

The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books

Aug 23, 2021 • 27min
397: Using the halo effect to build your brand
Erin Blaskie shares how brands - including new and emerging ones - can partner with established influencers and brands to help them and also their own brand.
Let's just say they take you under their wings - I mean, their halo.
Join us for this insightful discussion. Connect with Erin here: https://www.erinblaskie.com/

Aug 19, 2021 • 27min
396: Can your business offer a subscription service? Chances are it can...
Chris George joins me on this episode to get us the answer to this question. I was surprised to find out what types of businesses can offer subscriptions. Way more than I expected!
Chris is a co-founder and chairman of the Subscription Trade Association. We discussed:
The history and future of the subscription industry
How businesses can use subscriptions
Giving back
And more…
Find out more about the Subscription Trade Association here: https://subta.com/
Watch the video version of this episode here: https://twitter.com/CTrappe/status/1428088037641048064?s=20
(This episode was produced by Trappe Digital with support by Chris George and team.)

Aug 14, 2021 • 28min
395: How do you actually amplify B2B content?
James Tennant of Converge joins me on this live recording of the Business Storytelling Show to discuss content amplification in B2B specifically. Join us.
Check out James' company here: https://lnkd.in/ec_478t

Aug 7, 2021 • 56min
394: The Ultimate Guide to B2B Sales Team Success
Set your team up for success with our guide to overcome obstacles common to all sales teams and consistently grow revenue.
Join our expert panel as they discuss:
Overcoming challenges that sales team face
The best ways to grow revenue
The sales and marketing alignment
Top tips for sales team success
Presented by Web Insights.

Jul 31, 2021 • 28min
393: The importance of ongoing practice to evolve your marketing storytelling
Anne Janzer joins me on this episode of the Business Storytelling Show to discuss the topic.
Join us and check out her latest book here: https://amzn.to/366iSWx

Jul 24, 2021 • 28min
392: How to actually change the status quo
Status-quo breaker Allyson Strowbridge joins me on this livestream to discuss the topic.
When has the status quo held you back? Join us.
Check out her company at this link: https://lnkd.in/eQuPsFu

Jul 17, 2021 • 26min
391: Teenage waste brand - How brands grow up
Author Evelyn Starr joins me on this livestream to talk about how brands must develop. Join us.
Grab her book on the topic here: https://amzn.to/3vmoc2t

Jul 15, 2021 • 33min
390: The Velocity Mindset with Ron Karr
Ron joins Christoph on this live recording of the Business Storytelling Podcast to discuss his book "The Velocity Mindset." "Everyone knows what qualities define a good leader, but how many of us know what steps to take to become that great leader?"
Check out his book here: https://amzn.to/3v5TOd6
And join us for the conversation.

Jul 13, 2021 • 28min
389: How to use the space and gear you have to look the best
Host and Producer Junaid Ahmed joins me on this live recording of the Business Storytelling Show to discuss the topic. Join us.
Connect with Junaid: https://www.linkedin.com/in/superjunaid/
For previous episodes: https://lnkd.in/eiUSn7h

Jul 11, 2021 • 19min
388: How brands can create virtual reality content
Creating virtual reality videos is easier than ever. In this episode I talk about how to make the most of the existing technology. All products can be found here: https://amzn.to/3upQMiK