The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Feb 10, 2020 • 17min
How to maximize organic social media
Organic social media performance certainly is getting harder and harder and it’s very different from 10 years ago. Let’s dive into my framework on how to still drive results with organic social media in this episode.
Read more: https://www.christophtrappe.com/how-to-maximize-organic-social-media/
Feb 6, 2020 • 10min
Should we edit our content on paper? My love and hate relationship with this practice
Digital-only seems to be a common strategy in 2021 but I edited my third book on paper and enjoyed the experience very much. Let’s talk about the advantages and downfalls of doing that.
Feb 4, 2020 • 10min
Why there are so many No. 1 and bestselling authors now
My new content book also was listed as No. 1 on the news release list. You probably have seen that more and more authors are listing themselves as best selling authors. Here I am exploring how that happens and what that usually means.
Feb 4, 2020 • 33min
94: Mean People Suck and how mean people can impact content performance cultures
Author Michael Brenner talks about toxic work environments and bad bosses in this episode. The more time teams spend on meanness the less they spend on getting their content to perform. Enjoy the show. His book can be found here: https://amzn.to/2T81BqR
Feb 2, 2020 • 30min
Just 3 percent of your audience is typically ready to buy. Follow-up matters.
Customer Loyalty Architect Tamara Burkett gives us the scoop on how to correctly follow up with leads. Good content can help. Connect with her here: https://www.tamaraburkett.com/
Jan 30, 2020 • 39min
The importance of quality news and the educated content consumer (with Jaci Clement)
Fair Media Council CEO Jaci Clement discusses the current media landscape with me. We talk about how journalism skills need to evolve and have evolved, talk about how consumers should weigh content and more. Enjoy the show. Connect with Jaci here: https://www.linkedin.com/in/jaciclement
Jan 29, 2020 • 9min
Should we try Twitter Promote Mode for $99 a month?
I was invited to this new Twitter automated advertising offering and decided to not take part in it for a number reasons that I explain in this podcast.
Jan 28, 2020 • 30min
How content creators can use machine learning to make content creation more effective
Jake Goldman of 10up shares how machine learning - especially on WordPress sites - is helping marketers drive more results with their content. Connect with him here: https://www.linkedin.com/in/jacobgoldman
Jan 26, 2020 • 32min
How to use TikTok in your digital marketing and the state of digital in India
Bhautik Sheth, a digital marketing expert based in India, gives an update on digital marketing in the country, including what he has seen works on TikTok.
Jan 24, 2020 • 35min
The 5 Es of Social Business with Jon Ferrara
Nimble CEO Jon Ferrara discusses the steps of building relationships: Educate, Engage, Enchant, Embrace, Empower. Enjoy the show and build great relationships.
