Rattle & Pedal: B2B Marketing Podcast
Jason Mlicki & Jeff McKay
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Episodes
Mentioned books
Jul 21, 2020 • 0sec
Don’t Squeeze the Charmin! And Other Thoughts on Advertising.
Jason and Jeff share some of their all time favorite ad campaigns and what made them tick — both B2B and beyond.
The post Don’t Squeeze the Charmin! And Other Thoughts on Advertising. appeared first on Rattle and Pedal.
Jul 17, 2020 • 0sec
Is Your Firm Ready to Grow Again?
Much of the economy appears poised for growth over the next 3 quarters — are you prepared to capture it?
The post Is Your Firm Ready to Grow Again? appeared first on Rattle and Pedal.
Jul 9, 2020 • 0sec
Naming. What is it Good For? An Interview with Laurel Sutton of Catchword
With many consumer names facing stark criticism, do professional services firms face naming risk? Jeff and Jason explore the topic with naming consultant, Laurel Sutton.
The post Naming. What is it Good For? An Interview with Laurel Sutton of Catchword appeared first on Rattle and Pedal.
Jun 25, 2020 • 0sec
You Need to Create Time to Think — Now More Than Ever.
Billability and utliization seem important. But, creating time to think is vital to the long-term health of every firm.
The post You Need to Create Time to Think — Now More Than Ever. appeared first on Rattle and Pedal.
Jun 18, 2020 • 0sec
Building Confidence in an Insecure Firm
Firm confidence can be built. Jason and Jeff explore how.
The post Building Confidence in an Insecure Firm appeared first on Rattle and Pedal.
Jun 4, 2020 • 0sec
Confidence. Does Your Firm Have It?
Just like in life, confidence drives everything a firm does. In this episode, Jason and Jeff discuss what a confident firm looks like.
The post Confidence. Does Your Firm Have It? appeared first on Rattle and Pedal.
May 18, 2020 • 0sec
Brand Relevance. Does it Squash Innovation?
Understanding where your firm is relevant is critical to successful marketing. But, can it stop you from making bold business decisions?
The post Brand Relevance. Does it Squash Innovation? appeared first on Rattle and Pedal.
May 6, 2020 • 0sec
Should You Be Doing Research During the Pandemic? A Conversation With Mike Nash of KS&R
Is it appropriate to talk to customers in this moment? If so, how do you reach them?
The post Should You Be Doing Research During the Pandemic? A Conversation With Mike Nash of KS&R appeared first on Rattle and Pedal.
Apr 27, 2020 • 0sec
Should You Adjust Your Marketing Budget During the Pandemic? If So, How?
If you can afford to do it, now is likely a smart time to market. But, for marketers forced to cut budget, what’s the right way to do it?
The post Should You Adjust Your Marketing Budget During the Pandemic? If So, How? appeared first on Rattle and Pedal.
Apr 20, 2020 • 0sec
Marketing or Communications. What’s the Difference?
Firms often confuse marketing and communications. But, the truth is they’re quite different. And the distinction matters.
The post Marketing or Communications. What’s the Difference? appeared first on Rattle and Pedal.
