The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
May 21, 2021 • 39min
367: How to get enough rest so you can create better content experiences
Getting enough rest is essential for content strategists and marketers. Join Julian Hayes II and Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how to get enough rest.
To listen to Julian's podcast: https://amzn.to/3tsSErj
Subscribe to the Business Storytelling Podcast: https://amzn.to/3mUGTaK
May 16, 2021 • 34min
366: 5 steps to becoming an expert - with Dr. Paul Schempp
Dr. Paul Schempp joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about his book on the topic of becoming an expert.
Grab his book here: https://amzn.to/3tpBR8t
More podcast episodes: https://lnkd.in/eiUSn7h
May 13, 2021 • 21min
365: Machine learning: When the machines write engaging content
I’ve seen some unbelievable examples of machines writing content that is actually engaging.
Let’s review how you can use machine learning in your content creation.
Related read: https://lnkd.in/esSNuEG
May 11, 2021 • 37min
364: Digital design: "If it's annoying to you it's probably not accessible."
Designer, educator and author Regine Gilbert joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss inclusive design in a digital world.
Connect with her here: https://reginegilbert.com/
Grab her book on the topic: https://amzn.to/3fUNroj
More podcast episodes: https://lnkd.in/eiUSn7h
Grab Christoph's "Going Live" book: https://lnkd.in/eWqCmua
May 9, 2021 • 42min
363: Appearing the right way on livestreams - a chat with Bridgetti Lim Banda
Remote Live TV Producer Bridgetti Lim Banda joins Christoph Trappe on this live recording of the Business Storytelling Podcast.
Connect with her on Twitter: https://lnkd.in/e3_iK7e
May 8, 2021 • 31min
362: Instagram strategies for business - with Corey Walker (updated book edition)
Corey, author of Instagram for Business for Dummies, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the latest strategies worth considering.
Grab her book here: https://amzn.to/3qSmOD5
More podcast episodes: https://lnkd.in/e89PDdc
May 5, 2021 • 29min
361: How to use cartoons in your livestreaming - a chat with Dave MacDonald
Dave of crafted1k.com joins Christoph on this live recording of the Business Storytelling Podcast to discuss the topic.
Check out Christoph's latest book: https://lnkd.in/ecgwAyx
Apr 29, 2021 • 32min
360: The importance of zooming out in your content and design strategy - feat. Noz Urbina
Noz Urbina has been working with designers and content creators tackling the challenges of multi- and omnichannel for the last 20 years.
What he's seen is a trend of counter-productive trends, like trying to create pixel-perfect mock-ups in a digital space (which gave way to responsive design) or trying to run separate mobile content strategies, sites, and CMSs (which gave way to sanity). But what are we still doing wrong?
In this livestream discussion, Noz joined Christoph Trappe to discuss:
what’s happening in brands around or world that is helping and hindering progress towards omnichannel harmony
why sometimes more specialism and focus is a bad thing, and
the (live and realtime) questions that are causing you grief when you’re trying to align content and design work around your audience.
Apr 28, 2021 • 33min
359: Writing is hard – let’s talk about that ✍️
The State of Writing 2021 report is out and Sarah Mitchell is here to talk with me about moving content out of the meh zone.
Check out the report here: https://lnkd.in/egzaCgC
Apr 22, 2021 • 33min
358: How to turn content into cash
Karyn Quick joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about monetization of content.
Connect with Karyn here: https://www.linkedin.com/in/kquick1/
Find more podcast episodes: https://lnkd.in/eiUSn7h
