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Business of Story

Latest episodes

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Nov 15, 2021 • 46min

#333: How to Pitch the Widest Net With Your Sales Story

Pamela Slim, an award-winner author, speaker and small business coach business coach, is the author of the new book The Widest Net Method to help you attract your ideal customers through the stories you tell. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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Nov 8, 2021 • 54min

#322: The 6 Ways to Humanizing Your Tech Story

Donna Loughlin, founder of LMGPR and host of the Before it Happened podcast, works with futurists and innovators to humanize their tech-driven stories through her six-step process.   Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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Nov 1, 2021 • 49min

#331: How to Evolve Your Brand Story as Your Customers Change

Chad Wilson, Vice President/Executive Creative Director, Marketing at Grand Canyon Education, Inc. shares how to evolve your brand story as your customers change. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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Oct 25, 2021 • 44min

#330: How to Close the Connection Gap With Your Story

Mark Smyth, founder of HUSSOUL, a sales coaching and consulting firm, shares how to use the power of the ABT to simplify your sales messaging and bridge the connection gap so you can connect easier and inspire your audience to action faster. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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Oct 18, 2021 • 58min

#329: The 6 Buyer Archetypes and the Stories You Must Tell Them

Wayne Moloney, co-author of The Wentworth Prospect: A Novel Guide to Success in B2B Sales, and an Australian business growth specialist, reveals the 6 archetypes you’ll come across in sales and the stories you need to tell to win them over.  Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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Oct 11, 2021 • 45min

#328: How Sales Managers Use Storytelling to Coach Their Teams to Success

Wesleyne Greer, founder of Transformed Sales, is a former chemist and now a superstar sales strategist for STEM (Science, Technology, Engineering & Manufacturing) companies, share how she uses storytelling to coach sales teams to success. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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Oct 4, 2021 • 44min

#327: How Story Attracts Attention to the Unnoticed Entrepreneur

Jim James, founder of chairman of EASTWEST Public Relations Group and author of The Unnoticed Entrepreneur: 50 Ideas for Your Company to Stand Out, shares how to gain mass attention through the stories you tell. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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Sep 27, 2021 • 50min

#326: The Powerful Sales Stories a Positive Mindset Creates

Gerhard Gschwandtner, CEO of Sales 3.0 Conferences, publisher of Selling Power Magazine and creator of the Peak Performance Mindset workshop to help salespeople transform self-limiting beliefs into self-empowering beliefs discusses the powerful stories a positive mindset creates. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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Sep 20, 2021 • 49min

#325: How a Story Propelled Their Brand to Market Dominance

Ron Sciarro and Paul Preston, co-founders of Aqua-Tots Swim Schools, share how they grew their franchise from one pool to 120 communities across 14 countries as the world’s largest swim school franchise. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
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Sep 13, 2021 • 51min

#324: The Sales Power of a Focused Brand Story

Greg head, founder of Gregslist.com, CEO of Scaling Point and host of the Dallas Software Podcast explains why specialists eat generalists for lunch and why you need to find your one thing and live that story for success.  Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

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