Twins Talk Tech Leadership

How you navigate technology, marketing and public speaking can make all the difference for professionals and organizations looking to stay relevant and experience incredible success. Kelly Stone serves as the Chief Marketing Officer at Channel Program; a sourcing and optimization network for MSPs. Some of the highlights from this episode include:The value of storytelling.Recap of IT Nation 2023.Marketing Trends including the impact of AI.Channel Program’s NaviStack offering to empower MSPs to visualize and communicate with their vendor ecosystem.IronMans, public speaking and worthy causes. Find Kelly on LinkedIn, reach out if you are looking for a keynote speaker and visit https://channelprogram.com/ to learn more about the community and about tools and resources for MSPs. Also, register for access to NaviStack by visiting https://channelprogram.com/navistack

What does it mean to be intentionally radical? What are you willing to do that may seem extreme to your competitors? Are you willing to put it all on the line for your clients? Radical with innovationRadical with being customer centricRadical with organizational cultureBeing intentionally radical is at the core of Thread, a platform empowering MSPs to deliver service right where the end user is. Katie Vreeland, Head of Marketing with Thread joins us to share about:Her marketing leadership journey.Winning PitchIT Accelerator competition.Thread corporate culture & mission.Who she would like to be mentored by.Marketing outlook in the sector. To learn more about Katie, connect with her on LinkedIn, visit getthread.com/ and be sure to click the ‘Book a Demo’ button on the main page.  

We are excited to feature the PitchIT Finalists again this year. There were 27 companies that participated in the ConnectWise Accelerator program. Of these, 3 were selected to be Finalists and present their pitch live during ITNation. The PitchIT winner for 2023 was Thread, a platform empowering MSPs to deliver service right where the end user is; to help MSPs create ‘service magic. Bobby Jacobs, Head of Growth shares:His leadership journey.Service co-pilot and Ask co-pilot. Benefits of integrating Thread with PSA (Professional Services Automation) systems.Highlight the importance of the ConnectWise community.Being a Microsoft partner and case study.Experience being a PitchIT Finalist.One of their core values is 'be radical' and this showed itself at the Conference with their suits and co-pilot theme. Connect with Bobby on LinkedIn and visit getthread.com/ to learn more. While you are there, book a demo or click follow the provided link:  getthread.com/meetings/bobby193/threadteamdemo

CyberQP, Jimmy Hatzel:What does the elevator pitch sound like coming from Jimmy Hatzel, the VP of Revenue at CyberQP? CyberQP offers Access Management for MSPs including protecting customer admin accounts and automating their security stacks. We touch on their ‘Just-in-Time’ accounts and how CyberQP continues to put forth more QGuard feature enhancements.  Did we mention that this has to be one of the absolute best companies when it comes to merch and booth design? Follow Jimmy on LinkedIn and visit Cyberqp.com to learn more about this amazing company.   Costa Chatjiantoniou, Sherweb:Head of Sales, Sherweb Cloud Services, Konstantinos Chatjiantoniou aka Costa speaks to the importance of supporting their strategic partners and the ITNation community as a whole. We briefly touch on the new partnership with SentinelOne and gain insight into Sherweb’s enhanced offerings including their White Label help desk platform.Connect with Konstantinos (Costa) Chatjiantoniou on LinkedIn and learn more about this cloud services and solutions provider by visiting sherweb.com/

Reed Warren, iT Valuations:Are you ready to determine your value? We welcome back Reed Warren, CEO of iT Valuations to get an update on his organization and about their involvement with ITNation. iT Valuations supports IT services and tech firms to value their businesses and to facilitate M&A activity - Mergers and acquisitions.  Reed shares what you can expect in 2024, including the progress of their 'Valuations as a Service Program' and their 'Business Value Transformation Services Program'. To learn more about Reed or to have his team help you navigate an exit strategy or to obtain a true assessment and valuation of your organization, visit itvaluations.com/Michale Crean, Solutions Granted:Special update with Solutions Granted is that they have been acquired by SonicWall. SonicWall viewed this leading MSSP as a key piece for enhancing its managed detection and response offering and overall managed services support for MSPs.Some of the highlights from this conversation:Impact of his keynote message (Leadership is a Privilege)How Michael and his team show up to Conferences including their mindset, booth design and of course their team themed dress and apparel.To learn more about Michael and Solutions Granted, visit solutionsgranted.com/

ITNation 2023 was simply amazing. Capturing the magnitude of the Conference was not easy to do, but we aim to deliver. What makes this Community so special? Listen in as we bring to you interviews and highlights from this amazing event. In this episode, you will hear from Victoria Bruns, Manager, Marketplace and Vendor Solutions Specialist with ConnectWise. She, along with Will Dowling, served as the masters of ceremonies for the Conference. Vicky gives a breakdown of the Conference and what the 7,000 attendees can expect (4,500 in person and 2,500 virtual). With 170 exhibitors, we can only expect to see this Conference continue to grow. We also speak with Raffael Marty, EVP and General Manager, Cybersecurity with ConnectWise. ConnectWise is a leading platform of software & services built for Technology Service Providers. Raffy is also a speaker, author and highly sought after technology thought leader. Some of the highlights include:His leadership style and how he manages his time, including strategy and coaching. ConnectWise has a Cyber Research Unit (CRU) with a focus on researching threats.Announced a new partnership with MicrosoftTheir continued dedication to supporting EDRs with their SOC services.Learn what ConnectWise will be focusing on, including hyper automation, AI and their shared platform called AZIO.What he enjoys about public speaking.His experience as a target shooting coach for a National Sports Team in Switzerland.Follow and connect with Vicky, Raffy and their company ConnectWise on LinkedIn. You can also learn more about Raffy at https://raffy.ch/

Leaders with a big-picture perspective are able to prioritize, optimize resources, produce efficiency and align teams to the overall vision and objectives of the organization. This is reflective of someone with a growth mindset. We enjoy speaking with influencers who are focused on the success and growth of their people and who understand the importance of empathy and listening beyond spoken words.  Some of the highlights from Part 2 of our conversation with Entrepreneur, fractional Chief Revenue Officer, author and suicide prevention counselor Andrew Hahn include:How he approaches his role as a fractional CRO.Lessons from the game of Basketball for the business world.Tools, solutions and resources to support your leadership & sales teams.Awareness and perspective of 'being in the right place and right time and hiring amazing people.'FOMO (Fear of Missing Out) versus FOFO (Fear of Finding Out).The earlier Leadership Teams welcome 'truth', the sooner they can pivot and find success.Why he became a suicide prevention counselor and his philanthropic work. How this has helped him to better manage and understand people with different experiences.Connect with Andrew Han on LinkedIn and visit andrewhahn.carrd.co/ to learn more about his fractional CRO services

Experience, conviction and the ability to make well informed decisions can mean the difference between propelling an organization forward or facing uncertainty and setbacks. The best leaders are constant learners and are agents of change. Entrepreneur, fractional Chief Revenue Officer, author and suicide prevention counselor Andrew Hahn shares his thoughts on leadership, being able to successfully scale businesses and why we need to keep pouring into and investing in talent. In Part 1 of this incredible conversation, you will hear Andrew’s insight into:How the foundation for success and being able to scale lies in building systems, strategy operations and hiring and developing talent.Why many sales professionals and account executives need to understand the mindset of the modern buyer and why a collaborative approach is far better. People buy primarily because of two reasons: Inspiration or desperation.How self-awareness and listening skills are vital to success.Hiring talent based on intrinsic characteristics including that of grit and the innate sense of curiosity.Benefits of having a sales playbook.Connect with Andrew Han on LinkedIn and visit andrewhahn.carrd.co/ to learn more about his fractional CRO services.

How can you ensure a successful partnership with one of the largest hyperscalers in the world? Investing in your partner journey is essential to growing your business. Understanding programs and available incentives are vital and key to finding success.It’s been a year since the Microsoft Partner Network became the Microsoft Cloud Partner Program. Author, speaker and founder of Venvito Consulting, Rob Fegan shares why he decided to become a resource for Partners looking for greater success with the tech giant. Highlights include:Rob’s leadership journey from being a Partner to becoming a champion for Partners.Keys to successfully navigating within Microsoft's complex ecosystem.What Microsoft is looking for from Partners.The 3 R's Framework of Revenue, Relevance and Relationships.The 3M Framework of Mindset, Messaging and Mechanics. If you want success as a partner, then understand the Cloud Partner Program, get your solution designations, show up in the marketplace and align with those who want nothing more than for your success like Rob and Venvito. Connect with Rob on LinkedIn and visit venvito.net, grab the Partner Score Sheet and get started on strengthening your success journey. 

Buyers and purchasing agents are more educated, informed and prepared than ever before. They are better positioned to drive the best opportunities, products and services for the organizations that they represent. Sales professionals have to sharpen their skills and leverage technology and social media platforms to find great success. Sales leader, author and Sr. Partner Sales Manager at AWS, Matthew Rutter shares from his experience about the importance of mastering digital and social selling and how his new book can become a game-changer.We discuss:Discovering your digital brand.Listening skills and strategies to nurture strategic client relationships.Impact from mentors and coaches.Amplify your network and implement LinkedIn and Google to your advantage.Your tagline and exercise to define and refine your digital presence. Connect with Matt on LinkedIn and pick up his book, Clicks to Clients: Proven Sales Strategies for the Digital Era.