Pitching, Negotiating & Landing Brand Collaborations with Phoebe Sherman

Have you ever thought about collaborating with other brands as part of your business and brand? It's definitely something I've been exploring and today on the podcast, I'm chatting to Phoebe Sherman, who I actually met through working with Adobe.

In this episode, Phoebe shares her wealth of experience working with a variety of brands, how it has fitted into her business, and her top tips for finding collaborations, building relationships, and working successfully with brands. If you've been thinking about brand partnerships, or are just curious about how they work, I really hope you enjoy this episode!

Key Takeaways

• Having multiple revenue streams can help your business navigate uncertainty and changes in consumer behaviour.
• Brand partnerships can be a significant revenue stream and you don't need a million followers or a service-based business to pursue them.
• Be prepared to pitch to brands, follow up multiple times (initial email and two follow-ups), and don't be afraid to negotiate your rates, especially regarding usage rights for your content.
• Finding brands to partner with involves understanding your audience, paying attention to the ads you see, and researching who to contact within a company (marketing manager, social media manager, PR email).
• It's important to align yourself with brands that share your values, but also be aware that this can be complicated and may change over time; trusting your intuition and being willing to say no to opportunities that aren't the right fit is key.

Episode Highlights

• 00:01:07 - Phoebe shares the origin story of Girl Gang Craft and its evolution.
• 00:05:05 - Discussing the challenges of letting go of aspects of the business that are no longer working.
• 00:08:46 - Phoebe reveals the significant revenue generated from brand deals and her future goals.
• 00:12:58 - Practical advice on how to find and pitch to potential brand partners.
• 00:21:54 - Tips and insights on negotiating fees and understanding usage rights in brand collaborations.

About the Guest

You can find Phoebe on Instagram at @‌GirlGangCraft and at @‌PhoebeSherman. She is also on TikTok at @‌phoebe.sherman.

Mentioned in the episode

• Adobe Express
• Beyond Nine (Beyond Nine pants)
• Boomerang (email tool)
• Phoebe's free brand script
• Phoebe's brand partnership class

End credits

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast. I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk).

If you enjoyed this episode please leave a 5* rating and review!