The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Dec 12, 2019 • 27min
What marketers must know about algorithms (with Karri Carlson of Leadtail)
Algorithms are important to understand for marketers and content people. Karrie and I discuss the things you should know in this episode.
Dec 11, 2019 • 13min
Should direct mail really get the credit for this conversion?
A critical look at how we measure results of specific marketing campaigns? In the example here I’m wondering if direct mail should get the credit or if an email would’ve done the same trick.
Dec 10, 2019 • 13min
Social media influencer gets prison time after trying to rob web domain from other person
First time I heard about a case like this. There was even a gun involved. Let’s take the opportunity to talk about URL strategy. The news story is here: https://www.desmoinesregister.com/story/news/crime-and-courts/2019/12/09/iowa-social-media-influencer-who-had-cedar-rapids-man-held-gunpoint-over-internet-domain-sentenced-f/4379981002/
Dec 9, 2019 • 25min
Why events are such an important part of content marketing and the story behind Social Media Camp
Event guru Chris Burdge shares with me how Social Media Camp is a successful conference hosted in Western Canada every year. Let’s dive into why event planning and marketing should be part of your strategy and how.
Dec 8, 2019 • 10min
Aviation Gin builds on Peloton wife commercial [My advertising strategy commentary on that]
Way more on the backstory: https://www.linkedin.com/pulse/aviation-gin-saves-peleton-wife-maybe-traditional-industry-solis
Dec 6, 2019 • 12min
My SEO traffic just dropped! Why and what to do?
Search engine traffic is an important factor for many traffic source for many content marketers and here’s a discussion of why it can drop and what to do about it.
Dec 5, 2019 • 9min
How to push your audio content automatically to Alexa devices
Syndicating on all the relevant channels matters. In this episode, Christoph Trappe discusses how to easily push your podcast to Alexa-enabled devices.
Dec 4, 2019 • 13min
How Content Performance Culture Author Christoph Trappe ended up in content marketing
A quick introduction about the background for Christoph Trappe who wrote his third book on content, this one focusing on performance.
Dec 3, 2019 • 15min
What to do when team members have competing goals
I’m sharing my five-step process that teams can use to be on the same page and evaluate constantly.
Dec 2, 2019 • 11min
Can content creators live without a desktop or laptop?
Somebody once said that the best camera is the one in your pocket which is often an iPhone. Does the same apply to other types of content creation? Listen to my discussion on the topic in this episode of my podcast.
