Building your Brand The Emotional Labour of Community Building with Frankie Tortora from Doing it for the Kids
In this episode, I chat with Frankie Tortora, the founder of the Doing it for the Kids community and fellow graphic designer and podcaster!
Frankie shares her experiences, challenges, and rewards in building a thriving community for freelancing parents and, as I’m sure you’d expect, is super honest about some of the harsh realities of it.
Whether you’re considering starting a membership or a community, this episode is a really juicy deep dive into what it takes to do it.
Key Takeaways:
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Building a community is not as easy as it looks; it requires a lot of emotional labor and dedication.
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It is important to differentiate between building a community and building an audience, as they are not the same.
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Engaging with the community and modeling desired behavior is crucial for creating a positive and supportive environment.
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Dealing with churn is one of the biggest challenges of running a community.
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The rewards of building a community, such as seeing members connect and support each other, are invaluable.
Episode Highlights:
01:47 Frankie's Journey: From Freelancer to Community Builder
04:09 Challenges and Triumphs of Managing a Growing Community
07:17 Transitioning to a Paid Community Model
09:52 Understanding the Difference Between Community and Audience
22:06 Balancing Community Management with Freelance Work
About the Guest:
Frankie Tortora is the founder of the Doing it for the Kids community, an award-winning podcast, and a graphic designer.
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Community Website: doingitforthekids.net
- Graphic Design Website: francescatortora.com
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LinkedIn: https://www.linkedin.com/in/ftortora
Mentioned in the Episode:
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Steve Folland (co-host of the "Doing it for the Kids" podcast and founder of the Being Freelance community)
End Credits:
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode!
This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk )
If you enjoyed this episode please leave a 5* rating and review!