The Business Storytelling Podcast

Sheri Otto, a growth strategist for B2B tech businesses, shares her expertise on aligning storytelling with revenue generation. She emphasizes the importance of purpose-driven content and how AI can enhance data analysis. Sheri highlights the overlooked middle funnel opportunity and discusses strategies for re-engaging dormant contacts to drive revenue. With insights on setting realistic timelines for content ROI and the value of repurposing content, her practical approach paves the way for achieving real results in business storytelling.

RT Custer, co-founder and CEO of the Vortic Watch Company, joins me on Episode 719 of "The Business Storytelling Podcast" to share how he brought the company's products to market and continues to be a success with customers.Shop for your one-of-its-kind watch here: https://vorticwatches.comSkip to a specific section of the conversation:(0:44) The concept behind Vortic Watch Company: Transforming antique pocket watches into wristwatches(4:43) Origin story: How a conversation on a Penn State golf course sparked the business idea (7:36) Target market and watch sizes: Who wears Vortic watches(8:25) Marketing strategy and getting featured on Jack Ryan with John Krasinski(11:37) The Military Edition watches: Special timepieces from WWII B-17 bombers(13:44) History of pocket watches: From mobile timekeeping to modern wristwatches(17:33) Why Vortic focuses exclusively on American-made pocket watches(19:11) Engineering and design: How pocket watches are transformed into comfortable wristwatches(22:09) How customers choose their Vortic watches: The importance of personal connection and story

Emanuel Rose, an author and expert in AI prompt writing, shares his insights on crafting effective prompts for better AI results. He emphasizes the importance of specificity and context, revealing how combining human creativity with AI can produce unique narratives. Emanuel also discusses best practices for utilizing AI tools in content creation and how small businesses can leverage these technologies to enhance productivity. He addresses common misconceptions about AI, encouraging listeners to embrace its practical applications in everyday tasks.

Join me on this solo episode of "The Business Storytelling Podcast" to look at the numbers, the jobs out there and discuss what makes a good copywriter and who all does copywriting nowadays.Jump to specific chapters:(0:22) Evolution of Copywriting- Changes from traditional journalism to modern digital tools- Impact of technology on writing processes- Speed vs quality expectations(4:02) Job Market Analysis- Number of copywriter positions on LinkedIn- Difference between "copywriter" and "copywriting" roles- Various job titles that include copywriting duties(8:15) Modern Copywriting Requirements- Cross-channel expertise- Digital and physical content creation- Platform-specific writing considerations(12:30) Data and Analytics in Copywriting- Importance of metrics- Challenge of measuring multi-channel campaigns- Balance between creation and analysis(15:45) Role Evolution and Job Requirements- Perfectionism vs productivity- Grammar and editing expectations- Years of experience needed- Integration with strategy and data analysis(18:20) Tools and Technology- AI tools for content creation- Transcription services- Video editing capabilities- Avatar creation tools(20:45) Career Outlook and Conclusions- Number of people with copywriting in their titles- Job market realities- Career viability assessment- Changing expectations in the fieldMore episodes:http://christophtrappe.com/podcast

Jeremie Mani, founder of Podcasthon, joins me on Episode 716 of "The Business Storytelling Podcast" to give us the details of how hundreds of podcasts are participating in this event in March. Participate here: http://podcasthon.org

We've all probably heard the excuses of why something can't be done ... and then somebody else does it. Sigh. Larry Mietus, author of "We Tried That Once" joins me to discuss strategies to swat down excuses and get stuff done. Joins us. Grab a copy of his book here: https://amzn.to/40Jcim0

Brian Piper, author and director of content strategy, joins me on Episode 714 of "The Business Storytelling Podcast" to discuss ways to measure SEO performance. With the emergence of AI, this is becoming a more nuanced area. Join us and grab a copy of his book "Epic Content Marketing" here: https://amzn.to/3C6wFA8

Christopher Penn returns for Episode 713 of "The Business Storytelling Podcast" to fill us in on what we must know when it comes to creating content with AI and how it impacts copyright. Reach out to Christopher's company here: https://www.trustinsights.ai/

Author Heather Younger returns for episode 712 of "The Business Storytelling Podcast" to preview her new book: "The Art of Self-Leadership." The book teaches "how to take control of the workplace experience and set expectations up front about relationships." Join Heather and me for this conversation. Order book here: https://amzn.to/41Zb731

Good audio matters but when it wasn't recorded as well as it could have, I use the Adobe Podcast audio enhancer for video. Here's the difference it makes and try it here: https://podcast.adobe.com/enhance