Building your Brand

In this episode, I chat with Ilana and Katie from Goodtype about their journey and experiences running a massive online community. We delve into their impactful takeover of Goodtype, with over a million Instagram followers, and what it’s like operating such a large platform. Ilana and Katie share their initial meeting and collaboration, the challenges of maintaining and growing Goodtype, and their strategies for keeping the community engaged. We also discuss personal growth, navigating ego and confidence, setting big goals, and balancing business with creative endeavors. Plus, we get excited about their upcoming conferences, retreats, and their book set to release in 2025. Tune in for insightful discussions on collaboration, managing a thriving community, and the lessons learned along the way. Episode Highlights: 03:37 Building a Business Together 17:51 Acquiring Good Type 23:59 Transitioning and Earning Trust 27:00 Navigating Follower Dynamics 29:22 Challenges of Virality 31:53 Humility and Ego Management 44:53 The Reality Behind Social Media Mentioned in the Episode The Kernference Virtual Conference (aff link) Ninja Creami Goodtype Community The Typecast Podcast Thanks to Studio Cotton for sponsoring this episode & check out the Building Your Brand podcast website. Don't forget to check out Ilana and Katie on Instagram and if you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and recorded by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

In this discussion, Joe Allam, a seasoned filmmaker and photographer based in Japan, shares his journey from graphic design to building a successful YouTube channel. He dives into the challenges of maintaining consistency and the critical role of eye-catching thumbnails. Joe opens up about his near-bankruptcy experiences, offering valuable insights for aspiring creators. He emphasizes the importance of persistence, creativity, and a clear vision, while debunking myths about instant financial success on the platform.

In this episode, I chat with Laura Robinson, a seasoned copywriter and marketing mentor, about enhancing your sales strategies. Laura shares insightful tweaks for your marketing approach, talks about creating offers that align with your personality, and emphasizes the importance of enjoying what you sell. We explore common mistakes in launching products, the iterative nature of refining offers, and how to align your sales methods with your comfort zone. Discover how to build a personal brand and make selling a comfortable experience, plus check out Laura's free training, 'The Humble Mumble Cure,' for more actionable tips! Episode highlights:  08:13 Analyzing Launch Failures and Making Improvements 15:44 Creating Offers You Truly Love 21:29 Finding Your Selling Style 31:04 Rethinking Ideal Clients Thanks to Studio Cotton for sponsoring this episode. Don't forget to check out Laura online and why not sign up for Laura's newsletter? If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

This episode was recorded with and is sponsored by Riverside. Head to https://creators.riverside.fm/lizmosley to check it out and use the code lizmosley for a 15% discount. One of the things I love about this podcast is that I get to invite people who I'm excited to learn from, who are experts in areas I am not, and who I can ask all the questions to. Today, my guest is LinkedIn Top Voice and Learning Instructor Marielle Legair. Marielle is also a certified coach and has lots of experience of building a personal brand on LinkedIn so her insights were so helpful. I hope you enjoy the episode!  Episode highlights:  04:54 Leveraging LinkedIn for Personal Branding 08:01 Common Mistakes on LinkedIn 11:51 Building a Strong LinkedIn Profile 14:03 Creating Engaging LinkedIn Content 15:32 Authentic Networking on LinkedIn  Don't forget to check out Marielle on LinkedIn. If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

This episode was recorded with and is sponsored by Riverside. Head to https://creators.riverside.fm/lizmosley to check it out and use the code lizmosley for a 15% discount. In this episode, I chat with award winning freelance video and podcast editor Steve Folland to discuss the intimacy of podcasting, sonic branding, and the impact of podcasting on business. Steve shares insights from his successful podcasts 'Being Freelance' and 'Doing It for the Kids', his experiences with client work, and the evolution of his podcast community. We cover topics from how to market your podcast, the value of consistent audio elements, and the benefits of repurposing content. Steve also offers advice for those hesitant to start a podcast and talks about his passion for podcast editing. Tune in for valuable tips and behind-the-scenes stories!  Episode highlights:  05:51 The Power of Community and Podcasting 16:47 Private Podcasts and Monetization Strategies 31:35 The Value of Podcasting 49:54 Sonic Branding Don't forget to check out Steve online and follow him on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

This episode was recorded with and is sponsored by Riverside. Head to https://creators.riverside.fm/lizmosley to check it out and use the code lizmosley for a 15% discount. In this episode, I chat with Sarah Buckett, a collage artist who started her business in her forties after coming to it accidentally. Sarah never thought of herself as creative until she did a graphic design course as part of her previous career but the experience sparked something in her and since then she's created a beautiful business creating paper collage art and illustrations.  Sarah did my Design Your Own Branding course and we talked about how her experience shaped her business, and challenged lots of her limiting beliefs around branding.  Join us as we explore the intersections of creativity, business, and self-discovery in a really fun chat.  Episode highlights:  03:56 The Importance of Values in Business 13:39 The Creative Process and Finding Your Path 22:28 Embracing Failure and Learning from Experience 25:16 The Impact of Branding and Personal Growth Join the Design Your Own Branding course waiting list. Don't forget to check out Sarah online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

In this solo episode, I dive into an update on my ongoing rejection challenge. I share the hurdles I've faced, such as recording resistance, documenting habits, and old self-doubts. I also get really honest about how I feel about the numbers.  Sidenote - I'll be opening enrolment for my branding course Design Your Own Branding and those on the waiting list get first dibs (and discounts!) so sign up here if you want to learn to DIY your branding.  Mentioned in the episode:  Episode 87: How to use rejection to grow your brand with Katie Chappell Episode highlights:  2:47 Pitching for Design Work vs. Podcasting 5:01 Adobe Express: A Content Creator's Tool (Advert) 6:20 Rejection Challenge Numbers Revealed 7:46 Unexpected Opportunities Thanks to Adobe Express for sponsoring this episode. If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

In the past few years I've been increasingly doing more public speaking; at conferences, online summits, and on social media too. But I haven't always been as confident and today I want to lift the lid on how I got here.  This episode is a short and sweet guide for anyone curious about the process and benefits of public speaking. Episode highlights:  02:41 Building Confidence Through Practice 03:59 Crafting Impactful Talks 08:52 Tips and Tricks for Effective Speaking 13:56 Creating a Signature Talk Mentioned in the episode:  - How Improving your Public Speaking Elevates your Brand with Charlotte Lewis Thanks to Adobe Express for sponsoring this episode. If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

Leading nicely on from last week's impromptu chat about how to be a good podcast guest, this week is all about crafting effective podcast pitches. Along with some personal experiences from both receiving and making pitches, I have some really practical tips on how to craft the perfect podcast pitch so enjoy!  Episode highlights:  01:13 Early Podcast Pitches and Lessons Learned 02:08 Researching and Choosing the Right Podcasts 06:37 Writing an Effective Podcast Pitch 15:09 Common Mistakes to Avoid Thanks to Adobe Express for sponsoring this episode. If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

I said over the summer that it was going to be solo episodes, but I like to be flexible so when my podcast producer Lucy Lucraft and I were chatting about how to be a better podcast guest I thought it would be the perfect topic to cover and Lucy very kindly agreed to come and join me to chat about it.  We also chatted about Lucy's new podcast membership The Podcast Sessions which *technically* closes for enrolment tomorrow but for BYB listeners it's extended for a tiny bit longer! And honestly, having worked with Lucy for over three years, I think it's going to be epic! I hope you enjoy today's episode and do make sure you come back next week to hear how to pitch to be on podcasts. Episode highlights:  02:08 Why Being a Podcast Guest is Beneficial 05:26 Tips for Being a Great Podcast Guest 15:04 Technical Tips for Podcast Guests 18:13 Engaging with the Podcast Community Thanks to Adobe Express for sponsoring this episode. Sign up for Lucy's membership The Podcast Sessions here or slide into her DMs on Instagram. If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!