Rattle & Pedal: B2B Marketing Podcast
Jason Mlicki & Jeff McKay
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Episodes
Mentioned books
Jun 7, 2024 • 44min
Using Online Reviews to Drive Referrals with Katie Hollar of Clutch
Katie shares the methodology that online marketplaces like Clutch use to publish client reviews and suggests how firms can leverage them to drive a “flywheel through referrals.”
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May 24, 2024 • 45min
Referrals: When and How to Ask for Them
If you want to actively pursue a referral strategy, when should you ask? And what should you say? Jeff and Jason dive into the mechanics of asking for referrals.
The post Referrals: When and How to Ask for Them appeared first on Rattle and Pedal.
May 10, 2024 • 51min
Referrals. What Are They? How to Position Yourself to Get More of Them.
“Do good work and good things follow.” It’s the typical referral strategy of most firms. But it’s woefully incomplete. Jeff and Jason dig deep into what a referral is and how to earn more of them.
The post Referrals. What Are They? How to Position Yourself to Get More of Them. appeared first on Rattle and Pedal.
Apr 26, 2024 • 56min
AI: What to Do Now
The hosts humorously reflect on AI's integration into their podcasting. They dive into AI's potential and pitfalls in professional services, urging critical thinking. Innovative approaches in consulting are emphasized, drawing parallels with Formula One. The importance of using AI to genuinely address client needs is underscored. They explore ethical considerations and the need for alignment between AI practices and core values. Lastly, there's a call to blend marketing, sales, and delivery for enhanced client experiences in this evolving landscape.
Apr 12, 2024 • 41min
How Generative AI is Making Productization More Urgent with Eisha Armstrong of Vecteris
For years firms have pursued productization strategies to drive efficiency or create repeatable revenue. AI is making the need to productize one of survival. Learn why and how to respond.
The post How Generative AI is Making Productization More Urgent with Eisha Armstrong of Vecteris appeared first on Rattle and Pedal.
Mar 29, 2024 • 47min
Automation Domination. Lessons Learned from Efforts to Streamline and Scale 6Sense using AI with Brian Wise, CIO
Decoding digital buying signals. Streamlining operations. Brian Wise talks about all this and more including a discussion about where AI is in the business “hype cycle.”
The post Automation Domination. Lessons Learned from Efforts to Streamline and Scale 6Sense using AI with Brian Wise, CIO appeared first on Rattle and Pedal.
Mar 15, 2024 • 42min
How Professional Services Firms Are Using AI in Their Thought Leadership Programs
How many firms are using AI? What platforms are they using? How are the most effective firms using AI to drive their thought leadership programs? Jason breaks down his latest thought leadership research.
The post How Professional Services Firms Are Using AI in Their Thought Leadership Programs appeared first on Rattle and Pedal.
Mar 1, 2024 • 58min
Using AI to Drive Personal Productivity with Greg Baugues
In our first video podcast, Greg Baugues shows listeners just what you can do with tools like ChatGPT, Midjourney, and more to drive your personal productivity.
The post Using AI to Drive Personal Productivity with Greg Baugues appeared first on Rattle and Pedal.
Feb 9, 2024 • 40min
Assessing How Ready Your Firm and Your Clients Are For AI with Peter Buer and Courtney Baker of Knownwell
Professional services firms have the most to lose and the most to gain from AI. Getting your firm and your clients ready is the first step. What does it take?
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Jan 19, 2024 • 46min
Unlocking the Real Promise of AI with David DeWolf of Knownwell
Over 99% of AI deployments to date have been focused on personal productivity. David DeWolf shares how firms can unlock higher layers of operational and strategic value in their AI investments.
The post Unlocking the Real Promise of AI with David DeWolf of Knownwell appeared first on Rattle and Pedal.
