church leader feeling the financial squeeze? Looking for a side hustle that doesn’t require debt, special skills, or hours you don’t have? Tim’s story offers a practical roadmap—and encouragement—for anyone needing to close that income gap. Burnout and financial pressure. // Tim became a nurse at 21, newly married, supporting his wife through teacher’s college, and quickly thrown into adult responsibilities. The only way to stay financially afloat was by working overtime once or twice a week. When their second child was on the way, he realized the path he was on was unsustainable. Finding financial freedom. // Options like upgrading his nursing degree, relocating, or working in dangerous psychiatric facilities were unappealing. Tim needed something flexible, part-time, and profitable enough to replace overtime. He discovered flipping phones and iPads first, but competition was fierce. Then, after borrowing a trailer and responding to a free couch listing, everything changed. He cleaned it up, sold it the next day for $280, and instantly covered more than an entire nursing shift. Why flipping couches works. // The opportunity exists because of a gap in the marketplace. Most people don’t own trucks, can’t move heavy furniture, and face tight deadlines when moving. Sellers value reliable pickup over price; buyers value affordable furniture delivered to their door. Tim steps into this gap. With polite communication and kindness, he creates a “win-win-win”: sellers get rid of furniture quickly, buyers get affordable delivered couches, and Tim earns a consistent profit. He estimates most beginners can make $1,000/month by flipping just five couches—buying each for around $50 and selling for $250 with delivery included. A side hustle with time freedom. // One of the most surprising parts of Tim’s business is the flexibility. He built the early stages of his flipping business in the evenings with his wife and baby riding along—road dinners, cheap pizza, and trips to pick up inventory. Now he schedules pickups during school hours, stacks deliveries based on availability, and can pause or accelerate the business as needed. It’s ideal for ministry families with unpredictable schedules. Why you can succeed at this. // Many of Tim’s students are pastors or church employees, and he says ministry workers have unique advantages: access to storage at the church, a heart for helping people, strong communication skills, and the ability to bring calm to awkward interactions. Many pastors live outside their ministry communities—creating the perfect “import/export” opportunity where they can buy in one market and sell in another. And unlike many side hustles, flipping couches doesn’t conflict with ministry—it simply provides supplemental income with minimal stress. A free resource to get started. // Tim created a free Google Doc of scripts—his exact messages for starting conversations, vetting couches, and negotiating with integrity. To get it, simply comment scripts on any of his Instagram videos and he’ll email it your way. He also offers an affordable course walking through his full system, including storage setup, videos, delivery strategies, and scaling beyond $1,000/month. To learn more or access Tim’s free scripts, visit him on Instagram @thefulltimeflipper or explore his full course at tim-macleod.com. Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose unSeminary, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the left hand side of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Episode Transcript Rich Birch — Hey, friends, welcome to the unSeminary podcast. So glad that you have decided to tune in. We’re definitely having a very un-unSeminary episode today. You know recently I heard some statistics that I was like, man, we gotta do something about this. According to the Bureau of Labor and Statistics—you’re like, it’s a little early in the year for the Bureau of Labor and Statistics—but there’s a 13% gap between what religious workers—people who are clergy actually, is the title—and the average income in the country makes – a 13% gap. In fact, it even gets worse when you look at people, there’s a category called “religious workers, other”, which these would be like not the senior pastor types. This is like everybody else that works in a church. There’s a 40% gap between those people and the the average salary in the country. Rich Birch — And so why am I bringing this up? Because I know that there are people that are listening in today that are feeling that gap. Here we are in January and they’re feeling the pressure of that. And I want to help you with that. And so I’ve got a friend, like a friend from real life, friends. This is like we’re in the same small group. We know each other, incredible leader, and I want to expose you to him. But more importantly, I think he can help you with that gap.Rich Birch — It’s my friend, Tim MacLeod. Tim was a nurse with the dreams of fatherhood and home ownership, but after a few years was faced with reality and no time, no amount of overtime was really going to fill the gap that he needed to make things work. And after being stuck on that kind of financial treadmill, he found a way out. He found the niche of, wait for it, friends, flipping couches. What? Flipping couches and was able to quit his nursing job and now does this full time. And I’ve asked him to come on. Uh, because I think what he did at the beginning, even part-time, I think could help some of us today that are, that are listening in. Tim, welcome to the show. So glad you’re here.Tim MacLeod — Thanks so much for having me, man. I’m excited.Rich Birch — This is going to be a good conversation. Kind of fill in the story. Tell us a little bit, uh, tell us about your background, and how did you get in? How did you go from nursing to flipping couches?Tim MacLeod — So I wanted to be obedient and I got married maybe a little bit too young at 21. My wife was still in teacher’s college. And so very, very quickly I was thrown into adulthood of two cars, rents and all the things that come with that.Tim MacLeod — And nursing was good. I was a registered practical nurse, so not a university educated RN making bank, but doing okay with a college diploma. And I got the comfy gig at a long-term care home because I preferred eight-hour shifts and not the, I didn’t want nights.Rich Birch — Midnight and all that.Tim MacLeod — I just wanted, yeah, exactly.Rich Birch — Yeah, yeah, yeah.Tim MacLeod — I wanted the free parking and the the reliable six to two shifts. That was just the lifestyle that I liked. And the only way that I could stay afloat financially was with doubles. I had to do my six to two and then at least once a week, usually twice, if I wanted to have any money to play with, um I would work the two to ten.Rich Birch — Wow.Tim MacLeod — And that was cool while my wife was in college or while she was finishing up teacher’s college, that was fine. And then, we had a newborn baby and that was fine. Because anytime that I would have to do those doubles, she’d go to sleep, go for a sleepover at her parents’ place. And, uh, and I would just drudge up the shifts.Tim MacLeod — And, but then when we were pregnant with number two, I knew that there was difficulties coming. And the road ahead did not look very good. And so I needed something different and all my options for replacing the income suck. Like I could go back to school and upgrade to RN, but I scraped through the first time. So that was nuts.Rich Birch — Right.Tim MacLeod — I didn’t have much hope in myself in that avenue. And I could go, I could relocate, I could move or I could commute about an hour and 20 away to the mental health hospital and make like danger pay in like an asylum, basically with my current qualifications.Rich Birch — Right.Tim MacLeod — And everything just looked terrible. I hated all of that. And all I needed was something better than overtime. I just needed to replace that portion of the income. And I needed something better in my evenings that hopefully I could do with my wife or from home. And so I was looking at side hustles.Tim MacLeod — And I had a little bit of success flipping phones and iPads because that’s all that I really understood…Rich Birch — Okay. Yeah, yeah.Tim MacLeod — …all I understood at the time. And I live about an hour north of where my in-laws live, which is a pretty dense population. I’m in the sticks and the supply was really light there. So I could reliably go for a free meal at my in-laws place, pick up an iPhone or three and for like 300 bucks and then bring them home and sell them for 450 bucks. And so that took that took the pressure off and that was like grocery money.Rich Birch — Right.Tim MacLeod — And it was really consistent, really reliable. And and it was fun too. I really liked it. I liked the negotiations. I liked, I liked not trading time. Rich Birch — Right.Tim MacLeod — Like I liked making making a profit instead of a wage. And that I was hooked on that, but there was competition. Like I wasn’t that clever doing that.Tim MacLeod — There was there was kids that were closer to the inventory ripping around in little Hyundai Elantras and uh i remember meeting this this Indian kid named Lucky, at least his Canadian name was Lucky, and he was beating me to all the goods. And and I met him one time to buy a phone for myself and I actually got to meet him and ask him some questions and he was making four grand a month flipping phones.Rich Birch — Wow.Tim MacLeod — And I thought that is so sick, and it’s just a pure cash hustle. And he was making more doing that than whatever his office or IT job was at the time. And I was super inspired by that, but I didn’t want to compete with him. So that kind of that kind of festered with me a little bit.Tim MacLeod — And um I just got an awesome idea. Well, was gifted to me by the Holy Spirit, I think, based on how fast and how fierce it came, that I need to get skills and tools to sell in a different category, something with a higher barrier to entry. And I wanted something where I didn’t have to compete with the Honda Civics and the Hyundai Elantra’s that were closer to the action.Rich Birch — With Lucky. Yes.Tim MacLeod — Yeah, exactly. He was smoking me. And and it also, it was a little bit of that and then also a little bit of me coveting. I wanted to get like, um I wanted an excuse to buy a Ford Ranger. I wanted a truck at the time.Rich Birch — Love it.Tim MacLeod — And so this combination, this combination of like wants and needs at the time, had me pitching an idea to my brother, Ross. I’m just like, Hey, what do you think about instead of phones and iPads? What if I got a truck and I started doing like washers and dryers or appliances or something like that? And he said, that’s a cool idea.Tim MacLeod — You’re good at the phones and iPads thing. And I definitely like, you’re good at the negotiations, all that. But don’t start eight grand in debt. That’s so stupid. Why don’t you just borrow my trailer and just try it? And I said, well, I don’t have a, I don’t have a hitch on my car. He said, get a hitch on your car, buddy. Okay. So, put that on the Visa, did not have the money for it. Rich Birch — Wow. Tim MacLeod — Put that on the Visa, put a two inch two inch hitch and four prong wiring on Mazda 5 like the little four cylinder, little mini minivan.Rich Birch — Oh, I wish I would have saw this at that. I wish I would have s seen this at this phase. Cause that, that, that would have been amazing to see him getting pulled around.Tim MacLeod — It was it was pretty cute and it was a big trailer too 12 by 6 aluminum being pulled by this little aaaaahhh. And it was stick shift and and…Rich Birch — Nice.Tim MacLeod — …and the first day I got the trailer, the only thing I could find, because I was just itching to use it, was a free couch. And it was one of those beige microfiber, like gets dirty if you look at it wrong.Rich Birch — All right. Yes.Tim MacLeod — Like they hold on to every water stain.Rich Birch — Yes. Yes.Tim MacLeod — And it was that and it was free and it needed a little bit of TLC. And I went and I got it for free. Brought it home and with a damp cloth, scrubbed out all the little marks and had it looking good. Took a picture of it, listed it with an offer of delivery and it sold the next day for 280 bucks.Rich Birch — Wow. That’s amazing.Tim MacLeod — It was awesome. Because a nursing shift net was like 180.Rich Birch — Wow, OK.Tim MacLeod — I think I was, I think I was 28 bucks an hour for an eight hour shift after taxes. Yeah. Probably like 180 hit the account.Rich Birch — Wow.Tim MacLeod — And so 280 for that. And it was one of those trips of free meal at, at the in-laws and then a free couch and then bring it home and then solve somebody’s problem of, I just got an apartment. I don’t have a car or my car’s too small and I need a couch.Rich Birch — Yes, yes.Tim MacLeod — And their option was, rent a U-Haul or go to Leon’s and finance something that comes delivered. Both are not very good options for most people. And then lo and behold was this guy who said, I got a couch, I can bring it by. And it was just the easiest yes for them. It was a win for everybody. Rich Birch — Right.Tim MacLeod — The person who needed the couch picked up, didn’t care about the money. They needed reliable pickup more than they needed cost recovery of the item because they had a deadline. I needed a way to make some cash and the person on the receiving end needed a couch that was affordable that came delivered. So it was just a win-win-win for everybody. I was like, okay, forget about appliances. Couches – I love this. And it was easy, it was it was easy enough to lift by myself. Rich Birch — Did you ever do appliances? Did you ever do appliances in there? Tim MacLeod — Yeah. I did a washer and dryer and ate a loss on that because it needed repair and I didn’t… Rich Birch — Love it. Tim MacLeod — …I paid for someone to assess and they were like, yeah, this thing’s broken. Was like, sweet. Okay. So a hundred bucks to you for, for, to tell me that it’s hopeless, and then pay for junk removal too.Rich Birch — Yes.Tim MacLeod — Like it was just such a loss. But couches, I could reliably sit on it and be like, well, that’s not broken. And I can handle that little stain or I can, my wife could stitch that up.Rich Birch — Right. Right.Tim MacLeod — And, uh, it was just so safe. And I loved it. If, if I were handier, I’m sure I could, flip snowblowers or lawnmowers or cars or something like that, but I’m not handy. I’m just, I have the ability to relocate stuff. Rich Birch — Right.Tim MacLeod — And so couches were just so perfect where I could just accurately be like, that’s 300 bucks to me. Rich Birch — Right.Tim MacLeod — And they only want 60 for it. Perfect. Let’s do that.Rich Birch — So and let’s double click on that. A part of what, so friends, like with the reason why, I think you’ve seen why I’ve got Tim on the the line today. I want to inspire you to think like, hey, you you could in part-time make a little extra a month. And I’m going to get to that with Tim. I’m going We’re going hammer down on, okay, what exactly would be some of the first steps that you take? But let’s unpack a little bit more. You’ve talked about once this insight, which I think is just a stellar insight that’s obviously at the core of your business. It’s this whole timing thing. Like people, you know they think a couch is worth certain certain amount, but they’re moving on X date, and the value of that couch goes down. But then it’s literally the reverse. Someone on the other side, they have an empty living room and they’re like, I need something here.Rich Birch — Unpack that a little more, kind of double click on… that value exchange and how you’re in the middle of that. What’s it talk us through what that looks like.Tim MacLeod — Yeah, there’s there’s a gap. There’s a gap in the marketplace. On the one end, we’ve got people who need it picked up and their options are hope that someone will pay the price that they want. And then if they hit a deadline, then their option is junk removal or put it to the curb. And so there’s a gap to fill there. Tim MacLeod — And then on the other side, there’s a gap of people who need a couch dropped off but can’t do it themselves. Like how many, what’s the population of people that own a truck that can actually do it is probably less than 10%. Most people have cars and hatchbacks and SUVs and stuff like that.Rich Birch — Right. Tim MacLeod — And then there’s also the how many people can lift a couch. I would say easily less than half the population. And so there’s just this huge gap that can be filled. And so by just committing to being the dude, you can help a lot of people solve a lot of problems. And there’s a little slice in it for you too.Rich Birch — So one of the things I’ve heard you say is that you have found this process of buying couches and then, you know, sitting on them for a while, maybe cleaning them a little bit and then turning around selling them is really flexible. Talk us through that. You know, it feels like you’re, you know, you’re, you have some time control. Talk us through what that looks like for you in your current world.Tim MacLeod — Yeah, the time freedom is crazy. And that was the appeal in the beginning was [inaudible] I didn’t want to be strapped to a location, a building to to make money. I had to be away from my wife and kids. But when it, couches just took off so fast that the first time I flipped a couch, I immediately called the scheduling office and reneged on all of my overtime. I said cancel all my two shifts.Rich Birch — Oh, wow.Tim MacLeod — I’m done. I’m I’m I’m just doing my 10 shifts. And, and then it didn’t take too long before i wanted to quit so fast, man. I wanted to be out of there. My, my my passion for the, like, I was so replaceable. Like as soon as if if I’m gone, someone’s going to fill the shift.Rich Birch — Right. Right.Tim MacLeod — Like, ah but there was a, there was a huge, there was a need that, and it was fun for me too. It was a game. I forget the question.Rich Birch — Yeah, I was just talking about the time flexibility, like how you feel like it’s, you know, you have a fair amount of time freedom. Part of what I’m trying to get to is pastors are busy people. Church workers are busy people. Is this even the kind of thing that they could fit into, you know, an existing as like a side hustle kind of thing?Tim MacLeod — Yes. Yeah. The time freedom is crazy. And so on the buying side, I’m just letting people know when I’m available. And sometimes I’ll tie it up with ah with a $50 deposit so that they can market it sold with confidence and they know that I’m not going to ghost on them. And that I have the peace of mind of nice, that’s mine for when I need it. And I’ll squeeze them for a deadline so that I make sure that I’m providing the service of reliable pickup in a manner that works for them. Tim MacLeod — But yeah, I’m just stacking pickups when it’s convenient for me. And in this current season, it’s during school hours. Rich Birch — Right.Tim MacLeod — So I’ll drop the kids off at school and then rip south and grab some stuff. But in that season, it was I’m available in the evening. And so I would come home from school, I’m sorry, work from my nursing job. And my wife would pack up, we pack up a little cooler bag of like a road picnic of dinner.Rich Birch — Right.Tim MacLeod — We had a one-year-old baby at the time and, uh, oh, that summer there was a lot of 50% off pizzas. Pizza Hut had a, the, the apps, we had all, all the apps, lots of road dinners. Rich Birch — Yes. Yes. Tim MacLeod — And Costco was clutch too.Rich Birch — Yeah.Tim MacLeod — But, um, yeah, just when I had an availability, I would acquire inventory and then they’d sell when they sell. And and again, full flexibility of, okay, I’m available at this time. I can squeeze in a delivery or someone could come pick it up. But yeah, the the time freedom is crazy and it’s sweet to to to just dabble in profits instead of relying on a wage. Rich Birch — Right.Tim MacLeod — Yeah, time freedom is awesome.Rich Birch — Well, you talked about the fact that your you know your brother was telling you you’re good at negotiations. I know there are people that are listening in today that are feeling like, oh, there’s no way that I would be good at negotiations. Obviously, you’ve got to buy the thing for considerably lower than what you’re selling it for. Talk us through even just a couple, help us get over that hurdle in our brains. Man, I just don’t know that I could do that.Tim MacLeod — Yeah. So the first thing is I’m scrolling a lot. And not not frequently. I’m not glued to my phone. But when I do it, I lock in. Like today was the shopping session and it was headphones in with some instrumental music, just kind of vibing. And I’m probably scrolling, looking at probably 400, 500 couches. Rich Birch — Okay.Tim MacLeod — And I’ll message probably 20 to 30 of them. Because a lot of them are crap. A lot of them are actually new. There’s no opportunity with new coaches. like There’s lots of warehouse stuff that’s still on first Facebook Marketplace and stuff like that. But what I’m looking for is very specific. I’m looking for private sales from real people. You got to be able to spot the scammers and weed them out. Tim MacLeod — And I’m looking for couches that I would want in my lockers. I’m not worried about the price whatsoever. Because the price is super subjective and it’s just kind of like what they’re hoping for. It’s not actually what they’re necessarily going to get. So the price is irrelevant. I’m just looking at pictures and I’m compiling lists of couches that I would want. And I’m starting conversations so that it’s kind of like I’m, I’m, it’s it’s like I’m offering my service. I’m starting the conversation to see why they’re selling it, if there’s a deadline, and if they would be someone who would be receptive to my service. And it’s kind of like they’re paying me for my reliable pickup service with a smoking and deal on a couch.Tim MacLeod — And so I have to get them there. And it’s not just, I can’t just go around lowballing everybody because you burn the bridge and you hurt feelings. Rich Birch — Right. Tim MacLeod — So I’m starting conversations and I’m filling in the gaps on the item. So I’ll read the description and see what’s missing. Like, did they specify that there’s pets in the house? I want to know, is there pets? Are there smokers in the house? Does it need any repairs? Does it need any stain removal or restoration if it’s leather? And I’m filling in all the gaps. So I have a complete picture of what it is that I’m actually buying. And that’s all kind of like a trauma response from my many, many drives of shame of I didn’t ask the right questions.Tim MacLeod — And so it’s it’s definitely preventing the drive of shame. And I’m just running through these scripts that I have. And it would sound like it’s a lot of typing, but I’ve actually made keyboard shortcuts for all of it. So my opening question is, I’ll never say, hi, is this still available? Because everybody hates being asked, hi, is this still available? On Facebook Marketplace, right? Because they’ve made it ah they’ve made it a button… Rich Birch — Yes. That’s why it’s up. Tim MacLeod — …where it’s just like, hi, is this still available? But that upsets people, which is fair, because it’s annoying. But at the same time, most people don’t have empathy for the fact that, how else are they going to start the conversation? Why would you ask questions if you’ve got someone lined up for it? So I’ll ask the exact same question, but in a way that annoys nobody. And I’ll say, is anyone scheduled to pick this up? It’s the same question, but upsets nobody.Rich Birch — Same question, just in a different way.Tim MacLeod — So that’s, that’s my first shortcut is, good morning, good good afternoon, good evening, whatever. And then any, and so on my keyboard, any with two wise expands into anyone’s schedule to pick this up. And then the next one is, does it need any repairs or stain removal? That’s if it’s fabric. And that’s does D or D O E S S and then D O E s S S S or with three S’s is, does it need any repairs or restoration? That’s if it’s leather. And so it’s just these quick little, my thumbs are just, and just… Rich Birch — So cool. Tim MacLeod — …I’m, I’m drafting up this quick little paragraph that fills in all the gaps, firing that over. And then, And then they’ll reply and fill in the gaps. And then I park it. I pause the conversation by saying, okay, awesome. Thanks so much. Just starting to have a peek at options, might get back to you.Tim MacLeod — And that one line separates me from everybody on Facebook. Because most people ask a question and then they just leave it on read. They got that little picture, that little tiny profile picture of yourself that says that, hey, he read it, but he’s gone and it’s crickets.Rich Birch — Yes.Tim MacLeod — And it’s a very, very infuriating experience. And that’s kind of like part of my service is that I am very, very different on Facebook Marketplace. Like an experience selling to me is better than anybody…Rich Birch — Right.Tim MacLeod — …because of how I talk. Like I’ll receive offers every day from people that don’t use words. They just send a number. Rich Birch — Just money. Tim MacLeod — Like I’ve got a couch listed for 1150 and someone just sends 700 – no dollar sign, no question mark, no good morning, nothing like that. And, and that’s a fair offer. Like he’s… Rich Birch — Yeah. Tim MacLeod — …I paid, I paid a fifth of that, like 700 is a fair offer, but I automatically hate this guy. I don’t, I don’t hate, I don’t hate him. Rich Birch — Yes. No, I get what you mean.Tim MacLeod — But, but it’s immediately just like, dude! Rich Birch — Yes. Tim MacLeod — You like say, say hi, say please. Rich Birch — Yes. Yes. Tim MacLeod — Even a, even a question mark would be, you know, so that’s the kind of people that I’m dealing with. And I’ve got thick skin and I always operate on the mindset of, I do want to sell this guy and I, and I do want to see him later today. So I’m not going to match his energy. Rich Birch — Right.Tim MacLeod — I’m never, I’m never a thermometer. I’m always a thermostat. I always set, set the temperature in the room, you know?Rich Birch — Right. Love it. Yep.Tim MacLeod — And so that’s ah that’s a big factor. But yeah, running through those scripts and and just getting people to their best price. And so after pausing it of, thanks so much, just starting to have a peek at options, I’ll reconnect with them.Tim MacLeod — Now, this is this is if their price is optimistic and it’s not a price that I’m willing to pay. I’ll slow play it a little bit by pausing the conversation. And then I’ll come back and then I’ll hit them with my my secret weapon is my polite lowball offer. And the number they might hate the number, but it comes gift wrapped in this like apologetic, like, Hey, I’m…Rich Birch — Oh, you got to tell me more that you’re, you’re setting that up. Well, you’re like, what is the polite low ball offer?Tim MacLeod — For me, I’m shopping in Toronto, which is like 90 minutes, two hours away.Tim MacLeod — And so my apologetic offer is: It’s so far, is there any chance you’d consider this much, any chance you’d consider for an out of towner? And then I just plug in the number. And, and it’s always received well. And even if it’s even if it’s even if they’re firm, that’s fine. Now I know. Rich Birch — Right. It’s data. Tim MacLeod — But and ah honestly, if somebody accepts my offer, then I didn’t offer low enough. Like I’m i’m really pushing the limit.Rich Birch — Oh, interesting.Tim MacLeod — I’m flirting with the line between an optimistic offer and a rude offer, but because I’m so nice about it. And it’s, it’s kind of like, it’s my secret weapon to get them to their best price. Because the the worst way to get someone to their best price is what’s your best price?Rich Birch — Right.Tim MacLeod — Like whenever someone asks me that, it’s again, it’s just like, that’s annoying. I don’t like you.Rich Birch — Yes. Yes. Right, right, right, right, right.Tim MacLeod — But to politely lowball and then their counter is their best price. So I just want to squeeze them for their counter offer. And now I know what their best price is.Rich Birch — Right. Okay. That’s cool. There’s a lot there. And I know you’re want to stay tuned because Tim’s got an offer of some free help that he wants to give you that we’re going to, we’re going to get to here in a minute. So I know some of you were like, go back and ask questions on that. But I know that the free offer to help is going to help with some, some of those things. Rich Birch — What about negotiation on the other side? So I get a sense of what you’re talking about to try to get them, you know, there’s a time thing there and we’re going to wait and all that. But now on the other end, you’re trying to obviously maximize or get the biggest money for that couch you just bought, bought. What are some things we should be thinking about on that? How are you offering the couches in a way that, you know, captures people’s imagination and says like, oh, okay, that’s this, I want to do business with this guy.Tim MacLeod — So a big thing is where I’m selling it. It’s almost like I have an import business. It’s that I’m I’m ripping down the city and I’m shopping in the Tesla BMW neighborhoods where nobody has trucks and they sell really slowly. Rich Birch — Yeah.Tim MacLeod — And I’m loading a trailer and then bringing it home to the sticks where there’s not as much supply. And I’m selling to people who do have pickup trucks. Like where I live, there’s lots of people with trucks and trailers, but they weren’t doing that drive to the city like I did.Rich Birch — Right. Right.Tim MacLeod — So I’m destroying a Toyota Highlander in kilometers, which is really hard to do. It’s at 400,040 and she ain’t quitting anytime soon. It’s been a great car.Rich Birch — Love it.Tim MacLeod — So that is definitely like the fact that it feels like an import business feels like cheating.Rich Birch — Well, and can I just, I just want to interrupt you for a second here. This, because that dynamic, this is a part of why I wanted to have you on the show. Because one of the things that I’ve seen is like, it’s super common, like super common for church leaders to not live in the community that they serve. Because frankly, they can’t afford to live there because of that gap that I just told you about.Rich Birch — There is a wage gap between what people make and the communities they serve in. And so they typically live you know, 45 minutes, an hour away. I actually think that that, the fact that they’re just driving into the office could be, and then going back to wherever they live, could actually set them up for running this kind of business just because they’re in and out of where they’re at.Tim MacLeod — Oh, yeah. Yeah, that’d be cheating. If you could, if you could grab a couch on your way home from on your way home from work to bring it back to the sticks, that’d be awesome.Rich Birch — Yeah. Yeah. I see that all the time.Tim MacLeod — For sure. And at a lot of…Rich Birch — So the distance is one way. So there’s like an import out, out, port anything else that you get, it’s kind of an interesting part of how you negotiate on to try to increase the, the, the price.Tim MacLeod — Knowing what it’s worth and how quickly it would sell is definitely a factor. And just patience wins on both sides.Rich Birch — Right.Tim MacLeod — Being the dude who um can pick it up and someone is now, they had their optimistic kick at the can and now it needs to go and their patience has run out. Patience wins there. And then on the selling side to where I don’t, it’s not in my foyer. It’s not in my living room. The new couch hasn’t arrived. It’s in a storage locker ready to be picked up anytime. And my lockers are fairly affordable being in a rural spot.Tim MacLeod — And so it’s kind of like if if we were playing poker, I’m holding aces. I can deliver it. I can sell to anybody. I’m not relying on people on the small demographic who can pick it up. I can sell to the Honda Civic crowd. I can sell to seniors who can’t lift a couch themselves. I can finesse it into a patio door by myself. And so there’s the there’s the skill gap there as well. And all of the all of the hindrances that make selling a couch difficult are not a factor for me. I can lift them by myself. I can I have the best trailer. I have storage lockers. They can take as long as they need to sell. And I live in a market where there’s not as much supply. So it’s just, it feels like cheating. Like I’m just really, really set up for it. And it’s super easy to be patient.Rich Birch — Now, I don’t know if I’m going to force you to give away one of your secret weapons here, but talk about the videos that you shoot ah of the, you know, of the products. Because i to me, I think this is one of the things you do that I think is super unique. What is what’s unique about the videos that you might shoot? Say got this nice leather couch. It’s like, you know, it sells for $5,000 somewhere else. You’re selling it for whatever, $1,500, $2,000. What’s actually in that video that might set your your listings apart?Tim MacLeod — Yeah, so that was something that I feel like I pioneered. And since then, Facebook has now added a feature where you can add a video to a listing. But it’s so nice to have. So I’m I’m posting flattering photos. So it’s it’s a scroll stopper when they’re on Marketplace.Tim MacLeod — And they’ll inquire. And then my video is super, super honest. And the goal is for it to be so detailed that they could confidently say, okay, he just showed me all the reasons not to buy the couch because all my stuff is used. I’m not selling anything new. It’s all pre-owned. They all have some blemishes or some quirks or worn spots or something like that. But to include ah a video that shows all of the reason not to buy it really, really greases the wheels because no one’s coming to see a couch and then being disappointed when they get there. Everything was already shown.Rich Birch — Right. Right.Tim MacLeod — So they’re coming to just give, basically just come sit and sniff and make sure that it’s something that they would want in their house, or something they’d want to sit on for two hours a day. And, um, and so those videos really, really saved me so much time and gasoline. And since then they’ve added that where you can add a feature. So, or where you can add a video into the listing. And so as long as the video is less than a minute, so I’m aiming for 59 seconds, I’ll fill the whole thing and I’m showing every inch of it and I’m packing it with dialogue on the neighborhood that it came from, the people, the house. And a lot of times that’s a selling feature of this this couch came from North York. The house was ridiculous. Rich Birch — Right.Tim MacLeod — It’s one of those houses with three living rooms. And this is the one that had the Christmas tree for a month a year. Like this was barely used. And I’m just packing it with dialogue and really, really selling it.Rich Birch — Yeah.Tim MacLeod — And my goal is that I could deliver it with them like sight unseen that they could firm up. And that when that couch arrives, there are absolutely no surprises. It’s everything they ask for [inaudible]…Rich Birch — Which from from your point of view, like this isn’t the only couch you’re hoping to sell this week. And and a part of the way that you have to protect your time and protect your business, frankly, is not having a bunch of people come and check out couches and then decide against it. Whether they’re coming to your locker or you’re driving it to their place. That’s like the worst case scenario is they show up and they’re like, oh, I don’t want this. So you might as well be fully upfront and be like, hey, here’s some stuff that’s not great about it.Rich Birch — And you do it in a really clever way. I love those videos. You helped me sell a car, which was fantastic. And I love the video you did for, you know, for that, because it was the same thing. It was this kind of like fun, um you know, here’s five reasons why you shouldn’t buy this, which which is just endearing. People, you know, lean in and want to hear more about that.Rich Birch — Well, what about the lifting piece? So, you know, if you’re not seeing one of these clips, Tim is a man of a certain size. He’s got some girth to him. He can pick stuff up. But what if I can’t? What if I’m not that guy? What if it more like me? You know, you’re like, hey, I’m not sure that guy can pick up 20 pounds. Like, is that like, I know that’s a part of what your you offer. Obviously, it’s a part of your advantage. But, you know, not everybody can do that. Talk us through that hesitation.Tim MacLeod — Yeah, I don’t think that it’s a deal breaker for having success. I think that if you can carry in a stubborn load of groceries in from the house that you could make a lot of money flipping couches.Rich Birch — That’s good.Tim MacLeod — And it it feels like a very unique form of laziness. Like I’m the kind of guy that if I need to go start start the barbecue or go run and grab my wallet from the car, I’m going to walk across the whole house and look for my flip flops instead of bending over and lacing up my boots that are right there. Like it’s a very unique form of laziness where I could jackknife park the trailer up to the storage locker. I have the dolly, but I’d way rather just, hey-yep-hey-yep-pep-pep just, just he-man lift it myself. And I’ve got a lot of really good mechanics lifting it. Tim MacLeod — Lifting a couch solo actually is not very heroic. And, and I’ve taught a lot of people how to do it. And there is, there are some heroic angles where, where the couch is on the ground and all four feet are on the ground to like clean and jerk it up overhead is that would definitely take some mass and some explosive power, but you can always also lift the couch up from the side until it’s vertical and then kind of like let it teeter and, fall on you in ah in a safe manner. And the lift itself, like once it’s up, it’s it’s as easy as like portaging a canoe. It’s not it’s not as heroic as it seems.Tim MacLeod — And I’m still reliant on other people. I am a one man show and it’s not, the money’s not good enough to pay an employee to sit in the car with me for four hours for 30 seconds of actual work. And so that’s one of my, one of my questions that I’m asking people, lift with two T’s on my phone expands into is anyone available to help me lift it? I’ll be alone. So I do need muscle.Tim MacLeod — And, um, if it’s in the garage, I can do it solo, like dragging a couch onto my trailer is easy enough. They slide very well. And I do have the dolly if there’s anything overly technical, like the pullouts, it’s nice to have a dolly. But yeah, a lot of the times there’s people, there’s someone there to help me lift it. And very, very rarely is it, sorry, I had back surgery or sorry, I’m a single senior lady or something like that. There’s usually, and even even when they say that, sometimes I’ll press a little further. Like, do you have a helpful neighbor? Rich Birch — Right. Meet us.Tim MacLeod — Do you have a son-in-law who can who could that I could coordinate with? Yep. And a lot of times I’m just handing it, or I’m squeezing them for a cell phone number of whoever the the muscle is. And now I’m on their schedule.Rich Birch — Yeah, that’s cool.Tim MacLeod — So solo lifts are not required, but they are, they are helpful sometimes, especially at the locker when I’m by myself.Rich Birch — So this is how many years you’ve been doing this full time? Like you, so you left nursing, you know, I know this goes way back to the beginning the story. You left nursing and then how many times, how many years you’ve been doing this?Tim MacLeod — July, 2019, I borrowed the trailer from my brother. And I did full-time nursing plus evening couches for about a year, pulled back from full-time to part-time, part-time to casual. And I think it was May, 2021. Like I did a year of COVID nursing and hated every second of it. Like as soon as COVID was announced, I wanted to be out of there, but I had mortgage approval on the brain and T4 income, or W2 income for the Americans, is much more preferred for lenders than self-employed income. So I held on for that reason. And eventually left just because I hated nursing. I was getting like ulcers on my ears from wearing masks all day. Just the the charades of COVID were really, really ruining it for me.Rich Birch — So we’re going I want to get to that, that help that you’re, you know, you’re offering, which is fantastic. But I want to think about like a person that, you know, they, we want people to stay in their jobs. We don’t want them necessarily to leave. And so ah somebody that wants to make maybe like an extra thousand bucks a month, maybe that’s like, which is, you know, to lots of people, that is like a, that’s a game changer. Like that’s like, that makes all the difference in the world.Rich Birch — Give me a sense of what you think that would take to actually get to that point where, okay, yes, I could, you know, how much time do you think they would need to invest? You know, what would, what is that going to look like? How many couches do you think I’d have to move? You know, I know that’s hard to say. It’s like all North America wide, but give us a sense of kind of the framework of for an extra thousand bucks a month, what would that look like for somebody? Maybe it’s like a youth pastor that’s that’s listening in or an executive pastor. Or and they’re like, Hey, if I just had an extra 1000 bucks that’d make a huge difference in my life. What what would that look like?Tim MacLeod — Sounds like five couches to me.Rich Birch — Five couches. Okay.Tim MacLeod — Buy them for 50, sell them for 250. Delivered. Yep. And that’s that’s a great way to start is just three-seaters. Just rinse and repeat. Three-seater, three-seater, three-seater. But the money is sets and sectionals. That’s where my focus is now.Rich Birch — Okay, okay.Tim MacLeod — Now that does require trailer privilege. But with a with a minivan, you can pick up a three seater. Most three seaters will fit inside a Dodge Caravan or an Odyssey or a Toyota Sienna. And that’s a really good way to start lean and mean with a U-Haul, enclosed trailer, you just need a V6 all wheel drive. So obviously preferred, especially if you have the kind of weather we do, but, um, yeah, for 45 bucks for a U-Haul enclosed, that’s, that’s insured so that you could get in an accident and you’re not paying for it. Always take the insurance. Always. It’s only like five bucks. Tim MacLeod — But um yeah, 45 bucks for 12 by 6. And then you can pick up couch, love seat twice. But yeah, just fill in those trailers. But yeah, starting lean with what you have available and scaling up when it’s smart. And once you’ve proven that it’s possible in your market as well. But everyone’s using couches, so I think it’s good alright.Rich Birch — Yeah, so five, so five couches. How many conversations do you think I’d have to get into take to buy five couches, maybe on that side first?Tim MacLeod — I think, yeah, with the numbers, I think that if you were to start 30 conversations a month, that there would be, there would be five people that hit deadlines and they’d be like, sure. 50 bucks. If you can actually show up, it’s yours.Rich Birch — Right. Right. That’s that feels very doable. That doesn’t feel like crazy out of reach. Like there’s no way that feels like a good, you know, a great starting point for sure.Tim MacLeod — And nobody wants to do it. The barrier for entry is, is ah high enough that it’s it’s basically a private little fishing pond. A lot of people to help.Rich Birch — Right. So let’s talk about, I want to, you’re going to help people, which is amazing. And so you’ve put together some resources to help them kind of get the the ball rolling on this front. And how do, first of all, tell us what it is and then talk to us about how we can get that contact information. We’ll put links and all that in the show notes, but talk us through this.Tim MacLeod — Yeah. So those scripts that I was talking about, um, I’ve made a Google doc that is available. All you got to do is comment scripts on any of my videos and, uh, my little robot Tim will fire over, um, just squeeze you for an email and then I’ll fire that over. And, uh, it’s a good little list and you can plug those in just copy and paste and plug them into keyboard shortcuts in your phone. And then you can use those. Tim MacLeod — And it doesn’t have to be for couches. Like a lot of them are pretty couch specific, but just using those as inspiration for starting conversations and getting people to their best price and making sure that you have all the information so you’re making an informed purchase and there’s not any surprises. And and you’ll see with the with the flow of the conversation, I really am just gifting the blueprint on getting people to their best price. Tim MacLeod — And yeah, and then in my in my bio on instagram I’ve also got the couch course and I’ve run that before as a high ticket offer um and I had help from an agency to, to get leads and all that stuff. And I didn’t like it cause I didn’t like how much people were having to pay in order for me to afford that team. And I just want it to be an impulse buy price range. Tim MacLeod — So for a one hundred bucks, you can come along on a three month ride along with me while I’m pulling like $15,000 months. And, uh, the summer that I recorded that, was 2023 and I did 180k in sales with a gross profit so just sales minus cost of goods was north of a 100k, I think, after tax. I think it was like an 80k a year income. Rich Birch — That’s amazing. Tim MacLeod — And I had a three-year-old with me the entire time. My wife had gone back to work and was using her teaching license and I had a little three-year-old tow. And I also got 75 rounds golf in that year. So it’s, it’s…Rich Birch — That just got some people’s attention. Yeah, that’s amazing.Tim MacLeod — Yeah. The time freedom is stupid. The money is incredible. And, uh, it was, yeah, that was a really, really fun year.Rich Birch — Love it. So what we want to do is send people to your Instagram. Would that be the best? So @thefulltimeflipper, @thefulltimeflipper. And again, you can just comment on any one of his videos.Rich Birch — Well, first of all, Tim’s a great follow on social media. I’ve said this to lots of folks. It’s just such a fun follow. You know, it makes something like flipping just like I was like, man, I think I could do that. And, but just comment scripts on any of those and we’ll get access to those scripts.Rich Birch — And then if you’ll find the link to tim-macleod.com on there as well, which takes you to the course, it’s only a hundred dollars friends. That’s worth your investment. It’ll, it’ll really literally outline. There’s a bunch we could have talked about today and there’s a bunch of details to get into. It will drive into all of those. Literally just take his approach and just do it. Like just, take his scripts, take the what he’s done and apply it. And you’ll for sure be able to find that extra thousand dollars a month or more, you know, down the road. So, yeah, I would love that. and Anywhere else we want to send them. So Instagram, @thefulltimeflipper, anything else about that?Tim MacLeod — Oh, that’s lots. That’s good. And I was feeling pretty pretty silly that I never asked to come on your podcast earlier because a lot of my students are in church ministry in the States. And I think it’s such a sweet side hustle.Tim MacLeod — For me, it was an escape from a job that I didn’t like. But the fact of that most people need supplementary income is pretty across the board and especially in ministry. And a lot of my students have um have had that background and are still in it. And a lot of the time, the people that are in church ministry have an advantage of storage where the church, like they’re like, oh, I got free storage at my church. Pastor said the back room is available. And he said, as long as I just keep a rotation of couches for the student ministry…Rich Birch — Oh, that’s a good call.Tim MacLeod — Yeah, there was a lot of advantage there for church leaders. But yeah, it’s awesome, reliable, supplementary income. And it’s nice to not rely on your ministry for income. Like people aren’t in ministry for the big bucks. They’re there because they that is their purpose. That’s their calling. But the pressure of having to rely on that for income isn’t always the best.Rich Birch — Well, and I do think, um you know, I think folks who are in church ministry, a part of what I why why I think this is great that we’re talking about this is you might underestimate that even like a part of your core, it’s like literally core to your business is like, be kind to people and like be helpful. Tim MacLeod — Yeah.Rich Birch — And, you know, you don’t need to be sleazy. You don’t need to be, ah you know, some sort of like, oh, you’re like a used car salesman of couches. No, that’s not what it is at all. You’re just being kind and helpful and you want to try to close this gap in the market. And and I think there’s a lot of people in ministry who are like, my I could totally do that. I can make that happen for sure. So, Tim, I really appreciate this.Tim MacLeod — It really does feel like stewarding my gifts, you know?Rich Birch — Yeah, that’s great. So again, that is, if you just go to Instagram, @thefulltimeflipper, you should follow them there and then comment scripts for any of those. Appreciate you being on the show today, sir. Thanks so much.Tim MacLeod — Thanks, man.

Welcome back to another episode of the unSeminary podcast. Today we’re joined by Scott Landry, Senior Pastor of The Bridge in Ontario. Scott first joined the church in 2013 as a worship and student pastor before later stepping into the senior pastor role. Is your leadership marked by hidden wounds? Do you struggle with vulnerability in your ministry? Are you fighting the wrong battles—externally and internally? Scott recently released his first book, The Fight, a raw, deeply reflective look at the internal battles that shape our lives. Tune in as Scott’s story of redemption after hitting rock bottom offers an honest, hopeful picture of what it looks like to stop hiding, confront the truth, and let God rebuild what was lost. Honesty after years of hiding. // After ten years as a “professional Christian”, hiding behind his seminary degree, thriving ministry, external success, Scott’s internal life was crumbling. His marriage ended, his relationship with his daughter was severed, his ministry collapsed, and he hit emotional and spiritual rock bottom. That collapse became the catalyst for transformation—choosing vulnerability and refusing to fake spiritual health. Sharing scars, not open wounds. // Leadership requires discernment about transparency. Scott embraces the principle: share your scars, not your wounds. There is a kind of vulnerability that belongs with counselors, trusted friends, and Jesus alone—and another kind that can help others heal. For Scott, his book, The Fight, became a way to share healed places that might help protect others from making the same mistakes he had. Vulnerability isn’t weakness; rather, it’s a gift. The act of going first as a leader gives others the courage to do the same. Fighting the right battles. // One of the dangers we face is fighting the wrong battles. Scott uses the story of David and Eliab to illustrate how church leaders often get pulled into conflict—criticism, social media arguments, internal comparison—and miss the “Goliath” right in front of them. We often fight against the people we are supposed to fight for, especially in ministry. Learning to focus on the right fights is essential for healing. The breaking point—and the voice of God. // One of the most powerful moments in his journey is when Scott found himself alone, isolated, and furious at God. In an explosive moment of honesty, he shouted, “I don’t even believe in You anymore!” And then he sensed God say: “Then who are you yelling at?” That moment shattered his illusions. His anger, he realized, was evidence of God’s presence. God had been waiting for Scott at the place of his deepest anger—the place he had avoided his entire life. Pain as preparation. // Drawing from Joshua’s story and the painful preparation before Israel entered the Promised Land, Scott argues that discomfort often precedes destiny. The battles we face now equip us for battles ahead. Instead of asking God to end the fight, ask God to form you through it. Scott’s leadership has since been shaped around embracing discomfort—having hard conversations early, sitting with difficult emotions, and obeying God before understanding. Obedience in writing the book. // Writing The Fight began as an act of pure obedience. Scott resisted God’s nudge for a year, until finally acknowledging that he couldn’t ask God to bless one area of his life while disobeying Him in another. Once he opened a blank document, the first draft poured out in just three days. The writing became a healing process—one he initially believed was meant only for his children. The surprise has been how deeply his congregation has embraced his honesty and resonated with his story. Visit www.bridgechurches.ca to learn more about The Bridge, and pick up Scott’s book ,The Fight, on Amazon. To connect with Scott, find him on Instagram at @scottmlandry. Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose unSeminary, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the left hand side of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Thank You to This Episode’s Sponsor: SermonDone Hey friends, Sunday is coming… is your Sermon Done?Pastor, you don’t need more pressure—you need support. That’s why you need to check out SermonDone—the premium AI assistant built exclusivelyfor pastors. SermonDone helps you handle the heavy lifting: deep sermon research, series planning, and even a theologically aligned first draft—in your voice—because it actually trains on up to 15 of your past sermons. But it doesn’t stop there. With just a click, you can instantly turn your message into small group guides, discussion questions, and even kids curriculum. It’s like adding a research assistant, a writing partner, and a discipleship team—all in one. Try it free for 5 days. Head over to www.SermonDone.com and use promo code Rich20 for 20% off today! Episode Transcript Rich Birch — Hey friends, welcome to the unSeminary podcast. So glad that you have decided to tune in. You are going to be rewarded today. We’ve got a great conversation lined up. I have my friend Scott Landry with us. He is the lead pastor at a fantastic church called The Bridge in or just outside of Ottawa, Ontario. Rich Birch — He joined the team in 2013 as the pastor of worship and student ministry and now serves as the senior pastor. Just being totally honest, friends, Scott and I are friends in real life. So it’s, these are actually, I find some of the funnier conversations because it’s like this weird conceit of like, we’ve got microphones between us and all of that. So, but Scott, welcome. So glad you’re here today.Scott Landry — Honored to be here with you, and better yet to be your friend.Rich Birch — This is going to be good. This is I’m really look looking forward to today’s conversation. So, um ah dear listener, I’m just going to pull back the the curtain. I really want you to listen in. Scott is an incredible leader and is doing, there’s lots of different things we could talk about, the way you’re using his his leadership and the church is growing and making an impact. And he’s got a bunch of platinum problems that he’s trying to figure out. And you know, where to get space and all that. But, but actually is none of that I want to talk about today. Actually, earlier this year, Scott released and a book. He wrote a book called “The Fight”. And what we’re going to talk about today is a little bit of the content, what it’s about and what led him to that process. And and then about ah the impact on ah his church. And I really want you to listen to in friends, think there’s a lot we can we can take out of this. Rich Birch — Why don’t you, how do you describe the book? When you, someone says like, oh, you wrote a book? What’s that on? I’d love to hear that. I’ve read the book, friends, so you just so you know.Scott Landry — Yeah, um it’s honestly somewhat of an autobiography, but it’s also a personal therapy session that’s on paper. It’s a little bit of biblical perspective in light of those things. And then I think hopefully pointing people who might read it to some level of personal insight or maybe personal application to both, both my story and also more importantly, the scriptural kind of you know, underlying and all of it.Scott Landry — So yeah, it’s not a self-help book, but I think it’s a self-reflective book. Rich Birch — That’s good. Scott Landry — And kind of hoping that people, yeah, hoping that people might see their story in the midst of mine. And and what what are the things that connect or are kind of similar threads through everybody’s story. And, uh, and, and it was, it it was, it was the cheapest version of therapy I could come up with, really. It was a lot of just kind of looking at my life and trying to make sense of it and and trying to find, find words for feelings I didn’t even know I felt. And, uh, yeah. And so just kind of putting it all out there for myself and also, for my kids and then, you know, the, the, you and the three other people that might read it. So it’s great.Rich Birch — Ah, and that’s not true. A lot more people than that have read it. At the core of this book, and we’ll get into this, friends, but at the core of this book, I would say it’s a high level of transparency. Like you are, you know, you let people in on, hey, here’s some stuff that I’ve been wrestling with, you know, over these years.Rich Birch — And I think most pastors think they should be transparent. That always hasn’t been the case. I’ve been in ministry long enough that there was a time where I think people actually wanted religious leaders who seemed perfect and were like… Scott Landry — Yeah. Rich Birch — …they’re these like, they’ve got their whole life together. That’s not the case anymore. People are looking for, and I think leaders want to be transparent. We want we want to kind of be honest with people. But the stakes sometimes feel higher for some reason. So what kind of led you to the place where you’re like, hey, I want to be vulnerable in a way, ah in written form, with your people, with the community around you?Scott Landry — Yeah, that’s a great question. Honestly, I think it was the fact that I hadn’t been authentic and vulnerable for too long and then lost everything because of it. You know, obviously I write in the book about my journey. I was a pastor for 10 years. I had a a seminary degree and didn’t have an unSeminary one, but I had the degree on the wall and I had, you know, the…Rich Birch — The real one, the real one.Scott Landry — They’re the real one. Yeah. And, uh, but I had all of that. I had 10 years of, of experience standing on stages and preaching the gospel and sharing who Jesus was. And, but the truth is I never really bought what I’d been selling, like in a personal, intimate way. And I wouldn’t say I was good at selling it, but I, but certainly, you know, had been doing it long enough, and and and and in some ways had been successful doing that. like Like good things were happening, ministry was growing, you know people were excited. And so then there becomes this like, oh, well, the lie, it’s amazing the lies that we can tell ourselves and the things that we can convince ourselves of. Scott Landry — So as a professional Christian for 10 years, you know, talking about but all these things and then my own life being a complete mess. And so as a leader, I’m sure other leaders that are listening to this can relate like I’m a dreamer. I always have been, always will be. But I was living a nightmare. And and for I was I had actually become a villain in my own story.Scott Landry — And and and I lost everything. A marriage fell apart. A relationship with my daughter, it was was severed at a very young age. She was four. Ministry was over. Like it was it was all done in an instant. And so 10 years of of hiding and not being, not authentic just for the people, but to my own self. And so when God resurrected my life and resurrected ministry, which I never thought was gonna happen, I was like, that that can’t ever happen again.Scott Landry — And so I wanted to kind of be someone who would lead by going first and saying, you know, and, and so I’ve been vulnerable and transparent from the pulpit. But this was something else. And, and I still am not sure why God prompted me to do this, but, but I would say, I never, I never want to go back to hiding. Scott Landry — And I think, I think we hide for a lot of reasons. I think there’s pastors or leaders listening to this. We hide, ultimately, I think we can give all the excuses we want, but it’s like, who you going to tell? Who you and what are you going to tell them? And and the minute you do, it’s like, well, then I’m going to be disqualified. I’m going to lose my job. Like, so it’s like, we kind of do this thing where I think I shared with you before. It’s like, I’m going to, we we almost force ourselves into a corner and convince ourselves we’re going to fake it till we make it. And ultimately what ends up happening is we fake it till we’re found out. Scott Landry — And and that’s, I mean, we’ve we’ve heard so many stories of that. And I was just like, that happened to me and I would hate for it to happen to anyone else. And I certainly am not going to let it happen to me again.Rich Birch — Yeah, I, friends, you can see why I’ve had Scott on today. There’s a lot here to, I think that all of us need to wrestle with. In fact, one of the, when I didn’t, didn’t even told you this, this is one of the the things I was, when I was reading it, um I had a mentor, a guy I worked for earlier in my career who his life has spectacularly failed. He had to has one of these situations that’s just blown up, and ministry’s blown up and all that. Rich Birch — And ironically, I find there’s ah multiple things about his leadership that I carry with me. And one of the things that I remember him saying very early on was he was like, there’s this interesting dance we do as leaders where we let people in. We know we have to let people into our, into our story, but we only let them in far enough. Scott Landry — Yeah.Rich Birch — We only let them in some, to something. And you’re always going to draw that line somewhere. The question is, where do you draw that line? And, um you know, you’ve chosen to to be very open and say, hey, this is my experience. This is who I’ve been here. And you kind of cast it in the book, not kind of, it’s literally called “The Fight”. You cast it in the book as an internal fight, the stuff beneath the service that shapes ultimately who we become. How do you discern, where are you drawing that line? How much are we able to, how transparent can we really be?Scott Landry — Yeah. That’s a great question. I think for me, it’s a few things. I’m not sure who said it. Um, but I, I, I’ve heard it said multiple different ways, but like, you know, you share your scars, not your wounds. So I’ve kind of, I think there’s a lot of truth to that. So for me, it’s like, if I’m still bleeding, that’s for therapy. That’s for trusted friends. That’s for my wife. That’s for Jesus.Scott Landry — But if it’s a wound that has, that is healed, and somebody can see their story in it and it’s helpful for them as either they’re still bleeding or or it could prevent them from getting hurt, then to me it’s worth sharing. Scott Landry — I’ve kind of come to the conclusion in my life, vulnerability isn’t weakness. it it’ it’s It’s actually it’s actually a gift. It’s there there is something to vulnerability in sitting with someone. You and I have done this without microphones in front of us. And we’ve we’ve told things to each other with tears in our eyes. And there’s something powerful that happens. That is a gift that you give someone. And it’s a gift for for what you give them and what you share to them.Scott Landry — But it’s also the gift to them that’s like this could, I could actually do this myself. It’s freeing for me to be given this gift to know it might not be with you, but with someone I could do that too. And, and that gift, I don’t think we truly understand how freeing and the weight that could be lifted by going first in that way. So for me, I’ve just decided that’s that’s who I’m going to be moving forward. So that the book is “The Fight” and because life is a fight. And to me, vulnerability and authenticity are worth fighting for.Rich Birch — I’d love to dig into some of the some of the stuff that you actually talk about in the book, kind of dig a couple layers deeper. You write about the danger of fighting the wrong battles that we can find ourselves in conversations that we we shouldn’t be in. You know, pulling out this… talk us through that. How does that relate? How have you seen that in your life?Scott Landry — Yeah.Rich Birch — And then what is that? How do you lead differently out of that? Because, you know, how do we pick the right battles? Talk me through that.Scott Landry — Yeah, I think it’s a personal thing. It certainly applies to leadership as well on a personal level. I think many times we fight, we fight with the people we’re supposed to fight for.Scott Landry — I think we fight amongst family members and, and then, you know, times goes by and you’re like, was that even worth it? I think, so I think those things happen. It’s like, how many fights have you had with your spouse? And it’s like I’m supposed to be fighting with you, not against you. Like we’re supposed to be in this together. And I’ve seen that happen in leadership too. It’s amazing to me how church people can, can hurt each other and and fight with each other and over things like carpet and and song selections and song volume and and preaching styles.Scott Landry — And so for me in leadership, it’s fighting the wrong battles. I talk about it, the David and Eliab thing, and you know, on the, on the battlefield where Goliath is kind of waiting in the wings and it’s really the main event. And, so much could have been so different if David had wasted his time in that argument. And, and he would have been justified in doing it. I mean, his, his character was being questioned. I mean, that’s worth fighting against. And it’s like, David’s like, I don’t get time for this, right? And I think how many of us as leaders spend so much time in the comment section, we’re fighting critics and we’re missing out on the giants. Rich Birch — Yeah.Scott Landry — You know, you, you, like that that in our culture, I think, is a huge one for leaders. And it’s like…Rich Birch — Yeah, big deal.Scott Landry — …oh, we’re so…And and I’m I’m guilty of that. You know we’re the other one I struggle with, I’m sure no one listening to this could can relate to this, but I spend so I spend so much time spending energy on who’s left, and not who’s here or who could be coming. And it’s like, and and you know what? Many times the people who’ve left, they were never really here anyway. Now that’s not to say we haven’t done something wrong at times and hurt people, but it’s like, man, I’ve I’ve spent so much time trying to convince that one person. Cause I’m like, oh, Jesus would leave the 99 to go after the one. And I’m like, maybe not that one. No, I’m just kidding.Rich Birch — That’s good. I like that.Scott Landry — But you know what I mean? Like but…Rich Birch — Yes.Scott Landry — …but we do. And and it’s it’s tragic how how distracted we can become. And and we we miss out in the fights that matter most because of ones that weren’t worth fighting to begin with.Rich Birch — Well, and this this is why we’ve seen a lot of pastors make the decision, church leaders make the decision, like, I just need to step back from social media. Because it’s like, you know, it’s like it’s like it’s set up for us to pick fights with other church leaders. Scott Landry — Yeah.Rich Birch — Like, it’s like, you know, that people are out there and there’s and there seems like there are for whatever reason, there are ah brothers and sisters in the faith who, who think that it’s their job to agitate, like that they’re like the professional agitators out there. And it’s like, so then we’re fighting with some other pastor or whatever, but that’s not, that’s like a total distraction from our mission. Like this, who, that person’s going to Jesus is going to be fine. Like, what about, like you say, the people that aren’t here yet. Rich Birch — There’s a moment in the book where you describe kind of being hitting a rock bottom or hitting an emotional bottom and crying out to God. Would you mind opening up a little bit about that? What did that teach you?Scott Landry — Yeah.Rich Birch — You know, what God meets us when, when all our strength runs out.Scott Landry — Well, yeah, that the, I mean, that I hope that’s a powerful moment in the book because it was it genuinely the most powerful moment in my life. And this was this was kind of at the crescendo of my my breaking point. So after after, you know, my my marriage and my my my life specifically falling apart. And I kind of lived in a place of isolation. I was living in, in, in, in the North, Canadian North. And, I was, yeah, I was lost. I was, I was angry. Like I had so much anger. And it was, so yeah, I talk about in the book. And, and, uh, I was angry and ultimately I was angry at myself, but I was also angry at God.Scott Landry — And, um, because even after, again, making a mess of my own life. Like He didn’t make a mess of my life. Nobody made the mess of my life. I made the mess of my life. And, but then after that, I was trying to do everything right. And I was trying to, you know, do the right thing, do the right thing. And I was like, God, when are you going to start intervening on my behalf. And so, you know, being the the preacher that I am, I was like, I got all the Bible verses that tell me that you’re going to like now is you’re going to do the redemptive thing. You’re going to show up, you’re going to move, you’re going to fix, you’re going to redeem, you’re going to restore, you’re going to repair, you’re going to do all the R words. And, and nothing was happening. Like it was like… Rich Birch — Right. Scott Landry — …and, and it was almost as if I, heard and I literally heard nothing. And I’d like to say I didn’t feel anything, but I did. It was just this, this anger that was welling up inside of me, like a, like a pot boiling. And eventually it just, I just became unhinged. Like I was alone. And I was completely isolated. I was in this, you know, empty house and I just started crying out like, and yelling out. And I threw, I threw things. I used words I’ve, I’m ashamed to admit I used. Like, I mean, I was as unhinged as could possibly, I was like, I gotta, if I saw you face to face, I would give you the thing. Like I told him all this stuff.Scott Landry — And, and what I found in that moment was like, and again, I talk about it in the book, but like I yelled, God, I don’t even believe in you anymore. I’m done. Like, like I don’t I don’t believe. You’ve promised me that you would never leave me. You would never forsake me. And that’s exactly what you’ve done. I’ve told people that you would never leave them and forsake them. And yet you’ve done that to me. You are you are dead to me. I don’t believe in you anymore. And I even now, I still feel this when I’m just talking about it. But like, this is, and this is, I know some people are going to roll their eyes at this. But like, genuinely, when I heard myself say that, I felt this like, over me, over my house. It was like this eerie like pause. And I heard, as if I’ve ever heard the voice of God, I heard a voice say, well, then who are you yelling at? And it was like this, like… Rich Birch — Beautiful. Scott Landry — …and in that moment, it was like, my anger was, it wasn’t my degree. It wasn’t my Bible. It was, it was my anger was my evidence that God was present right then and right there. And because my anger was directed at him. And he knew that I was angry with him.Scott Landry — And he met me at the place of my anger. And he was waiting. And this is the part that I still, I can’t do this, what’s what’s in my head, into my heart justice. But it was God was saying, I’ve been waiting for you at this place your whole life.Rich Birch — Wow. Right.Scott Landry — You have been hiding from this anger from your childhood, from your young adulthood, and I’ve been waiting for you to meet me here at your anger. And I’ve I’ve wanted you to know that I would be here waiting for you. And if you met me on the top of the tallest mountain, and if you look me face to face, and if you were to give me the finger, you would find me there waiting because I am waiting at who you really are, not who you’re pretending to be.Scott Landry — And everyone around you, you’ve got them fooled and you’re used car salesman and you can spin the Bible verses and you can do all that other stuff. But I know who you really are. And I’m waiting for you to finally be honest with yourself about who you really are. And now that you finally are, now we can do something about that together.Scott Landry — And that was the moment that God truly revealed himself to me. And that’s when I, for the first time in my life, truly discovered who I was. And yeah, that that’s the moment that I hope anybody who ever meets me or talks to me or listens to me or reads in it, like that’s the part that I long for people to have before it costs them like it costs me.Rich Birch — I just want to say thank you for for going there and talking about that. Because to me, that…and friends, you should pick up a copy of the book. I’m not trying to sell the book, but you should pick up a copy and actually…it’s worth it for this interaction. Because I think as pastors, people who are in what we do, I think we can give, we can put a varnish on all of this. And it and and I love that picture of you yelling at God. And then and then he’s like, well who are you yelling at? Like, what’s, what’s you you know…Scott Landry — Yeah. You don’t believe it. You don’t believe in me, but you’re yelling at me. Yeah. Yeah. That’s it. Yeah.Rich Birch — Yes. Like, I think, I think that is such a, I don’t know, there’s so much there. And I think it’s beautiful that you would open up about that and tell, talk to us here. I feel a little bit bad because I feel like I’m getting you to mine out like one of the best parts of the book, but that, um, at its core, I think would be hard for a lot of leaders to even admit to say, because by this point, friends, again, remember the pre-story, you had been a professional Christian for a long time. Like that that you had built your life around taking money from people… Scott Landry — Yeah. Rich Birch — …and doing this and came to that moment of crisis. So talk to me about the road back from there. So there’s obviously, you know, between there and today, you know, something happened. So talk us through… Scott Landry — Yeah. Rich Birch — …kind of what were some of those key steps? We’re not going to be able to cover all of it, but some of those key things that, that God used on that journey.Scott Landry — Yeah. Well, the immediate one was that I needed to get away. I was living in Yellowknife, Northwest Territories at the time, and I needed to get to Ontario because that’s where my four-year-old daughter was. And that necessity was kind of the you know the spark of of God beginning a redemptive work in my life.Scott Landry — And and then again, had never thought that I would be back in you know ministry in terms of you know a job or a career. I I I and iI wasn’t I had no idea what I was gonna do. And so I just did what I had to do to survive.Scott Landry — And, and, and again, God just, it’s the, it’s, it’s all this cliches. It’s all the songs we sing. It’s, you know, he made beauty for ashes. He, he resurrected things I was certain was dead. And so, and, and there were, he was orchestrating things to, to, you know, provide another way for me to get back into what he called me to do, which, you know, again, I, I, it would take me a long time to, to get into it. Rich Birch — Yes. Scott Landry — But I, again, I think it was just, it was, I just took the steps I had to take because I, and, but they were the steps that he was preparing for me to take, you know? Rich Birch — Yeah, that’s good. Scott Landry — It’s and I, and I see that now, but it didn’t, it just felt like, like necessity then. But it was more than necessity. It was, it was intention. So, yeah.Rich Birch — Yeah, I don’t I don’t know if I’ve said this to you, but I think, in fact, I’m pretty sure I haven’t said this to you. One of the, you know, I mentioned, and and you know the person I’m talking about whose life fell apart. You know, one of my own reflections on that experience as a leader that was in that person’s orbit, pretty close to that orbit, in hindsight, um was we have to do a better, the collective we have to do a better job on helping people to talk about what’s going on on the inside in a way that doesn’t just immediately jump to, hey, like, you you know, you should not think that thought. Like, you know, we we need to be better at that. And I you think you’ve done a gift in this, you know, this with this book. Rich Birch — One of the things you also talked about is this whole idea that comfort can be the enemy of our calling. And I wish you didn’t write about this, but because, ah you know, it’s like convenience is and comfort are organizing principles of culture, right? That is like our entire culture is based around how do I make myself more comfortable? And and it’s true. I agree. Like I’m, you know, I’ve been on the Peloton and I’ve felt discomfortable. And then at the end of that, I’m like, I’m glad I did that in the middle of it. I was hating it. I get that. Talk us through that. What’s that journey been like in this kind of return home? How has that played a, you know, a part of that as a part of the journey?Scott Landry — Yeah, I think I think what I’ve learned is pain is always preparation. And and to me, I use the word always because I don’t see it never being that. I think there’s always something in in in a situation of discomfort or pain that is always preparing you for something that’s next for you or something that’s next for someone else that’s going to require you to be a part of it.Scott Landry — So the pain that I go through a lot of times is is you know preparing my my son or my daughter. Um, and so it’s always preparation for something. And that’s what I write about in the book, the story of Joshua, you know, it’s, it’s the most uncomfortable thought in the world that, you know, the, the, before their greatest battle, they, they’re circumcised, as, as men. And it’s like, oh, you know, that’s, that’s one conversation when the kid’s like a couple days old or eight days old as it was supposed to be. But when you’re, you know, 18, 20, that’s a whole different conversation.Scott Landry — And, Any guy that’s listening right now feels uncomfortable, but that’s, but that’s the point. God brought them to a place specifically to bring pain into their lives because of the destiny that he had for them.Scott Landry — And I think that’s just true in life, you know, it’s, and, and, and going through those things is crucial. It’s always, there’s always something next. And I think that’s the thing that I’ve, and again, I use the analogy of the fight and I tried to do that in the book because I, you know, I’m not a fighter in terms of like, I don’t do, you know, mixed martial arts or anything. I love that stuff and I love watching it. And I love boxing, which the the movie Rocky was part of the inspiration for the book or at least the theme of it.Scott Landry — And I think when you look like look at that stuff, what you always see is fighters fight a fight, so they can fight another fight. It’s like, I want to win this fight because I want to win this fight, but winning this fight sets me up for another fight that has greater reward for me.Scott Landry — And so I’m I’m inspired to win this fight because it’s going to put me or it’s going to allow me to fight on another level and another dimension. And I think, you know, in leadership, I think the challenges or the platinum problems, as you call them, you know, I think those are preparation. They’re not just to solve and the problem itself to be solved. It’s also preparation for a problem that’s coming because of getting through this one.Scott Landry — And I think when we start to see it that way and we can view the fight as like, I always pray that God will cause the fight to end. Like, God, just, just stop. Like, get me through this fight. Instead of praying, God, will you help me become the person in the midst of this fight that I need to be for the fight that’s coming down the road? It, that perspective, I think changes everything.Scott Landry — And if as leaders, we looked at our current challenges and struggles as like, hey, this is just preparation for something bigger. I think we’d i think we’d go into it a whole lot differently. And I think we would be willing to endure it just and with a different mindset. And so, yeah, that’s that’s what I’ve I’ve come to discover my own life through this thing.Rich Birch — Like our friend T.D. Jakes said, every level, a new devil. Like it’s like, right?Scott Landry — Yeah, yeah, totally.Rich Birch — This idea of like, hey, we’re going to get through this, but then that’s just going to open up something else that we got to get through. And I think that’s, I think it’s a great metaphor and is, I see too many people who are, and it could be, you know, people of my age or whatever.Rich Birch — I must, you know, you reach a certain age with enough zeros on the end. You hit a couple of those zero birthdays. And then you look around at your friends and you’re like, the people that, that don’t inspire me are the ones that are hitting the coast mode. Scott Landry — Yeah. Rich Birch — That are like, Hey, I’m going to try to, i’m going to try to make life more comfortable. It’s the people that are saying, no, let’s lean in. Let’s look, what can we do next? What is the thing that God’s got for us? I love that. Well…Scott Landry — Well, I tell people, oh, sorry, I was just going to say just…Rich Birch — Go ahead. No, go ahead.Scott Landry — …well, just to to kind of follow up on that. I think practically, what does that mean? Or what does that look like for us? Like, I you know, we talk to our staff all the time, right? I, you know, constantly tell them it’s like, to embrace that means in leadership, you’ve got to have uncomfortable conversations now because you’re going to have them anyway. Rich Birch — Right.Scott Landry — So comfort tells us, oh, like if I just let it go or if I just like, no, you’re you’re just prolonging the inevitable conversation. So have it now. Rich Birch — Yeah.Scott Landry — You know, or or you sit with emotions that you’re feeling. You got to sit with them a little longer before you act on them. That’s not comfortable. We want to just, you know, so it’s that balance. Like it’s, It’s, ah you know, even obeying before understanding, right?Scott Landry — Like, like you’ve got like all those lessons and those places of discomfort, I think are all preparation pieces for the greater thing. So…Rich Birch — Yeah, that’s so good.Scott Landry — Yeah.Rich Birch — Yeah. And even in the physical world, like I was thinking about this when I was on my Peloton prepping for this. And I know you have Peloton, that like there was a time when there would be numbers on the screen in front of me that those numbers felt like death. Like I’m like, this is not like, I can’t keep doing this. But then what happens over time is you, your body acclimatizes to that, right? You become healthier. You get your cardiovascular system, your VO2 max grows, and then you’re able to, ah you know, to carry more. And I think that is true in leadership. I think that’s true in our spiritual life. I think there is like a, you know, kind of bearing on the weight of it. And um yeah, I think that’s very true. Rich Birch — Okay. I’d love to pivot in a totally different direction. So, you know, again, friends, you should pick up a copy of the book because I think it’ll be great. It’s spiritually enriching experience for you. I think this book could be helpful in like, there’s lots of conversations where I’m like, I think, I think this could be one of those books you have on your shelf. And you said, Hey, you know what, why don’t you read this book? This might help you think through, you know, might be a real encouragement. So I will, we’ll get to where you can get that in a minute. Rich Birch —But I want to kind of talk more about kind of the meta experience of you as a pastor, writing a book, choosing to do that. When you first introduced me to this idea, I still remembered it. You were like, I do not want to write a book. I am writing a book. Like, and it was like this, I am compelled. It is by obedience that I am, who knows? I think literally the thing you said to me the first time, and it was through tears, was like, I’m not really even sure why like I’m doing this thing, who knows? So talk to me about that obedience. What did that first step look like? Kind of help me ah or understand the process. Talk about that a little bit.Scott Landry — Yeah, it’s funny. You did a great version of me there. That’s exactly how I said it. And that’s exactly how I felt. And I honestly, I still feel that way, even now that it’s out there in in the world. Yeah, it was totally an act of of obedience. Scott Landry — And so for context, two years ago, my family vacations in Florida. I, I have no shame. I mooch off my in-laws who have a condo there. My wife and I both lived there at one, at one point. So it’s kind of like going home. Scott Landry — But anyway, long story, I was running on the beach. And, and I just, I felt like the Lord just stopped me and he gave me two very clear directives for the next chapter of my life. One was about the church and the other was to write a book.Scott Landry — And the first one made complete sense to me. And the other one still makes absolutely no sense to me. I am not an, writer. I’m not an author. I’m not ah like, and who am I? Like all this kind of, you know, who am I syndrome started kicking in and and I was just like, whatever. So I came back two years ago and I got to work on the first one and ignored the second one.Scott Landry — And I ignored the second one, writing a book for an entire year. And then on my birthday in September, I just, I felt like I was, I was genuinely like, how can I ask God to bless this first thing that he’s asked me to do if I’m being disobedient in this other thing that he’s asked me to do? And I, I don’t understand it. So to me, I’m, that justifies why I’m not doing it. And I was like, I’ve got to be obedient to this, whether I understand it or not. So that’s what I did. And so for me, obedience was opening a blank document. And just starting. And that’s what I did.Scott Landry — And it was, and I don’t know if you’ve had this experience, Rich, but it was amazing to me. I’ve had writer’s block for sermons. This poured out of me… Rich Birch — Wow. Scott Landry — …in a way I was not expecting. Like it it was the draft that you read of the book or the first draft of the book was done in a little over three days.Rich Birch — Yeah.Scott Landry — It just…Rich Birch — Well, that surprised me even, you know, cause I remember you were, and that hasn’t been my experience with writing. It’s been like, I have found it like arduous. But I remember you’re like, Oh, I’m going away. I’m going to this thing. And then it was like, Oh yeah, I got it done. And I was like, wow. Like that’s, that’s incredible. That’s amazing. And then obviously then there’s all the editing and you got to actually get it.Scott Landry — Well, yeah, I, yeah, everything after that was way longer than I or wanted it to be um um for sure.Rich Birch — Yes. Yes.Scott Landry — And way more than I expected it to be. But I think, I think I needed to me, to me, it was a piece of, it was a document that was basically like a therapy session that didn’t cost me anything other than time…Rich Birch — Right. Right.Scott Landry — …that I needed to get a lot of stuff off my chest and and off my heart. And it just, I needed to open that document to do it. And I think maybe that is, and it didn’t occur to me until just now, that that may be the very reason that God wanted me to do it… Rich Birch — Right. Scott Landry — …was to free me of that so I could be released to do whatever has nothing about to do about the book. It just was his way of getting me to get through it.Rich Birch — Yeah. Well, and I remember at one point, um hopefully I’m not outing something. We can cut this if you don’t want me to say this, but I remember at one point you were saying like, even if I just have it for my daughter, that would be a gift, right?Rich Birch — Like it’s like for her at some point to read this would be, um you know, a gift. Actually, I know a friend of mine who has literally done that has written full books and literally got like got them printed and given it just to them for their kids.Scott Landry — Yeah.Rich Birch — You know, tens of thousands of words. So yeah, that’s, that’s, ah that’s incredible. So, you know, the writing of books in general, is I find the line between writing and thinking is very blurry. Like it’s like, it’s like almost in my mind, like it’s kind of the same thing. Like it’s the same activity. There’s obviously writing involved, but it’s like, it’s, it costs, it’s a, or it, it drives a lot of reflection, honesty, you know, thinking about all that stuff. Was there anything as you went through this therapy process of writing that actually just surprised you about like, Oh wow. Like that was either my reflection on that was different or, um, you know, we’re, you know, like anything surprised you through the process process?Scott Landry — Yeah, there was a…good question. There was a couple things for sure. One of them was I had to go check. It’s amazing how your memory can be your greatest enemy. I remembered certain things a certain way and then going back and talking to my mother. Again, spoiler alert – I grew up in a single parent household. My mom is my hero, strongest woman ever.Scott Landry — Anyways, and I write about her and, and my life growing up and what she had to do to get us through. So, so going back and, and, and really at as an adult, getting the details of what actually happened and what my perception of what happened happened. It was it was It was much worse than I understood…Rich Birch — Oh, wow.Scott Landry — …and what she endured and went through. And I gained a level of admiration from my, I thought I admired her, but I gained a level of admiration that is a gift. And, and, and every child should have the gift to see their parents the way that I see my mom. She is, she is amazing. Scott Landry — So that, that’s one. The other one was, was I there was some things that I, I learned along the way. I think the first one was that I found was about the, the resentment that I had towards my father. And I, and, and I, as I was writing it, God just kind of revealed this to me that, that adapting, adapting to loss is different than than winning a fight. And I had adapted to the pain of what I had lost. And I thought that was the same thing as winning that fight against resentment. And they’re not the same thing. Scott Landry — And that was that that was a real breakthrough moment for me. I was in a cabin near a ski hill as I was writing that. And it was like i was almost like I was watching a movie, watching myself have a moment. Rich Birch — Wow. Scott Landry — And it was just this this really beautiful moment between God and I. And I was just like, wow, God, thank you for for showing that to me. And then, give me the words to articulate this to my kids. Cause you’re right. I, I did first and foremost, write this for my kids, Emma and Parker. And I wanted them to know, you know, who they come from, what they come from. And, and, and hopefully if I never get the chance to tell them, they’ve got this to fall back on. And then my wife being my wife was like, well, if you’re going to do it for them, you might as well go all the way. So, so that’s, that’s, that’s what we did.Rich Birch — Wow. Okay. So what did this process teach you as you’ve now, cause you’ve launched this book, it’s out in the world. You’ve, you can get it on Amazon. You, you know, it’s, you’ve done a series at the church. You’ve talked about it. You know, if you’ve been public about it. Rich Birch — What did the launching of that teach you about your congregation, about your church? What resonated? What, how, how was it helpful? Any conversations that sparked kind of what was the impact that you’ve, now that you’ve landed this in, in your church?Scott Landry — Yeah. Oh, I just got emotional there thinking about your question as you’re asking it. I think… what I talk about in the book, Rich, is that I’m a very insecure person. And and as a leader, I’m an insecure leader. And always, you know, that that dance between, you know, being authentic about who you are at the same time, the insecurity about that. And it’s, Lisa, my wife tells me all the time, if people knew how insecure you are, they they wouldn’t believe it, because you don’t present that way.Scott Landry — But I was very insecure about doing this thing and the people that I serve, and and and journey together with seeing me in a way that they might change their mind about me. But the people at The Bridge, they love me, and they are so gracious to me. And I what I’ve discovered is that me being honest about who I am is is who they’ve wanted me to be the whole time.Scott Landry — And so everybody that’s read the book, I shouldn’t say everybody, but I’ve gotten a lot of feedback from the people at The Bridge just thanking me for telling my story and then them saying so much of that I relate to, so much of that I needed right now telling me things about themselves that I had no idea was happening in their lives. And this has only been out for like a month. Scott Landry — And so I’ve just gotten overwhelmed with, with people’s responses. And, and I think for our church, you know, one of our values is authentic storytelling And so, um, it just so happens that as a leader, you get to go first Rich Birch — Right. Scott Landry — And, and, and and in order for that value to be more than something that’s just plastered on a wall or a website, like I had, I didn’t know it was going to be in in the form of a book. But I do see that, that people are opening up in ways that, you know, just in the, in the in the last month to me and in others. So, yeah, but that that’s the thing that that i’ve I’ve seen in our church is just um that that I’ve been insecure about how I’m seen as a leader and and they’ve shown me that that they love me. And that’s the greatest gift, I’m telling you.Rich Birch — Yeah, it’s so cool, man. I love that. That’s, and thanks for being vulnerable in your sharing there. Like I think I, you know, I think there is anyone that’s written has had a book definitely has those feelings on the inside of like, oh man, this was a bad idea like why am I doing this. And like I’m you know, the stuff I’ve written about is nowhere near as, you know, personal and tender as what you’ve written. And I can identify exactly with what you’re saying there around the like, what will people think of me? You know, and it’s amazing. Rich Birch — So trying to extract a bit of, you know, there might be people that are listening and I hope there’s people that are listening in who would think like, maybe I should write a book. Or maybe, maybe they had a similar experience where God told them to write a book and they’ve been dragging their feet. Scott Landry — Yeah, yeah. Rich Birch — What would be a couple kind of just practical takeaways, like maybe things you would say, I wish I would have known this before timelines, collaboration, editing, any of that kind of stuff.Scott Landry — Yeah. Well, the first thing I would do is thankfully what I did, was talk to people who have done it. So you were one of those people and I was hoping that you were going to convince me not to do it. Thanks thanks for letting me down. But yeah, just like, and, and, you know, it’s like, Hey, talk to a few different people and, and, and, you know, what’s their process is and and kind of what they did. Scott Landry — But the other thing that I learned quickly was everybody that I talked to does it differently. And so it wasn’t about figuring out the process. It was about finding my own. Rich Birch — Yep.Scott Landry — And so I kind of leaned on what I know of myself and how I kind of operate. And so that was one.Scott Landry — I think the other one was You know, however much time you think it’s going to take, double it and then add some to that. Like it’s way more time than you think it’s going to going to take.Scott Landry — I would, you know, what do they say? Like find people in your life who tell you what you need to know, not what you want to hear. Like it’s like whoever you’re going to invite into the process with you, like you want to collaborate with people who are going to tell you the truth, not that you’re profound. It’s like, yeah, like I, I wanted this to be the best that it could be for my kids.Rich Birch — Right. Scott Landry — And that’s why I asked, you know, you and a few others. And so, um, and then I think, you know, the other one is, is really have a clear, at least for me, and I don’t know if this is true for you, but it’s like, I’m sure it is, like, you know who you’re writing to and who you’re writing for. Rich Birch — Right. Scott Landry — And I think that has to be like, every time I sat down, like after a coffee and was like, okay, here, we’re opening up the laptop again, it was like, I pictured Emma. I pictured Parker. This is who I’m writing this for. It’s like who, so whether if it’s a, if it’s a book for your church, if it’s a book for leaders, you know, whoever that’s for is like have a very clear picture in your mind, who your audience is and and imagine faces that represent those people.Scott Landry — Because I think it, to me at least, is it makes it less about the content and it brings the heart into it. And I think that I hope that and is what engages people more than, because I’m not a writer. But I hope my heart comes through the words that are on the pages. And I think that’s just because I had those two beautiful kids in mind.Rich Birch — Yeah, that’s cool. That’s a great, that’s a great tip. I, the, that idea of focusing who is the person. And I worked at a church that had a very robust practice kind of sermon practice process. And that’s one of the things, one of the questions we would often ask is like, who are you preaching this to? And I loved, cause our lead guy, he would get like really specific. It wouldn’t be like, it’s not like, well, I’m generally thinking 33 year old, you know, guys that are married. He’d be like, Scott Landry… Scott Landry — Yeah. Rich Birch — …you know, like he would like, it’s like he would pick out a specific person. He said, I’m hoping that that that’s who I’m thinking about. And that always struck me as like, I think that’s a part of what gave him great kind of power in his communication because it wasn’t this vague idea of like this, some general target. It’s like, no, I’m talking to this person and I want to, I want to communicate in a way that will move them. I think that’s great when you think about from a book point of view. Rich Birch — Well, I want to encourage people to pick up a copy of the book. But before we get there, any kind of last words about any of this that you want to share? You’ve been so generous with your time today.Scott Landry — No, I appreciate your time. I appreciate you having me on. And if anybody’s gotten to the end of this podcast and is even considering, you know, getting a copy of the book, I guess my heart for you would be to discover what I discovered the hard way, but I hope that it doesn’t require you to to find out the hard way is that that God truly knows who you truly are. And all he desperately wants is for you to be honest about who he already knows you are. And and then he wants to release that person for the purpose that he has for them. And so I pray that it doesn’t take whoever you are, you losing what I lost to find that. I hope that you will be wiser than I was. Learn, you know, don’t learn from your own mistakes, learn from mine. And, and, and, and find yourself because you’re going to find God there waiting. And I hope that for you and pray that for you.Rich Birch — That’s good. That’s great. So we want to send people to Amazon. Is that the best place that they can pick up copies of this book? Is there anywhere else we want to send them just as we wrap up today’s episode?Scott Landry — No, yeah, Amazon, the book “The Fight” is there. Can also follow me on Instagram. Keep updates there – @scottmlandry. Yeah, you can see pictures my sneakers. That’s about it.Rich Birch — It’s great. Thanks so much, Scott. Appreciate you being here.Scott Landry — Thank you, Rich.

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In this special workshop episode, Rich Birch unpacks the same five systems thriving churches use to move from hoping for growth to launching it. If you’ve ever felt like your church’s momentum is hard to sustain—or that your people love your church but don’t naturally invite—this episode gives you a simple roadmap to turn things around before Christmas. You’ll learn: The 5 levers that fast-growing churches pull to train, equip, and motivate their people to invite friends Why building an invite culture is 15–25x more effective than marketing alone How to design a repeatable 90-day plan that sparks new growth before 2026 Real examples from churches seeing breakthrough results right now Plus: Rich shares a behind-the-scenes look at the Church Growth Incubator—a year-long coaching experience for church teams serious about sustainable growth. Learn more about the cohort here: Church Growth Incubator Proposal Click here to apply: apply.churchgrowthincubator.com Apply for the Church Growth Incubator by November 19th and unlock a special fast-action bonus — Rich will come to your church for a full on-site staff day in January–March 2026. This in-person strategy session (a $3,500 value) is designed to accelerate your church’s progress, align your team, and help you implement the five growth levers faster. Space is limited to those who apply before the deadline. Listen now and take your next step toward a thriving invite culture.

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