The Personal Branding Podcast - Brands On Brands

This week we're talking about what to do before you start a personal brand. There are three things that I think you can start doing today that will prepare you down the road of getting this personal brand built. Before you start to position yourself in your business, in your area of expertise, and in your industry, before you start taking that plunge, there are three things you can start doing today that are less intimidating. Those three things are very simple. They are Listen, Speak, and Meet. HIGHLIGHTS: Discover how to find experts for inspiration Learn about the benefits of creating secret content Find out why you should be meeting people in person QUOTES: "Listen to the things that are interesting to you." "Become someone who is immersed in their category. Right now you're at the learning phase. You want to understand what is being said, what is being taught, and be a sponge for all that content." "I want you to be seeing how other people formulate perspectives, and then you can come up with how you agree or disagree with that and create your own." "Think of three things you want to say about that idea. Then start talking about that. Get your perspective out of your head." "The bonus of that is you being in person starts to grow your relationships with people who then could come onto your show and be part of the conversation." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don’t want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don’t forget to leave a rating and review on iTunes. Talk soon!

This week we’re talking about 5 templates to help you introduce yourself, both online and in person. The words you use to introduce yourself, your service, and your business to the world are important. That's what we're going to dive into.  I want to give you five templates that you can use today. Brainstorm these ahead of time and practice so that when you are on the spot, especially in person, you know what to say to people. HIGHLIGHTS: Discover my 5 perfect templates for introducing yourself Find out exactly how much detail you should give in each situation Figure out the best wording to present yourself to future clients Be confident knowing that you have the perfect way to introduce your brand QUOTES: "Sometimes you can be too brief and someone can't tell if you're for them because it's too vague, or you can be way too descriptive." "Start more simple because sometimes people are genuinely just not ready to hear your full story, especially if it's your first time meeting them." "Leaning into being an asker and someone who's curious about them and what they do is always going to be your best bet." "The truth is, you meet lots of different types of people. Sometimes different people are your customer and you would speak to them differently." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don’t want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don’t forget to leave a rating and review on iTunes. Talk soon!

Today we're talking about how to build your brand voice and your brand image. Learn how to expand your attention to lots and lots of people.  This is the last part of the four stages of personal branding. This is how you go from zero to one hundred in terms of building your brand. I wanted to make sure you had a roadmap. You had somewhere to start from zero and knew what to do all the way through the end, or at least have a vision of that.  HIGHLIGHTS: Remember that building your brand is a journey Learn to illustrate your expertise Find out how everything leads back to pillar content Accelerate your brand by creating your own platform QUOTES: "Personal branding is not a one-and-done thing. It is actually a continual journey over time."  "What's beautiful is as you start to really get clarity around what you want your identity to be, then you have some acceleration that can happen towards your goals." "The way we think about this is when you're actually out there building blogs or building content, do you have something that demonstrates (in the deepest way possible) how to solve that problem?" "Having everything you create filter towards this one topic is helpful." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don’t want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don’t forget to leave a rating and review on iTunes. Talk soon!

This week we're talking about making offers to help people. This is how to build your personal brand and the making offers phase.  This is when you go from being the friend or acquaintance of the client or the person you just met to the thought leader, the person who can help them. You're transitioning your positioning.    HIGHLIGHTS: Understand the difference between offers and selling Learn about what all you can offer Discover how to scale the attention for your message QUOTES: "Selling anything is a tricky subject. That's why we don't call it selling." "Once you understand what your most basic offer is and how you really want to help people, you can get into the design part of this." "As you make that offer, you are bringing them into your world because generally when you offer that free thing, they have to give you an email of some sort to receive it." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don’t want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don’t forget to leave a rating and review on iTunes. Talk soon!   

This week we're talking about how to introduce your brand, your business, and yourself to other people. We are diving into the four stages of personal branding, how to go from zero to branded. This is stage number two. We're going to be focusing on that critical piece after you find your brand identity.   Whether it's in-person, online, one-on-one, and beyond, we're going to talk about that. We're framing everything under “your message” and “the attention you get for that message.” HIGHLIGHTS: Understand the importance of the words you use for yourself Learn how to avoid being sales-y Find out where best to introduce yourself QUOTES: "The words you use to explain who you are and what you do have an impact. They may make the difference between whether you get a client or don't get a client." "The importance of today’s episode not only has to do with you being confident in how you explain what you do to others. It also has to do with the other people being able to understand what you do in a way that they’d want to take advantage of it." "When you're only worried about the sale, in-person it feels very sales-y and you don't get the trust along the way. What I want you to worry about is in your introduction and be able to build a very brief intro." "Networking is the best One-to-One way to build attention when you're getting started when you're in this space of introducing yourself and your personal brand to people." MORE ADVICE AND INTERVIEWS Brandsonbrands.com/convertkit If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!  

This week we're talking about the four stages of personal branding, and today we’re specifically talking about finding your identity. This will be part 1 of 4. We are diving into the stages of personal branding, how to get from zero to a hundred in four simple steps.  With each of these, we'll be talking about how you build your message, the things you say at each of these stages for in-person and offline interactions, and how you get attention for your personal brand and your business at each stage. HIGHLIGHTS: Find out the exact first step for your personal brand journey Learn about the importance of identity and long term goals Understand the different levels of messaging Discover the 2 things you need to create first QUOTES: "If you do not know who you are, who you serve, why you serve them, and what the value of that is, then you don't have anything to sell." "What is your mission, understanding what you want to accomplish long-term not just short-term? Understanding what your long-term goals are versus short-term is important."  "When someone finally is suddenly curious about the thing you told them about, they need to go somewhere to learn more and your website is going to be step one." "What I would recommend is that you invest in a simple email marketing system." MORE ADVICE AND INTERVIEWS Brandsonbrands.com/convertkit If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Brian Fanzo of iSocialFanz is a social media marketing expert, keynote speaker, evangelist for technology, and podcast host who travels across the United States, urging people to get out there, embrace social media, and show the world what they have to offer. He's also the host of the FOMOFanz Podcast and co-host of the Just Try This podcast with Amy Landino. In this episode, Brian reveals what opened his eyes to video's potential, explains why he stresses authenticity in every avenue of your work. HIGHLIGHTS: Why "Press the damn button" became Brian's rallying cry for his brand and how it reflects his skepticism toward perfectionism. How live streaming pushed Brian to embrace the medium of video for his work. Why you need to get over your fear of putting out an unpolished rough draft of your work as quickly as possible. The short- and long-term importance of authenticity in every possible interaction and presentation you're a part of. Brian's advice for listeners who are committed to a niche, and also why you shouldn't be afraid to keep your options open. Why Brian doesn't think social media is the real cause of many ills in modern society.  Quotes: "I like connecting great people with great people to do great things." "I believe every person has a story to tell." "We have to stop thinking as a marketer and start thinking as a storyteller." "I can't say that I was passionate about every job that I've ever had, but I found a way to be passionate about the work I was doing." "If you aren't real with who you are at your core, I truly don't believe building a community is possible." "If we want the world to be more empathetic, we have to do it ourselves." Mentions: Fiverr Guest Links:iSocialFanz - https://www.isocialfanz.com/ FOMOFanz Podcast - https://www.isocialfanz.com/fomofanz/ Just Try This Podcast - https://anchor.fm/just-try-this MORE ADVICE AND INTERVIEWS If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!  

Kelly Roach is a professional coach known throughout the industry as “The Business Catalyst.” Previously a Fortune 500 sales expert, she helps business owners change the game in their respective fields and generate breakthroughs of over a million dollars. In addition to her coaching work, she hosts the Unstoppable Entrepreneur Show podcast where she and other marketing experts tell you how you can leave a lasting impression in digital media. In this episode, Kelly discusses the unique arc her career has taken, explains why you need to figure out which of your tasks are productive, and impresses the importance of service in establishing a positive brand reputation. HIGHLIGHTS: How Kelly went from Fortune 500 to business coaching, and why business owners should consider seeking out her services. Kelly’s advice for those looking to make a significant shift in their career and overcoming the fear that holds them back. The difference between productive and non-productive tasks and understanding the “80/20 rule” that will get you ahead. What business owners need to understand about using social media effectively. Kelly’s path from football cheerleading to Fortune 500 sales management, and why she thinks having a corporate background can be very important for entrepreneurs. The reason Kelly believes it is absolutely imperative to take total responsibility for your life if you hope to achieve your goals. Why consistent service was essential to Kelly building her brand and reputation as a coach. How to successfully scale up your business by building and curating a healthy community around it. QUOTES: “If you’re stuck at a certain plateau in your business for any period of time, there’s something you’re not seeing.” “I never had anything handed to me and I think that’s the best thing that ever happened to me.” “You were given the dreams that you were given because you were intended to achieve them.” Guest Links:Kelly’s homepage - https://kellyroachcoaching.com/ The Unstoppable Entrepreneur Show podcast - https://kellyroachcoaching.com/unstoppablesuccessradio/ The Tribe of Unstoppables Facebook group - https://www.facebook.com/groups/2080754075505322/ MORE ADVICE AND INTERVIEWS If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Learn how you can show up online by taking live videos and repurposing them into a million pieces of content that actually lead to real conversions. Today's guest is Molly Mahoney, also known as The Prepared Performer. Today we're talking about how to use live video in your business, and then how to take that live video content and turn it into a content marketing engine. We talk about the tools that you should use and systems for how to do that. These are things that no one explains or talks about. HIGHLIGHTS: Learn how to repurpose and recycle your previously published content What kind of attitude you should have toward video content and how to feel natural when recording them Discover various pages and tools for repurposing your videos Who is in Molly's team and their work roles How to announce a video, reach people and repurpose it QUOTES: "One video can turn into fifteen different types of content." "People will say, 'Ugh, I'm going to do a video every week.' And I say, yes! Now you're building this library that lasts forever because live videos on Facebook don't expire." "Whether you're a solo or you have a team, you can't wait to create those systems. Since we had those systems, we're able to pass them off to different team members easily as we grow." "A couple of weeks ago I took my own advice and just did what made me happy. And if they work, they work. If not, at least I'm creating content." Guest Links: Molly's website: www.thepreparedperformer.com Molly's "Map to Millions Starter Kit": molly.live/brandon Facebook Page: The Prepared Performer MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

XayLi Barclay is a visual content creation coach who specializes in helping entrepreneurs effectively stand out and make a genuine impact in the digital space. She's the founder of the Start, Shoot, Grow Video Academy, teaching you how to create a visually engaging online presence through video content. In this episode, XayLi discusses what it takes to make videos from start to finish. We also chat about making a genuine impact in the digital space, and how to develop a personal brand. HIGHLIGHTS: How XayLi got into creating video for the first time by sharing beauty and hair advice and solutions. Why she started teaching courses about creating video content. What the value is of creating video content. How to use live video to nurture your audience. What got XayLi started on teaching course creation. Some core lessons on getting started with creating video content. QUOTES: "I just didn't want to leave my baseline in the hands of someone else." "If you create video in your business, you create trust in your business so much faster... and you get a much more loyal audience that is committed to you." "Your personal brand is a journey. It's whatever you are going through and how you are reaching back and pulling people forward." "I want to help more people. That kept me going." Guest Links: For XayLi's video lessons - www.startshootgrow.com For XayLi's content - www.xaylibarclay.com For XayLi's free course - www.camfidence.com CONNECT WITH BRANDON BrandsonBrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!