Why Christmas Can Still Be the Biggest Service of the Year At Your Church

Is your church treating Christmas like the massive growth opportunity it truly is?

In today’s solo episode, Rich explores why Christmas remains the most strategic moment in the church calendar for reaching new people, even in a post-pandemic world. Drawing on compelling stats and years of experience helping churches grow, Rich makes a compelling case for why Christmas shouldn’t just be a warm, nostalgic season—it should be one of your highest-impact outreach moments of the year.

Here’s what you’ll learn in this episode:

Cultural Opportunity: With 84% of adults celebrating Christmas, this holiday season still holds a unique cultural weight—even among those who rarely attend church. Rich explains how this opens the door for meaningful invitations and deeper community connections.

The Power of a Personal Invite: Research shows that 57% of people say they would attend a church service if personally invited by a friend. Rich reflects on why this stat matters so much during Christmas and how churches can reframe their planning around it.

Growth Mindset Shift: Many churches unintentionally miss the full potential of Christmas by treating it as a “maintenance” Sunday or simply a tradition to uphold. Rich unpacks why growing churches view it as a launchpad for the new year—and how that shift can change everything.

What Growing Churches Do Differently: You’ll hear stories and observations from churches that have doubled their attendance on Christmas weekend—not because of gimmicks, but through strategic, intentional systems that align vision, volunteer culture, and invite momentum.

Planning Starts Now: While it might seem early to talk about Christmas, Rich makes the case that what you do this summer determines how effective you’ll be this December. From team conversations to invite campaigns, now is the time to prepare.

This episode is a reminder and a rally cry: Christmas still works when you work it.

This episode is part 1 of a special 3-part series designed to help your church plan ahead for Christmas, starting this summer. Whether you’re looking to increase attendance, improve your systems, or reach more people than ever before, this series is packed with insights to help you make the most of the biggest season of the year. Be sure to catch all three episodes!