The Personal Branding Podcast - Brands On Brands

This week, we're talking about keyword research for your brand if you're a consultant or a coach. How do you build your brand for your coaching business and for your consulting business? The first place that we're going to start is talking about keywords. Keywords are critical, especially for new coaches and consultants out there.  Keywords are critical for identifying your niche in the market, for identifying what you want to do to own your space, and to be found as a coach in your market. HIGHLIGHTS: - Understand the importance of correct keywords - Learn about unbranded vs branded keywords - Discover the best tools for keyword research QUOTES: "Keywords are critical for identifying your niche in the market." "People are trying to figure out and learn something within some specific category. It's not some kind of variety show you're going on or that you're creating." "You'll usually have some type of primary keyword, and then you'll have break-offs that have additional words with them." RESOURCES Free Guide: Convert 1 Hour into 1 Month of Content Finding Your Identity For Your Brand | Ep. 176 How To Introduce Your Personal Brand | Ep. 177 Making Offers as a Personal Brand | Ep. 178 How To Build Your Brand Voice and Image | Ep. 179 MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! - What Business to Start with John Lee Dumas - Personal Branding Masterclass with Chris Ducker - Built to Serve with Evan Carmichael Don’t want to miss the next thought leader interview? - Click here to sign up for free tips each week directly to your inbox! And don’t forget to leave a rating and review on iTunes. Talk soon!

This week we're talking about your brand positioning statement. How do you write one for your business? Why is this important?  Your brand positioning statement is your way to tell the world what it is about you, your brand, and your business that is different. What is special about your company? The reason your customers need to know why your business is special is that they need to know how to choose what's for them. HIGHLIGHTS: Learn why you need a brand positioning statement Discover how to showcase your differences Utilize the question template to create your statement QUOTES: "Your brand positioning statement is your way to tell the world what it is about you, your brand, and your business that is different." "For the coaches out there and the people who are building personal brand businesses, what's great is that the biggest differentiator in your company is you." "Think about what do you do well and what do other people do well. Why would you want to go with you versus someone else?"  RESOURCES Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don’t want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don’t forget to leave a rating and review on iTunes. Talk soon!

Today we're talking about how to find your podcast niche. Learn how to figure out what your podcast should be about, how to niche it down in a way that really makes your show stand out.  There are a lot of big questions out there, questions that can help you start to narrow in on what that perfect podcast topic could be for you. I have frameworks, some questions you can ask yourself to help you get there to really feel confident about the topic you pick. HIGHLIGHTS: Ask the questions that help you discover your niche  Find out how to draw your own line in the sand Discover exactly how to pick the topics for your show QUOTES: "There are a lot of big questions out there, questions that can help you start to narrow in on what that perfect podcast topic could be for you." "In your mind, come up with one real person in your life you know that you would be speaking to and that this show would be for." "Pick a category, stick to it. You can pepper in some other topics that you're interested in when you're in the content, but that's not how you brand your show."  "Your approach to teaching the topic, your approach to asking guests questions is all going to be related to why you started this show in the first place." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don’t want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don’t forget to leave a rating and review on iTunes. Talk soon!

Today we're talking about how to make money with your podcast. Learn the top myths of podcast monetization as well as how to get started. All of this is a know-like-and-trust journey. None of this happens unless the people really know that you're there for them and that you are providing enough knowledge and support that they are benefiting from your system. HIGHLIGHTS: Learn about some myths about podcasting and money Discover ways you can actually make money Find out how to avoid difficulties with selling strategy  Uncover the power of the Value Ladder QUOTES: "The fastest way for any content creator and podcaster to make money is providing one-on-one time where you are serving your listeners in some way, using your zone of genius." "The goal here is that you map out the steps. A lot of people want to get somewhere, but they don't know the steps to get there." "Most of those products or programs or even events will pay you for referrals. They will pay you some kind of affiliate fees to send people, and you can get paid on a commission basis." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don’t want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don’t forget to leave a rating and review on iTunes. Talk soon!

What's up everyone, we're talking about your personal branding journey this week, going from who you were to who you want to be next.  How do we get from who we used to be to where we want to go with our personal brand? We're going to answer a few questions today. I know that when I was getting into my journey as a personal brand, figuring out how I wanted to tell my story to the world, get my name out there, and build my reputation, it was definitely a journey.  HIGHLIGHTS: Learn how to integrate your past with your present Be inspired to create your new future Learn what steps to take to become the brand you want to be QUOTES: "Who you used to be is an integral part of your identity and who you plan to be." "I think to pick a niche, you have to look at who you are becoming." "You might need to get out there and develop some new skills or learn how to apply your old skills to your new role, your new identity." "What you don't want to do when you're becoming something is just to be a duplicate copy of someone else who you see as that future vision of what you want to be, a carbon copy of someone else." Listen to Episode 176 here! MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don’t want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don’t forget to leave a rating and review on iTunes. Talk soon!  

Today we're talking about logo designs for personal brands. What makes a great logo design for a personal brand? It may be different for a personal brand than for a corporate brand. It may be different for any business brand that is not centered around a person. What's different is being a personal brand means that your reputation and everything about your brand identity is connected to who you are, not to a faceless company. HIGHLIGHTS: Discover 3 best logos for personal brands Be inspired to design your own Learn what pitfalls to avoid when creating a signature QUOTES: "You want your logo to be easily identifiable and personal, and the key to all this is to keep it simple." "You can even type in icons for your industry. Google search and see what pops up and then create one based on what you've seen is more common so that you have a simple symbol." "What I like about all these is it is a simple way to create a logo without wasting a lot of your time. It is true to being a personal brand. It represents you like not many other things can. It gets the job done." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don’t want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don’t forget to leave a rating and review on iTunes. Talk soon!   

This week we're talking about the brand of you. What does that mean, and how can it work to your advantage? If I had to describe to people personal branding, the brand of you, and branding yourself, what does that mean? Why is that important?  If you are replaceable, you are a commodity. The key is how do you make yourself into something that people want that is irreplaceable?  That's when this idea of a brand came about for me. HIGHLIGHTS: Discover the 3 key reasons for becoming a personal brand Recognize why you need a reputation more than a resume Find out what it takes to succeed with branding QUOTES: "I thought to myself, well, what matters is reputation. A resume is great, but reputation is what matters. All I was was a resume. I had no reputation. That was a scary thought." "What is it that people find when people Google search you? How do you change those results, and how do you become more findable with what you want them to find?"  "When you start on the journey of creating the brand of you, you have to recognize that it is a journey." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don’t want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don’t forget to leave a rating and review on iTunes. Talk soon!

This week we're talking about rebranding yourself. Where do you get started? What do you do? What are the things that are going to get you there?  For me, a rebrand doesn't just happen once. It consistently happens. I am consistently finding things that are new about myself and about how I help people that I now have to build into my brand.  HIGHLIGHTS: Be reassured that rebranding is a natural process Learn the 3 steps to successful rebranding Become inspired to be true to your authentic self QUOTES: "For me, a rebrand doesn't just happen once. It consistently happens. I am consistently finding things that are new about myself and about how I help people that I now have to build into my brand."  "If you really want to get to know yourself in terms of helping rebrand yourself, one of the first things that you get out there and have to do is speak your truth." "Having to actually get out there and describe to other people who we are and what we do in multiple environments helps us actually refine our own ideas and perceptions about who we are." "One of the best ways to get to know yourself is by actually getting out there and doing work with people." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don’t want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don’t forget to leave a rating and review on iTunes. Talk soon!

This week we're talking about what to do before you start a personal brand. There are three things that I think you can start doing today that will prepare you down the road of getting this personal brand built. Before you start to position yourself in your business, in your area of expertise, and in your industry, before you start taking that plunge, there are three things you can start doing today that are less intimidating. Those three things are very simple. They are Listen, Speak, and Meet. HIGHLIGHTS: Discover how to find experts for inspiration Learn about the benefits of creating secret content Find out why you should be meeting people in person QUOTES: "Listen to the things that are interesting to you." "Become someone who is immersed in their category. Right now you're at the learning phase. You want to understand what is being said, what is being taught, and be a sponge for all that content." "I want you to be seeing how other people formulate perspectives, and then you can come up with how you agree or disagree with that and create your own." "Think of three things you want to say about that idea. Then start talking about that. Get your perspective out of your head." "The bonus of that is you being in person starts to grow your relationships with people who then could come onto your show and be part of the conversation." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don’t want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don’t forget to leave a rating and review on iTunes. Talk soon!

This week we’re talking about 5 templates to help you introduce yourself, both online and in person. The words you use to introduce yourself, your service, and your business to the world are important. That's what we're going to dive into.  I want to give you five templates that you can use today. Brainstorm these ahead of time and practice so that when you are on the spot, especially in person, you know what to say to people. HIGHLIGHTS: Discover my 5 perfect templates for introducing yourself Find out exactly how much detail you should give in each situation Figure out the best wording to present yourself to future clients Be confident knowing that you have the perfect way to introduce your brand QUOTES: "Sometimes you can be too brief and someone can't tell if you're for them because it's too vague, or you can be way too descriptive." "Start more simple because sometimes people are genuinely just not ready to hear your full story, especially if it's your first time meeting them." "Leaning into being an asker and someone who's curious about them and what they do is always going to be your best bet." "The truth is, you meet lots of different types of people. Sometimes different people are your customer and you would speak to them differently." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don’t want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don’t forget to leave a rating and review on iTunes. Talk soon!