The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Mar 18, 2020 • 15min
Immersive video is so cool and other video storytelling tips
Video can be shot from our phones, including VR. A look at how you can easily make immersive video part of your content performance mix. I also discuss live video.
Mar 17, 2020 • 13min
How I used my blog posts as a basis for my book chapters
I have now written three books with the blog-to-book strategy. In this podcast I share how you can easily turn your blog posts into a book to maximize your content performance even more.
Mar 16, 2020 • 25min
How marketers can use behavioral science to drive results with Nancy Harhut
Nancy shares what behavioral science is and how it applies to marketers and marketing strategy that works. You can connect with her here: https://www.linkedin.com/in/nancyharhut
Mar 13, 2020 • 25min
How to not let news coverage drive you crazy and keep you from getting work done
I chatted with Jaci Clement, CEO of the Fair Media Council on the Business Storytelling Podcast, about how people - including content creators and marketers - can manage the onslaught of news coverage in their daily lives.
Mar 12, 2020 • 12min
Should my brand create coronavirus-related content during the epidemic?
A look at best practices of what brands should consider sharing and what to avoid. You can also find the related blog post at this link: https://authenticstorytelling.net/coronavirus-brand-content/
Mar 12, 2020 • 34min
How much advertising should you actually do (with Jared Johnson)
Marketing expert Jared Johnson shares ideas on how to be more strategic and how to re-align advertising spend with today’s market demands. You can connect with Jared here: https://www.linkedin.com/in/jaredjohnson
Mar 11, 2020 • 25min
111: Influencer marketing basics: How to work with influencers (with Rachel Miller)
SAP’s Rachel Miller finds, evaluates and works with influencers to drive SAP business goals. She shares with us her process to make sure these are mutually beneficial projects.
Mar 10, 2020 • 31min
How remote teams can work for companies
Millions of people work remote in the United States. Matt Barnett of Bonjoro discusses with me what it takes to run a company with many remote workers. He’s based in Australia and has employees around the globe.
Mar 7, 2020 • 15min
Coronavirus cancelled conference: How to move it online quickly
Tons of conferences around the globe are being canceled because of the coronavirus outbreak. This episode discusses options on how to move your event online quickly. More: http://authenticstorytelling.net/blog
Mar 5, 2020 • 40min
How to scale personalization (with Noz Urbina)
“Personalization is relevance under a different name,” Omnichannel Content Strategist Noz Urbina said on the show. He shares how content strategists should think of content differently: “Create like legos. Not like clay.” He will also give a workshop in San Diego at the Content Tech Summit. To register and get a $100 off use TRAPPE100 and register here: https://www.contenttechsummit.com/?_mc=Speaker%20code%20-%20Trappe
