My guests this week are Yusra Ahmad, CEO of Acuity Data, and Luke Beckley, Data Protection Officer and Privacy Governance Manager at Correla, who work with The RED (Real Estate Data) Foundation, a sector-wide alliance that enables the real estate sector to benefit from an increased use of data, while voiding some of the risks that this presents, and better serving society.We discuss the current drivers for change within the real estate industry and the complexities of the real estate industry utilizing incredible amounts of data. You’ll learn the types of data protection, privacy, and ethical challenges The RED Foundation seeks to solve, especially now with the advent of new technologies. Yusra and Luke discuss some ethical questions the real estate sector as it considers leveraging new technology. Yusra and Luke come to the conversation from the knowledgeable perspective as The RED Foundation’s Chair of the Data Ethics Steering Group and Chair of the Engagement and Awareness Group, respectively.Topics Covered:Introducing Luke Beckley (DPO, Privacy & Governance Manager at Correla) and Yusra Ahmed (CEO of Acuity Data); who are here to talk about their data ethics work at The RED FoundationHow the scope, sophistication, & connectivity of data is increasing exponentially in the real estate industryWhy ESG, workplace experience, & smart city development are drivers of data collection; and the need for data ethics reform within the real estate industryDiscussion of types of personal data these real estate companies collect & use across stakeholders: owners, operators, occupiers, employees, residents, etc.Current approaches that retailers take to protect location data, when collected; and why it's important to simplify language, increase transparency, & make consumers aware of tracking in in-store WIFi privacy noticesOverview of The RED Foundation & mission: to ensure the real estate sector benefits from an increased use of data, avoids some of the risks that this presents, and is better placed to serve societySome ethical questions with which the real estate sector needs to still align, along with examplesWhy there’s a need to educate the real estate industry on privacy-enhancing techThe need for privacy engineers and PETs in real estate; and why this will build trust with the different stakeholdersGuidance for privacy engineers who want to work in the real estate sector.Ways to collaborate with The RED Foundation to standardize data ethics practices across the real estate industryWhy there's great opportunity to embed privacy into real estate; and why its current challenges are really obstacles, rather than blockers.Resources Mentioned:Check out The RED FoundationGuest Info:Follow Yusra on LinkedInFollow Luke on LinkedInSend us a text Privado.aiPrivacy assurance at the speed of product development. Get instant visibility w/ privacy code scans.Shifting Privacy Left MediaWhere privacy engineers gather, share, & learnDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Copyright © 2022 - 2024 Principled LLC. All rights reserved.