The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Mar 4, 2020 • 15min
How to hire writers and pay them for production and performance
Some companies now want to hire writers and only pay them on performance. Of course that’s not a fair model and we need to keep in mind their time and expertise to write the content. This episode dives into how to mend the different opinions and work together.
Mar 2, 2020 • 32min
106: How to use your intuition to drive more results (with Sunil Godse)
Sunil is the president of Canada-based Intuitionology and shares with us how intuition is more than a gut feeling and how you can use your intuition to be more successful. Connect with him on LinkedIn here: https://www.linkedin.com/in/sunilgodse
Mar 2, 2020 • 36min
How to discover job joy to drive performance (with Patti Seda)
Patti wrote the bestseller on how to be better at your job while finding joy. Enjoying our job can also help us be more productive and effective. Enjoy the show to find your job joy.
Feb 28, 2020 • 30min
When should you consider running ads on your podcast?
Podcast Advertising Expert Heather Osgood walks us through many burning questions related to podcast advertising: When should you run ads, how should they be read, how long, etc. etc.
Feb 26, 2020 • 11min
How marketers can interview their founders, experts and product teams more effectively
In this episode I talk about my top tips on how to get better stories out of the people you interview at your company.
Feb 22, 2020 • 39min
How to price your products and services better (with Mark Stiving)
Mark Stiving of Impact Pricing shares with us how we can price our offerings better. In this episode we discuss value-based pricing and why there is an advantage to list three offerings or three pitches at a time.
Feb 16, 2020 • 34min
How to tell better brand stories with the right talent (with Cory Bergeron)
Pitch Media CEO Cory Bergeron joins me for this episode to discuss how the right talent and communications with executives plays into telling better brand stories and to drive results.
Feb 15, 2020 • 10min
Website ad strategy: How I removed ads from most of my webpages without losing revenue
In this episode I discuss how I used a WordPress plug-in to only target my ads - Google auto ads – to only the highest performing articles. This is helping with user experience across the board.
Feb 14, 2020 • 28min
How to get the messaging for your product right - with Zach Messler
Messaging expert Zach Messler and I talk about the Importance of positioning your product correctly. We discuss common barriers and how to overcome them. Check out his article on how to explain anything here: How to Explain Anything: zachmessler.com/how-to-explain-anything
Feb 13, 2020 • 32min
Why you should publish your own content and more steps to take (with Eric Fischgrund)
FischTank Marketing and PR CEO Eric Fischgrund shares four things communicators need to do in 2020. You can also read about this here: https://www.business2community.com/b2b-marketing/4-marketing-tactics-you-must-execute-in-2020-02271900
