The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Jan 22, 2020 • 30min
How to send better texts as part of your marketing strategy
James Pelton, CEO of Mobile Text Alerts, why texts are so effective and how you can use them. Enjoy the episode.
Jan 22, 2020 • 24min
Marketing strategy for startups
Author Paul Onu discusses how startups can be successful at marketing themselves. You can also find his book here: https://amzn.to/37tD57h
Jan 21, 2020 • 28min
How to be comfortable when creating content (with Ashley Ashbee)
Being comfortable is important and a very personalized decision. For example, I love standing while creating content and sometimes when I don’t use my standup desk I prefer to sit in a lounge chair. This episode discusses how to be more comfortable. Special guest: Ashley Ashbee .
Jan 20, 2020 • 13min
Why I can’t audit your website without talking to you
You probably get those emails that somebody has audited your website. Some of the things they find certainly can be fixed but to do a true website audit I need to talk to you to find out your goals and why something was created. Let’s dive into the topic and see how you can do an audit that actually has value.
Jan 17, 2020 • 8min
Everyone will love this episode: The case for cutting absolutes from your writing
Using absolute terms in your headlines is hardly ever good writing. Maybe never. LOL. For example: “Everyone is listening to audiobooks.”
While we may have seen an increase in listens it certainly can’t be every single person. Let’s discuss.
Jan 17, 2020 • 15min
Your accidental SEO strategy worked and now how to maximize it
Sometimes we find SEO success by mistake. This episode discusses that phenomenon and what to do with it. I’m also discussing how free samples of books on Amazon impact authors. Related posts: SEO https://authenticstorytelling.net/seo-strategy/ Amazon: https://authenticstorytelling.net/free-samples-books-amazon/
Jan 16, 2020 • 28min
How to be deliberate with why you do anything (with Christa Nelson)
Epiphany’s Christa Nelson shares how companies can determine WHY they’re in business and how they can use that as a competitive advantage. When it’s authentic.
Jan 15, 2020 • 25min
80: How to create FOMO at events to drive more buzz for your company (with May King Tsang)
In this episode we’re discussing how to cover your event participation as an attending company or a sponsor and how to drive even more results beyond the event only.
More episodes
209: Facilitating virtual events (with Robin Farmanfarmaian)
Should public meetings be live streamed going forward after the coronavirus pandemic?
For execs: What you need to know when your email campaign includes your name
Jan 14, 2020 • 14min
Content Performance Culture Book: Why ongoing evaluation is so important
A look at how to continuously evaluate your strategy, content and performance and move forward more collaboratively as a team.
Jan 13, 2020 • 11min
One way to create content quicker: Work directly in the content management system
This podcast discusses how that can work for your teams to create a Content Performance Culture, which is also covered in my third content book: https://authenticstorytelling.net/content-performance-culture-book/
