Building your Brand

Tis the season for mince pies and reviews of the year! Which, let's face it can lead to a bit of comparisonitis and hand wringing as we feel we 'should' have done more. (Which, FYI, is never the case!) So in this very honest solo episode I share my own review of the year, warts and all! I open up about my wins, my losses and the things I'd rather forget in the hope that you'll remember everyone's showing their own highlight reel online and it's okay if you didn't achieve everything you thought you would this year.  And, of course, there's a small reference to #thattimeiwentviralontiktok because if you can't say it at Christmas, when can you ;)  Thanks to EVERYONE who has listened, like, subscribed and left a review of the podcast this year - you are so appreciated. Building Your Brand will be back in the new year with more brilliant episodes but until then, Happy Christmas!  This episode was written and produced by me and edited by Lucy Lucraft.  

Today's guest is the best-selling author of How to Style Your Brand and Brand Brilliance, Fiona Humberstone aka The Brand Stylist. We talk all about colour psychology and how it can help you to think strategically about brand design, taking your business to where you want it to be.  We dive deep into how to started with your branding through understanding how colour can tell your clients or customers what your intentions are and break down the dark art of brand strategy.  If you've ever wanted to understand how colour psychology could help you take your branding to the next level and attract dream clients this episode is for you. Referenced in the episode:  - Free Brand Clarity workbook  - Fiona's online courses Thanks to today's sponsor Creative Stationery London. Building Your Brand was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review! 

If you need a reason to embrace short form video content this episode has a hep of reasons why it could transform your brand.  My guest, award winning freelance logo designer, James Barnard shares his journey to consistent viral content on TikTok, what it felt like to reach 160k followers on Instagram and exactly how that's turned into consistent leads and money in his business.  If you're a service based business wanting to know how video content increases your clients this is the episode for you. Referenced in the episode:  - James's TikTok course for designers Thanks to today's sponsor Adobe Express https://prf.hn/l/lGbJk9A (aff link)  This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review! 

Video content has long been something us small business owners have to utilise but today I chat to Alice Loveday all about the creative power of stop-motion as a way to add personality to your brand.  While it may seem complex, stop-motion is actually relatively simple to learn (albeit time consuming at first!) and Alice shares how, 'with a wiggle and a jiggle' she creates stop motion social ads that stop the scroll dead and bring brands to life! If your busines or brand needs an injection of playfulness to get people's attention, this is the perfect episode for you.  Find Alice on Instagram: @loveday.social and learn more about her work here: https://lovedaysocial.com/insta/ Referenced in the episode:  - Alice's stop motion courses: https://lovedaysocial.gumroad.com/ - Download Alices free stop motion guide: https://mailchi.mp/lovedaysocial/ka5u0ziw0r Thanks to today's episode sponsor, Penfold. You can learn more about their brilliant pension plans for https://www.lizmosley.net/penfold If you enjoyed this episode please leave a 5* rating and review!  This episode was written and produced by me and edited by Lucy Lucraft.

As small business owners we have to know how to do EVERYTHING in our business but what if there was another way? In today's episode I chat with wholesale expert and the founder of Small Business Collaborative, Therese Ørtenblad.  Therese offers a really interesting perspective on the benefits of wholesaling and generously shares her wealth of knowledge as well as a truly mind blowing stat about the importance of following up!  If you've ever wanted to see your products in the aisles of John Lewis or Liberty's this is the perfect episode to help you get started.  Find Therese on Instagram: @small_business_collaborative/  Referenced in the episode:  - Therese's free line sheet template. - The Delicious Monster Tea post on 'double gifting' by supporting small businesses If you'd like to get 50% off your Flodesk subscription head here: https://flodesk.com/c/WAHXHX If you enjoyed this episode please leave a 5* rating and review!  This episode was written and produced by me and edited by Lucy Lucraft.  

Brand values are a core part of your brand strategy but so many of us can feel overwhelmed at the thought of actually defining them. So in today's solo episode I'm guiding you through the principles of brand values, why knowing yours will elevate your branding and how to get clear on what yours actually are.  Referenced in the episode:  - Why brand strategy is so important with Luke Tonge - Building a strong brand foundation with Liza Furze  Thanks to today's episode sponsor, Penfold. You can learn more about their brilliant pension plans for https://www.lizmosley.net/penfold This episode was written and produced by me and edited by Lucy Lucraft. Say hi on Instagram: @lizmmosley and get to know me here: lizmosley.net If you enjoyed this episode please leave a 5* rating and review!

How do you pivot and bounce back from business stumbles? That's what Nicky Elliott and I talk about today as she opens up about her journey creating Wilder Ones, a beautiful clothing brand she started just 18 months ago.  Nicky is 'evangelical about branding' and she generously shares her branding journey, why she doesn't regret any mistakes she's made along the way and what's next for Wilder Ones.  If you're a business owner worried to make a move in case you fail, this episode will make you laugh, give you courage and inspire you to try. Find Wilder Ones on Instagram: https://www.instagram.com/wilder.ones/ Visit Wilder Ones website: https://wilderones.co.uk/

If you've ever felt disheartened in your business a co-mentor could be the option you didn't know you needed. In today's episode Franky & Charlie share their journey from casual friends to formal co-mentors and co-hosts of their podcast, Friends with Business Benefits. It's a really inspiring episode for anyone feeling the pull to a more formal setup than random Whatsapp voicenotes! Today's ad comes from my podcast producer Lucy Lucraft! She's running a live workshop for podcaster-to-be on the 31st October. Save your spot here. Referenced:  - FWBB podcast episode on what co-mentoring is - FYBB podcast episode on how to find a co-mentor Find Franky: https://www.love-audrey.com/ Find Charlie: https://charlieswift.com/

When it comes to planning, opening and growing an online business Jo McCarthy knows her stuff. Which is exactly why I had to talk to her about how online shops (and service based businesses!) can start to prepare for busy periods in their business.  In the episode Jo shares how we can start gleaning data ready for busy periods right now, and why understanding what we need to support our energy is so important. If you're disorganised or worried about getting out of your depth when sales pick up this is the episode for you. Find Jo on Instagram: www.instagram.com/jo_at_firain/ Visit Jo's website: www.firain.com/work-with-jo-at-firain

If you're yet to dip your toes in the TikTok waters you'll want to hear my experience of getting 2.5 million views on one video with only 45 followers! In this episode I break down why I think that particular video went viral, what I would do differently next time and how going viral has affected my business. My hope is that you'll feel motivated and inspired to create the content you love on TikTok without feeling you *have* to go viral to succeed. And if you do happen to go viral you can learn from my mistakes and make the most of it!  Referenced in the episode:  - Using the Circle Planner with Carla Pyke  https://www.lizmosley.net/podcast/carla-pyke - *the* viral video: https://www.tiktok.com/@lizmmmosley/video/7086353282234404101 - Adobe MAX Creativity Conference: https://max.adobe.com/pricing/ Thanks to today's episode sponsor, Natal Fit. You can learn more about their training programs for mums and mums-to-be at:  https://www.lizmosley.net/natalfit This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!