The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Sep 24, 2019 • 11min
How to deal with malware on your website
My website was down for two days after it was infected by malware. How I picked a security software company to help me fix the problem and move forward quickly.
Sep 22, 2019 • 11min
Now company and organizational websites are grabbing journalists’ audiences
This episode discusses the concept of company websites trying to grab a piece of the pie of audiences and how that can impact journalists and business storytellers.
Sep 14, 2019 • 18min
24: Why editing for preference is a waste of time in a digital-first world
I first blogged about this in 2017 and now discuss my evolved view on the topic in this episode. I share my 7 traits good editors show in a digital-first world and how they can help writers take their stories to the next level. Thanks to all the great editors out there.
Sep 5, 2019 • 14min
23: Why to always put your audience first
Michelle Park Lazette of the Federal Reserve Bank of Cleveland shares tips on how to get buy-in for your content strategy and how to never run out of ideas. Recorded at Content Marketing World 2019.
Aug 29, 2019 • 11min
OMG - Hackers emailed me my password and here’s how I reacted
At first I panicked and then when I got my senses back I came up with a plan of attack to save my data and accounts. In this short episode of my podcast I’m sharing with you what I did.
Aug 25, 2019 • 11min
How Facebook is fighting false news
Digital channels have made the spreading of fake news and false news easier than ever. This latest podcast discusses how Facebook is now going about addressing incorrect information.
Aug 22, 2019 • 14min
Are those Uber-logo holding people at the Mets Citi Field really Uber drivers
There is quite a bit of entrepreneurial spirit happening at Citi Field in New York City when it comes to rideshare. This episode discusses whether or not you should hop in a car with somebody holding an Uber logo in the Uber pick up area without you having called that specific person.
Aug 18, 2019 • 9min
How to decide where to host your podcast
To publish your podcasts and produce them there are a host of software tools and services available. In this episode I discuss how you can define what problems you’re trying to solve that will help you determine which tool to use in your content strategy. This topic is relevant to content marketers, digital marketers and journalists.
Aug 11, 2019 • 11min
What should we actually call our audience members? Readers? Consumers? Prospects?
With a multitude of ways to consume content nowadays I discuss in this episode what you should call your readers, listeners or viewers. #wordsmatter - Christoph
Aug 9, 2019 • 8min
To innovate stop telling people to slow down
Sometimes we hear people tell other people that they should slow down. They’re moving too fast. But the reality of life is that it’s moving fast. So while we want to be deliberate it’s not about slowing down to let the weakest link catch up, it’s about the slower person to pick up the pace. Some thoughts on this topic in today’s show.
