The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Aug 1, 2019 • 9min
Why you want to add a Google Alert for your name!
In this podcast I discuss the importance of setting up a Google Alert for your name so you know what people are talking about when it comes to your brand.
Jul 20, 2019 • 8min
How to rock music overlays on your Instagram Stories
Adding music to your Instagram Stories is relatively new and in this episode top content marketer and digital marketer Christoph Trappe explains how to use it. He also shares why the use of music and sound effects is important in multimedia storytelling.
Jul 18, 2019 • 11min
Why business storytellers and public figures probably shouldn’t worry about using FaceApp
This podcast discusses privacy concerns around the popular FaceApp, which was developed in Russia and has seen over 80 million people use its services.
Jul 11, 2019 • 12min
How we are on track to get to Vidcon 2019 early despite being delayed in Dallas due to weather
My 11-year-old and I were traveling to Vidcon 2019 in Anaheim and had a fun plan for the 4 days on the road. Then weather hit Dallas and our flight was cancelled. We played the travel games well and are now on track to arrive early - despite being delayed. Listen to find out how we made that happen!
Jun 30, 2019 • 19min
Why not all stories need to be written articles!
In this episode I discuss how you can pick which content asset type is best for your story. I discuss the written article, podcasts, video, virtual reality.
Jun 23, 2019 • 12min
How to decide whether to link internally or externally from your articles
Linking from within articles can be a great way to drive results. But when do you link internally and when you link externally? In this episode I am discussing how to best approach that dilemma.
Jun 15, 2019 • 12min
What to say at the beginning of a podcast
In this episode I’m sharing my best practice for starting a show.
Jun 14, 2019 • 7min
Conversion strategies: When marketers put the button they need clicked in a highly clicked area ....
This appears to be an accepted conversion strategy: Need people to do something specific, re-design the user experience and just put that button whereever the button currently is that gets clicked the most. Whether the actions are totally unrelated seems to be not relevant.
Jun 7, 2019 • 7min
Can my phone die because of heat while shooting video or audio outside in the summer? Yes! Tips!
My phone died on me while I was on a 360 video assignment in Las Vegas due to the triple digit temperatures. Here are some thoughts and tips on how to avoid it.
Jun 3, 2019 • 11min
For execs: What you need to know when your email campaign includes your name
This episode discusses a real life event where an executive was not aware that his name was used in an email marketing campaign.
