S2E37: "Embedding Privacy Engineering into Real Estate" with Yusra Ahmad and Luke Beckley (The RED Foundation)

Dec 5, 2023

Ask episode

Chapters

Transcript

Episode notes

My guests this week are Yusra Ahmad, CEO of Acuity Data, and Luke Beckley, Data Protection Officer and Privacy Governance Manager at Correla, who work with The RED (Real Estate Data) Foundation, a sector-wide alliance that enables the real estate sector to benefit from an increased use of data, while voiding some of the risks that this presents, and better serving society.

We discuss the current drivers for change within the real estate industry and the complexities of the real estate industry utilizing incredible amounts of data. You’ll learn the types of data protection, privacy, and ethical challenges The RED Foundation seeks to solve, especially now with the advent of new technologies. Yusra and Luke discuss some ethical questions the real estate sector as it considers leveraging new technology. Yusra and Luke come to the conversation from the knowledgeable perspective as The RED Foundation’s Chair of the Data Ethics Steering Group and Chair of the Engagement and Awareness Group, respectively.

Topics Covered:

Introducing Luke Beckley (DPO, Privacy & Governance Manager at Correla) and Yusra Ahmed (CEO of Acuity Data); who are here to talk about their data ethics work at The RED Foundation
How the scope, sophistication, & connectivity of data is increasing exponentially in the real estate industry
Why ESG, workplace experience, & smart city development are drivers of data collection; and the need for data ethics reform within the real estate industry
Discussion of types of personal data these real estate companies collect & use across stakeholders: owners, operators, occupiers, employees, residents, etc.
Current approaches that retailers take to protect location data, when collected; and why it's important to simplify language, increase transparency, & make consumers aware of tracking in in-store WIFi privacy notices
Overview of The RED Foundation & mission: to ensure the real estate sector benefits from an increased use of data, avoids some of the risks that this presents, and is better placed to serve society
Some ethical questions with which the real estate sector needs to still align, along with examples
Why there’s a need to educate the real estate industry on privacy-enhancing tech
The need for privacy engineers and PETs in real estate; and why this will build trust with the different stakeholders
Guidance for privacy engineers who want to work in the real estate sector.
Ways to collaborate with The RED Foundation to standardize data ethics practices across the real estate industry
Why there's great opportunity to embed privacy into real estate; and why its current challenges are really obstacles, rather than blockers.

Resources Mentioned:

Check out The RED Foundation

Guest Info:

Follow Yusra on LinkedIn
Follow Luke on LinkedIn

Send us a text

Privado.ai
Privacy assurance at the speed of product development. Get instant visibility w/ privacy code scans.

Shifting Privacy Left Media
Where privacy engineers gather, share, & learn

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.