The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Jan 10, 2020 • 32min
Why you need to think about digital policies (with Kristina Podnar)
Digital policies - think of them as boundaries - can help companies and their employees innovate in a defined playing field. Enjoy the show and feel free to check out Kristina’s book here: https://amzn.to/34E4Hoy
Jan 9, 2020 • 33min
Crisis communications in an omni-channel environment
Amanda Saunders-Johnston of Advent Health shares the three types of communications and how your team can build a strategy that can be implemented quickly.
Jan 8, 2020 • 28min
Social media strategy in 2020 (with Jennifer Radke)
Jennifer Radke is the CEO of the National Institute of Social Media. We are discussing the latest in social media and how you can take a deep breath and not panic in 2020.
Jan 7, 2020 • 29min
Personal branding: How anyone can build a personal brand (with Jo Miller)
Best-selling author Jo Miller shares her tips on how anyone can deliberately build their authentic brand. For even more, check out her book on the topic: https://amzn.to/2swPNmF
Jan 6, 2020 • 7min
LinkedIn is now rolling out e-newsletter distribution of articles for some users
Some users can now send email newsletters by posting articles to LinkedIn. This episode breaks down this new development and when you might get the feature. Updated: https://authenticstorytelling.net/how-can-i-set-up-a-linkedin-email-newsletter/
Jan 6, 2020 • 28min
How to position your brand in 2020
Scompler CMO Aymar Pirzada shares tips you can share this year to stand out in crowded fields.
Jan 3, 2020 • 10min
The increase in content that talks about whatever it is the presenter is selling
I see more and more of this and don’t like it. Content marketing doesn’t need to be this salesy.
Jan 1, 2020 • 13min
Works on mobile now: Why you should definitely include a note with your LinkedIn invitation
Connecting with people on LinkedIn is highly beneficial. The temptation to just connect with everyone that gives you their business card certainly is there. Or that you connected with on Twitter or who's blog post you've read. The list of why you might connect with people on LinkedIn can be long.
A best practice to me seems to always include a personal message when inviting people to connect. That’s now easier from mobile devices.
Dec 31, 2019 • 21min
How to optimize your job description to find that perfect content or marketing candidate
With tens of thousands of jobs being published on LinkedIn every couple days finding the right match includes using:
the right words to be found
having a good distribution strategy
having the right titles and using easily digestible job descriptions
Dec 30, 2019 • 23min
Content strategy for publishers and being audience first with your emails
Chief Content Officer Adam Moore, of the Corridor Business Journal, shares how his publication maximizes content performance through print, podcasts and emails. Especially their email strategy is highly innovative.
