The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Jul 9, 2021 • 18min
387: How to setup Podchaser for your podcast and podcast appearances
Think of Podchaser.com as a social network for podcasts. It's one of the 16 channels my Business Storytelling Show syndicates to.
Let me show you how to set up your creator profile.
Follow me here: https://lnkd.in/eUvbMVD
Watch the video version here: https://www.linkedin.com/video/live/urn:li:activity:6810529635332366336/
Jul 7, 2021 • 28min
386: Answers for Ethical Marketers - a chat with Deirdre Breakenridge
Deirdre's book on the topic is now out and we are here to discuss the topic and its implication on marketers. Join us. Grab a copy of her book here: https://amzn.to/3zkLLeU
Jul 3, 2021 • 43min
385: How to easily create T-shirts and other products to sell on Amazon
Jim Fuhs and Chris Stone of Dealcasters join me on this live recording of the Business Storytelling Podcast to discuss Merch.Amazon.com and how you can make it part of your strategy.
Find products mentioned here: https://lnkd.in/eGaw6hk
Jul 1, 2021 • 33min
384: Are you doing multicultural marketing correctly? A chat with Sarah Marske
Sarah Marske of Saramar Group joins me on this live recording of the Business Storytelling Podcast to discuss multicultural marketing.
You can connect with her here: http://saramargroup.com
More podcast episodes:
Diversity in marketing (a chat with Michelle Ngome)
How to stay relevant in a fast-changing world
What's connected content? A chat with Carrie Hane
How to harness AI (a chat with Katie King)
Jun 28, 2021 • 28min
383: When should you use product-led SEO strategies?
Eli Schwartz, author of “Product-led SEO” joins me on this episode to talk about what product-led SEO is and when you should use it. Join us.
Grab a copy of his book here: https://amzn.to/3p4TpFz
Jun 23, 2021 • 27min
382: Should you gate your content ever? A chat with Mike Wolber
Strong opinions on this one...
Mike Wolber, CRO at Rent Dynamics, joins Christoph on this live recording of the Business Storytelling Show to discuss whether or not you really need to be gating content to drive results?
Read even more thoughts here: https://www.christophtrappe.com/whats-the-score-gated-vs-ungated-content/
Jun 21, 2021 • 29min
381: How to keep the conversation on livestreams going
Livestreaming expert Ross Brand joins Christoph on this live recording of the Business Storytelling Podcast to discuss how you can rock livestreaming as well.
Check out the Livestream Universe here: https://lnkd.in/eUG-ms3
Grab a copy of Christoph's "Going Live" book here: https://lnkd.in/ecgwAyx
Jun 18, 2021 • 57min
380: Expert panel: How to win with account-based marketing
Due to the increasing need to become customer-centric, account-based marketing (ABM) has become a priority for businesses.
But, how can B2B professionals effectively implement an ABM strategy that works for them, and yield the very best results?
Join our expert panel as they discuss:
The power of segmentation and personalization for ABM Sales and marketing alignment
Customer obsession and building strong relationships
Tips for executing a strong and successful ABM strategy
Today's episode is presented by Web Insights. Learn more about how you can connect with unknown leads quickly through Web Insights here: https://lnkd.in/e7wAaMH
Jun 17, 2021 • 33min
379: How to be more productive in your content strategy without driving yourself crazy
Productivity expert Angela Proffitt joins Christoph Trappe on this live recording of the Business Storytelling Podcast to tell him (and you) how to be even more productive with content.
Connect with her here: https://lnkd.in/er4BVZX
Grab Christoph's "Going Live" book here: https://amzn.to/3ufSkMt
Jun 15, 2021 • 28min
378: Ushering in a new era of professionalism for career creators
I'm joined by the American Influencer Council on this live recording of the Business Storytelling Show.
My guests for this 27-minute chat are:
Founder Qianna Smith Bruneteau
Board Chairman Patrick Janelle
Board VP Aliza Licht
Join us and feel free to ask your questions in the comments. Learn more about the organization here: https://lnkd.in/ehpi75p
