Rattle & Pedal: B2B Marketing Podcast
Jason Mlicki & Jeff McKay
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Episodes
Mentioned books
Jun 25, 2020 • 0sec
You Need to Create Time to Think — Now More Than Ever.
Billability and utliization seem important. But, creating time to think is vital to the long-term health of every firm.
The post You Need to Create Time to Think — Now More Than Ever. appeared first on Rattle and Pedal.
Jun 18, 2020 • 0sec
Building Confidence in an Insecure Firm
Firm confidence can be built. Jason and Jeff explore how.
The post Building Confidence in an Insecure Firm appeared first on Rattle and Pedal.
Jun 4, 2020 • 0sec
Confidence. Does Your Firm Have It?
Just like in life, confidence drives everything a firm does. In this episode, Jason and Jeff discuss what a confident firm looks like.
The post Confidence. Does Your Firm Have It? appeared first on Rattle and Pedal.
May 18, 2020 • 0sec
Brand Relevance. Does it Squash Innovation?
Understanding where your firm is relevant is critical to successful marketing. But, can it stop you from making bold business decisions?
The post Brand Relevance. Does it Squash Innovation? appeared first on Rattle and Pedal.
May 6, 2020 • 0sec
Should You Be Doing Research During the Pandemic? A Conversation With Mike Nash of KS&R
Is it appropriate to talk to customers in this moment? If so, how do you reach them?
The post Should You Be Doing Research During the Pandemic? A Conversation With Mike Nash of KS&R appeared first on Rattle and Pedal.
Apr 27, 2020 • 0sec
Should You Adjust Your Marketing Budget During the Pandemic? If So, How?
If you can afford to do it, now is likely a smart time to market. But, for marketers forced to cut budget, what’s the right way to do it?
The post Should You Adjust Your Marketing Budget During the Pandemic? If So, How? appeared first on Rattle and Pedal.
Apr 20, 2020 • 0sec
Marketing or Communications. What’s the Difference?
Firms often confuse marketing and communications. But, the truth is they’re quite different. And the distinction matters.
The post Marketing or Communications. What’s the Difference? appeared first on Rattle and Pedal.
Apr 13, 2020 • 0sec
Marketing Through COVID-19. Much Needed Advice or Glorified Newsjacking?
Companies of all shapes and sizes have rushed to the table with COVID-19 messages. Is it helpful? Or just noise?
The post Marketing Through COVID-19. Much Needed Advice or Glorified Newsjacking? appeared first on Rattle and Pedal.
Mar 31, 2020 • 0sec
The Critical Marketing Questions You’re Not Prepared to Answer
We jump into the difficult questions that firms can’t answer or just avoid that make or break their success.
The post The Critical Marketing Questions You’re Not Prepared to Answer appeared first on Rattle and Pedal.
Mar 27, 2020 • 0sec
The Pipeline Cliff — An Interview with Mark Wainwright on Sales Planning for Doer/Sellers
Mark Wainwright shares his thoughts on the intersection where certainty ends and partners’ “night sweats” often begin — your sales pipeline.
The post The Pipeline Cliff — An Interview with Mark Wainwright on Sales Planning for Doer/Sellers appeared first on Rattle and Pedal.
