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Business of Story

Latest episodes

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Jun 28, 2021 • 60min

#313: The Power of Playing the Fool in Business

Patty Limerick, Faculty Director and Chair of the Board of the Center of the American West at the University of Colorado, best-selling author of The Legacy of Conquest, MacArthur Fellow and former Official Fool for both Yale and Harvard Universities, shares the important role the fool plays in business.  Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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Jun 21, 2021 • 51min

#312: How to Improvise on Your Story to Thrive in Tough Times

Zach Phillips, Director of Professional Development for the National Association of Music Merchants (NAMM), share how the associations and its members improvised with their business offerings to thrive through COVID. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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Jun 14, 2021 • 55min

#311: How to Find the Red Thread for Your Story

Tamsen Webster, message strategist and author of the new book Find Your Red Thread: Make Your Big Ideas Irresistible, helps you use her TEDTALK heralded Red Thread method to share the story of your big idea. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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Jun 7, 2021 • 48min

#310: How to Speak Up Without Freaking Out

Matt Abrahams, co-founder of Bold Echo Communications Solutions, and communications professor at Stanford University's Graduate School of Business has author of Speaking Up Without Freaking Out, shares how to present in a more confident and compelling way. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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May 31, 2021 • 48min

#309: Should You Tell Your Story With Your Own Podcast?

Jeffrey Hayzlett, Chairman of C-Suite Network and best selling author explores how to tell your story with your podcast to attract your ideal audience and convert them into customers. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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May 24, 2021 • 54min

#308: How the Science of Storytelling Actually Works

Will Storr, author of The Science of Storytelling, shares how you can hack into the hardwiring of our storytelling brains to move your audiences to action.  Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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May 17, 2021 • 51min

#307: How You Build Trust With Your Brand Storytelling

Margot Bloomstein, the principal of Appropriate, Inc., a brand and content strategy consultancy and author of  Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap, explores how to build trust with your brand storytelling. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.  
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May 10, 2021 • 58min

#306: How to Win at High Stakes Business Storytelling

Dr. Dennis Rebelo, author of Story Like You Mean It and creator of the Peak Storytelling model, helps leaders succeed with high stakes storytelling. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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May 3, 2021 • 56min

#305: Grammy Artist Shares the Rhythm of a Good Story

Freddie Ravel, Grammy Artist and Founder of Life In Tune, uses music to transcend the boundaries of culture and thought leadership by finding melody, harmony and rhythm in the stories we tell. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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Apr 26, 2021 • 50min

#304: How Stuckey’s is Growing by Reclaiming its Brand Story

Stephanie Stuckey, CEO of Stuckey’s, the roadside oasis famous for its pecan rolls, shares how she is renovating her family’s brand by resurrecting stories from the past to create a brighter future. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

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