The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Dec 1, 2019 • 8min
Why audio beats video for mobile content creators
I tried video and am a fan, but it takes so long to upload to some channels. The return on effort on audio content seems way higher than video content. Here’s my discussion with an example.
Nov 27, 2019 • 31min
How to create a better customer experience (with Fred Faulkner)
Fred Faulkner, host of According to Fred podcast and marketer, and I share ideas on how you can stand out with better customer experience. Also check out my book on the topic: https://authenticstorytelling.net/order-christoph-trappes-authentic-storytelling-book-now/christoph-trappes-customer-service-book-available-worldwide/
Nov 26, 2019 • 32min
How you can make your content go farther with Andy Crestodina
Andy is the CMO at Orbit Media Studios and shares the latest from their state of the blogging industry. You can read the whole survey here: https://www.orbitmedia.com/blog/blogging-statistics/
Nov 25, 2019 • 28min
How to build your content site from the ground up (Oldtime Central case study)
Oldtime Central Founder and Editor Ben Smith shares with us why he created oldtime-central.com and how he’s using quality content to build an audience. Even more: https://authenticstorytelling.net/spotlight-check-out-this-new-site-to-find-information-on-oldtime-a-north-american-musical-practice/
Nov 22, 2019 • 35min
Syndication strategies: Why this book is completely free on all podcast channels now
Joe Pulizzi has written five content marketing books and now has finished his first fiction mystery book http://thewilltodie.com. You can listen to it (8hrs in 15-minute chunks) on all major podcast channels.
Nov 21, 2019 • 11min
How to keep bots off your web metrics
Bots can be a pain showing in your web metrics. They throw them off and not in good ways. A look at ways to fix the bot problem.
Nov 20, 2019 • 10min
How to stop worrying about deadlines.
A quick discussion on how you can make deadlines work for you and make them less stressful. Especially as it comes to content creation and marketing operations.
Nov 19, 2019 • 10min
The importance of focusing on existing audience
In this episode I discuss the importance of further engaging the audience you already have and not just going after new audience members.
Nov 18, 2019 • 19min
My content, marketing and digital philosophy unveiled
Top content marketer Christoph Trappe shares his five pillars: 1) Content performance culture, 2) Innovation, 3) Next play attitude, 4) Right personnel 5) Ongoing metrics More: http://Christophtrappe.com
Nov 15, 2019 • 17min
The importance and difficulty of updating large and medium websites
In this episode I share my tips and tricks on how to keep websites updated. This information is relevant for writers, content marketers and web teams.
