Twins Talk Tech Leadership Episode 175: Channel Pull and End-User Push
Dec 23, 2025
32:39
How is AI reshaping channel go-to-market strategies—especially for SMBs? Demand Generation Manager for Channext and producer/host of the Partnerships Unraveled Podcast, Efe Senel shares how successful channel communities are built on trust, reputation, and deep partner understanding.
Key Highlights:
Efe’s unconventional journey from music into technology.
Common mistakes in scaling partner ecosystems include distance, lack of connection, and trust erosion.
Channext’s approach to “channel pull and end-user push” with their channel marketing automation platform.
Lessons learned from podcasting (surpassed 200 episodes), mentorship, and building reputation-first channel strategies.
Follow Efe on LinkedIn, follow the Partnerships Unraveled Podcast program and visit Channext.com to learn more about their partner marketing platform, and how embedding AI into channel programs, balancing automation with human connection, and scaling partnerships is a perfect mix for success. Timestamps: Importance of Trust & Connection 7:20 AI & Strategy 10:15 Marketing for Partners 25:01
Key Highlights:
Efe’s unconventional journey from music into technology.
Common mistakes in scaling partner ecosystems include distance, lack of connection, and trust erosion.
Channext’s approach to “channel pull and end-user push” with their channel marketing automation platform.
Lessons learned from podcasting (surpassed 200 episodes), mentorship, and building reputation-first channel strategies.
Follow Efe on LinkedIn, follow the Partnerships Unraveled Podcast program and visit Channext.com to learn more about their partner marketing platform, and how embedding AI into channel programs, balancing automation with human connection, and scaling partnerships is a perfect mix for success. Timestamps: Importance of Trust & Connection 7:20 AI & Strategy 10:15 Marketing for Partners 25:01