The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Jun 13, 2021 • 37min
377: Why Being Specific Is The Key to Great Content
Content Marketer Tamara Sykes joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how your content can be better through specificity and how to get it there.
Connect with her here: https://lnkd.in/eeaM2sE
More content tips: https://lnkd.in/bDTft_d
Jun 11, 2021 • 60min
376: How I use Switcher Studio for my livestreams
I walk you through my process here and chat with Nick Walker of Switcher. This was originally live streamed on Amazon.
The show is supported by SwitcherStudio.com. Use TRAPPE1 for your first month off.
Watch the video version of our chat here: https://youtu.be/JCXDhLG6KaQ
Jun 7, 2021 • 27min
375: ABM strategies that work and that build relationships
Martin Boyle of Web Insights joins me on this live recording of the Business Storytelling Podcast to discuss account-based marketing strategies that work. Join us.
This is part 1 of a two-part session. Get a reminder for part 2 here: https://lnkd.in/ePNeBZZ
This content is supported and sponsored by Web Insights.
Jun 6, 2021 • 41min
374: What’s the difference between a client and an one-off project?
Author Andy Strote joins Christoph Trappe on this episode to discuss his book "How to Start a Successful Creative Agency: Essential Business Guide for Graphic Designers, Copywriters, Filmmakers, Photographers, and Programmers"
We discuss:
Finances
How to track your time
How to bill
How to start
How to hire
And more...
Join us and check out Andy's book here: https://amzn.to/2SXiNBh
Catch livestreams of my podcast here: http://authenticstorytelling.net/live
Jun 5, 2021 • 26min
373: Can a Wi-Fi extender solve my internet issues?
I recently hooked up a Wi-Fi extender near my office/podcast studio and it's helping with connectivity. Check out the extender that I use here: https://amzn.to/3bo5jF3 Hear my thoughts on the episode. This episode is supported by Loom.
Jun 2, 2021 • 33min
372: Data storytelling: Creating stories from data - automatically
Narrative Science creates stories from data and I’m chatting with their vice president of marketing, Cassidy Shield, on this live recording of the Business Storytelling Podcast to find out more.
Previous related thoughts from my blog: https://lnkd.in/esSNuEG
Connect with Narrative Science here: http://narrativescience.com
May 31, 2021 • 30min
371: How to build an audience - feat. Tracy Repchuk
Tracy joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about steps to grow your audience.
Connect with Tracy: https://www.tracyrepchuk.com/
More podcast episodes: ChristophTrappe.com/podcast
May 29, 2021 • 28min
370: Drive business results with content - a chat with Joe Pulizzi
Joe Pulizzi joins me on this live recording of the Business Storytelling Podcast to discuss the second edition of "Content Inc."
The first edition was a game changer! Tilt your content to find your niche. Join us to learn more.
Watch the video version on Amazon and get his book here: https://amzn.to/3bEzWWW
May 26, 2021 • 47min
369: YouTube growth strategies with Liron Segev
I've been livestreaming my podcast to YouTube and other channels. So, I wanted to dig deeper into YouTube. Liron Segev joins Christoph Trappe on today's show.
Connect with Liron here: https://lironsegev.com/
Grab Christoph's latest book: https://lnkd.in/ecgwAyx
May 24, 2021 • 36min
368: Elevate Your Business Identity with Audio Branding Today. A chat with Jodi Krangle
Voice Over Expert Jodi Krangle joins Christoph Trappe on this episode of the Business Storytelling Podcast to talk about using audio branding to more deeply reach your target audience. What is it and why is it important?
We discuss:
An introduction to branding with audio
How to differentiate yourself from the competition
And more...
Connect with her here: https://lnkd.in/eqM4Zxw
Read more on audio branding here: https://www.christophtrappe.com/audio-branding/
