Twins Talk Tech Leadership

By collaborating with service providers, vendors and even peers, organizations can leverage brands, expertise, integrate complementary technologies and services, and gain a competitive edge in a fast-changing landscape shaped by innovation, cybersecurity threats, cloud adoption, and digital transformation.Julian Agapitos, Strategic MSP Account Manager at SonicWall speaks to the importance of strengthening and supporting relationships with Managed Service Providers (MSPs) and channel partners.Highlights include:Commitment to partner success as reflected in their tools for threat intelligence, training, and co-marketing support; helping partners grow revenue while delivering trusted protection to end customers.His journey through the tech ecosystem and why he is so passionate about helping channel leaders adopt, deploy, and maximize SonicWall’s full suite of solutions.How leadership in today’s crowded market requires problem-solving, trust-building, and empowering partners with scalable options that align with their growth.Some best practices seen among high-performing partners, as well as common challenges MSPs face when scaling.For more insight about the value of strong partnerships, visit Sonicwall.com and connect with Julian on LinkedIn. See what going the “extra mile” can do for your organization.  Timestamps:[04:58] Why SonicWall[06:45] A Blueprint, Rapport & Trust [16:47] Highlight a Partner [22:57] Quickfire Questions~~~Website: appmeetup.com/twinstalktechleadership/Community: facebook.com/groups/salesmavericksPatreon: patreon.com/twinstalkitup

Hiring the right talent can either accelerate or stall the growth of any organization—especially in the MSP and IT services space. Chris Keith, Founder of HIREXE, addresses the challenges MSPs face in finding the right talent to join their growth journey. As Chris puts it, candidates “must have 'It factor', be technically sophisticated, and be reasonably priced”.Highlights include:Leveraging AI with their new People GPT candidate search tool.Why South Africa has become a key market for overseas talent, and what it means to solve hiring headaches in such a competitive industry.Embracing problem-solving as a mindset and staying intellectually curious.His experience as part of the 2025 PitchIT Accelerator Program, a launchpad for innovation in the channel.Visit hirexe.com/ to learn how they are transforming IT recruiting and to test their AI Powered Candidate Search tool. Also feel free to email Chris directly.  Timestamps:[04:14] Talent Challenges in the Sector[07:05] People GPT Tool[16:30] Be Intellectually Curious [22:42] PitchIT Accelerator Program~~~Website: appmeetup.com/twinstalktechleadership/Community: facebook.com/groups/salesmavericksPatreon: patreon.com/twinstalkitup

What are the signs of a true disruptor? You’ll know it when a leader or organization challenges the status quo and redefines success. In this episode, Skylar Newton, Director of Sales at SentinelOne, joins us to share how his team is revolutionizing the endpoint security space through AI and machine learning.Highlights include:How to build high-performing teams by leading with empathy and truly knowing your peopleKey takeaways from SentinelOne’s recent PartnerOne Summit, including the revamped PartnerOne Program, the Singularity platform, and a renewed commitment to partner successThe critical role of trust and strategic relationships in driving meaningful partnershipsA personal look at how fatherhood, fitness, and balance shape Skylar’s leadership philosophyWhether you're a tech executive, cybersecurity professional, or an emerging leader, you’ll gain a fresh perspective on innovation, business culture, and work-life integration. Connect with Skylar on LinkedIn and visit sentinelone.com to learn more about a platform pushing the boundaries of endpoint, cloud, and data protection.Timestamps:[04:50] Lead by Example [09:49] Partner One Summit Takeaways [14:20] From Reactive to Proactive~~~Website: appmeetup.com/twinstalktechleadership/Community: facebook.com/groups/salesmavericksPatreon: patreon.com/twinstalkitup

Having a twin can be like having a built-in peer—someone who understands your journey, challenges you to grow, and helps you optimize your potential. Twins Peter Holcomb and Andrew Holcomb reflect on how their unique connection has shaped not only their careers, but also their approach to leadership and communication. Peter is the Founder and CEO of Optimo IT, and Andrew is an IT Manager of Systems & Security with Krayden.Highlights include:How the name “Optimo” was inspired by the drive to help organizations and leaders operate at their highest level.Peer groups, Peter notes, can be “almost like having a twin”—offering critical insight and accountability that drive professional growth.Andrew adds that, just like the intuitive understanding twins share, strong leadership relies on clear, intentional communication, not assumptions.Their story is a testament to the power of connection, clarity, and continuous learning in the evolving landscape of tech leadership. Connect with Peter and Andrew on LinkedIn and visit optimoit.io/ to learn more about the Denver based AI-driven Managed Intelligence Provider. Timestamps:[10:08] Value of Peer Groups[22:25] Importance of Communication[26:17] Quickfire Questions~~~Website: appmeetup.com/twinstalktechleadership/Community: facebook.com/groups/salesmavericksPatreon: patreon.com/twinstalkitup

Do you have a mantra or framework that guides your life? For Johnson “JT” Tran, Chief Channel Officer at HelpDesk.tech, his philosophy isn’t about empty slogans—it’s about living with intentionality. From growing up as a first-generation Vietnamese American, to overcoming life-threatening challenges, to achieving financial freedom and “unofficial retirement” by age 36, JT’s story is one of grit, perspective, and reclaiming what truly matters.Highlights include:Breakdown of JT’s mantra “I Plead the F.I.F.T.H.” —Faith, Integrity, Family, Time, and Health.Lessons learned from martial arts and Bruce Lee.Why leaders must embrace “real talk” to build stronger teams and healthier cultures.Follow Johnson ‘JT’ Tran on LinkedIn and visit HelpDesk.tech to learn more about their service desk and IT support services. Develop your own guiding principles and prioritize what’s most important.Timestamps:[09:59] Plead the F.I.F.T.H framework[16:47] Financial freedom[25:08] Martial Arts & Confidence[28:02] Real Talk~~~Website: appmeetup.com/twinstalktechleadership/Community: facebook.com/groups/salesmavericksPatreon: patreon.com/twinstalkitup

“Leadership lives in the moments that matter,” shares Gavriella Schuster, a globally recognized DEI advocate, TEDx speaker, and former Microsoft VP.Highlights include:Why allyship isn’t just a social cause—it’s a critical leadership competency for today’s world.BeCOME an Ally framework and the six actions great allies take including Advocate, Listen, Lift, Include, Elevate, and Sponsor.Leaders at any level can bridge divides, amplify diverse voices, and drive transformation.Gavriella’s Big IDEA Podcast and her support of Women in Cloud’s #empowHer50.‘Allies journey' training, consisting of 4 elements: Think, Do, Practice and Inspire for organizations and the IAMCP community - International Association of Microsoft Channel Partners.Visit gavriellaschuster.com/ to learn more about how you can become an advocate and take action. See the greatness in others. Timestamps:[05:48] 6 Actions Allies Take[20:20] Lead with Courage[28:01] Allies Journey Training~~~Website: appmeetup.com/twinstalktechleadership/Community: facebook.com/groups/salesmavericksPatreon: patreon.com/twinstalkitup

Remove the guesswork and know with certainty where the inefficiencies are, and to be truly protected—this was the unifying message from three insightful conversations at the Pax8 Beyond Conference. These amazing leaders shared innovative ways MSPs can address risk, optimize operations, and elevate their strategic value.In Part 1 of this special episode, Marco La Vecchia, CRO with Produce8 emphasized how MSPs can move beyond reactive service delivery by using digital work analytics to gain real-time insight into how teams use technology and manage their time. With Produce8 acting as a "Fitbit for work," leaders can identify operational blind spots, rethink productivity in hybrid environments, and ultimately re-establish their place in the boardroom with actionable data. Marco's vision is clear: empower MSPs to become strategic advisors by uncovering the truth of how digital work gets done, and use that truth to drive smarter decisions and better business outcomes. In Part 2, CEO & Founder, Kim Simmonds of Cloud Contracts 365, reframed contracts not as obstacles but as assets. Their platform automates contract creation, legal workflows and provides a visual risk dashboard, allowing organizations to clearly see where their businesses may be exposed, turning potential liabilities into growth opportunities. Know your risk score and stay informed through their visual dashboard. In Part 3, Shlomi Gian, CRO with INKY Technology echoed this theme of proactive protection and strategic clarity. At INKY, identifying “who is behind the keyboard” drives their AI-powered behavioral analysis platform to detect intent and block malicious actors before damage occurs. His team’s mission is to block threats and coach users—empowering organizations to build trust while staying ahead of evolving risks. Together, these leaders inspire MSPs to shift from reactive to strategic and to embrace technology that not only safeguards their organizations but also fosters operational excellence and strong leadership in an ever-evolving digital landscape. Connect with them on LinkedIn and visit their respective sites: produce8.com and cloudcontracts365.com/ and at inky.com/Timestamps:[01:23] Part 1[25:17] Part 2[49:07] Part 3~~~Website: appmeetup.com/twinstalktechleadership/Community: facebook.com/groups/salesmavericksPatreon: patreon.com/twinstalkitup

At the Pax8 Beyond conference, two dynamic leaders—Anna Griffin of Commvault and Colin Britton of Devicie—shared how their organizations are helping businesses regain control and accelerate outcomes in an ever-evolving tech and security landscape.In Part One of this special episode, Anna highlights Commvault’s evolution to becoming a leader in cyber resilience. With the introduction of the world’s first recovery range, Commvault focuses on helping organizations quickly recover from cyber incidents and human errors. Her message was clear: to regain lost data and brand trust, companies must be properly positioned, deliver consistent value, and lead with purpose. Marketing, in this context, is no longer about noise but about impact—creating a resilient narrative that drives measurable outcomes across customer workflows.In Part Two, Colin Britton emphasized how Devicie fills a critical operational gap by helping MSPs shift from reactive IT support to a proactive, endpoint strategy consultant. Learn about their U.S. expansion goals and the release of a Windows 11 Migration Kit, further showing its commitment to helping MSPs scale, stay secure, and move faster.Both conversations underscore that in today’s high-risk, high-demand environment, leaders must not only recover quickly from setbacks but also position themselves to accelerate meaningful, long-term outcomes.Follow them on LinkedIn and and be sure to visit their organization's websites, commvault.com/ and devicie.com/Timestamps:[01:10] Part 1 - Anna Griffin[24:36] Part 2 - Colin Britton~~~Website: appmeetup.com/twinstalktechleadership/Community: facebook.com/groups/salesmavericksPatreon: patreon.com/twinstalkitup

Recorded live at the Pax8 Beyond conference, this special edition dives into the power of endless possibilities when leaders embrace a growth mindset—one that values curiosity, resilience, and a relentless drive to evolve. In Part One, we feature Jeffrey Newton, Founder of Cyft, who shares his inspiring journey from the network closet to becoming a transformational voice in the MSP space. With his book, The MSP's Sales Code, and his podcast The MSP Insider, Jeffrey champions the concept of Service Intelligence—redefining how MSPs leverage AI not just for efficiency, but for strategic, data-driven service delivery. He challenges leaders to go beyond their comfort zones, embrace "push to fail" learning, and ask better questions to unlock desired outcomes. For Jeffrey, it’s not about riding the AI wave—it’s about guiding the MSP ecosystem toward lasting, meaningful change.In Part Two, we turn to Kathleen Lord, Chief Revenue Officer at Zensai, who is leading the charge to transform compliance and employee learning through a Human Success Platform that integrates directly within Microsoft 365 and Teams. With a deep belief in coaching and the understanding that traditional compliance training is “broken,” Kathleen is advocating for a smarter, AI-powered, personalized learning experience—making development accessible, measurable, and adaptive. Announcing a major new partnership with Pax8, she highlights how Zensai will empower MSPs to go beyond just attaining licenses and deliver true employee impact. A passionate leader and Stanford guest lecturer, Kathleen reminds us that real innovation happens when we stop checking boxes and start creating environments where people can thrive. Follow Jeff and Kathleen on LinkedIn and be sure to visit their organization's websites, Cyft.ai and zensai.comCapture this spirit as the possibilities are endless. Timestamps:[01:48] Part 1 - Jeffrey Newton[26:47] Part 2 - Kathleen Lord~~~Website: appmeetup.com/twinstalktechleadership/Community: facebook.com/groups/salesmavericksPatreon: patreon.com/twinstalkitup

How can MSPs scale, evolve, and thrive through the power of strategic enablement? David Schafran, Vice President of Partner Enablement at Pax8 provides insight into equipping MSPs with the tools necessary for achieving operational maturity and long-term value. From navigating mergers and acquisitions to shifting perceptions from “break-fixers” to “trusted advisors,” David outlines how enablement is not just about learning, but about deep, sustainable transformation.Highlights include:Behind-the-scenes look at Pax8 Beyond, the channel’s premier event, and David's session entitled. ‘M&A for the MSP: How to Build Your Winning Strategy.’Buyers are more risk-aware than ever.4 Academy delivery learning models.Quickfire lighting round of questions.His passion for photography.Follow David on LinkedIn, visit Davidschafran.com to learn more about this photography, and visit pax8.com to stay connected with the community and marketplace.  Timestamps:[09:01] Value Creation Coaching[18:08] Guided Growth to Academy[21:17] Academy learning models[25:55] Weird & Interesting Fact ~~~Website: appmeetup.com/twinstalktechleadership/Community: facebook.com/groups/salesmavericksPatreon: patreon.com/twinstalkitup