The Personal Branding Podcast - Brands On Brands

This week we are diving deep on how to develop a personal branding mindset. Find the motivation you need to get moving on that big dream.  HIGHLIGHTS: Find motivation to take action Learn to re-order the steps to success Embrace momentum in your business QUOTES: "There are times where action, having a push to make a decision, and moving in a direction are going to be the best course for an individual." "It was really getting my thoughts out of my head and onto a podcast, onto a blog, or onto a video that helped me start to really understand what my perspectives were, what the things were that I like to talk about, coach, and mentor on." CONNECT WITH BRANDON BrandsonBrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Today we're talking about how to build a personal brand. These are my steps straight to you. This is our ultimate guide to personal branding. That's what we're talking about today, how to start a personal brand. For me, personal branding is really all about reputation. Your reputation defines how people see you, approach you, and eventually want to do business with you. Your personal brand is how you represent yourself to the world.  HIGHLIGHTS: Discover where to start your personal brand journey Define what it takes for you to create an impact Learn the importance of community, and what it actually is Find out the perfect time to start creating content QUOTES: "You're going to want to make sure that you are positioned in the market. In other words, that people know what you do, how you do it, and if you're good at it or not." "If nothing else, seek out people that have the energy of connecting you to other people." "Design your content to serve in reality-based instead of fictional content." CONNECT WITH BRANDON Free Resource: BrandsonBrands.com/resources Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

We're talking about podcasting trends for 2021 and how to set yourself up for a great year of podcasting. For all my podcasters out there, content creators, and anyone thinking about starting a podcast, this is the show for you. Pay attention to what's happening in the world around you.  The best way to judge a trend is to see what is happening right now in the world. That is what you can expect to continue happening and to grow at scale. We get into the three things I predict will do just that. HIGHLIGHTS: Video podcasting, why it's here to stay. How important repurposing your content is. The tactics to become a branded podcast. QUOTES: "When you can add video to your show, you now open yourself up to getting a little more creative with the types of content you're creating." "Google search and YouTube search are the number one ways you could be found. Video is going to help you get there."  "Repurposing I'd say is the secret skill that everyone can be developing." Part 1: Why Video Podcasting Part 2: Video Podcasting Setup Part 3: Video Podcasting Best Practices CONNECT WITH BRANDON BrandsonBrands.com/toolkit Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

This week we are talking about video podcasting best practices. What are the best practices for podcasters out there who are trying to start including video with their show? This is part three of our three-part series, and it is all about video podcasting best practices. We talked about the equipment you need to get set up. We talked about why you should be using video podcasting to begin with.  HIGHLIGHTS: Learn how to move from preparing to completing video Navigate away from boring content Find out how to increase video content output Discover a key step to ranking on YouTube QUOTES: "It is my belief that anyone podcasting should have a camera running at the same time. You should have those assets being created that you can use to grow your show in the future." "I think the first thing we've all got to commit to is creating content that makes sense for the channel." "I don't think any of you should be your own editors, especially if you're trying to do this consistently." "What you're going to want to do is figure out the keywords that represent your brand, that you want to be known for, that people type in when looking for something like you or looking for content like yours." CONNECT WITH BRANDON Part 1: Why You Should Have a Video Podcast Part 2: Video Podcasting Setup BrandsonBrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!  

Today, we're talking about video podcasting. This is part two of three, specifically how to actually set up video podcasting, the things you need to convert it from a podcast to an actual video podcast.  I hope with today's lesson, how to get set up, you realize how easy it can be for every podcaster to be recording their show. Not to become a YouTuber tomorrow, but at least to have the assets for you to use in the future for when you are ready. There's no better time like the present to start. HIGHLIGHTS: Find out the best starter camera Discover what tool dramatically increases your video quality Get encouraged to start and motivated to build on your foundation Find out how to work your personality into your videos QUOTES: "The cameras that we're talking about here don't have to be fancy. I know a lot of people have DSLRs and things they set up. That's advanced." "Get the camera that works for you, hopefully a webcam that's USB-based that has HD 1080P." "What people don't realize is a simple webcam can create very crisp footage, especially if it's 1080P. The difference between a good-looking video and a bad-looking video (most of the time) is the lighting, not the camera." "I don't want you to have to set everything up again, take it out of the closet, and put it where it needs to be. That's going to slow you down." CONNECT WITH BRANDON Part 1: Why You Should Have a Video Podcast BrandsonBrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

This week we're talking about video podcasting specifically and why you should incorporate video into your podcasting strategy. We don't talk about video enough in the podcast space, so I actually have a three-part series. This is part one. Today is going to be about why we should be using video in podcasting, and why video podcasting is important. HIGHLIGHTS: Learn the "Why" behind video in podcasting Find out what things you might have to change Understand how to compare video with audio Discover the secret to having endless content QUOTES: "The reason this is close to my heart is that for a lot of us, video could be the goal. It could be the final destination, but many of us didn't start there because it's intimidating." "I don't mean that you should be switching to be a YouTuber. I mean that you should always have a camera right in front of you turned on ready to go." "If you have a place in your house where you can get comfortable consistently, you might want to start figuring out where can you place the camera that's a little further back." CONNECT WITH BRANDON BrandsonBrands.com/resources  BrandsonBrands.com/150 BrandsonBrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Today we talk about why you should start a podcast. This whole season, I've been talking about podcasting and all the different ways to get your podcast going. Today I'm going to answer the question of why you should actually even be considering starting one if you haven't already.  For my podcaster friends, you might need this too if you're wondering why you should keep going with a podcast and if you're not seeing the success you're looking for. HIGHLIGHTS: Learn the difference between a reputation and a resume Discover how podcasting can help you grow personally Find out the benefits and challenges of podcasting Overcome the fear of starting  QUOTES: "It does sound fun to a podcast, but you have to understand the real benefits of podcasting if you want to commit to this long-term." "A reputation lets people know what your perspective is and why you are good at something beyond the execution part of it." "By using our voice, talking about the things that we have learned, what we're feeling, and expressing the ideas that we have with communication, we develop as humans." "A podcast could be the easiest way for you to create a massive amount of content. It is an engine for content creation. That engine can be used for you to establish your brand footprint." CONNECT WITH BRANDON BrandsonBrands.com/resources  BrandsonBrands.com/150 BrandsonBrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

This week we're talking about how to get amazing podcast guests to come on your show. How do you find those great guests that are going to bring your show to the next level? Your podcast guests tell people what kind of information you're going to be talking about. They let people know what kind of network you have. The three things we're going to dive into today are how to build your Dream 100 Guest List, how to perform guests research, and then how to do guest outreach. HIGHLIGHTS: Learn about the importance of having guests on your show Challenge yourself to dream big for your Dream Guest List Discover the secrets to get on people's radar Find out how to successfully reach out to your dream guests QUOTES: "Write every name down. You have to set those goals upfront. This list is so important because most of us don't challenge ourselves to really get great guests on the show." "Building that ideal guestlist actually allows you to map out those goals and set up a plan to reach those goals." "If you're only doing this research online and you're never going out of your way offline, you are slowing yourself down." CONNECT WITH BRANDON BrandsonBrands.com/resources  BrandsonBrands.com/150 BrandsonBrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Today we get to dive deep again into video content for personal brands. This isn’t a new topic for a lot of people, but so many are still afraid of video. So today I am joined by YouTube expert, Sean Cannell, to chat about how to overcome that fear and find success on this platform. Sean is a best-selling author of YouTube Secrets, a YouTuber, international speaker, and business coach who built a seven-figure media company helping entrepreneurs and creatives build their influence and income with online video. HIGHLIGHTS: Learn about the power of YouTube for your business Be encouraged to start, even before you feel "ready" Discover some of Sean's recommendations for editing Find out best practices for releasing content Understand different business models for YouTube QUOTES: "If you just commit to pressing record, punching perfectionism in the face, and getting started, then you just start uploading those videos." "Stop with all the negative self-talk, man. Here's the deal. You have got to use your season in obscurity to prepare you for popularity." "I found the shortest path to revenue. Step one is to define what is the shortest path to revenue for you. What is best for your niche or your industry?" GUEST LINKS: Websites: www.seancannell.com www.thinkmedia.video Sean's Book: YouTube Secrets Instagram: @seancannell MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Today we are talking about how to write podcast show notes and how to write your podcast blog. Your podcast show notes provide the description of your episode, and that helps your listeners decide whether they should tune in or skip the episode.  Just by the notes and how you describe the show that you're recording, your listeners are making a decision if this show is for them or not, or this episode is for them or not. Those words are important.  HIGHLIGHTS: Learn how to use keywords for your show notes Discover the perfect format to use Understand what details to include in a summary paragraph  Find out what not to do for your blog QUOTES: "I think a lot of us understand keywords at a basic level, but we don't really think about them all the time for every episode we create." "The way you write those notes will start to translate into how your show gets found, not just in the podcast players." "Your goal is to get them to listen. At this point, they're just scanning. You want to go from being a scanner to being a listener." CONNECT WITH BRANDON BrandsonBrands.com/resources  10 Podcasting Ideas for Beginners! BrandsonBrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!