The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Nov 14, 2019 • 14min
How much do marketers really need to know about automation?
Automation is a hot topic in marketing and content and certainly a topic that I use in my strategies. In this episode I discuss what marketers really need to worry about and what they can de-prioritize.
Nov 11, 2019 • 15min
Instagram is testing hiding likes | What that means to marketers and business storytellers
Instagram is reportedly testing hiding like counts on posts. My commentary on the matter and how much time you should spend worrying about it in this latest episode of the Business Storytelling Podcast.
Nov 6, 2019 • 13min
How the FTC wants influencers to disclose relationships
Lets discuss how the Federal Trade Commission in the United States wants influencers to disclose their relationship with brands.
Nov 2, 2019 • 12min
Should you publish job announcements?
People news is news because we care about people. This is a discussion on whether or not you should publish job announcements and promotions on your website.
Oct 29, 2019 • 12min
How marketers and journalists can stop worrying and control what they can
It’s already snowing in Iowa and of course that doesn’t mean I’ll complain about it but I’ll adjust and wear a winter jacket. A discussion about how marketers and journalists can control what they can and drive results as quickly as possible.
Oct 19, 2019 • 12min
What is the best day and time to publish my podcast
I love listening to podcasts and I have noticed a trend when everybody seems to publish theirs. I’ll share my tips and tricks on how you can try to maximize your exposure by publishing at different times.
Oct 16, 2019 • 9min
Are these double opt-in ads helpful?
I noticed a display ad that asked me to verify that I meant to click on it. Are these good or bad for advertising? Listen to my thoughts on this topic in the latest episode of the Business Storytelling Podcast. Images: https://authenticstorytelling.net/opt-in-ads/
Oct 9, 2019 • 12min
Why premium content might not be the way to go for your company
A discussion about whether or not premium content is the way to monetization or should we think about content ask the conduit to sell something else.
Oct 3, 2019 • 7min
How to get buy-in for facial recognition
Some tips on how to get buy-in from the audience when you roll out new technologies-especially the ones that are controversial.
Sep 29, 2019 • 10min
Phone content creation: The different ways to capture the beauty of fireworks with your iPhone
Phone content creation: The different ways to capture the beauty of fireworks with your iPhone. Let’s look at:
slo mo
time lapses
Boomerang video, regular video
stills (aka photos)
