
The Vital Side Podcast
Welcome to The Vital Side Podcast. Join me to learn how rewiring your brain can help you heal your body, reach new heights of success, and unlock your infinite potential. I have inspiring conversations with entrepreneurs and thought leaders in the wellness & personal development communities -- all rooted in the latest neuroscience. By listening, subscribing, and leaving a review, you’ve already started the process of rewiring your brain -- dive in with me today!
Latest episodes

Feb 7, 2023 • 50min
73. How to Better Lead Yourself & Your Diverse Team through the Enneagram with Amanda Workman
Themes: Enneagram, Self Discovery, Self Identity, Personal Growth, Leadership Development, Career & Workplace Advancement, Professional Growth Have you ever taken a personality test and the results just don’t quite seem to fit? Have you ever struggled to understand and relate to others around you? In this episode of Rewire, Cait and Lindsay are joined by Enneagram expert Amanda Workman, who talks through the intricacies of the Enneagram of Personality. She discusses the real life applications of knowing your Enneagram type and using that knowledge to help you dive deeper into your own personal growth, along with gaining a better understanding of others. Amanda also takes us through how she uses her knowledge of the Enneagram to change the dynamics of workplace environments for the better. Amanda Workman is an international consultant, corporate trainer and facilitator who is happiest when on an airplane heading towards her next adventure. Her mission is to support and empower global managers and leaders within the ever-changing global workforce. Her consulting company brings a unique perspective to leadership competencies, team interaction, and self-awareness to support people in reaching personal & personal success and fulfillment. Show Notes: -Amanda’s first encounter of the Enneagram in college, and how she shifted her studies to incorporate it -What Enneagram is, its origins, and why it's such a powerful tool in self identity and personal growth -The inner work that comes along with diving into your Enneagram type -The most important part of Enneagram; learning the motivation behind behavior -A description of the nine Enneagram types, specifically what the driving force is for each one -The groups or “triads” within the nine types -How to start leveraging the knowledge you gain when you find out your own type, and even the types of people close to you; questions you can start asking yourself, and resources to turn to -The spirituality of the Enneagram -Some personal examples from Amanda of her behavior and motivations as a type 2 -How Enneagram can be used to communicate more effectively in personal and professional settings -The importance of first gaining self awareness before trying to understand others -Amanda’s advice on where to start if you are wanting to learn about your Enneagram type -Get 20% off a one-on-one typing session with Amanda through the end of this month if you mention Rewire! Resources: -Click here to visit Amanda’s website -Visit the Vital-Side Homepage here -Sign up for the Rewire: The Vital-Side Membership -Lindsay’s Instagram: @myvitalside -Visit Lindsay’s Website -Cait’s Instagram: @caitrossco -Visit Cait’s Website Join our community: bit.ly/rewirethepodcast Podcast disclaimer can be found by visiting: bit.ly/rewiredisclaimer

Jan 31, 2023 • 26min
72. Why Food Sensitivities Start in the Brain with Lindsay Mitchell
Themes: Food Sensitivities, Brain Retraining, Chronic Illness & Inflammation, Gut Health, Reframing Limiting Beliefs, Nervous System Regulation, Mind-Body Connection, Safetyism Do food sensitivities limit the joy and freedom you currently feel in your life? Have you struggled to understand why you experience them in the first place? In this episode, Lindsay not only takes us into the science behind food sensitivities, but also dives deeper into how they are directly tied into the stress response of our brains, or the “gut-brain reaction.” She also shares some tools that you can start using today if you experience food sensitivities. Show Notes: -Not all food sensitivity tests are created equal- how they differ and what they can tell you about how your body is responding to certain foods -The Everly test and the IgG immune response -Why your body starts to see foods as “dangerous” -Shifting from immediately starting elimination diets into instead starting with the “why”; Why is my body giving an inflammatory response to these foods? -Explaining the bodys’ chronic stress response to food sensitivities, or the “gut-brain reaction” -The correlation between stress chemicals such as cortisol and adrenaline, and your bodys’ inflammatory response to certain foods -Dropping the beliefs of diet culture and practitioners that don’t address your “why” -Starting to look at food as freedom -Questions to ask yourself to help you reflect on how food makes you feel and affects your life; When you think about eating food, what does that allow you in your life? What does food represent for you? How can you use food to allow you more freedom in your life? -Addressing your bodys’ perceived “threats” starting with your outward environment and then looking inward -Simple ways you can start today to help you reframe your mindset around food to make your body feel safe even with “dangerous” foods Resources: -Visit the Vital-Side Homepage here -Sign up for the Rewire: The Vital-Side Membership -Lindsay’s Instagram: @myvitalside -Visit Lindsay’s Website -Cait’s Instagram: @caitrossco -Visit Cait’s Website Join our community: bit.ly/rewirethepodcast Podcast disclaimer can be found by visiting: bit.ly/rewiredisclaimer

Jan 25, 2023 • 41min
71. How to Build Mental Fitness At Work & At Home with Michele Johnson, The Stress Strategist
Have you considered the impact that stress might be having on your body? And how it impacts your work, your health & personal relationships? This week, Cait and Lindsay are joined by “Stress Strategist” Michele Johnson where they talk about how we can become more resilient through the lens of mental fitness. Known as “The Stress Strategist,” Michele Johnson is a Duke Trained Physician Associate, CEO of The Pain Free PA Consulting Firm, ICF Certified Life Coach, Positive Intelligence Coach & International Best-Selling Author. Her holistic experiences in China & Cuba inform her unique approach to empowering high performing leaders and teams to foster resilience in times of stress and overwhelm through authentic connection and mental fitness. Her firm’s framework and training & coaching services have helped Fortune 500, non-profit and healthcare industry leaders reclaim healthcare dollars, execute effective wellness strategies, and weather immense changes and challenges gracefully. Her biggest passion is to truly hear and understand leaders – which is what allows her to take speaking events, trainings & workshops to the next level …and to support building happier and healthier company culture inside of organizations. Show Notes: -Michele’s journey of 21 years healing from chronic pain and fibromyalgia -Words Michele lives by: “You can always pick yourself up, brush yourself off, and start again” -Michele saw high-achieving executives and leaders struggle with stress, maintaining work-life balance, and chronic issues and symptoms of their own -Using positive intelligence as an operating system – combines emotional intelligence with nervous system rewiring -Identify parts of the brain that are wired for survival and those that are wired for authenticity and thriving -The importance of starting with mental fitness & nervous system rewiring in the workplace (where most people spend most of their time) -Workplace trends in wellbeing: 1) people are realizing they have choice 2) people are leaving their jobs to pursue their passions 3) people are overwhelmed and overworked 4) there is still a skills gap among leaders (i.e. emotional intelligence, mental fitness) -Take 5 - hold out your hand and trace your fingers when you’re looking for a moment of reprieve & need to support yourself -Getting people to experience what it feels like to have a cohesive team is the first step to understanding mental fitness in your company -The importance of meeting people where they are to drive engagement in the workplace when it comes to wellbeing initiatives -The Value Shift: creating resilient people in the workplace drives creative risk taking, problem solving, innovation and bigger impact -“We can’t think our way into solutions when we’re stressed.” -Building mental fitness inside of teams: 1) know where you are right now to know where you want to go 2) get insights from other leaders in same & different industries 3) attend think tanks and roundtables, such as ones hosted by Michele and her firm -“Separate yourself from the identity of what you’re going through.” Resources: -Click here to visit Michele’s website -Contact Michele at michele@thepainfreepa.com -Visit the Vital-Side Homepage here -Sign up for the Rewire: The Vital-Side Membership -Lindsay’s Instagram: @myvitalside -Visit Lindsay’s Website -Cait’s Instagram: @caitrossco -Visit Cait’s Website Join our community: bit.ly/rewirethepodcast Podcast disclaimer can be found by visiting: bit.ly/rewiredisclaimer

Jan 17, 2023 • 35min
70. Shedding Energy That Isn't Yours to Get Unstuck & Build Momentum with Cait Ross
Some of us have experienced hitting a spot in our healing journey where it seems like we are doing all the work, but there is still a piece missing. In this episode, Cait discusses how sometimes, this missing piece is held trauma that wasn’t even ours in the first place. Going into detail about her experiences with plant medicine, Cait describes how shedding this trauma can be instrumental in the healing process, and in bettering your everyday life. ***Disclaimer*** Cait is not a licensed medical doctor or healthcare professional. The information about plant medicine given in the episode is based purely on her own experience and opinions and is not meant to be medical advice. Cait does not claim that plant medicine is a cure for any symptoms or conditions. Show Notes: -The science behind ancestral/held trauma -Types of plant medicines: “teacher” vs. “ally” and how they benefit the user in different ways -Cait’s first experience with plant medicine, taken with her partner and lead by a facilitator -The importance of setting intentions with this type of practice, and Cait’s intentions before her first experience -Cait’s second solo experience with plant medicine; how it differed and how it led her to realize she was holding onto ancestral trauma -The grief Cait found she was storing in her body from her grandmother, and how her body released it during this plant medicine experience -How to know if you are holding unprocessed trauma, picked up from others around you or passed down ancestrally -Other ways & tools to help you process and let go of these traumas besides plant medicine Resources: -Visit the Vital-Side Homepage here -Sign up for the Rewire: The Vital-Side Membership -Lindsay’s Instagram: @myvitalside -Visit Lindsay’s Website -Cait’s Instagram: @caitrossco -Visit Cait’s Website Join our community: bit.ly/rewirethepodcast Podcast disclaimer can be found by visiting: bit.ly/rewiredisclaimer

Jan 10, 2023 • 44min
69. How to Listen to Your Body and Eat with the Seasons with Whitney Aronoff
In the health and wellness world, it can be easy to get lost in the overload of information that exists about food- and even easier to get pulled into limiting beliefs surrounding what we eat. In this episode, Lindsay and Cait are joined by Whitney Aronoff, a personal chef who helps challenge these limiting beliefs and helps her clients replace “diet culture” with intuitive eating practices- such as getting acquainted with the vibrations of what we consume, trusting our gut, eating with the seasons, appreciating the pleasure of eating, and more. Whitney Aronoff is a Health Supportive Personal Chef in Laguna Beach, California. She is passionate about wellness, the vibration of food, and supporting others in living their best life. As a personal chef she prepares custom meals and dinner parties for her clients, and shares her seasonal recipes on Starseed Kitchen. Knowing that a healthy diet is just one layer of being well, in 2021 she launched the podcast High Vibration Living With Chef Whitney Aronoff. She interviews experts on healthy eating, cooking, wellness, beauty, travel and spirituality to help others find the modalities and tips to help them feel their best. Chef Whitney believes the healthiest meal you can eat is the one you make at home, and she aims to invite people into their kitchen, feeling empowered to make healthy choices for themselves and their loved ones and to experience high vibration living. Show Notes: -Whitney’s personal journey from leaving a corporate job in PR to attending culinary school and eventually starting the business she owns today -Learning to appreciate the joy behind eating, and experiencing pleasure in food -The connection between food and the brain; using what you eat as fuel to steer your mind and life in the direction you desire -The “balance test”; an example of how to choose food intuitively no matter where you are -Trusting the wisdom of your own body, and learning how to listen when it is telling you what it needs -Whitney’s experiences with self-awareness around food, and tuning out the opinions of others (and toxic societal messages as a whole) when it comes to how she nourishes herself -How food can be grounding and the nervous system component of the digestive process -Discussing the energy of eating; a different definition of “comfort food” -Finding the balance of nourishing yourself in a healthy way that works for you, while letting go of the need to be rigid about your eating practices -Limiting beliefs and mindfulness around food -The energetic connection between the emotions that you are currently feeling, and the food/drink you are currently craving -Leaning into eating from an intuitive place Resources: -Whitney's personal Instagram: @whitneyaronoff -Whitney's company Instagram: @starseedkitchen -Whitney's website: https://starseedkitchen.com/ -Eric Braverman Books -Louis Hayes: “You Can Heal Your Life” -Visit the Vital-Side Homepage here -Sign up for the Rewire: The Vital-Side Membership -Lindsay’s Instagram: @myvitalside -Visit Lindsay’s Website -Cait’s Instagram: @caitrossco -Visit Cait’s Website Join our community: bit.ly/rewirethepodcast Podcast disclaimer can be found by visiting: bit.ly/rewiredisclaimer

Jan 3, 2023 • 47min
68. The Correlation Between Women's Health & the Nervous System with Jema Lee
We’ve heard about the mind-body connection time and time again, but how does this specifically relate to women’s health? This week, Lindsay and Cait are joined by Australia-based women’s health coach, Jema Lee, who explains all things hormone related. Jema dives into how we can regulate our nervous systems to improve hormone health, how we can support different phases of our cycle, and how we can learn to be adaptable and give ourselves grace as our hormones fluctuate. Jema Lee is a menstrual cycle expert, qualified Ayurvedic coach, and the creator of Wellsome. For a decade, she’s helped guide women in over 22 countries to embrace their monthly cycles and deepen body awareness through personalized coaching, online courses, retreats & workshops. Show Notes: -Jema’s story as a late bloomer; she started menstruating at 15 and describes herself as a tomboy, rejecting her feminine self. -Jema stayed on contraceptives for 12 years until she started working as a coach. She got the diagnosis of leaky gut, PCOS, and she started learning about embodying the feminine and teaching clients. -The role of masculine/feminine energetics -Jema’s journey to understand the role stress & the nervous system play in the state of our hormones -Leveraging both science & spirituality – Jema’s Ayurvedic approach to women’s health & balancing our hormones -Our hormones are like an intricate spider web, linking to other hormones in the body - when we reject the menstrual cycle, we are rejecting our natural human capabilities. -Why do we have menstrual pain? It’s important to look at our entire lifestyle and environment to discover the root of this question. -Stress impacts our hippocampus, pituitary glands, and gonads, which can lead to a dysregulation of hormones. -Our bodies often respond in a freeze survival response, which can delay menstruation. -Cait’s journey with PMDD and going through hormonal healing as a result of burnout -Phases of feminine evolution: the maiden, the mother: (around the age of 25) – doesn’t always mean giving birth to a child. This can mean nurturing and giving birth to a business, new ideas, etc. -The biggest contributing factors to your menstrual cycles are stress and your relationship to the feminine. -How can we connect to safety? We can create a supportive environment for ourselves to effectively menstruate. -3 health check signs: sex, menstrual cycle and digestion (our bowel movements) -Everything in life is cyclical (i.e. expansion and contraction) – men & non-menstruators run on a 24-hour cycle. Women & menstruators run on a 4-phase hormonal cycle (~25-35 days / roughly 4 weeks in total). -We live in a world that is designed for a 24-hour cycle. ½ of the cycle is yang; and the other ½ is yin (i.e. 1 in half and 1 out half). -The 4 distinct phases of a women’s cycle: menstruation, pre-ovulation, ovulation, post-ovulation -We can learn to adapt our energy to different times of our cycle to respect our hormones and the cyclical menstruation process. -During menstruation or “winter time,” keep yourself warm to regulate your nervous system, supporting the natural flow to let go. -To keep yourself warm, use a heated blanket, take a bath, eat warm foods, and create space for yourself when you need it. Resources -Visit Jema’s Website -Visit Jema’s Facebook and Instagram -Free Love Your Cycle Tracker to start tracking your cycle here -20% off Jema’s 5-day Love Your Cycle mini course with Code CYCLELOVE here -Sign up for the Rewire: The Vital-Side Membership -Visit the Vital-Side Homepage here -Lindsay’s Instagram: @myvitalside -Visit Lindsay’s Website -Cait’s Instagram: @caitrossco -Visit Cait’s Website Join our community: bit.ly/rewirethepodcast Podcast disclaimer can be found by visiting: bit.ly/rewiredisclaimer

Dec 27, 2022 • 44min
67. Reorganize your Brain to Uplevel your Energy Levels, Attention Span & Make Life Feel Easier with In the Cortex
Do you ever feel like life (or at least 1 aspect of your life) seems just a little bit (or maybe even significantly) harder than it really needs to be? This week, Lindsay and Cait are joined by Dani and Paloma, the founders of In the Cortex to talk about brain reorganization and how we can reorganize our brains and unlearn patterns by recreating early movement in our bodies. In today’s episode, Dani and Paloma share their individual journeys that led them to discover brain reorganization and how they help people move from a disorganized brain to an organized one (and what that means). You’ll learn the symptoms of a disorganized brain; why babies crawl & the specific way the human brain develops; why how you move tells the story of your nervous system and how to better support your children’s learning habits to set them up for success as an adult. Show Notes: - Paloma’s story: her brother’s childhood journey experiencing a disability in Mexico City & finding brain reorganization to help him in his ADHD challenges, in his relationships, and experiencing a fuller life - Dani’s story: her brother’s journey, being challenged with developmental issues and recognizing her own developmental issues, which led her family to discover brain reorganization - Definition of a disorganized brain: the neurological foundation of the brain is not working as optimally as can be - Definition of primitive reflexes: movement patterns that correlate to parts of the brain that are meant to be automatic (breathing, digestion, regulating heart rate, REM sleep, coordinating left and right hemispheres) - Kids spend less and less time moving on the floor which can negatively impact their ability to integrate primitive reflexes - Signs of a disorganized brain: attention challenges like ADHD, low energy levels, crippling anxiety, certain behavioral patterns – such impulsivity, impatience, and procrastination; responding to your environment in a survival-based way - How to support your child’s brain development: 1) start with yourself & model what you want your kids to do 2) prioritize connection & attachment 3) remember that “less is more” - You can do everything to aid your children in their development, but many times they need extra assistance in forming primitive reflexes - “The way you move tells us exactly what’s happening in your brain” - Simple physical movements can shift and reorganize the brain - Modeling to children what you want them to do and how to behave is the key step in regulating the nervous systems of your children - Before one year of age, make sure your baby’s default position is on their tummy (do it on and off as much as possible all day long) - Anxiety is the #1 sign that you are in survival mode because your brain is processing your life as threatening - “We all have the power to take charge of our brains.” - Start with “creeping” and integrating the “fear paralysis reflex” as an adult - In The Cortex’s brain reorganization program: work on 10 different primitive reflexes and integrate them through basic movements (i.e. creeping and crawling) & rewire any subconscious limiting beliefs Resources -Sign up for In the Cortex program in 2022: take advantage of the Dec. sale for 22% discount -Sign up for In the Cortex program in 2023: use coupon code REWIRE for 20% off -Book: Reflexes, Learning & Behavior by Sally Goddard -Free intro to brain reorganization course -Brain quiz -In the Cortex Instagram: @inthecortex_us -In the Cortex Facebook: @inthecortex_us -In the TikTok: @in_the_cortex -Visit their website: www.inthecortex.com -Visit the Vital-Side Homepage here -Sign up for the Rewire: The Vital-Side Membership -Lindsay’s Instagram: @myvitalside -Visit Lindsay’s Website -Cait’s Instagram: @caitrossco -Visit Cait’s Website Join our community: bit.ly/rewirethepodcast Podcast disclaimer can be found by visiting: bit.ly/rewiredisclaimer

Dec 20, 2022 • 31min
66. Turn New Year’s Resolutions into Intentions with Cait Ross & Lindsay Mitchell
Are you wanting to set intentions rather than resolutions for the new year? With 2023 right around the corner, Lindsay and Cait talk about ways to avoid falling off the New Year’s resolution bandwagon come February by not only setting specific intentions that resonate with your goals, but also by addressing your current environment, distinguishing the difference between instinct and intuition, and tapping into the idea of what you THINK you should have. Show Notes: - Resolution vs. Intention: resolution - a firm decision to do something; intention - a determination to act in a certain way to achieve an aim or goal - How setting intentions (instead of resolutions) can allow us more flexibility and adaptability - Reflecting & taking inventory on the year you just had - Ask yourself: “Who do I want to be next year?” - Lindsay’s process: drawing pictures, visuals, and words to take inventory of her last year to get focus & clarity on who she is and where she’s going - Every year, our process of reflection can look very different, we can evolve this process as we continue to curate our growth mindset - Cait’s process: asking herself, “What feels good?” then balancing that with, “What might I be resisting that might serve me?” - We can be intentional about our end-of-year environment in order to give ourselves the space we need to reflect - Get clear on core desired feelings - when we use this process daily over the course of a few weeks, we can begin to feel our bodies and ask ourselves, “What does my body want and need?” - Cait uses Danielle Laporte’s process to identify 3-5 core feelings that allow her to connect to meditate on the word, then see if she has the somatic response to it - Being able to sit with a word & discover how your body is impacted by the word - Words are the meaning we give them; if you’re someone that wants to get clear on your core desired feelings, you can give yourself the space to let your body tell you to activate the feelings you want to feel - The RAS (Reticular Activating System) in our brain and the role it plays in allowing us to focus in on particular themes in our daily lives - Ideas to connect with reflection: take one page in your journal and make a list of the things that you did, lessons learned, themes, feelings felt, experiences had, etc. over the past year - Keep it simple – choose 1-3 words that you want to be the theme for the next year of your life Resources -Visit the Vital-Side Homepage here -Sign up for the Rewire: The Vital-Side Membership -Lindsay’s Instagram: @myvitalside -Visit Lindsay’s Website -Cait’s Instagram: @caitrossco -Visit Cait’s Website -Information on Danielle Laporte Join our community: bit.ly/rewirethepodcast Podcast disclaimer can be found by visiting: bit.ly/rewiredisclaimer

Dec 13, 2022 • 53min
65. How to Use Your Energy to Manifest Your Wildest Dreams with Author & TedX Speaker, Suzanne Adams
Cait & Lindsay are excited to announce a Rewire Holiday Giveaway happening between Dec. 6 - Dec. 13! Giveaway details – here are the products & services included in the giveaway bundle: 1 FREE introductory 1 hour coaching or reiki session PLUS 50% off one of Soulfully’s individual packages from Meghan Read, Energy Healing & Life Coach Check out Ep. 14 to hear more from Meghan Access to Cait's Signature Talk Academy course to help you uplevel your public speaking and storytelling skills from Cait Ross, CEO & Founder of Potential Haus 1 month of free access to Reset from Lindsay Mitchell, CEO of Vital-side 1 free 1:1 Human Design session from Bethany Bubenzer, Brand & Business Mentor Check out Ep. 20 to hear more from Bethany Signed copy of Growing Joy and a free 1- month membership to Garden Party from Maria Failla Check out Ep. 47 to hear more from Mari 1 Grounding Bag and 1 Faraday Bag from Justin Frandson Check out Ep. 28 to hear more from Justin How to enter the giveaway: Leave a 5 star review on Rewire on Apple podcast Leave a RAVING review in the comment section Take a screenshot of that review and email it over with your name & address to rewirethepodcast@gmail.com One lucky winner will be randomly chosen & emailed with details to claim your goodies! Episode Description: Do you ever find yourself wondering how science and spirituality can coexist equally? And how you can use both to manifest the things you want in life? Lindsay and Cait are joined by transformational mentor, Suzanne Adams, to discuss her self-actualization journey and why at a certain point in her life she decided to question everything. Suzanne talks about the inevitable discomfort that can often come when you find yourself on a personal healing journey, how to embody the frequency of what you truly desire, and why certainty is an illusion. Suzanne is a seasoned speaker who has taken the mic on NBC, The CW, and Fox—as well as on stages ranging from TEDx, Hay House, The American Heart Association, LuluLemon, and many more. Suzanne is also a bestselling author, transformational mentor and strategist with book endorsements from Lewis Howes, Gabby Bernstein, and Lisa Nichols. Her latest book, Quantum Vibes – which was inspired by her groundbreaking Tedx Talk (that has garnered over two million views by the way), is an inspiring read that demonstrates how the combination of the Law of Attraction, spirituality, and science can work brilliantly in your favor to deliver you the contentment and success you’ve long desired. Show Notes: - Suzanne’s story: in 2011, she went to a luxury spa retreat in Sedona & dove head-first into shamanic astrology, chakra clearing, and tarot card reading - Suzanne's journey living “a surface level life” up until 2011 - She has a “soul resonance” moment in this retreat - she felt something in her body when her mind didn’t understand what was going on - In 2013, she had a “quantum moment” or “dark night of the soul,” where everything in her life started to change - Feelings she had pushed down for years started to bubble up, and she drank wine to numb the pain of these scary feelings - Divine intervention: when Suzanne’s clock never changed from 4:59 PM, so she couldn’t drink during her 5 pm daily happy hour. This is when she started to question everything - She started researching self-help, joy, and happiness. This is when she attended retreats and hired coaches to reconnect with authentic herself - Suzanne’s first steps: learning to override her logical, rational mind and understanding energy & frequency and how it feels in her body - Certainty is an illusion, a falsified sense of safety - There is always going to be discomfort in the healing journey - we can do things like practice self-love, self-care, and find a community to connect with our overall mission - “I have to believe in me more than I believe in my fear” - The definition of energetics – the intention of what you say & your actions; who you are being and what you are embodying; it’s a feeling - Understanding our own triggers, desires, missions, etc. that informs how we tune into our own energy and the frequency of what we want to create - Science brings understanding to spirituality; when we understand we all have a vibration, we can make the feelings tangible - Start with small habit changes: changing what you watch on TV or meditating for 10 minutes/ day - The importance of learning how to balance our masculine (do) with our feminine (be/receive) energies - Dreaming from the field of what you desire (without needing to know the how) vs. dreaming from what you’ve already seen being done - Asking yourself, “What is my soul desire?” Then, you start becoming an energetic match to what you desire. Then, do one step at a time - The importance of marinating in your successes & “pinch me” moments Resources -Visit Suzanne’s Website -Suzanne’s Instagram: @suzanneadamsinc -Related Podcast Episodes: Ep. 56 - Unbottle Your Truest Potential -Suzanne’s books: Girl Awakened and Quantum Vibes -Visit the Vital-Side Homepage here -Sign up for the Rewire: The Vital-Side Membership -Lindsay’s Instagram: @myvitalside -Visit Lindsay’s Website -Cait’s Instagram: @caitrossco -Visit Cait’s Website Join our community: bit.ly/rewirethepodcast Podcast disclaimer can be found by visiting: bit.ly/rewiredisclaimer

Dec 6, 2022 • 54min
64. Finding Success on Shark Tank & Scaling a Product Business with Serial Entrepreneur Anthony Franco, Founder & CEO of M.C. Squares
Cait & Lindsay are excited to announce a Rewire Holiday Giveaway happening between Dec. 6 - Dec. 13! Giveaway details – here are the products & services included in the giveaway bundle: 1 FREE introductory 1 hour coaching or reiki session PLUS 50% off one of Soulfully’s individual packages from Meghan Read, Energy Healing & Life Coach Check out Ep. 14 to hear more from Meghan Access to Cait's Signature Talk Academy course to help you uplevel your public speaking and storytelling skills from Cait Ross, CEO & Founder of Potential Haus 1 month of free access to Reset from Lindsay Mitchell, CEO of Vital-side 1 free 1:1 Human Design session from Bethany Bubenzer, Brand & Business Mentor Check out Ep. 20 to hear more from Bethany Signed copy of Growing Joy and a free 1- month membership to Garden Party from Maria Failla Check out Ep. 47 to hear more from Maria 1 Grounding Bag and 1 Faraday Bag from Justin Frandson Check out Ep. 28 to hear more from Justin BONUS ITEM: $100 off Rainbow Reset (3 week meal program) from Heather Emerson, Founder of Prep to Your Door Organic Zero-Waste Food Delivery Check out Ep. 2 to hear more from Heather How to enter the giveaway: Leave a 5 star review on Rewire on Apple podcast Leave a RAVING review in the comment section Take a screenshot of that review and email it over with your name & address to rewirethepodcast@gmail.com One lucky winner will be randomly chosen & emailed with details to claim your goodies! Episode Description: Are you looking to start your own business but are unsure of where to start? Or perhaps you’re already on an entrepreneurial journey and are looking to gain inspiration & momentum by surrounding yourself with other like-minded people on a similar path? Lindsay and Cait are joined by Shark Tank alum, Anthony France, CEO & Founder of M.C. Squares to talk about all of the ingredients that go into running a successful business. Anthony shares his experience & learning lessons of being featured on the popular network show, Shark Tank. He also shares more on why leading with kindness is key in any business, the importance of running your business with sustainability in mind, and how to build & structure your support systems – both your team & your support at home. Anthony & M.C. Squares have been featured on Good Morning America, Bloomberg, USA Today, BuzzFeed and many more well-known publications for the work they are doing to increase sustainability and reduce waste. Along with founding 6 different successful companies and holding dozens of patents, Anthony has held leadership positions in creative direction, feature film post-production, technological architecture, marketing automation, enterprise product development, and product manufacturing. Show Notes: - Anthony’s background as a serial entrepreneur and his background in design thinking & Technology - Dealing with a 5 year non-compete and pivoting into the physical products space. - The center of brainstorming: the white board + sticky notes - Starting M.C. Squares & launching their first product in 2016 - When you organize, you are conquering your chaos - this allows you to calm and clear - Trying out for Shark Tank 5 different times + Anthony’s desire to be part of the Shark Tank Community - Being at Shark Tank... “the worst best week of my life” - The 3 archetypes of people that are casted on Shark Tank: 1) the hero 2) the villain and 3) the fool - Anthony making a deal with Kevin on Shark Tank - Anthony’s learning lessons & mistakes made while on Shark Tank.... Overpreparing in an effort to appear as a true company (vs. just a product) made him feel & appear to be less organized - Anthony’s experience as a founder of multiple startups - cultivating passion is the first thing you need to start a business. - Reference to the Princess Bride - “What’s your noble cause?” Reconnecting with that cause is a great reminder to be reignited about passion, especially during the days that feel stressful. - How to cultivate a team with similar values - hiring is the most important thing that founders can do - There are benefits to working in a startup like building your career path, so hiring is a part of creating that company culture - Hiring a team that can fill in the gaps with what you aren’t great at as the founder/leader of the business - Kindness is key - looking for kind team members is key in growing your business - Leading from a place of servant leadership – you, as the founder is there to serve the employees. - Kolbe A Index: Assessment that measures the instinctive ways you take action when you strive. Use your custom Kolbe A Index Results to be more productive, less stressed, and unlock joy in your business. Kolbe A can also be used in the hiring process as you bring on new team members. - “Nothing is sustainable” -- all we can do is try our best based on the value system that we have. - Building a sustainable business – facility is 100% wind power; helping people stay organized and feel better mentally. - Our values are unique to us - we do our best as humans to do our best in order to create ripple effects in the world - Anthony’s current biggest challenge: scaling & finding the capital to scale - Finding a support system at home + having a team you can rely on is one of the most critical pieces to building a successful business - Best advice for starting a business - “Don’t do it.” And if this talked you out of starting a business, starting a business is not for you. Resources -Visit Anthony’s Website and use Discount Code Welcome20 -Visit Anthony’s LinkedIn here -Take the KOLBE A™ INDEX here -Purchase Strength Finders here -Visit the Vital-Side Homepage here -Sign up for the Rewire: The Vital-Side Membership -Lindsay’s Instagram: @myvitalside -Visit Lindsay’s Website -Cait’s Instagram: @caitrossco -Visit Cait’s Website Join our community: bit.ly/rewirethepodcast Podcast disclaimer can be found by visiting: bit.ly/rewiredisclaimer