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The Business Storytelling Podcast

Latest episodes

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Feb 19, 2025 • 24min

719: Reviving the American Dream: The story of the Vortic Watch Company

RT Custer, co-founder and CEO of the Vortic Watch Company, joins me on Episode 719 of "The Business Storytelling Podcast" to share how he brought the company's products to market and continues to be a success with customers.Shop for your one-of-its-kind watch here: https://vorticwatches.comSkip to a specific section of the conversation:(0:44) The concept behind Vortic Watch Company: Transforming antique pocket watches into wristwatches(4:43) Origin story: How a conversation on a Penn State golf course sparked the business idea (7:36) Target market and watch sizes: Who wears Vortic watches(8:25) Marketing strategy and getting featured on Jack Ryan with John Krasinski(11:37) The Military Edition watches: Special timepieces from WWII B-17 bombers(13:44) History of pocket watches: From mobile timekeeping to modern wristwatches(17:33) Why Vortic focuses exclusively on American-made pocket watches(19:11) Engineering and design: How pocket watches are transformed into comfortable wristwatches(22:09) How customers choose their Vortic watches: The importance of personal connection and story
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9 snips
Feb 10, 2025 • 21min

718: What's good AI prompt writing?

Emanuel Rose, an author and expert in AI prompt writing, shares his insights on crafting effective prompts for better AI results. He emphasizes the importance of specificity and context, revealing how combining human creativity with AI can produce unique narratives. Emanuel also discusses best practices for utilizing AI tools in content creation and how small businesses can leverage these technologies to enhance productivity. He addresses common misconceptions about AI, encouraging listeners to embrace its practical applications in everyday tasks.
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Feb 5, 2025 • 23min

717: Is copywriting a good career?

Join me on this solo episode of "The Business Storytelling Podcast" to look at the numbers, the jobs out there and discuss what makes a good copywriter and who all does copywriting nowadays.Jump to specific chapters:(0:22) Evolution of Copywriting- Changes from traditional journalism to modern digital tools- Impact of technology on writing processes- Speed vs quality expectations(4:02) Job Market Analysis- Number of copywriter positions on LinkedIn- Difference between "copywriter" and "copywriting" roles- Various job titles that include copywriting duties(8:15) Modern Copywriting Requirements- Cross-channel expertise- Digital and physical content creation- Platform-specific writing considerations(12:30) Data and Analytics in Copywriting- Importance of metrics- Challenge of measuring multi-channel campaigns- Balance between creation and analysis(15:45) Role Evolution and Job Requirements- Perfectionism vs productivity- Grammar and editing expectations- Years of experience needed- Integration with strategy and data analysis(18:20) Tools and Technology- AI tools for content creation- Transcription services- Video editing capabilities- Avatar creation tools(20:45) Career Outlook and Conclusions- Number of people with copywriting in their titles- Job market realities- Career viability assessment- Changing expectations in the fieldMore episodes:http://christophtrappe.com/podcast
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Jan 28, 2025 • 23min

716: Podcasters highlight their favorite non-profits during Podcasthon 2025

Jeremie Mani, founder of Podcasthon, joins me on Episode 716 of "The Business Storytelling Podcast" to give us the details of how hundreds of podcasts are participating in this event in March. Participate here: http://podcasthon.org
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Jan 22, 2025 • 24min

715: "We Tried That Once" And Other Excuses That Sabotage Business Success!

We've all probably heard the excuses of why something can't be done ... and then somebody else does it. Sigh. Larry Mietus, author of "We Tried That Once" joins me to discuss strategies to swat down excuses and get stuff done. Joins us. Grab a copy of his book here: https://amzn.to/40Jcim0
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Jan 21, 2025 • 24min

714: How to measure the impact of SEO

Brian Piper, author and director of content strategy, joins me on Episode 714 of "The Business Storytelling Podcast" to discuss ways to measure SEO performance. With the emergence of AI, this is becoming a more nuanced area. Join us and grab a copy of his book "Epic Content Marketing" here: https://amzn.to/3C6wFA8
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Jan 14, 2025 • 23min

713: AI and Copyright - How does it all work?

Christopher Penn returns for Episode 713 of "The Business Storytelling Podcast" to fill us in on what we must know when it comes to creating content with AI and how it impacts copyright. Reach out to Christopher's company here: https://www.trustinsights.ai/
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Jan 3, 2025 • 24min

712: The art of self-leadership with Heather Younger

Author Heather Younger returns for episode 712 of "The Business Storytelling Podcast" to preview her new book: "The Art of Self-Leadership." The book teaches "how to take control of the workplace experience and set expectations up front about relationships." Join Heather and me for this conversation. Order book here: https://amzn.to/41Zb731
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Dec 22, 2024 • 3min

BONUS: How I clean up sound on video with Adobe Podcasts

Good audio matters but when it wasn't recorded as well as it could have, I use the Adobe Podcast audio enhancer for video. Here's the difference it makes and try it here: https://podcast.adobe.com/enhance
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Dec 19, 2024 • 25min

711: What's the role of business storytelling in research?

Brian Monschein, a market research veteran and owner of NarrativeInsights.com, emphasizes the power of storytelling in effectively presenting research results. He shares insights on enhancing audience engagement, especially in virtual settings, utilizing real-time feedback, and creative presentations. Brian discusses balancing captivating narratives with informative content and the importance of rehearsal and collaboration in storytelling. He highlights real-world experiences that demonstrate how engaging storytelling can transform market research communication, ultimately driving business success.

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