The Personal Branding Podcast - Brands On Brands How to Write a Brand Positioning Statement | Ep. 188
This week we're talking about your brand positioning statement. How do you write one for your business? Why is this important?
Your brand positioning statement is your way to tell the world what it is about you, your brand, and your business that is different. What is special about your company? The reason your customers need to know why your business is special is that they need to know how to choose what's for them.
HIGHLIGHTS:
- Learn why you need a brand positioning statement
- Discover how to showcase your differences
- Utilize the question template to create your statement
QUOTES:
"Your brand positioning statement is your way to tell the world what it is about you, your brand, and your business that is different."
"For the coaches out there and the people who are building personal brand businesses, what's great is that the biggest differentiator in your company is you."
"Think about what do you do well and what do other people do well. Why would you want to go with you versus someone else?"
RESOURCES
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- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
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Talk soon!