The Brands On Brands Podcast

Today I'm excited to welcome our guest Gloria Chou to the show. We get to talk about getting started with PR, how to reach out and get noticed, and we'll dive into personal branding as well. Gloria Chou is a US diplomat turned PR guru who helps early-stage thought leaders get recognized by earning them press placements. Her mission is to make PR more accessible so that everybody can learn how to gain traction and build credibility for their businesses without hiring an agency to do all of that pitching for them. HIGHLIGHTS: Find out why PR is important for your personal brand Discover the best method for cold calls or emails Learn why follow-up is so critical for success QUOTES: "In the saturated market, we need more than just eyeballs." "I think for us as consumers, we're more discerning than ever. We don't just buy something because of its value proposition. We want to know about the founder's story. We want to know if we're aligned in our mission and values." "Throughout years of cold calling and cold emailing, I started to pick up on patterns on when the pitch would be actually opened or actually responded to." CONNECT WITH GLORIA www.gloriachoupr.com Gloria's Free Resource Podcast: Small Business PR Instagram: @gloriachoupr www.gloriachoupr.com/masterclass RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don't forget to leave a rating and review on Apple Podcasts. Talk soon!

In this week's episode, I get to talk about creative independence with Jay Clouse. Jay is the creator of Freelancing School, which provides the training and community to help people make a living freelancing. With three courses, coaching, and community support, Freelancing School has the tools to help creatives thrive as business owners. He is also the founder of Unreal Collective, a community for founders, freelancers, and creators. HIGHLIGHTS: Understand the difference between creative and financial independence Learn why Jay is so consistent with deadlines Find out how to avoid frustration in your progress QUOTES: "It's easy for us to conclude some of the things that we need to do to get there. While it seems intuitive, it can also feel overwhelming. Where I see a lot of people struggle is they just don't get started." "If you tell yourself or other people that you're going to do a thing, and then you don't do it, you begin to build distrust with yourself, like your word doesn't mean anything to you." "Having these routines and rituals...removes so much existential questioning of, 'What should I do?' " CONNECT WITH JAY www.jayclouse.com https://freelancing.school/ www.Tweet100.com RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don't forget to leave a rating and review on Apple Podcasts. Talk soon!

Today I have a captivating discussion with Joe Sanok about a new time management philosophy. Joe just released a new book in October called "Thursday Is The New Friday", which examines a four-day workweek and its benefits. His podcast is one of the top 50 podcasts worldwide. He's been featured in Forbes, Good magazine, and Smart Passive Income podcast. Joe also hosts the Practice Of The Practice Podcast. HIGHLIGHTS: Understand why the 40-hour workweek was important at the time Learn how Joe used the 4-day work week for his own time management Be inspired to evolve beyond the status quo! QUOTES: "We have an opening right now for a handful of years to say, 'How do we want to reinvent society? How do we help ourselves to be the most creative, the most productive to address these future challenges?'" "The average person thinks that the more they work, the more they're going to get done. Unfortunately, the research just doesn't support that. There's a diminishing return at a certain point." "Why would we spend that extra time at work instead of investing in our communities, investing in our children, doing fun things, and having a higher economic return for all of that?" CONNECT WITH JOE joesanok.com practiceofthepractice.com Twitter LinkedIn RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don't forget to leave a rating and review on Apple Podcasts. Talk soon!

Today I'm excited to talk to Lindsay Doztlaf about how to build a coaching reputation. She is the owner and founder of the Coaching Masters mastermind, the host of the podcast, Mastering Coaching, which is how I found her, and she is a coach of coaches. Lindsay is here to discuss everything from how she built her personal brand, how she thinks about getting out there, and how she found her first few clients, as well as her thoughts on building your reputation, identity, and your message. HIGHLIGHTS: Why Lindsay thinks relationships are critical for reputation How she finds places to network What pitfalls to avoid when starting your coaching business QUOTES: "It's like the very first step for me was identifying as a life coach and just being able to tell people that that's what I did." "I didn't look specifically for entrepreneur groups or marketing groups, things like that. I was just going to meet other business people to talk about my business." "What I teach is, "But don't forget to also be a really good coach" because that helps with all of it. If you know, "My clients get results. I am really good at what I do," it's going to affect everything. " CONNECT WITH LINDSAY Website Instagram Facebook RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don't forget to leave a rating and review on Apple Podcasts. Talk soon!

This week, we're talking about the three mistakes to avoid when growing your podcast. I have taken a look at what the best brands in the world do when creating content, what YouTubers are doing when they are growing their shows, what Bloggers are doing when they are growing their blogs, and all content creators out there. These are lessons that they've been implementing in their businesses and in their content that podcasters could learn from now. HIGHLIGHTS: Learn how using the wrong words is keeping you from getting discovered. Understand why planned content ideas are better than random content. Hear why focusing on just one channel is holding you back. QUOTES: "This all works together as an ecosystem. The podcast is not your one marketing channel, it is your creation hub." "You have to find your niche in terms of keywords and try to show up in the search for those things." RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don't forget to leave a rating and review on Apple Podcasts. Talk soon!

This week we're talking about getting your podcast discovered. I know most of us want a bigger audience. We are creating this great content and we are hoping the right people can find it. The way I see it, podcasters are artists. Unfortunately, getting discovered as a podcaster is not easy, just like musicians, artists, and actors. A lot of artists have realized that if they truly want to make it in this business, they've got to create that path themselves. I'd give you that same advice as a podcaster. HIGHLIGHTS: - Discover specific ways others have created their path - Find out what skills you need to develop - Know that you can succeed and be discovered QUOTES: "The way I see it, podcasters (like a lot of other people that are out there building something from scratch) are artists." "As an artist, you can't just be a creator. You also have to be someone who studies media, who studies marketing, and who studies branding." "Not everyone blew up overnight in either of these spaces. A lot of them had to keep on putting in the time and trying different things, getting better and better, and building an audience over time." RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! - What Business to Start with John Lee Dumas - Personal Branding Masterclass with Chris Ducker - Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? - Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!

Today we're talking about your personal brand style guideline. Learn about the elements that go into your personal brand style guide, and how to create one. Brand guidelines are the very beginning branding elements of your business. There are five personal branding elements that are going to go into your personal branding guidelines. We'll talk about each of them today: your logo, your typography, your color palette, professional photos, and your brand voice. HIGHLIGHTS: - Find out what your brand style guidelines are - Know exactly where to start - Discover two atypical guidelines that are vital to your brand QUOTES: "If you're a personal brand, as I've suggested in other lessons, I think a signature is great. You can design that however you want. Beyond your logo, the typography or the font you use is a choice you have to make." "If you're a personal brand, what's different from you and a business is that you are the brand and you need to be the face of it." "When you are having other people that work with you to edit your content (in terms of what you're writing and what you're saying,) what you want is some do's and don'ts." RESOURCES Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! - What Business to Start with John Lee Dumas - Personal Branding Masterclass with Chris Ducker - Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? - Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!

This week, we're talking about keyword research for your brand if you're a consultant or a coach. How do you build your brand for your coaching business and for your consulting business? The first place that we're going to start is talking about keywords. Keywords are critical, especially for new coaches and consultants out there. Keywords are critical for identifying your niche in the market, for identifying what you want to do to own your space, and to be found as a coach in your market. HIGHLIGHTS: - Understand the importance of correct keywords - Learn about unbranded vs branded keywords - Discover the best tools for keyword research QUOTES: "Keywords are critical for identifying your niche in the market." "People are trying to figure out and learn something within some specific category. It's not some kind of variety show you're going on or that you're creating." "You'll usually have some type of primary keyword, and then you'll have break-offs that have additional words with them." RESOURCES Free Guide: Convert 1 Hour into 1 Month of Content Finding Your Identity For Your Brand | Ep. 176 How To Introduce Your Personal Brand | Ep. 177 Making Offers as a Personal Brand | Ep. 178 How To Build Your Brand Voice and Image | Ep. 179 MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! - What Business to Start with John Lee Dumas - Personal Branding Masterclass with Chris Ducker - Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? - Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!

This week we're talking about your brand positioning statement. How do you write one for your business? Why is this important? Your brand positioning statement is your way to tell the world what it is about you, your brand, and your business that is different. What is special about your company? The reason your customers need to know why your business is special is that they need to know how to choose what's for them. HIGHLIGHTS: Learn why you need a brand positioning statement Discover how to showcase your differences Utilize the question template to create your statement QUOTES: "Your brand positioning statement is your way to tell the world what it is about you, your brand, and your business that is different." "For the coaches out there and the people who are building personal brand businesses, what's great is that the biggest differentiator in your company is you." "Think about what do you do well and what do other people do well. Why would you want to go with you versus someone else?" RESOURCES Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!

Today we're talking about how to find your podcast niche. Learn how to figure out what your podcast should be about, how to niche it down in a way that really makes your show stand out. There are a lot of big questions out there, questions that can help you start to narrow in on what that perfect podcast topic could be for you. I have frameworks, some questions you can ask yourself to help you get there to really feel confident about the topic you pick. HIGHLIGHTS: Ask the questions that help you discover your niche Find out how to draw your own line in the sand Discover exactly how to pick the topics for your show QUOTES: "There are a lot of big questions out there, questions that can help you start to narrow in on what that perfect podcast topic could be for you." "In your mind, come up with one real person in your life you know that you would be speaking to and that this show would be for." "Pick a category, stick to it. You can pepper in some other topics that you're interested in when you're in the content, but that's not how you brand your show." "Your approach to teaching the topic, your approach to asking guests questions is all going to be related to why you started this show in the first place." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!