The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Dec 27, 2019 • 13min
How The Office is still using the COPE model to publish atomized content years later
The Office -the popular TV show - is still sharing atomized content years after it went off the air. This is a discussion on how you can learn from what they’re doing in your own content strategy. https://www.youtube.com/user/theofficeonnbctv
Dec 26, 2019 • 13min
Should you use the hamburger menu on your website?
I can't say that I loved the hamburger menu the first time I saw it - early this decade, roughly. How would people know to click there and why does it need to exist? What's wrong with the traditional navigation?
Dec 22, 2019 • 11min
How to easily resize images for all social media networks without a cheat sheet
I’ve been using Adobe Spark on my iPad to easily resize images for all the different social media network requirements. It’s so much easier than any process I’ve previously used. Here’s a quick video showing how it looks as well https://youtu.be/SEc3PISwiik
Dec 21, 2019 • 11min
Facebook ads: The easiest way to set your CTA to be “send a message in Messenger”
In this show I’m sharing how to set this CTA correctly and easiest. Screens shots on http://authenticstorytelling.net/blog
Dec 20, 2019 • 11min
Content performance culture: Who should be the digital analyst?
This episode which is also a chapter from my book discusses this important question. Other topics covered include how to be the expert and how to add by subtracting in workflows. https://authenticstorytelling.net/content-performance-culture-book/
Dec 18, 2019 • 7min
Google Auto Complete Videos: Google rolls out new tool for influencers to answer questions
Google auto complete videos by superstars have drawn in millions of views on YouTube.
In these videos the celebrities basically answer questions that Google auto complete recommends based on what users are searching for. That's of course also an opportunity for a Google to roll out a new product. Which is exactly what Google is doing. That's according to emails I've received directly from Google.
Dec 18, 2019 • 13min
Hayden Fry’s scholarship for me was worth more than my first journalism job. RIP Coach!
The legendary Iowa football coach-who also recruited me to the university-died in December 2019. I’m reflecting the things I am thankful for from him.
Dec 17, 2019 • 16min
How storytelling can help recruit the best talent and keep them
In this episode I share how a content culture can help with attracting the best workers and keeping them.
Dec 16, 2019 • 8min
We need content strategy or theory but who is going to implement it?
Reality check: A content playbook is helpful and I recommend documented strategies, but somebody has to implement them. Let’s discuss how to make sure stuff gets done with a strategy in mind.
Dec 13, 2019 • 42min
How to start your podcast - with Max Branstetter
Wild Business Growth Podcast Host Max Branstetter shares his tips on how he started his successful podcast and what you can learn from his process. We also discuss tools and platforms.
