Business of Story

Richard Gillingwater, managing director of Emotional Branding and founder of the brand mapping tool RADNB, explores the importance of defining the authentic character archetypes for your brand to enhance your business storytelling. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Jeramie McPeek, Social Media QB, founder of Jeramie McPeek Communications and head of social media communications for Super Bowl LVII (57) in February 2023 at State Farm Stadium in Glendale, Arizona, shares how he keeps the premier sporting event's story alive way before, during and after the big game. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Jay Steinfeld, founder of Blinds.com and author of Lead From the Core: The 4 principles for profit and prosperity, shows you how to make your vision statement even more vibrant by telling a story of what the future looks like so your people can see and feel it for themselves. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

JB Owen, CEO of Ignite empowerment publishing and known as "The Pink Billionaire", shares how to find your ignite moments in your brand storytelling. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Tim James, founder of ChemicalFreeBody.com, shows you how to share healthy stories about your brand that excite your audiences to action by the pictures you paint with the words you use. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Dan White, author of two best-selling books, The Smart Marketing Book and the The Soft Skills Book, explores the power of visual metaphors in your brand, sales and marketing storytelling. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Christopher Lochhead, a nine-time #1 bestselling author, #1 charting Apple podcaster, top 0.5% business newsletter creator, and is best known as the "godfather" of Category Design, explores the director-to-creator model and how it's disrupting the old ways of publishing. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Park Howell, founder of the Business of Story and considered The World's Most Industrious Storyteller, takes you by the hand quickly through his Story Cycle System™ to help you craft your brand story strategy just by listening to this episode. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Paul Scanlan & Jeff Annison, founders of Legion M, the first fan-owned entertainment company, share how they are turning the old Hollywood business model on its head and how you can get in on the action. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

John Livesay, aka The Pitch Whisperer, host of "The Successful Pitch" podcast and author of The Sale Is in the Tale, shares his five storytelling secrets to keep from drowning in a Sea of Sameness. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.